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# Jennifer Burgos

**Headline:** Professional profile
**Location:** Los Angeles, CA, USA

## About

Jennifer Burgos is an Account Director who leads live\-event activations across the full lifecycle, from initial concept through execution and post\-event recap\. Jennifer is strongest at translating sports fandom and brand goals into large\-scale, digitally connected experiences while coordinating production, talent, brand, app\-development, and operations teams\. Her work includes a traveling World Cup activation across Mexico for Guitar, featuring a mobile app and appearances by national\-team talent\. When legal constraints blocked the original app integration, Jennifer led a pivot to a standalone app that supported fan engagement and downloads\. Jennifer has also produced stadium\-scale activations for Club América, the Mexican national team, the NBA, and MLB Mexico\. Her client\-facing work includes maintaining brand alignment, managing stakeholder communication, and overseeing practical event requirements such as permits, venue scouting, and large\-crowd logistics\. Jennifer is open to hybrid, on\-site, and travel\-heavy roles\.

## Highlights

- Leads live events from concept development through execution and post\-event recap at the Account Director level\.
- Led a traveling World Cup activation across Mexico for Guitar, incorporating a mobile app and national\-team appearances\.
- Pivoted to a standalone app after legal constraints blocked the original integration, preserving digital engagement and supporting app downloads\.
- Produced large\-scale stadium activations for Club América, the Mexican national team, the NBA, and MLB Mexico\.
- Integrates mobile\-app development and digital engagement into live\-event activations\.
- Coordinates production, talent, brand, app\-development, and operations teams\.
- Manages client\-facing brand alignment and stakeholder communication\.
- Oversees event logistics including permits, venue scouting, and large\-crowd management\.

## FAQ

### What does Jennifer do?

Jennifer is an Account Director with end\-to\-end ownership of live events, from concept development through post\-event recap\. She leads client communication, aligns activations with brand goals, and coordinates the teams required to deliver them\.

### What are Jennifer's core strengths?

Jennifer combines sports marketing, live\-event production, digital engagement, client leadership, and event logistics\. She is experienced in coordinating production, talent, brand, app\-development, and operations stakeholders\.

### What did Jennifer accomplish for Guitar?

Jennifer led a World Cup activation for Guitar that traveled across Mexico\. The activation included a mobile app and appearances by national\-team talent\.

### How did Jennifer respond when legal blocked an app integration?

When legal constraints prevented the original integration plan, Jennifer pivoted the activation to a standalone app\. The change enabled continued digital fan engagement and supported app downloads\.

### Which sports organizations has Jennifer supported with stadium activations?

Jennifer has produced large\-scale stadium activations for Club América, the Mexican national team, the NBA, and MLB Mexico\.

### How does Jennifer incorporate digital engagement into live events?

Jennifer has integrated mobile\-app development and digital engagement into live\-event activations, including work designed to connect fan participation at an event with app use\.

### What event\-logistics experience does Jennifer have?

Jennifer manages practical delivery requirements including permits, venue scouting, and large\-crowd logistics, alongside coordination across internal and external event stakeholders\.

### What work arrangements is Jennifer open to?

Jennifer is open to hybrid, on\-site, and travel\-heavy work arrangements\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/jennifer\-burgos

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