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# Joshua S. Parnes

**Headline:** 🏆 Award-Winning Senior SDR / BDR | 🥇 Top 1% Pipeline Generator | 🚀  Driving Revenue for SaaS & Tech Startups
**Profession:** Founding Senior BDR / SDR Team Lead / Business Development / Sales Development
**Location:** Greater Tampa Bay Area

## About

Joshua S. Parnes is the Founding Senior BDR/SDR Team Lead at Hunter Consultants LLC, where he leads go-to-market strategy and high-volume outbound prospecting, cold calling, appointment setting, and pipeline generation across multiple B2B client campaigns. Joshua is pursuing remote or Florida-based Senior SDR, Senior BDR, Enterprise SDR/BDR, and sales-development leadership opportunities with technology and SaaS companies. He is strongest in building complete outbound programs from scratch: defining ICPs, creating scripts and emails, A/B-testing messaging, building multi-channel cadences, qualifying decision-makers, and converting outreach into sales meetings and pipeline. He manages three business-development campaigns simultaneously with six hours of daily prospecting, producing 3–5+ weekly meetings per campaign, 80%+ show rates, and 30–40% email open rates. His more than decade-long background spans SaaS, sales technology, HCM, PEO/HRO, advertising, and business-development services. Joshua was named a Top 10 Sales Development Leader by InsideSales.com and a Top 5 SDR Nationwide by Demand Gen. He is a three-time President’s Club winner, including three consecutive President’s Club honors at Yellow Book USA, where he ranked #1 in 2009 and achieved 160.5% of new-print-revenue quota.

## Services

- Strategic Business Development
- Account-Based Selling
- Pipeline Development
- Appointment Setting
- b2b sales
- Outbound Sales
- Objection Handling \(Sales\)
- Qualifying Leads
- Email Outreach
- Vidyard / Loom
- ConnectAndSell
- Zoominfo
- LinkedIn Sales Navigator
- HubSpot Sales Hub
- Quota Attainment
- KPI Management
- Team Collaboration
- High-Volume Outreach
- Outreach.io
- SalesLoft
- Apollo
- ZoomInfo SalesOS
- vidyard
- Google Workspace
- Microsoft Office
- Staff Development
- Sales Pipeline Development
- Business Process Improvement
- Business Relationship Management
- Communication

## Highlights

- Named a “Top 10 Sales Development Leader” by InsideSales.com.
- Named a “Top 5 SDR Nationwide” by Demand Gen.
- Published author of “How to Win at Sales Development: 27 Top Tips from the Experts.”
- Three-time President's Club winner.
- At Hunter Consultants LLC, leads GTM strategy and high-volume outbound prospecting, cold calling, appointment setting, and pipeline generation across multiple B2B client campaigns.
- Manages three business-development campaigns simultaneously with six hours of daily prospecting.
- Generates 3–5+ weekly meetings per campaign, 80%+ show rates, and 30–40% email open rates.
- Builds complete outbound campaigns from scratch, including ICP definition, scripts, emails, multi-channel execution, and A/B testing.
- At QLess, exceeded pipeline-generation goals by 120%+ through targeted campaigns using Outreach, Apollo, ZoomInfo, HubSpot, ConnectAndSell, and SalesLoft.
- At QLess, delivered 30% year-over-year growth in new-business acquisition across government, education, and healthcare.
- At QLess, championed process improvements that increased sales-team productivity by 30%.
- At ChannelAdvisor, exceeded KPIs for new-business acquisition, outbound activity, and SQL conversion across SMB and mid-market segments.
- At ConnectAndSell, regularly surpassed outbound-call and meeting metrics while supporting client acquisition across diverse verticals.
- At Discovery Outsourcing, secured four new companies in five months, generating $50,000 in gross profit.
- At Yellow Book USA/Hibu, earned President's Club honors for three consecutive years.
- Ranked #1 out of 30+ regional peers in 2009, Top 5 in 2008, and Top 4 in 2007 at Yellow Book USA/Hibu maintained the #1 position in 2010.
- Achieved 160.5% attainment on new print-advertising revenue and 103.5% attainment on total integrated campaigns at Yellow Book USA/Hibu.
- Grew assigned Yellow Book USA/Hibu accounts by an average of 18.8% and generated more than $300,000 in net new business over three years.
- At Leading Prospect Group, was recognized as a top performer, received owner-awarded trips and prizes, led and motivated a sales team to meet or exceed projected quotas, and won the 2005 President's Club.
- At Strategic Outsourcing Inc./TriNet, ranked in the top 10% nationally for first-time appointments and proposal generation and led the Denver office in outbound activity and early-stage pipeline growth.
- At ADP, owned territory strategy and full-cycle sales for SaaS HCM solutions for mid-market organizations with 50–150 employees.
- Holds a Bachelor of Science in Business/Managerial Economics from SUNY Oneonta.

