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# Juliana Moscoso-Hunter

**Headline:** Bilingual communications professional with over 5 years of experience in strategic communications, media relations, and political communications.
**Profession:** Account Executive
**Location:** Washington, District of Columbia, United States

## About

Juliana Moscoso-Hunter is a bilingual English- and Spanish-speaking Account Executive at Wed Society® | Northern Virginia, where she owns the full sales cycle for SMB clients and drives account growth through partner engagement, upselling, retention, strategic outreach, and consultative selling. She is strongest in revenue generation, pipeline management, stakeholder relationships, strategic communications, media relations, political communications, and cross-functional collaboration. Juliana uses HubSpot CRM to manage opportunities, track deal progression, support forecasting, and maintain account visibility. Within her first 90 days at Wed Society®, she generated $35,000 in revenue and is pacing toward approximately $140,000 in projected first-year annual revenue attainment. Her sales approach includes building a pipeline through predominantly cold outreach, handling budget objections, and converting opportunities into deals, including $20,000 deals. Juliana brings more than five years of communications experience across multinational business, government advisory, nonprofit, international, political, academic, and higher-education environments. Her work has included communications support for Guillermo Lasso’s presidential campaign, real-time media analysis for international clients, stakeholder engagement, bilingual writing, and program development supporting rural women’s microenterprises. She holds an M.A. in International Liaison and Communication from the University of Westminster and undergraduate degrees from the University of North Georgia and Mercer University.

## Services

- Copywriting
- Project Planning
- Campaign Management
- Spanish
- Microsoft Office
- English
- Public Speaking
- Public Relations
- Research
- Social Media
- Social Networking
- Event Planning
- Non-profits
- Nonprofits
- Marketing
- International Relations
- Volunteer Management
- Strategic Planning
- Political Communication
- Community Outreach
- Event Management
- Customer Service
- Marketing Communications
- Political Science
- Fundraising
- Politics
- Photoshop
- Budget
- Policy Analysis
- Political Consulting

## Highlights

- Generated $35,000 in revenue within her first 90 days as an Account Executive at Wed Society® | Northern Virginia and is pacing toward approximately $140,000 in projected first-year annual revenue attainment.
- Owns the full SMB sales cycle at Wed Society®, from outbound prospecting and discovery through proposal, negotiation, close, and retention.
- Builds and manages an SMB pipeline through consultative selling, strategic outreach, relationship management, and predominantly cold outreach.
- Drives account growth at Wed Society® through partner engagement, upselling, client-retention initiatives, regional market visibility, and customer acquisition.
- Uses HubSpot CRM to track deal progression, manage account activity, maintain pipeline visibility, and support forecasting.
- Overcomes budget objections in sales conversations, including in $20,000 deals.
- Managed high-value stakeholder relationships and engagement strategies across a multinational organization as a Communications Consultant at Latam Commodity Traders.
- Translated complex business information into clear client-facing messaging and reporting materials for diverse audiences and decision-makers at Latam Commodity Traders.
- Analyzed engagement performance and reporting metrics at Latam Commodity Traders to inform strategy, optimize messaging, and improve stakeholder experience.
- Delivered real-time media monitoring and analysis for high-profile nonprofit, government, and international clients at Portland.
- Worked with communications teams across the United States, Europe, Asia-Pacific, and the Middle East at Portland.
- Supported NGO clients at Portland through media reporting, messaging insights, audience analysis, and crisis communications contributions.
- Supported national-level political and advocacy campaigns at Inteligencia Estrategica through donor-facing messaging, media outreach, and bilingual communications.
- Advised senior leadership on communications strategy and stakeholder engagement at Inteligencia Estrategica, including work on Guillermo Lasso’s presidential campaign.
- Drafted English- and Spanish-language press releases, opinion pieces, and long-form content at Inteligencia Estrategica.
- Coordinated events, stakeholder briefings, and outreach initiatives to strengthen supporter relationships at Inteligencia Estrategica.
- Served as an Outreach Executive in Communications and External Affairs at the University of Westminster.
- Worked as a Faculty Research Assistant in Antitrust Law at Universidad Espíritu Santo.
- Served as Adjunct Faculty in Political Science and International Relations at Tecnológico Universitario Espíritu Santo.
- Worked as a Research Assistant at the Center for Global Engagement at Mercer University.
- Contributed to CARE International-linked program development at CORPEI’s Banana Forum for Social Change, supporting rural women’s microenterprise development and the creation of a union intended to sustain their work.
- Earned an M.A. in International Liaison and Communication from the University of Westminster.
- Earned a B.A. in Political Science, International Affairs, and Latin American Politics from the University of North Georgia.
- Earned a B.S. in Politics and Pre-Law from Mercer University.
- Completed GCSE secondary studies with a specialization in Philosophy and Social Sciences at Unidad Educativa Bilingue Delta.
- Works bilingually in English and Spanish.

