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# Kou Chieng

**Headline:** Sr\. Sales Leader \| Scale & Strategy \| 4x President’s Club @ BILL \| Expert in Outbound Excellence & Revenue Acceleration \| 1x IPO
**Profession:** Director of Sales, North America
**Location:** Cypress, Texas, United States

## About

Kou Chieng is Director of Sales, North America at Pliant, where Pliant enables companies to issue physical and virtual credit cards, track spending, and integrate spend data into their finance stack\. With more than 20 years in SaaS and fintech, Kou leads mid\-market and enterprise new\-business sales organizations and builds scalable outbound systems, disciplined sales processes, and high\-performing teams\. Kou’s strengths include revenue acceleration, enterprise selling, team coaching, sales strategy, multi\-threading complex deals, and resolving technical objections across stakeholder groups\. Kou uses MEDDPIC to create process consistency and accountability, pairs clear expectations with inspection, and works with teams to establish KPIs around activities and conversion performance\. Kou has led teams ranging from 4 to 24 people and currently leads a team of 4\. At BILL, Kou was the only Mid\-Market Account Executive in company history to earn President’s Club four consecutive years, from FY2018 through FY2021, and closed a complex Poshmark enterprise deal worth 10 times BILL’s previous largest deal\. At Zone & Co, Kou delivered 62% quarter\-over\-quarter growth in Q4 FY2025 and increased team MQL\-to\-SQL conversion from 30% to 69%\. Across $8 million\-plus ARR books of business, Kou has consistently performed at more than 110% of goal\.

## Services

- Mortgage Servicing
- Business Applications
- Mid\-Market
- NONMEM
- Business Requirements
- Market Planning
- Foreign Exchange \(FX\) Trading
- NetSuite
- Search Engine Optimization \(SEO\)
- Influencing Others
- Bill\.com
- System Applications
- Deal Closure
- ROI Optimization
- Market Research
- Operational Efficiency
- Socio\-economic Research
- Content Creation
- Conversion Rate
- C\-Suite Selling
- Month\-End Close Process
- Communication
- Training
- Team Management
- Sales Strategy
- Coaching
- Value Selling
- Enterprise Software Sales
- Team Leadership
- Relationship Building

## Highlights

- Serves as Director of Sales, North America at Pliant\.
- Brings more than 20 years of experience in SaaS and fintech\.
- Closed a complex enterprise deal with Poshmark worth 10 times the largest deal previously closed at BILL\.
- Was the only Mid\-Market Account Executive in BILL history to earn President’s Club four consecutive years: FY2018, FY2019, FY2020, and FY2021\.
- Worked at BILL through its 2019 IPO\.
- Delivered 62% quarter\-over\-quarter growth in Q4 FY2025 at Zone & Co\.
- Increased Zone & Co team MQL\-to\-SQL conversion by 130%, from 30% to 69%\.
- Improved MQL\-to\-opportunity conversion by 97% at Zone & Co\.
- Increased ACV by 25% at Zone & Co through process engineering\.
- Consistently performed at more than 110% of goal across books of business totaling more than $8 million ARR\.
- Led sales teams ranging from 4 to 24 people and currently leads a team of 4\.
- Uses MEDDPIC to drive sales\-process discipline and team accountability\.
- Coached account executives from entry\-level roles to President’s Club winners and future managers\.
- Ranked in the top 5% on a Demandforce team of 50 or more representatives in the lifestyles vertical\.
- Implemented the Demandforce "lost Ops" campaign to generate revenue from deals the team considered unable to move forward\.
- Spearheaded a Demandforce process that concentrated sales on hunting while passing solution deployment to the account management team\.
- Served as Head of Business Development, Central at Currencies Direct, winner of the 2021 MoneyAge Award for Money Transfer Provider of the Year\.
- Held sales leadership roles at Web Spider Technologies, BenchMark Mortgage, and LoanSource Funding\.
- Worked at Zone & Co, which was named to the 2025 Inc\. 5000 List and the 2024 Deloitte Technology Fast 500\.

## Experience

- **Director of Sales, North America at Pliant** (2026\-05\-01–present) — Pliant gives companies the ability to issue physical and virtual credit cards, track spending, and seamlessly integrate all of these data into their finance stack\.
- **Sr\. Manager of Sales, North America at Zone & Co** (2025\-01\-01–2026\-03\-01) — 🏆 2025 Inc\. 5000 List 🏆 2024 Deloitte Technology Fast 500™ Trusted by over 4,000 customers worldwide, Zone & Co is committed to delivering real\-world solutions that deliver tangible results for its customers\. Headquartered in Boston, MA, with hubs across Europe, North America, Australia, and Asia, we're dedicated to shaping the future of enterprise back\-office management\. Achievement: 62% QoQ growth in Q4 FY2025 Increased teams overall MQL to SQL conversion by 130% from 30% to 69%
- **Head of Business Development \(Central\) at Currencies Direct** (2024\-01\-01–2025\-01\-01) — Winning Money Transfer Provider of the Year at the 2021 MoneyAge Awards, Currencies Direct stands out in the foreign exchange industry for its unique combination of payments technology and personalised support from a team of experienced professionals\. Established in 1996 Currencies Direct was the first non\-bank foreign exchange provider in Europe\. Today we’ve helped over 425,000 customers, offering straightforward payments solutions to businesses operating in international markets\. With detailed market insight and expert consultation, we help our customers mitigate the risks associated with currency exposure, make smarter currency management decisions and expand their businesses globally\.
- **Sr\. Manager, Mid\-Market Sales at BILL** (2021\-07\-01–2024\-01\-01)
- **Sr\. Account Executive, Mid Market Sales at BILL** (2015\-08\-01–2021\-07\-01) — Bill\.com is a leading provider of cloud\-based software that simplifies, digitizes, and automates back\-office financial processes for small and mid\-sized businesses\. Our customers come from all industries, ranging from startups to established brands and nonprofits to franchises\. Awards achieved \- Presidents Club Winner FY 2018 Presidents Club Winner FY 2019 Presidents Club Winner FY 2020 Presidents Club Winner FY 2021 IPO 2019
- **Sr\. Account Executive at Demandforce** (2013\-01\-01–2015\-08\-01) — Demandforce \- automate front office tasks, streamline customer communications, and boost your online reputation today\. Consistent top performer on the lifestyles vertical\. Always finished and ranked in the top 5 percent on a team of 50 or more reps\. Implemented a campaign called lost Ops that helped drive in revenue on deals that the team considered  could not move forward\. Spear headed a new process to bring in more revenue by only hunting and passing the deployment of solution to the AM team\.
- **Director of Sales at Web Spider Technologies** (2012\-01\-01–2013\-01\-01)
- **Vice President of Sales at BenchMark Mortgage** (2007\-01\-01–2009\-01\-01)
- **Branch Owner at LoanSource Funding** (2003\-01\-01–2007\-01\-01)

