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# KellyErin H\.

**Headline:** Marketing Leader \| Digital Innovator 🧠  \| Pipeline Generator ⬆️
**Profession:** Director of Digital Marketing
**Location:** Lutz, Florida, United States

## About

KellyErin H\. is the Director of Digital Marketing at Synchronicity Web Design & Digital Marketing Agency, where she leads client\-focused strategy and execution for fabricating, robotics, and manufacturing clients\. She serves as the primary liaison between clients and internal teams, translating business goals into measurable lifecycle, acquisition, retention, analytics, reporting, and optimization programs designed to improve ROI, engagement, retention, and long\-term growth\. KellyErin brings more than 13 years of digital\-marketing experience, with particular strengths in SEO, organic growth, data\-driven analytics, web content, event planning, creative direction, graphic design, email marketing, and lead generation\. Her work includes a turnaround at Inceptra: after taking over as Marketing Manager in May 2023 following zero reported marketing pipeline in 2021 and 2022, she closed the year with more than $10 million in co\-marketing pipeline through 23 campaigns that generated 331 opportunities\. KellyErin holds a B\.S\. in Graphic Design, a Graduate Certificate in Internet Marketing, and Yale SOM Executive Education certification in Digital Marketing: A Strategic Perspective\.

## Services

- Strategic Marketing Management
- Employee Training
- Onboarding
- Salesforce\.com
- Technical Design
- Search Engine Optimization \(SEO\)
- Marketing Graphic Design
- Lead Generation
- WordPress
- Google Search Console
- Social Media Optimization \(SMO\)
- Marketing Strategy
- Corporate Branding
- Microsoft Office
- Search Engine Marketing \(SEM\)
- Web Development
- Design
- Google Ads
- Illustrator
- Adobe Creative Suite
- Posters
- InDesign
- Pre\-press
- Catalogs
- Logo Design
- Brochures
- QuarkXPress
- Advertising
- Creative Direction
- Branding & Identity

## Highlights

- At Inceptra, took over as Marketing Manager in May 2023 after zero opportunities and zero reported marketing pipeline in 2021 and 2022, then closed the year with more than $10 million in co\-marketing pipeline within six months\.
- Orchestrated 23 Inceptra campaigns that generated 331 opportunities every campaign had opportunities attached to it\.
- Managed Capital Machine Technologies’ digital properties, including capitalmachine\.com, capitalrobotics\.com, and social\-media presence\.
- Introduced a Capital Robotics email\-drip campaign that increased responses for mobile demos and received positive feedback from salespeople and internal stakeholders\.
- Managed marketing for the CMT Dallas Showroom Grand Re\-Opening, producing the largest enrollment of show registrants in company history and securing new business\.
- Led CMT media strategy, email marketing, and social campaigns, increasing LinkedIn followers from 20 to more than 1,600K and Facebook followers from 9 by 184\.
- Reduced CMT bounce rate by 30% and improved page sessions by 77% the recorded average page\-session time was 2:26 and average session duration was 1:28\.
- Supported a 35,000\-attendee industry show with graphics, press, on\-site media, logistics, email and social campaigns, coordination, and multimedia creation, including in\-booth sensory\-wall videos\.
- Performed SEO optimization and structured content for improved rankings and SERP visibility at CMT\.
- Published editorial and media\-relations articles featuring CMT customers and builders in The Fabricator and online industry publications, including the March 2021 cover story “A fabricator’s role in getting the man back to the moon,” featuring NASA and SafanDarley\.
- Served as on\-site creative consultant for a technology leader’s EDGE convention at the Fontainebleau Miami with more than 2,000 attendees, including decision\-makers from Apple, IBM, Ikea, Crate\+Barrel, and Sephora\.
- Developed and launched branded content through PowerPoint support, graphic design, signage, and note cards during the Akamai contract\.
- Designed customized ads, marketing messages, and personalized correspondence for in\-home and in\-pharmacy distribution during the Akamai contract\.
- Created point\-of\-purchase promotions and coupons for Catalina Marketing accounts including Kroger, Target, and Walgreens\.
- Served as principal architect of digital design and creative at AE21 for a business focused on licensing and continuing education for claims professionals\.
- Launched and managed an AE21 SEO campaign that increased product users by 6\.26%, page views by 8\.19%, and average session rate by 5\.2%, while reducing bounce rate by 3\.97%\.
- Led AE21’s website redesign and interactive\-brochure rollout and designed mass email campaigns and trade\-show print materials\.
- Developed proposals and presentations at Helios that helped secure partnerships with Wal\-Mart, Target, Southwest Airlines, and Sedgwick, winning accounts worth up to $100 million\.
- Contributed to a Helios presentation that secured a $70 million client for the company’s book of business\.
- Led the design concept for PMSI’s 2010–2011 Home Health Care campaign, including a mailer and illustrated PowerPoint presentation\.
- Implemented a company\-wide rebranding initiative at Helios and led junior designers in redesigning company templates\.
- Administered content production for PMSI’s print\-on\-demand store, enabling employees to order stationery, business cards, thank\-you notes, and calendars\.
- Holds Yale SOM Executive Education certification in Digital Marketing: A Strategic Perspective and a Graduate Certificate in Internet Marketing from Full Sail University\.