## Experience

- **Founding Senior BDR / SDR Team Lead / Business Development / Sales Development at Hunter Consultants LLC** (2025-05-01–present) — Responsible for GTM Strategy. High-volume outbound prospecting, cold calling, appointment setting and pipeline generation across multiple B2B client campaigns. ----- What if your sales team focused exclusively on closing opportunities, while a specialized team consistently delivered qualified meetings at scale? The ideal scenario: 🟢  Experienced SDRs on demand 🟢  Minimal ramp time and onboarding 🟢  No salaries, benefits, or commissions to manage For Sales, Marketing, and Revenue leaders under pressure to deliver pipeline now, this isn't theoretical it’s already happening. Hunter Consultants partners with growth-focused companies to: 📈  Generate consistent, high-quality sales appointments 📈  Build predictable outbound pipeline 📈  Accelerate revenue without the overhead of hiring SDR teams 📈  Reduce cost, risk, and time to results If generating qualified meetings with the right decision-makers is a priority this year, it may be worth a conversation. Let’s connect. 🤙 Cal
- **Senior Business Development - Senior Sales Development at QLess, Inc.** (2022-05-01–2025-04-01) — Cloud-based queue management and appointment scheduling platform serving healthcare, education, government, airports and retail. ♦ Led high-impact sales development initiatives, driving consistent pipeline growth and uncovering new revenue streams through strategic outreach, tailored prospecting, and full-cycle sales execution across SMB, mid-market, and enterprise segments. ♦ Consistently exceeded pipeline generation goals by 120%+ through targeted campaigns leveraging tools like Outreach, Apollo, ZoomInfo, Hubspot, ConnectAndSell and SalesLoft. ♦ Delivered 30% YoY growth in new business acquisition across government, education, and healthcare verticals through a consultative selling approach and deep discovery. ♦ Partnered closely with Product and Customer Success teams to refine GTM messaging, streamline onboarding, and reduce churn by improving client handoffs post-sale. ♦ Acted as a subject matter expert \(SME\) for inside sales strategy, including demos, objection handling, tr
- **Senior Sales Development \(SDR\) - Senior Business Development \(BDR\) - Sales Account Executive at ChannelAdvisor** (2020-03-01–2022-01-01) — ChannelAdvisor is a leading SaaS platform that helps brands and retailers optimize their marketplace, digital marketing, and fulfillment strategies across multiple channels. ♦ Built and managed a high-performing sales pipeline, consistently exceeding KPIs for new business acquisition, outbound activity, and SQL conversion across SMB and mid-market segments. ♦ Drove year-over-year growth through personalized, value-driven outreach that translated into increased market share and stronger brand presence. ♦ Streamlined sales operations, leading internal process improvement initiatives that boosted team productivity, improved customer satisfaction, and accelerated time-to-close. ♦ Mentored and trained cross-functional teams, delivering tailored onboarding and workflow optimizations to support team alignment, performance, and skill development. ♦ Collaborated with Marketing and Product teams to enhance GTM messaging, identify high-potential verticals, and deliver compelling demos tailor
- **Senior Business Development Rep - Senior BDR - Inside Sales at ConnectAndSell, Inc** (2015-01-01–2020-01-01) — ConnectAndSell is a patented, award-winning sales acceleration platform that enables B2B teams to connect with hard-to-reach decision-makers in real time through a blend of automation and live conversation support. ♦ Prospected, qualified, and set up Demos for a disruptive cloud-based solution designed to solve the #1 B2B sales challenge—getting decision-makers on the phone. ♦ Served as a trusted advisor to prospects and clients, delivering compelling product education that converted cold outreach into qualified opportunities. ♦ Outbound prospecting, consultative selling, relationship building, and post-sale account management. ♦ Developed deep expertise in leveraging sales tech stacks \(Outreach.io, SalesLoft, Salesforce, etc.\) to accelerate pipeline growth and streamline outreach. ♦ Played a key role in scaling client acquisition efforts across diverse verticals, contributing to the company’s growth during a pivotal stage of platform adoption. ♦ Regularly surpassed outbound call
