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# John Malone

**Headline:** Growth & Transformation Executive \| AI \| Financial Infrastructure \| Embedded Finance \| Strategic Partnerships \| Commercialization \| Ecosystem Design
**Profession:** CEO & CO Founder
**Location:** Greater Boston

## About

John Malone is the CEO and co\-founder of Funding Fixed, where he is building an AI\-powered Financial Operating System for small and medium\-sized businesses\. The platform connects businesses with capital, financial products, education, credit optimization, trusted advisors, and ecosystem partners through a single intelligent experience\. John’s strengths span AI strategy, financial infrastructure, embedded finance, payments, commercialization, growth strategy, product\-market fit, strategic partnerships, and ecosystem design\. Across more than two decades, John has worked in frontier markets, emerging technology, and financial innovation, from wireless payments before smartphones to fintech, marketplace platforms, behavioral banking, and agentic AI\. He has founded and led three companies as CEO from concept through delivery and exit, raised more than $25 million in growth capital, built a 135\-person national sales organization, and developed commercialization strategies across North America, Europe, Africa, and the Middle East\. His work has supported platforms serving more than 10,000 merchants, 1\.2 million loyalty members, and 5,000 families\. John has also advised fintech, payments, AI, and financial\-services organizations on U\.S\. expansion, embedded finance, revenue growth, platform modernization, and transformation\.

## Services

- AI Strategy, Fintech, Product Strategy, Growth Strategy, Payments, Partnerships, Leadership
- Intelligence Systems
- Investments
- Investor Presentations
- Investor Relations
- Investor Relations Support
- Start\-up Consulting
- Start\-up Ventures
- Call center start\-up
- Start\-ups Management
- Business Unit Start\-up
- Creative Writing
- Creative Strategy
- Creativity and Innovation
- Advertising
- Cross\-platform Development
- Brand Management
- Branding & Identity
- Brand Architecture
- Cold Calling
- Artificial Intelligence \(AI\)
- Interactive Voice Response \(IVR\)
- Strategising
- Go\-to\-Market Strategy
- Point of Sale \(POS\) Systems
- Payment Gateways
- Online Marketplace
- Platform as a Service \(PAAS\)
- Community Development
- FinTech

## Highlights

- CEO and co\-founder of Funding Fixed, building an AI\-powered Financial Operating System for small and medium\-sized businesses\.
- Built a Funding Fixed ecosystem with more than 100 lending partners and relationships with more than 20 financial institutions\.
- Integrated more than 20 financial and lending products at Funding Fixed\.
- Created an AI\-powered Financial Literacy Academy with more than 200 educational resources\.
- Integrated more than 10 credit\-optimization and financial\-wellness solutions at Funding Fixed\.
- Built agentic AI across voice, SMS, email, web, and phone for customer engagement and onboarding\.
- Leads Funding Fixed’s product strategy, commercialization, fundraising, partnerships, and platform development\.
- Founded and led three companies as CEO from concept or PowerPoint through delivery, commercialization, and exit\.
- Raised more than $25 million in growth capital across his career, including $3 million in venture capital for Ourly\.
- Built Generate, one of the earliest affinity\-commerce platforms connecting schools, merchants, and communities through everyday spending\.
- Built a 135\-person national sales organization at Generate\.
- Expanded Generate through distributors in 25 states, created a recurring school\-fundraising model, and exited through acquisition\.
- Founded Ourly, an early behavioral\-banking platform combining debit banking, rewards, financial education, and work\-based incentives\.
- Took the youth banking and financial\-literacy platform referred to in the interview record as Hourly from concept through national television launch to exit\.
- Served more than 5,000 families through Ourly, partnered with dozens of community banks, and expanded through distributors in 25 states\.
- Built two\-sided marketplace products with payment integration and card issuance\.
- Designed complex B2B2C distribution strategies through banks and built B2B community\-bank sales processes with stakeholder\-specific objection handling\.
- Developed commercialization strategies across Africa, Europe, and the Middle East at Way Systems, contributing to international growth in wireless payments before smartphones\.
- Advised Trust Payments on commercialization, strategic partnerships, U\.S\. expansion, and post\-acquisition integration following its acquisition of Mobilize the infrastructure supported more than 10,000 merchants\.
- Advised Mobilize on growth strategy, partnerships, and commercialization while it served more than 1\.2 million loyalty and engagement members prior to its acquisition by Trust Payments\.
- Led revenue growth, channel partnerships, commercialization, and expansion for DAVO, an early automated sales\-tax platform\.
- Led Merchant Service Depot’s transformation into MSD, including brand strategy, AI initiatives, commercialization, product positioning, and platform modernization supporting more than 2,000 merchants\.
- Advised fintech, payments, AI, and financial\-services companies—including Trust Payments, Mobilize, Merchant Service Depot, DAVO, and RivoraOS\.ai—on commercialization, embedded finance, strategic partnerships, product\-market fit, growth strategy, and business transformation\.
- Applied data analysis to product\-market fit and strategic pivots, including the Oportuna\-to\-Hourly pivot\.
- Built commercialization and go\-to\-market strategies across multiple channels and across North America, Europe, Africa, and the Middle East\.

