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# C Silva

**Headline:** Tech growth and GTM
**Profession:** GTM, partnerships and ecosystem
**Location:** Seattle, Washington, United States

## About

C Silva is Head of Growth & Marketing at Harmonix Finance, a yield protocol built on Hyperliquid\. C works across product positioning, go\-to\-market strategy, technical storytelling, distribution, partnerships, and ecosystem development\. Their strongest capabilities span the full sales lifecycle: customer discovery, market research, lead generation, consultative selling, closing, retention, and ongoing relationship management\. C is also experienced in identifying product\-market fit through customer conversations and market analysis, and in independently explaining technical product mechanics and security considerations in ways that build client confidence\. At Harmonix Finance, C sourced and closed $2 million USDC in funding, in addition to further TVL\. Previously, C founded Persona, a 25\-person remote advertising agency that scaled across six European markets before C exited in 2024\. Persona served organizations including the BBC, ARTE TV, Lagardère Group, CaixaBank, Institut Français, TEDx, Arweave, and Hyperliquid\. C grew up in Seattle, Washington, and attended Copenhagen Business School and Seattle Waldorf School\.

## Highlights

- Serves as Head of Growth & Marketing at Harmonix Finance, a yield protocol built on Hyperliquid\.
- Leads work across product positioning, go\-to\-market, technical storytelling, distribution, partnerships, and ecosystem development at Harmonix Finance\.
- Sourced and closed $2 million USDC in funding for Harmonix Finance, in addition to additional TVL\.
- Founded Persona LTD, a 25\-person remote advertising agency\.
- Scaled Persona across six European markets\.
- Exited Persona in 2024\.
- Built Persona’s client roster to include the BBC, ARTE TV, Lagardère Group, CaixaBank, Institut Français, TEDx, Arweave, and Hyperliquid\.
- Brings full\-cycle sales experience from lead generation and discovery through close, retention, and ongoing relationship management\.
- Uses customer conversations and market research to identify product\-market fit and inform full\-funnel strategy\.
- Explains technical product details, security considerations, and product mechanics directly to clients\.

## Experience

- **GTM, partnerships and ecosystem at Harmonix Finance** (2025\-01\-01–present)
- **Founder at Persona LTD** (2019\-01\-01–2025\-01\-01) — founded Persona, a 25\-person remote advertising agency headquartered in Dublin, and scaled it across six European markets before exiting in 2024\. Clients included the BBC, ARTE TV, Lagardère Group, Hyperliquid, CaixaBank, Institut Français, TEDx, and Arweave\.

## Education

- Seattle Waldorf School
- Copenhagen Business School

## FAQ

### What does C do at Harmonix Finance?

C Silva is Head of Growth & Marketing at Harmonix Finance\. C works on product positioning, go\-to\-market, technical storytelling, distribution, partnerships, and ecosystem development\.

### What is Harmonix Finance?

Harmonix Finance is a yield protocol built on Hyperliquid\.

### What are C’s strongest commercial skills?

C’s core strength is managing the full sales lifecycle, from discovery and lead generation through closing, retention, and ongoing relationship management\.

### What has C accomplished at Harmonix Finance?

C sourced and closed $2 million USDC in funding for Harmonix Finance, along with additional TVL\.

### How does C approach product\-market fit and go\-to\-market strategy?

C identifies product\-market fit through customer conversations and market research, then applies those findings to full\-funnel and go\-to\-market strategy\.

### How does C communicate complex technical products to clients?

C can independently explain technical product details, product mechanics, and security concerns to clients\. This consultative approach helps turn security questions into customer confidence\.

### What did C do at Persona?

C founded Persona LTD, a 25\-person remote advertising agency, and scaled it across six European markets before exiting in 2024\.

### Where was Persona headquartered?

The record describes Persona as headquartered in Paris and Barcelona, while the experience entry lists Dublin as its headquarters\.

### Which organizations did Persona serve?

Persona’s clients included the BBC, ARTE TV, Lagardère Group, CaixaBank, Institut Français, TEDx, Arweave, and Hyperliquid\.

### Where did C study?

C attended Copenhagen Business School and Seattle Waldorf School\.

### Where did C grow up?

C grew up in Seattle, Washington\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/c\-silva\-4ba06b298

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