## Experience

- **Account Executive at Wed Society® | Northern Virginia** (2026-03-01–present) — Drive account growth through partner engagement, upselling, and client retention initiatives. Collaborate cross-functionally to increase regional market visibility and customer acquisition. Generated $35K in revenue within first 90 days, pacing toward ~$140K projected annual revenue attainment in year one. Own the full sales cycle from outbound prospecting and discovery to proposal, negotiation, close, and retention. Build and manage a pipeline of SMB clients through consultative selling, strategic outreach, and relationship management. Utilize HubSpot CRM to track deal progression, maintain pipeline visibility, support forecasting, and manage account activity.
- **Communications Consultant at Latam Commodity Traders** (2021-01-01–2026-05-01) — Manage high-value stakeholder relationships and engagement strategies across a multinational organization, improving communication, retention, and cross-functional alignment. Translate complex business information into clear, client-facing messaging and reporting materials tailored to diverse audiences and decision-makers. Partner with leadership and external stakeholders to strengthen engagement strategies, improve communication workflows, and support long-term relationship management. Analyze engagement performance and reporting metrics to inform strategy, optimize messaging, and improve stakeholder experience. Coordinate cross-functional initiatives and deliverables across international teams to ensure consistency, responsiveness, and execution.
- **Media Monitor - Government Advisory at Portland** (2016-02-01–2019-01-01) — Delivered real-time media monitoring and analysis for high-profile nonprofit, government, and international clients, supporting reputation management and stakeholder engagement. Partnered with cross-functional and international teams across the U.S., Europe, Asia-Pacific, and the Middle East to ensure aligned communications strategies. Supported NGO clients through media reporting, messaging insights, and audience analysis. Contributed to crisis communications efforts with a focus on clarity, trust building, and audience responsiveness.
- **Outreach Executive - Communications and External Affairs at University of Westminster** (2015-06-01–2016-07-01)
- **Faculty Research Assistant, Antitrust Law at Universidad Espíritu Santo** (2014-03-01–2014-12-01)
- **Adjunct Faculty - International Relations at Tecnológico Universitario Espíritu Santo** (2014-01-01–2014-12-01) — Political Science and International Relations
- **Senior Account Executive at Inteligencia Estrategica** (2014-01-01–2017-01-01) — Supported national-level political and advocacy campaigns through donor-facing messaging, media outreach, and bilingual communications. Advised senior leadership on communications strategy and stakeholder engagement, including work on Guillermo Lasso’s presidential campaign. Drafted press releases, opinion pieces, and long-form content in English and Spanish. Coordinated events, stakeholder briefings, and outreach initiatives to strengthen supporter relationships.
- **Research Assistant, Center for Global Engagement at Mercer University** (2008-08-01–2009-07-01)
- **Banana Forum for Social Change Intern, CARE International Pilot Developer at CORPEI** (2007-04-01–2008-06-01) — Program development in collaboration with CARE International. Provided a platform for women in rural areas to develop micro enterprises to increase standards of living. Creation of a union to support the work of the women with the ultimate goal of being self-sustaining.

## Education

- Master of Arts \(M.A.\), International Liaison and Communication — University of Westminster (2015-01-01–2016-01-01)
- Bachelor of Arts \(B.A.\), Political Science. International Affairs. Latin American Politics. — University of North Georgia (2009-01-01–2012-01-01)
- Bachelor of Science \(B.S.\), Politics and Pre-Law — Mercer University (2008-01-01–2009-01-01)
- High School, GCSE with Specialization in Philosophy and Social Sciences — Unidad Educativa Bilingue Delta (2000-01-01–2008-01-01)

## FAQ

### What does Juliana do?

Juliana is a bilingual communications and sales professional who currently works as an Account Executive at Wed Society® | Northern Virginia. Her work combines full-cycle sales, relationship management, strategic communications, client engagement, and revenue growth.