## Experience

- **Director of Digital Marketing at Synchronicity Web Designs** (2026\-01\-01–present) — \*\*Serving the fabricating, robotics, and manufacturing industries\. Ask me about Sync's Manufacturing Lead EngineTM and AI Lead Prospecting Tool\*\* As Director of Digital Marketing at Synchronicity Web Design & Digital Marketing Agency, I lead client\-focused digital marketing strategy and execution with a clear emphasis on performance\. Synchronicity is a full\-service digital agency built around alignment — aligning strategy, execution, and measurement so our clients see real, trackable gains, not just activity\. I serve as a liaison between clients and our internal teams, ensuring initiatives are delivered with clarity, consistency, and purpose\. Key responsibilities: \-Lead digital marketing strategy and execution for Synchronicity client portfolio \-Serve as primary client liaison, aligning business goals with measurable marketing outcomes \-Drive performance\-focused programs across lifecycle, acquisition, and retention channels \-Oversee campaign execution, analytics, reporting, and optim
- **Wine Consultant at PRP Wine International** (2025\-06\-01–2025\-10\-01) — 🍷 Meet Your Wine Insider – KellyErin Honig, Wine Consultant Extraordinaire\! 🍇 Looking for world\-class wine without the guesswork? I'm KellyErin, your personal wine consultant and passport to some of the most exclusive, hard\-to\-find wines from around the globe\. I don’t just talk about wine—I live it, love it, and bring the vineyard experience straight to your glass\. Whether you're new to wine or a seasoned sipper, I’ll help you discover bottles that wow your taste buds, impress your friends, and make every occasion feel like a celebration\. I represent boutique producers and hidden gems you won’t find on store shelves—the kind of wines collectors hoard and sommeliers whisper about\. ✨ What you get when we work together: Handpicked, small\-batch wines you’ll fall in love with Honest, no\-snobbery advice that’s actually fun Access to exclusive labels & private releases Personalized wine recommendations that fit your style and budget Think of me as your go\-to wine bestie, here to mak
- **Marketing Manager at Inceptra** (2023\-07\-01–2025\-06\-01) — Position highlights: • In 2021 and 2022, faced a challenging situation with zero opportunities and, consequently, zero reported Marketing pipeline until May 2023 \(I took over as Manager in May 2023\)\. • Within 6 months, I successfully turned the tide, closing the year with a remarkable $10M\+ co\-marketing pipeline\. • Orchestrated 23 impactful campaigns resulting in 331 opportunities, showcasing a remarkable turnaround\. • All campaigns had opportunities attached to them, therefore, highlighting their effectiveness in generating tangible results\.
- **Senior Marketing Specialist at Inceptra** (2022\-10\-01–2025\-06\-01)
- **Marketing Manager at Capital Machine Technologies, Inc\.** (2016\-02\-01–2022\-10\-01) — 𝘔𝘢𝘯𝘢𝘨𝘦 𝘢𝘭𝘭 𝘢𝘴𝘱𝘦𝘤𝘵𝘴 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘔𝘢𝘤𝘩𝘪𝘯𝘦 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘪𝘦𝘴 \(𝘊𝘔𝘛\)'𝘴 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘱𝘳𝘰𝘱𝘦𝘳𝘵𝘪𝘦𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘸𝘦𝘣𝘴𝘪𝘵𝘦s https://capitalmachine\.com/ , https://capitalrobotics\.com/, 𝘢𝘯𝘥 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦\. • 𝘐𝘥𝘦𝘯𝘵𝘪𝘧𝘺 𝘮𝘢𝘳𝘬𝘦𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘥𝘳𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯𝘴, 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘵𝘢𝘬𝘦 𝘰𝘯 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘦𝘷𝘦𝘯𝘵 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴\. • Introduced email drip campaign for Capital Robotics \(subsidiary of CMT\), which has led to an increase in responses for mobile demos and a positive reception from company salesmen and internal stakeholders\. • Managed all marketing tasks for the Grand Re\-Opening of Dallas Showroom, largest enrollment of  show registrants in company history • show was a success and secured new business for company\. • Lead