## FAQ

### What does Kou do at Pliant?

Kou is the Director of Sales, North America at Pliant\. Pliant gives companies the ability to issue physical and virtual credit cards, track spending, and integrate spending data into their finance stack\.

### What is Kou’s sales leadership experience?

Kou brings more than 20 years of SaaS and fintech experience\. Kou has led mid\-market and enterprise new\-business sales, built outbound motions and BDR teams, led organizations through pivots, and managed sales teams ranging from 4 to 24 people\. Kou currently leads a team of 4\.

### What are Kou’s core strengths?

Kou specializes in turning outbound motions into scalable systems, revenue acceleration, sales strategy, enterprise software sales, value selling, and high\-integrity discovery\. Kou is also skilled at multi\-threading complex sales cycles, managing multiple stakeholders, and addressing technical objections\.

### How does Kou lead and coach sales teams?

Kou uses the MEDDPIC framework for sales process management and team accountability\. Kou sets clear expectations, builds inspection into the sales process, and has team members help establish their own KPIs to strengthen ownership\. Kou coaches KPI discipline around activities such as outgoing calls and conversion rates, with an emphasis on team buy\-in\.

### What did Kou accomplish at BILL?

At BILL, Kou served as both Senior Manager, Mid\-Market Sales and Senior Account Executive, Mid Market Sales\. As an individual contributor, Kou was the only Mid\-Market Account Executive in company history to earn President’s Club four years in a row: FY2018, FY2019, FY2020, and FY2021\. Kou also closed a complex enterprise deal with Poshmark that was 10 times the largest deal previously closed at BILL\. BILL completed its IPO in 2019\.

### What did Kou accomplish at Zone & Co?

Kou was Senior Manager of Sales, North America at Zone & Co\. In Q4 FY2025, Kou delivered 62% quarter\-over\-quarter growth and increased the team’s MQL\-to\-SQL conversion by 130%, from 30% to 69%\. Kou also improved MQL\-to\-opportunity conversion by 97% and increased ACV by 25% through process engineering\. Zone & Co was included on the 2025 Inc\. 5000 List and the 2024 Deloitte Technology Fast 500, serves more than 4,000 customers worldwide, and has headquarters in Boston with hubs across Europe, North America, Australia, and Asia\.

### What did Kou accomplish at Demandforce?

As a Senior Account Executive at Demandforce, Kou was a consistent top performer in the lifestyles vertical and finished in the top 5% on a team of 50 or more representatives\. Kou implemented a "lost Ops" campaign to generate revenue from deals the team believed could not move forward, and spearheaded a process focused on hunting new business while passing solution deployment to the account management team\. Demandforce automates front\-office tasks, streamlines customer communications, and supports online reputation management\.

### What was Kou’s role at Currencies Direct?

Kou served as Head of Business Development, Central at Currencies Direct\. Currencies Direct won Money Transfer Provider of the Year at the 2021 MoneyAge Awards\. Established in 1996 as Europe’s first non\-bank foreign\-exchange provider, Currencies Direct has helped more than 425,000 customers with payments solutions, market insight, currency\-risk mitigation, and international business expansion\.

### What other organizations has Kou worked with?

Kou has also been Director of Sales at Web Spider Technologies, Vice President of Sales at BenchMark Mortgage, and Branch Owner at LoanSource Funding\.

### What revenue and coaching results has Kou delivered?

Across books of business totaling more than $8 million ARR, Kou has consistently performed at more than 110% of goal\. Kou has coached account executives from entry\-level roles to President’s Club winners and future managers\.

### What skills does Kou list?

Kou’s listed capabilities include mortgage servicing, business applications, mid\-market sales, NONMEM, business requirements, market planning, foreign\-exchange trading, NetSuite, SEO, influencing, Bill\.com, system applications, deal closure, ROI optimization, market research, operational efficiency, socio\-economic research, content creation, conversion rate, C\-suite and C\-level selling, month\-end close processes, communication, training, team management, sales strategy, coaching, value selling, enterprise software sales, team leadership, relationship building, product demonstrations, communication training, lead qualification, SaaS sales, strategy, professional\-services industries, new business development, software\-industry knowledge, negotiation, analytical skills, outside sales, management, sales presentations, sales processes, sales management, forecasting, leadership, direct sales, business development, cold calling, email marketing, marketing strategy, sales operations, and customer relationship management\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/kou\-chieng\-582189112

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