- **Enterprise Sales Executive at Integra** (2014-01-01–2015-01-01) — ♦ Responsible for leading sales in assigned territory, and the sourcing and closing new accounts
- **Sales Consultant at Discovery Outsourcing** (2013-11-01–2014-04-01) — ♦ Provided goal-driven sales and business development services with accomplishments including: Sourced & secured 4 new companies during in 5 months, which brought in $50,000 in gross profit Exceeded company expectations for new business, 1st appointments & proposals generated
- **Sales Consultant at Strategic Outsourcing Inc. - A Trinet Company** (2012-12-01–2013-11-01) — Trinet is one of the largest professional employer organizations \(PEOs\) in the U.S., delivering integrated HR, benefits, payroll, and risk management solutions to companies nationwide. ♦ Consistently ranked in the top 10% nationally for first-time appointments and proposal generation, leading all peers in the Denver office for outbound activity and early-stage pipeline growth. ♦ Drove demand for outsourced HR and HCM solutions, consulting with business owners and C-level executives to identify workforce challenges and deliver tailored solutions in compliance, benefits, and risk management. ♦ Played a key role in expanding the Trinet footprint in the Rocky Mountain Region, building strong pipelines through cold outreach, networking, and relationship-based selling. ♦ Collaborated with internal stakeholders across underwriting, legal, and implementation teams to streamline proposal delivery and enhance client onboarding experiences. ♦ Developed deep understanding of PEO and HRO model
- **District Sales Manager ♦ Major Accounts Division at ADP - Automatic Data Processing** (2011-03-01–2012-05-01) — ADP is a global leader in Human Capital Management \(HCM\), offering a comprehensive suite of SaaS-based solutions including payroll, HRIS, benefits administration, compliance, and time/labor management. ♦ Owned and executed territory strategy for ADP’s SaaS HCM solutions, driving market penetration and revenue growth across the mid-market and major accounts segments. ♦ Led full-cycle sales efforts, from prospecting and discovery to tailored solution delivery, contract negotiation, and onboarding for Mid-Market organizations with 50–150 employees. ♦ Partnered with C-suite and HR leadership to identify complex business needs, delivering customized solutions across payroll, tax, benefits, workers’ comp, COBRA, and 401\(k\) management. ♦ Collaborated cross-functionally with Marketing, Solution Consultants, and Implementation teams to shorten sales cycles and enhance the buyer journey. ♦ Played a pivotal role in expanding ADP’s regional footprint, consistently achieving or surpassing sale
- **SENIOR ACCOUNT EXECUTIVE at YELLOW BOOK USA** (2006-04-01–2011-03-01) — Yellow Book USA \(now part of Hibu\) provided local businesses with print and digital advertising solutions, helping them grow through targeted multi-channel campaigns. ♦ Consistently ranked among the top performers nationally, earning President’s Club honors 3 consecutive years for exceeding sales quotas and driving exceptional client results. ♦ Ranked #1 in 2009, Top 5 in 2008, and Top 4 in 2007 out of 30+ sales consultants across the region. Maintained the #1 position for 2010 through superior account growth and client retention. ♦ Surpassed sales quotas with 160.5% attainment on new print advertising revenue and 103.5% for total integrated campaigns across digital and print. ♦ Grew assigned accounts by an average of 18.8%, generating over $300,000 in net new business across a three-year period. ♦ Recognized as a trusted advisor to local SMB & Mid-Market clients, designing customized multi-platform marketing solutions to increase their visibility and generate leads. ♦ Excelled i
- **SALES REPRESENTATIVE ♦ MANAGER at LEADING PROSPECT GROUP** (2004-01-01–2006-01-01) — ♦ Recognized as "top performer" for company and awarded many trips and prizes from the owner. ♦ Ran & Motivated s sales team to meet or exceed projected quotas. ♦ 2005 Presidents Club Winner