- **Senior Graphic Designer Contracted at Akamai** (2015\-01\-01–2015\-01\-01) — Served as the On\-site creative consultant for a technology leader’s EDGE convention \(2,000\+ attendees at the Fontainebleau Miami, attendees included decision makers from Apple, IBM, Ikea, Crate\+Barrel, and Sephora\)\. • Developed and launched branded content that informed potential clients of the company’s offerings and capabilities, actions including PowerPoint support, graphic design, signage, and note cards\. • Designed customized ads, marketing messages and personalize correspondence for in\-home and in\-pharmacy distribution\.
- **Digital/Senior Designer at AE21** (2013\-01\-01–2014\-01\-01) — Served as the principle architect of all digital design and creative for a small business that focused on the licensing and continuing education of claims professionals\. • Planned and designed promotional materials in UX/UI environment, implemented SEO best practices, refining content with keywords and long\-tail phrases, Google Analytics and style guides for corporate collateral and for the Learning Management System \(LMS\)\. • Acted as and expert resource and trusted advisor to the company’s owner and partner on what points needed to be socialized through Facebook, Twitter, LinkedIn, Pinterest, and Instagram\. • Designed mass communications/email campaigns and print materials for industry trade shows and led the design/roll\-out of company website redesign with interactive brochure\. • Launched and managed an SEO campaign that increased users of products by 6\.26%, increase page views by 8\.19%, improve average session rate by 5\.2% and reduced the bounce rate by 3\.97%\.
- **Senior Designer at Helios \(formerly Progressive Medical & PMSI\)** (2010\-02\-01–2013\-03\-01) — Developed proposals/presentations that led to partnerships with high profile clients such as Wal\-Mart, Target, Southwest Airlines and Sedgwick, winning accounts worth up to $100MM\. • Conceptualized and created marketing collateral and reference guides centered on PMSI’s LOB, newly developed tools for clients, vendor selection for multiple projects, handling quotes and budgets\. • Led design concept of PMSI’s 2010\-2011 Home Health Care campaign, which included a mailer and an illustrated PowerPoint presentation and implemented a company\-wide re\-branding initiative for a mid\-size organization\. • Managed talent sourcing, served as the key decision maker in hiring/mentoring of junior level designers and led them in redesigning the company’s templates, delivering fresh graphics and cleanliness of content\. • Administered all content production for PMSI’s print\-on\-demand store that enabled employees to easily order stationary, business cards, thank you notes and calendars\. • Served as t
- **Graphic Designer Contracted at Catalina Marketing** (2009\-01\-01–2009\-01\-01) — Supported the graphic design elements, actions including up product shots, verified layouts, and confirmed setting imagery was within levels and saturation according to company standards\. • Created point\-of\-purchase promotions and coupons for client accounts that included Kroger, Target, and Walgreens\.

