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# Steve Burns

**Headline:** Former SaaS Founder | Built & Sold Software Companies | Now Helping Growth-Stage Teams Scale Teams
**Profession:** Sales Consultant
**Location:** Greater Boston

## About

Steve Burns is a former SaaS founder and current sales consultant who helps growth-stage organizations build structured, accountable sales teams and predictable revenue systems. As the founder of an executive consulting firm, Steve provides fractional sales leadership for companies that need senior-level expertise without adding a full-time executive. His work spans go-to-market strategy, pipeline discipline, forecasting, sales-process design, coaching, recruiting, and talent development across technology, SaaS, cloud, ERP, custom software, IT services, and technology partnerships. With more than 30 years of experience, Steve has built and led sales organizations, managed complex enterprise and mid-market sales cycles, and worked directly with enterprise customers. He is strongest in strategic and consultative selling: building trust across long, multi-stakeholder buying processes, maintaining partner commitment, and turning major customer wins into additional pipeline through reference selling. Steve has closed deals as large as $6 million, including a two-year ERP sales cycle. Earlier in his career, he co-founded EverGreen Data Continuity and led its sales and operations through startup and growth, and he has held sales and marketing leadership roles at Crawford Software and Red River. He holds a bachelor’s degree in Accounting and Finance from Merrimack College.

## Services

- Software Development
- Artificial Intelligence \(AI\)
- Machine Learning
- sales training
- fractional sales management
- Recruiting
- sales recruiting
- IT Recruitment
- Finance recruiting
- Disaster Recovery
- Business Continuity
- Cloud Computing
- IT Strategy
- Program Management
- Risk Management
- Project Management
- Business Analysis
- Process Improvement
- IT Solutions
- Business Process Improvement
- Sales Management
- Sales Operations
- Sales Process
- Enterprise Software
- Management
- Solution Selling
- Professional Services
- Managed Services
- Virtualization
- Strategic Planning

## Highlights

- Provides fractional sales leadership for organizations seeking senior-level sales expertise without a full-time executive.
- Brings more than 30 years of experience building and leading sales teams, developing sales professionals, designing sales processes, and creating go-to-market strategies.
- Has closed enterprise deals worth up to $6 million.
- Won a two-year ERP sales cycle.
- Builds trust through long, complex enterprise sales cycles involving multiple stakeholders.
- Uses reference selling to turn major customer wins into further opportunities and pipeline.
- Co-founded EverGreen Data Continuity and led daily operations from startup through growth.
- Managed more than 20 EverGreen employees across sales, marketing, operations, support, and regulatory support.
- Managed EverGreen Data Continuity's P&L.
- Led EverGreen's business-continuity software and managed-services operations.
- EverGreen's Mitigator flagship product was rated a Challenger in Gartner Research's Magic Quadrant for Business Continuity Management Software providers.
- Supported EverGreen customers with business-continuity programs, virtualization strategies, cloud strategies, and business continuity and disaster recovery professional services.
- Provided strategic sales-growth direction as Vice President of Sales and Marketing at Crawford Software for SYSPRO, Epicor, and SAP solutions in complex manufacturing environments.
- Managed Enterprise Division growth at Red River as Vice President of the Commercial Division.
- Led Red River sales and operational teams serving non-Federal East Coast customers with managed services, professional services, and solution sales.
- Builds repeatable sales processes from prospecting and qualification through opportunity management, negotiation, and close.
- Recruits, hires, trains, and coaches enterprise sales professionals and managers.
- Helps companies define ideal customers, prioritize markets and territories, sharpen value propositions, and align sales and marketing.