## Education

- Bachelor of Science \(B.S.\), Business/Managerial Economics — SUNY Oneonta

## FAQ

### What does Joshua do now?

Joshua is the Founding Senior BDR/SDR Team Lead at Hunter Consultants LLC. He is responsible for go-to-market strategy, high-volume outbound prospecting, cold calling, appointment setting, and pipeline generation across multiple B2B client campaigns.

### What roles is Joshua seeking?

Joshua is exploring remote or Florida-based Senior SDR, Senior BDR, Enterprise SDR/BDR, Enterprise Sales and Business Development, SDR/BDR Team Lead, Sales and Business Development Team Lead, and SMB sales opportunities with sales cycles under 30 days.

### What are Joshua's core outbound sales strengths?

Joshua builds outbound business-development campaigns from scratch. His process includes ICP definition, account-based prospecting and selling, GTM strategy, sales automation, multi-channel outreach, AI-assisted prospecting and sales research, cadence development, and measurement-driven messaging improvements.

### What results does Joshua deliver in current prospecting campaigns?

Joshua runs three business-development campaigns simultaneously and spends six hours daily prospecting. He consistently exceeds sales-development KPIs, generating 3–5+ weekly meetings per campaign, 80%+ show rates, and 30–40% email open rates.

### How does Joshua improve outbound messaging and follow-up?

Joshua writes his own sales scripts and emails and actively A/B tests messaging, including subject lines, to improve engagement. He has also run follow-up campaigns from conference leads and has a consistent record of meeting or exceeding SDR/BDR KPIs.

### How does Joshua support Hunter Consultants clients?

At Hunter Consultants, Joshua supports growth-focused companies by generating qualified sales appointments, building predictable outbound pipeline, and accelerating revenue without the overhead of hiring internal SDR teams. His work includes discovery, qualification, objection handling, lead nurturing, follow-up, opportunity creation, meeting qualification, sales-funnel management, CRM use, sales engagement, sales intelligence, and relationship building.

### What did Joshua accomplish at QLess?

At QLess, Joshua led sales-development initiatives across SMB, mid-market, and enterprise segments. He exceeded pipeline-generation goals by 120%+, delivered 30% year-over-year growth in new-business acquisition across government, education, and healthcare, and championed process improvements that increased sales-team productivity by 30%.

### What additional responsibilities did Joshua have at QLess?

At QLess, Joshua partnered with Product and Customer Success to refine GTM messaging, streamline onboarding, and improve post-sale handoffs intended to reduce churn. He also served as an inside-sales subject-matter expert for demos, objection handling, trade shows, and post-sale upselling, while maintaining and expanding a national network of technology partners and decision-makers.