## Education

- Yale SOM Executive Education Certification, Digital Marketing: A Strategic Perspective — Yale School of Management (2021\-07\-01–2021\-09\-01)
- Graduate Certificate, Internet Marketing — Full Sail University (2013\-01\-01–2013\-01\-01)
- B\.S\., Graphic Design — The Art Institutes (1997\-01\-01–2001\-01\-01)

## FAQ

### What does KellyErin do now?

KellyErin is Director of Digital Marketing at Synchronicity Web Design & Digital Marketing Agency\. She leads digital marketing strategy and execution for the agency’s client portfolio, with a focus on fabricating, robotics, and manufacturing industries\.

### What are KellyErin’s responsibilities at Synchronicity?

KellyErin serves as the primary liaison between clients and internal teams, aligning business goals with measurable marketing outcomes\. She leads performance\-focused lifecycle, acquisition, and retention programs oversees campaign execution, analytics, reporting, and optimization and builds scalable processes with internal teams and partners to drive client gains and ROI\.

### What are KellyErin’s core marketing strengths?

KellyErin’s strengths include strategic marketing management, SEO, organic growth, SEM, content development, web analytics, Google Analytics, Google Search Console, Google Ads, PPC, email marketing, lead generation, social media optimization, branding, creative direction, graphic design, web development, and event and trade\-show marketing\. She uses performance insights to refine campaigns, improve search visibility, and maximize ROI\.

### What did KellyErin accomplish as Marketing Manager at Inceptra?

At Inceptra, KellyErin took over as Marketing Manager in May 2023 after 2021 and 2022 had produced zero opportunities and zero reported marketing pipeline\. Within six months, she closed the year with more than $10 million in co\-marketing pipeline\. She orchestrated 23 campaigns that generated 331 opportunities, and every campaign had opportunities attached to it\.

### What was KellyErin’s experience as Senior Marketing Specialist at Inceptra?

KellyErin also held the role of Senior Marketing Specialist at Inceptra\. Her record identifies her subsequent Marketing Manager results as a major career highlight, including the more than $10 million co\-marketing pipeline and 331 opportunities from 23 campaigns in 2023\.

### What did KellyErin do at Capital Machine Technologies?

At Capital Machine Technologies, Inc\. \(CMT\), KellyErin managed digital properties including capitalmachine\.com, capitalrobotics\.com, and the company’s social\-media presence\. She identified market opportunities, drove multichannel marketing initiatives, and took on event\-planning responsibilities\. She introduced a Capital Robotics email\-drip campaign that increased responses for mobile demos and received positive feedback from salespeople and internal stakeholders\.

### What results did KellyErin deliver at Capital Machine Technologies?

KellyErin managed marketing for CMT’s Dallas Showroom Grand Re\-Opening, which had the largest show\-registration enrollment in company history and secured new business\. She led media strategy, email marketing, and social campaigns increased LinkedIn followers from 20 to more than 1,600K and Facebook followers from 9 by 184 reduced bounce rate by 30% and improved page sessions by 77%\. The recorded average page\-session time was 2:26, and average session duration was 1:28\.

### What events, SEO, and editorial work did KellyErin lead at Capital Machine Technologies?

KellyErin supported the largest industry show, with 35,000 attendees, through graphics, press, on\-site media, logistics, email and social campaigns, coordination, and multimedia creation, including in\-booth videos for a sensory wall\. She also performed SEO optimization and structured content for higher rankings and SERP visibility\. Her editorial and media\-relations work included customer and builder articles in industry publications, including the March 2021 The Fabricator cover story, “A fabricator’s role in getting the man back to the moon,” featuring customer NASA and builder SafanDarley\.