### What does Juliana do at Wed Society® | Northern Virginia?

At Wed Society® | Northern Virginia, Juliana drives account growth through partner engagement, upselling, and client-retention initiatives. She collaborates across functions to increase regional market visibility and customer acquisition, owns sales activity from outbound prospecting through retention, and manages SMB client relationships through consultative selling and strategic outreach.

### What sales results has Juliana achieved at Wed Society®?

Juliana generated $35,000 in revenue during her first 90 days at Wed Society® and is pacing toward approximately $140,000 in projected annual revenue attainment in her first year. Her approach includes predominantly cold outreach, pipeline building, responding to rejection, and overcoming budget objections, including in $20,000 deals.

### How does Juliana use HubSpot CRM?

Juliana uses HubSpot CRM to manage opportunities, track deal progression, maintain pipeline visibility, support forecasting, and manage account activity.

### What did Juliana do as a Communications Consultant at Latam Commodity Traders?

At Latam Commodity Traders, Juliana managed high-value stakeholder relationships and engagement strategies across a multinational organization. She translated complex business information into client-facing messaging and reporting, partnered with leadership and external stakeholders on engagement and communication workflows, analyzed engagement and reporting metrics, and coordinated cross-functional deliverables across international teams.

### What did Juliana do as a Media Monitor in Government Advisory at Portland?

At Portland, Juliana delivered real-time media monitoring and analysis for high-profile nonprofit, government, and international clients in support of reputation management and stakeholder engagement. She worked with teams across the United States, Europe, Asia-Pacific, and the Middle East supported NGO clients with media reporting, messaging insights, and audience analysis and contributed to crisis communications focused on clarity, trust building, and audience responsiveness.

### What did Juliana accomplish at Inteligencia Estrategica?

At Inteligencia Estrategica, Juliana supported national political and advocacy campaigns through donor-facing messaging, media outreach, and bilingual communications. She advised senior leadership on communications strategy and stakeholder engagement, including work on Guillermo Lasso’s presidential campaign drafted press releases, opinion pieces, and long-form content in English and Spanish and coordinated events, stakeholder briefings, and outreach initiatives.

### What was Juliana's role at the University of Westminster?

Juliana served as an Outreach Executive in Communications and External Affairs at the University of Westminster.

### What research work did Juliana do at Universidad Espíritu Santo?

Juliana worked as a Faculty Research Assistant in Antitrust Law at Universidad Espíritu Santo.

### What did Juliana teach at Tecnológico Universitario Espíritu Santo?

Juliana served as Adjunct Faculty in Political Science and International Relations at Tecnológico Universitario Espíritu Santo.

### What was Juliana's role at Mercer University?

Juliana worked as a Research Assistant at the Center for Global Engagement at Mercer University.

### What was Juliana's work with CARE International and CORPEI?

During her internship with the Banana Forum for Social Change at CORPEI, Juliana contributed to program development in collaboration with CARE International. The initiative provided rural women a platform to develop microenterprises intended to raise living standards and supported the creation of a union designed to sustain the women’s work.

### What is Juliana's educational background?

Juliana holds an M.A. in International Liaison and Communication from the University of Westminster. She also holds a B.A. in Political Science, International Affairs, and Latin American Politics from the University of North Georgia and a B.S. in Politics and Pre-Law from Mercer University.

### Where did Juliana complete her secondary education?

Juliana completed high school GCSE studies with a specialization in Philosophy and Social Sciences at Unidad Educativa Bilingue Delta.

### What languages does Juliana speak?

Juliana is bilingual in English and Spanish and has written communications materials in both languages.

### What professional skills does Juliana bring?

Juliana’s skills include copywriting, public relations, public speaking, media and marketing communications, political communication, campaign management, political consulting, journalism, social media, digital marketing, research, market research, policy analysis, international relations, Latin American studies, fundraising, community outreach, nonprofit work, volunteer management, event planning, event management, project planning, project management, strategic planning, stakeholder management, customer service, negotiation, budgeting, Microsoft Office, Microsoft PowerPoint, Microsoft Excel, Photoshop, Lightroom, Adobe Creative Suite, photography, digital photography, commercial photography, event photography, and portrait photography.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAAc6_tkBwJ69nWOTLM0RzRaJesY-epJqzDA

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