### What did Joshua accomplish at ChannelAdvisor?

At ChannelAdvisor, Joshua built and managed a sales pipeline that exceeded KPIs for new-business acquisition, outbound activity, and SQL conversion across SMB and mid-market segments. He drove year-over-year growth through personalized, value-driven outreach and supported stronger market share and brand presence.

### How did Joshua contribute beyond prospecting at ChannelAdvisor?

At ChannelAdvisor, Joshua led internal process improvements that increased team productivity, improved customer satisfaction, and accelerated time-to-close. He mentored and trained cross-functional teams, optimized onboarding and workflows, collaborated with Marketing and Product on GTM messaging and vertical selection, and delivered prospect-specific demos.

### What did Joshua do at ConnectAndSell?

At ConnectAndSell, Joshua prospected, qualified, and set demos for a cloud-based sales-acceleration solution designed to help B2B teams reach decision-makers. He converted cold outreach into qualified opportunities through product education, consultative selling, relationship building, and post-sale account management.

### What results and tools did Joshua bring to ConnectAndSell?

Joshua helped scale ConnectAndSell's client-acquisition efforts across diverse verticals during a pivotal period of platform adoption. He regularly surpassed outbound-call and meeting metrics and developed expertise using Outreach.io, SalesLoft, Salesforce, and related sales technology to accelerate pipeline and outreach.

### What did Joshua accomplish at Yellow Book USA/Hibu?

At Yellow Book USA, now part of Hibu, Joshua was a Senior Account Executive selling print and digital advertising solutions to local businesses. He consistently ranked among top national performers and earned President's Club honors for three consecutive years by exceeding sales quotas and delivering client results.

### What were Joshua's measurable sales results at Yellow Book USA/Hibu?

Joshua ranked Top 4 in 2007, Top 5 in 2008, and #1 out of more than 30 regional peers in 2009 at Yellow Book USA. He maintained the #1 position in 2010 through account growth and client retention, achieved 160.5% attainment on new print-advertising revenue and 103.5% on total integrated digital and print campaigns, and grew assigned accounts by an average of 18.8%, generating more than $300,000 in net new business over three years.

### How did Joshua serve clients at Yellow Book USA/Hibu?

At Yellow Book USA, Joshua designed customized multi-platform marketing solutions for SMB and mid-market clients, focusing on visibility and lead generation. His work combined new-business acquisition, account management, high-volume sales, territory management, competitive sales execution, consultative selling, client retention, and revenue generation.

### What did Joshua accomplish at Strategic Outsourcing Inc./TriNet?

At Strategic Outsourcing Inc., a TriNet company, Joshua ranked in the top 10% nationally for first-time appointments and proposal generation and led Denver-office peers in outbound activity and early-stage pipeline growth. He consulted with business owners and C-level executives on outsourced HR and HCM solutions involving compliance, benefits, and risk management.

### What was Joshua's role in TriNet's regional growth?

Joshua helped expand TriNet's Rocky Mountain footprint through cold outreach, networking, and relationship-based selling. He collaborated with underwriting, legal, and implementation teams to streamline proposals and improve onboarding, while communicating the value of PEO and HRO models in competitive markets.

### What did Joshua do at ADP?

As District Sales Manager in ADP's Major Accounts Division, Joshua owned territory strategy for SaaS HCM solutions, sourced and closed new accounts, and led full-cycle sales for mid-market organizations with 50–150 employees. His work included discovery, tailored solution delivery, contract negotiation, and onboarding.

### What expertise did Joshua apply at ADP?

He partnered with Marketing, Solution Consultants, and Implementation to shorten sales cycles and improve the buyer journey, supported regional expansion, and served as a resource in HR-transformation discussions centered on cloud automation and compliance.

### What did Joshua accomplish at Discovery Outsourcing?

As a Sales Consultant at Discovery Outsourcing, Joshua sourced and secured four new companies in five months, generating $50,000 in gross profit. He exceeded company expectations for new business, first appointments, and proposals generated.

## Links

- LinkedIn: https://www.linkedin.com/in/joshparnes

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