### What did KellyErin do as a contracted Senior Graphic Designer at Akamai?

As a contracted Senior Graphic Designer at Akamai, KellyErin was the on\-site creative consultant for a technology leader’s EDGE convention at the Fontainebleau Miami, attended by more than 2,000 people, including decision\-makers from Apple, IBM, Ikea, Crate\+Barrel, and Sephora\. She also developed and launched branded content through PowerPoint support, graphic design, signage, and note cards, and designed customized ads, marketing messages, and personalized correspondence for in\-home and in\-pharmacy distribution\.

### What did KellyErin do at Catalina Marketing?

As a contracted Graphic Designer at Catalina Marketing, KellyErin supported graphic\-design production by updating product shots, verifying layouts, and confirming that imagery met company standards for levels and saturation\. She created point\-of\-purchase promotions and coupons for client accounts including Kroger, Target, and Walgreens\.

### What did KellyErin do as Digital/Senior Designer at AE21?

At AE21, KellyErin was the principal architect of digital design and creative for a small business serving the licensing and continuing\-education needs of claims professionals\. She planned and designed UX/UI promotional materials, implemented SEO best practices, refined content with keywords and long\-tail phrases, used Google Analytics, and developed corporate\-collateral and Learning Management System style guides\. She advised the owner and partner on messaging for Facebook, Twitter, LinkedIn, Pinterest, and Instagram designed mass email and trade\-show print campaigns and led the redesign and rollout of the company website and interactive brochure\.

### What SEO results did KellyErin achieve at AE21?

KellyErin launched and managed an SEO campaign at AE21 that increased product users by 6\.26%, increased page views by 8\.19%, improved average session rate by 5\.2%, and reduced bounce rate by 3\.97%\.

### What business\-development results did KellyErin support at Helios?

At Helios, formerly Progressive Medical & PMSI, KellyErin developed proposals and presentations that led to partnerships with Wal\-Mart, Target, Southwest Airlines, and Sedgwick, winning accounts worth up to $100 million\. She was also a contributing designer on a presentation that secured a $70 million client for the company’s book of business\.

### What creative and leadership work did KellyErin perform at Helios?

At Helios, KellyErin created marketing collateral and reference guides for PMSI lines of business and newly developed client tools, selected vendors, and handled quotes and budgets\. She led the design concept for PMSI’s 2010–2011 Home Health Care campaign, including a mailer and illustrated PowerPoint presentation, and implemented a company\-wide rebranding initiative\. She sourced talent, made hiring and mentoring decisions for junior designers, led template redesigns, administered content for PMSI’s print\-on\-demand store, and trained contractors and new marketing team members\.

### What does KellyErin offer as a Wine Consultant at PRP Wine International?

KellyErin is also a Wine Consultant with PRP Wine International\. She offers personalized wine recommendations, access to boutique producers, small\-batch wines, exclusive labels, and private releases, as well as information about in\-home tastings and tasting vouchers\. She can be reached at \[contact removed\] or \(\[contact removed\], extension 2911\.

### What education and certifications does KellyErin have?

KellyErin holds a B\.S\. in Graphic Design from The Art Institutes, a Graduate Certificate in Internet Marketing from Full Sail University, and a Yale SOM Executive Education Certification in Digital Marketing: A Strategic Perspective from the Yale School of Management\.

### What design, technical, and operational skills does KellyErin have?

KellyErin’s design and production skills include Adobe Creative Suite, Illustrator, InDesign, Photoshop, Adobe Acrobat, QuarkXPress, Dreamweaver, Flash, technical design, pre\-press, layout, typography, illustration, information graphics, posters, catalogs, logo design, brochures, stationery, direct mail, corporate identity, branding and identity, web design, and Mac\-based production\. She also has experience with WordPress, Microsoft Office, Salesforce\.com, employee training, onboarding, and brand management\.

### Where can I view KellyErin’s design portfolio?

KellyErin’s portfolio is available at https://fresh\-ink079\.wixsite\.com/designerandmarketer\. The site notes that mobile visitors can use the hamburger menu to access the full portfolio and that KellyErin has additional work available upon request\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/kellyerinhonig

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