## Experience

- **CEO & CO Founder at Funding Fixed** (2025\-01\-01–present) — Building an AI\-powered Financial Operating System that connects small businesses with capital, financial products, education, and strategic partners through one intelligent platform\. • Highlights • Built ecosystem with 100\+ lending partners • Established relationships with 20\+ financial institutions • Integrated 20\+ financial and lending products • Created AI\-powered Financial Literacy Academy with 200\+ educational resources • Integrated 10\+ credit optimization and financial wellness solutions • Built agentic AI across voice, SMS, email, web, and phone for customer engagement and onboarding • Led product strategy, commercialization, fundraising, partnerships, and platform development
- **Managing Partner at Barker, Bucci & Malone, LLC** (2018\-12\-01–2025\-04\-01) — Managing Partner \| Barker Bucci Malone Advised fintech, payments, AI, and financial services companies on commercialization, strategic partnerships, growth strategy, product\-market fit, embedded finance, and business transformation\. Representative engagements included: Trust Payments Mobilize Merchant Service Depot DAVO Strategic Advisor \(CMO\) \| Trust Payments Supported commercialization, strategic partnerships, U\.S\. expansion, and post\-acquisition integration following the acquisition of Mobilize\. Contributed to payment infrastructure supporting more than 10,000 merchants\. Strategic Advisor \(CRO\) \| Mobilize Advised a loyalty and engagement platform serving more than 1\.2 million members prior to its acquisition by Trust Payments\. Focused on growth strategy, partnerships, and commercialization\. Strategic Advisor \(CRO\) \| DAVO Led revenue growth, channel partnerships, commercialization, and expansion for one of the first automated sales tax platforms\. Strategy Advi
- **Chief Executive Officer at Ourly** (2015\-03\-01–2018\-03\-01) — Founder & CEO \| Ourly • Built one of the earliest behavioral banking platforms designed to help young people develop stronger financial habits\. • Combined debit banking, rewards, financial education, and work\-based incentives into a single experience years before youth banking became a major fintech category\. • Highlights • Raised $3 million in venture capital • Served 5,000\+ families • Built partnerships with dozens of community banks • Expanded through 25 state distributors
- **Chief Marketing Officer and Founder at Generate4** (2010\-03\-01–2015\-01\-01) — Founder & CEO \| Generate • Built one of the earliest affinity commerce platforms connecting schools, merchants, and communities through everyday spending\. • Highlights • Built a 135\-person national sales organization • Expanded through 25 state distributors • Created recurring fundraising model for schools • Successfully exited through acquisition
- **Vice President at Way Systems** (2007\-01\-01–2011\-01\-01) — Vice President \| Way Systems Joined one of the pioneers in wireless payments before smartphones transformed commerce\. Developed commercialization strategies across Africa, Europe, and the Middle East, identifying markets where wireless technology solved infrastructure challenges that traditional payment systems could not\. Contributed to the company's international growth and expansion\.

## FAQ

### What does John do at Funding Fixed?

John is the CEO and co\-founder of Funding Fixed\. He leads product strategy, commercialization, fundraising, partnerships, and platform development for an AI\-powered Financial Operating System serving small and medium\-sized businesses\.

### What is John building at Funding Fixed?

Funding Fixed is designed to help small and medium\-sized businesses access capital, financial products, education, credit optimization services, and trusted advisors through one intelligent ecosystem\. Its goal is to reduce the time, effort, and complexity entrepreneurs face in building successful businesses, rather than operating as another lending marketplace\.

### What capabilities has John helped build at Funding Fixed?

Funding Fixed has built an ecosystem of more than 100 lending partners, relationships with more than 20 financial institutions, and integrations with more than 20 financial and lending products\. The platform also includes more than 10 credit\-optimization and financial\-wellness solutions and an AI\-powered Financial Literacy Academy with more than 200 educational resources\.

### How does John use AI in his work?

John has built agentic AI for customer engagement and onboarding across voice, SMS, email, web, and phone\. His AI work also includes AI strategy, intelligence systems, AI ecosystems, and AI initiatives connected to commercialization and platform modernization\.

### What is John’s professional background?

John has more than 20 years of experience at the intersection of frontier markets, emerging technologies, and financial innovation\. His career includes early wireless and mobile payments, fintech, embedded finance, marketplace platforms, AI, and financial infrastructure\.

### What is John’s experience as a founder and CEO?

John founded and led three companies as CEO, taking companies from PowerPoint or concept through delivery, full commercialization, and exit\. He has experience raising early startup investment rounds and has raised more than $25 million in growth capital across his career\.