## Experience

- **Sales Consultant at Self-Employed** (2025-01-01–present) — I help companies build sales organizations that are structured, accountable, and positioned to grow. Over the past 30 years, I’ve built and led sales teams, developed sales professionals, created go-to-market strategies, implemented sales processes, and worked directly with enterprise customers across technology, SaaS, cloud, IT services, and software. Today, as the founder of an executive consulting firm, I bring that experience to organizations that need senior-level sales leadership and expertise without necessarily adding a full-time executive. My focus includes: Fractional Sales Leadership Helping leadership teams establish the structure, accountability, metrics, pipeline discipline, forecasting, and coaching needed to create a consistently performing sales organization. Sales Process & Training Building practical, repeatable processes from prospecting and qualification through opportunity management, negotiation, and close. I coach sales professionals and managers on consulta
- **Vice President Sales and Marketing at Crawford Software** (2015-07-01–2025-12-01) — Sales Manager for integrator of SYSPRO, Epicor and SAP software solutions for complex manufacturing environments. Providing strategic direction for growth in sales.
- **Vice President- Commercial Division at Red River** (2013-01-01–2015-04-01) — Manage overall growth for the Enterprise Division. Led sales and operational teams for Managed Services, Professional Services and solution sales to all non-Federal customers for the East Coast
- **Co-Founder and Vice President-Sales at EverGreen Data Continuity, Inc.** (1998-02-01–2013-06-01) — Led all daily activities from start-up to growth. Managed 20+ employees including sales, marketing, operations, support and regulatory support. Managed P/L for entire organization. EverGreen specializes in Business Continuity software and Managed Services. EverGreen's flagship product- Mitigator, was rated as a "Challenger" on  Gartner Research's "Magic Quadrant" for Business Continuity Management Software providers. EverGreen also provide Managed Services to assist customers with maintaining their Business Continuity Program. EverGreen also assist customers with Virtualization strategies, Cloud strategies and all aspects of Business Continuity and Disaster Recovery Professional Services.

## Education

- Bachelor's degree, Accounting and Finance — Merrimack College

## FAQ

### What does Steve do?

Steve is a sales consultant and founder of an executive consulting firm. He provides fractional sales leadership and helps companies create structured, accountable, growth-oriented sales organizations with scalable revenue systems.

### What are Steve's core consulting services?

Steve helps leadership teams establish sales-team structure, accountability, metrics, pipeline discipline, forecasting, and coaching. He also develops practical sales processes covering prospecting, qualification, opportunity management, negotiation, and close coaches salespeople and managers in consultative selling and pipeline execution and aligns sales and marketing around ideal customers, markets, territories, and value propositions.

### What is Steve's sales and technology background?

Steve has more than 30 years of experience building and leading sales teams, developing sales professionals, creating go-to-market strategies, implementing sales processes, and selling directly to enterprise customers. His background includes technology, SaaS, cloud, ERP, custom software, IT services, software, and technology partnerships.

### What enterprise-sales experience does Steve have?

Steve manages long, complex enterprise sales cycles involving multiple stakeholders. He uses strategic selling, builds trust over extended cycles, keeps partners committed, and uses reference accounts to turn a major win into additional opportunities and pipeline. Steve has closed deals up to $6 million, including a two-year ERP sales cycle.

### What did Steve do at EverGreen Data Continuity?

At EverGreen Data Continuity, Steve was Co-Founder and Vice President of Sales. EverGreen specialized in business continuity software and managed services its Mitigator flagship product was rated a Challenger in Gartner Research's Magic Quadrant for Business Continuity Management Software providers. The company also supported customers’ business-continuity programs, virtualization and cloud strategies, and business continuity and disaster recovery professional services.

### What did Steve do at Crawford Software?

Steve was Vice President of Sales and Marketing at Crawford Software, serving as Sales Manager for an integrator of SYSPRO, Epicor, and SAP software solutions for complex manufacturing environments. He provided strategic direction for sales growth.

### What did Steve do at Red River?

As Vice President of the Commercial Division at Red River, Steve managed overall growth for the Enterprise Division. He led sales and operational teams delivering managed services, professional services, and solution sales to non-Federal customers across the East Coast.

### What is Steve's education?

Steve holds a bachelor's degree in Accounting and Finance from Merrimack College.

### What sales, leadership, and business capabilities does Steve bring?

Steve's capabilities include software development artificial intelligence and machine learning sales training, fractional sales management, sales management, sales operations, sales process, direct sales, solution selling, account management, business development, new business development, CRM, and Salesforce.com. His expertise also includes recruiting, sales recruiting, IT recruitment, finance recruiting, leadership, team building, team leadership, cross-functional team leadership, strategic planning, strategy, business strategy, marketing, marketing strategy, lead generation, product management, start-ups, strategic partnerships, channel partners, vendor management, and management.

### What technology and operational domains does Steve know?

Steve also works across disaster recovery, business continuity, business continuity planning, cloud computing, virtualization, data center, security, IT strategy, IT management, IT solutions, enterprise software, the software industry, managed services, professional services, integration, SharePoint, program management, project management, risk management, business analysis, process improvement, and business process improvement.

### What work environment does Steve prefer?

Steve values an inclusive, collaborative team culture. He prefers mostly remote work and is open to hybrid or in-office roles in the Boston area for the right opportunity.

## Links

- LinkedIn: https://www.linkedin.com/in/steve-burns-8872218

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