### What did John accomplish at Generate?

At Generate, John built one of the earliest affinity\-commerce platforms connecting schools, merchants, and communities through everyday spending\. He built a 135\-person national sales organization, expanded through distributors in 25 states, created a recurring fundraising model for schools, and successfully exited through acquisition\.

### What did John accomplish at Ourly?

John founded and led Ourly, described as one of the earliest behavioral\-banking platforms for helping young people develop stronger financial habits\. The platform combined debit banking, rewards, financial education, and work\-based incentives before youth banking became a major fintech category it raised $3 million in venture capital, served more than 5,000 families, partnered with dozens of community banks, and expanded through distributors in 25 states\.

### What is John’s experience with Hourly and Ourly?

The interview record refers to John’s youth banking and financial\-literacy platform as Hourly, describing a journey from concept through a national television launch and exit\. The experience record identifies the platform as Ourly in that work, John built a behavioral\-banking product that combined debit banking, rewards, financial education, and work\-based incentives\.

### What is John’s experience with bank distribution and sales?

John has designed and managed complex distribution strategies, including B2B2C distribution through banks\. He has built and executed B2B sales strategies for community banks, including structured sales processes and stakeholder\-specific objection handling\.

### What is John’s marketplace and payments\-product experience?

John has built two\-sided marketplace products with payment integration and card issuance\. He has deep expertise in fintech marketplace development and in aligning technology, partners, and customer needs to create scalable platforms\.

### What did John do at Way Systems?

As vice president at Way Systems, John joined a pioneer in wireless payments before smartphones transformed commerce\. He developed commercialization strategies across Africa, Europe, and the Middle East, identifying markets where wireless technology addressed infrastructure challenges that traditional payment systems could not, and contributed to the company’s international growth and expansion\.

### What was John’s role at Barker Bucci Malone?

At Barker Bucci Malone, John advised fintech, payments, AI, and financial\-services companies on commercialization, strategic partnerships, growth strategy, product\-market fit, embedded finance, and business transformation\. Representative engagements included Trust Payments, Mobilize, Merchant Service Depot, DAVO, and RivoraOS\.ai\.

### What did John do for Trust Payments?

As strategic advisor and CMO to Trust Payments, John supported commercialization, strategic partnerships, U\.S\. expansion, and post\-acquisition integration after Trust Payments acquired Mobilize\. His work contributed to payment infrastructure supporting more than 10,000 merchants\.

### What did John do for Mobilize?

As strategic advisor and CRO to Mobilize, John advised a loyalty and engagement platform serving more than 1\.2 million members before its acquisition by Trust Payments\. He focused on growth strategy, partnerships, and commercialization\.

### What did John do for DAVO?

As strategic advisor and CRO to DAVO, John led revenue growth, channel partnerships, commercialization, and expansion for one of the first automated sales\-tax platforms\.

### What did John do for Merchant Service Depot and MSD?

As strategy advisor and CMO to Merchant Service Depot, John led its transformation into MSD, repositioning it from a traditional merchant\-services provider into a modern technology platform\. He directed brand strategy, AI initiatives, commercialization, product positioning, and platform modernization supporting more than 2,000 merchants\.

### What is John’s experience across payments, Clover, Fiserv, and Trust?

John’s payments growth experience includes Way Systems, Trust Payments, and work across Clover and Fiserv\. His background also includes payment gateways, point\-of\-sale systems, mobile payments, mobile commerce, card issuance, and payment\-integrated marketplace products\.

### How does John approach product\-market fit and strategic pivots?

John uses data analysis to identify product\-market fit and execute major strategic pivots\. One cited example is the pivot from Oportuna to Hourly, where data revealed the customer behind the strategic change\.

### What are John’s areas of expertise?

John’s recorded skills include AI strategy, fintech, product strategy, growth strategy, payments, partnerships, leadership, intelligence systems, investments, investor presentations, investor relations, startup consulting, startup ventures, startup management, business\-unit startup, and call\-center startup\. His additional skills include creative writing, creative strategy, creativity and innovation, advertising, cross\-platform development, brand management, branding and identity, brand architecture, cold calling, interactive voice response, go\-to\-market strategy, point\-of\-sale systems, payment gateways, online marketplaces, platform as a service, community development, B2B marketing, cloud computing, sales operations, programmatic media buying, business management, international marketing, communication, strategic thinking, mobile technology, brand development, demand generation, solution selling, international business development, budgeting, Google Analytics, sales and marketing, product management, marketing strategy, email marketing, account management, Salesforce, lead generation, e\-commerce, product marketing, product development, marketing, business development, competitive analysis, digital marketing, online marketing, mobile devices, strategy, strategic planning, entrepreneurship, sales process, sales, PPC, mobile payments, sales management, online advertising, SaaS, SEO, new\-business development, mobile commerce, CRM, B2B, marketing management, SEM, market research, mobile marketing, mobile applications, digital strategy, integrated marketing, web analytics, customer acquisition, social\-media marketing, analytics, direct marketing, multichannel marketing, affiliate marketing, and management\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/johnnymalone

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