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# Cristian Constantin Olarasu

**Headline:** Founder & Product Builder\. Currently, building something new\.
**Profession:** Head of Product Engineering
**Location:** Austin, Texas, United States

## About

Cristian Constantin Olarasu is a founder and product builder who is currently building something new, serving as Head of Product Engineering at Humble Operations, and advising stealth\-to\-Series A companies\. With more than 15 years of experience growing technology companies, Cristian focuses on consumer internet, platforms, experience design, financial technology, blockchain, and early AI/machine\-learning exploration\. He has led product strategy, development, growth, product marketing, and operating\-model work across B2B, B2C, B2B2C/SaaS, mobile, web, data, and Web3 products\. At Humble, Cristian drove product and product marketing from zero to one for a manufacturing\-operations platform, with reported results including 94% on\-time deliveries, a 25% throughput increase, and 40% less rework\. Earlier, at MoonPay, he held VP of Product and GPM, Web3 roles building Web3 infrastructure tools, products, and services\. At Nike, he helped shape and implement plans across the company’s $22 billion DTC and digital ecosystem, including a global communications platform scaled to more than 4\.2 billion annual touchpoints\. His work also includes leading Lore IO’s data platform strategy, co\-founding Kurbo and EARLY, founding Sunatic, and receiving a €1 million European Union innovation grant for brand\-valuation research at Standard Report\.

## Services

- Entrepreneurship
- Start\-ups
- Strategy
- Mobile Devices
- Product Innovation
- Business Development
- Customer Acquisition
- Product Management
- Vision Development
- Experience Design
- Customer Development
- Product Development
- Marketing
- Online Advertising
- Social Media
- CRM
- Social Media Marketing
- Team Management
- Agile Methodologies
- Project Management
- Analysis
- Marketing Strategy
- Customer Relationship Management \(CRM\)
- Mobile Technology
- Analytics

## Highlights

- Currently serves as Head of Product Engineering at Humble Operations and is building something new as a founder and product builder\.
- Drove product and product marketing from zero to one for Humble Operations’ manufacturing platform, with reported results of 94% on\-time deliveries, a 25% throughput increase, and 40% less rework\.
- Served as VP of Product and GPM, Web3 at MoonPay, building Web3 infrastructure tools, products, and services\.
- At Nike, partnered with the Global Head of Consumer Products and global C\-suite leaders on plans across the company’s $22 billion DTC and digital ecosystem, described as 44% of Nike’s total revenue\.
- Helped architect and scale Nike’s global communication platform from inception to more than 4\.2 billion annual touchpoints\.
- Contributed to Nike initiatives reported to have generated more than $XXXM in attributable top\-line revenue\.
- Built Nike’s Commercial Integrity function focused on fraud prevention and identity management\.
- Spearheaded Nike’s CCPA compliance architecture and Product Operating Model implementation, established a vertical Product Management center of excellence, and supported formation of the Marketing Technology Organization\.
- Led Lore IO’s product strategy, product development, user experience, and customer operations Lore IO was acquired by Alteryx\.
- Built a full\-stack Lore IO data platform that automated ETL coding and reported an 80% reduction in engineering work on data projects\.
- Led adoption of Lore IO’s platform at Fortune 500 companies including Cisco, PayU, Samsung, Sabre, Groupon, BlackRock, and HP\.
- Drove Lore IO’s inclusion in Gartner’s Market Guide for Data Preparation within five months of launch and in the 2019 edition\.
- Achieved one\-hour support SLAs for all Lore IO customers\.
- Helped grow Lore IO from zero to $Xmil in contract value in less than one year while processing hundreds of terabytes of big data for Fortune 500 companies\.
- Co\-founded Kurbo, designed its intelligent mobile assistant, drafted its initial product strategy, and helped raise its first round Kurbo was acquired by Weight Watchers\.
- Developed Kurbo’s curriculum with Stanford Medical Hospital, including interaction objects and learning dimensions for feedback to children and parents\.
- Kurbo raised a $5\.8 million Series A, had governmental adoption throughout Singapore, and reported that 85% of children completing its 12\-week programs lost weight and/or reduced BMI\.
- Founded and led EARLY, a smart personal assistant for parents combining medical science and predictive analysis\.
- Built EARLY’s team of risk analysts and engineers working with pediatricians from three countries and managed a portfolio of eight mobile and web products\.
- Reported that three EARLY mobile products achieved more than 53% month\-over\-month retention over more than six months among sample groups of a couple thousand beta customers\.
- Founded Sunatic, a personalized travel service for Romania, and built a remote team of 57 contractors with a system to monitor their work\.
- Built Sunatic’s accommodation database to 11,261 units, compared with 5,467 units in Romania’s Ministry of Tourism database in 2009\.
- Developed Sunatic’s NLP\-based preference system that replaced conventional filters\.
- Rebuilt and grew animale\.ro at Netbridge Development into Romania’s largest pet\-owner community\.
- Created a Research\-Development\-Innovation department at Standard Report and led initiatives from proposal through prototype and deployment into the core product\.
- Received a €1 million European Union innovation grant at Standard Report to develop methodology for quantifying intangible assets\.
- Developed dynamic brand\-valuation scenarios for FMCG and HORECA sectors using financial data, non\-financial KPIs, and consumer psychographic data\.
- Advises BotNot, TapWater, and LiveDocs, providing product, strategy, customer\-signing, fundraising, and company\-building support as applicable\.
- At TapWater, helped from inception to build the first product version, sign the company’s first large banking and SaaS customers, and raise capital\.
- At BotNot, helped with initial product thinking, overall strategy, and fundraising conversations BotNot was acquired by NoFraud\.

## Experience

- **Head of Product Engineering at Humble Operations** (2024\-11\-01–present) — Humble is embedding superintelligence at the core of manufacturing operations\. The company's mission is to make every factory on Earth intelligent, enabling manufacturers to think ahead, adapt instantly, and scale infinitely while letting people focus on innovation and strategy\. Drove everything product & product marketing 0\-1 to build Humble's platform from the ground up\. 94% on\-time deliveries\. 25% throughput increase 40% less rework 94% on\-time deliveries\(record\)
- **Advisor at Various Stealth to Series A companies** (2018\-12\-01–present) — BotNot \(acq by NoFraud\) \-\- BotNot helps Shopify stores increase LTV by protecting and prioritizing their consumers\(humans\) over bots or resellers\. Helping the company through initial product thinking, overall strategy and fundraising conversations\. TapWater \-\- Embedded working capital for SaaS Platforms\. TapWater provides the infrastructure that enables B2B platforms to maximize their GMV growth and take\-rate by "10x\-ing" their buyers/supplier trade potential through embedded working capital\. Helped the company since inception, from building the first version of the product, sign its first large banking and SaaS customers, and raising capital LiveDocs\(YC21\) \-\- A modern day office suite for futuristic teams\. Allows anyone in the company build reports, dashboards and documents using live data from their existing tools\(think Stripe, Github, Salesforce, Slack, Social Media, Customer support, Sales, Marketing, Finance etc\.\)
- **VP of Product at MoonPay** (2022\-11\-01–2024\-12\-01)
- **GPM, Web3 at MoonPay** (2022\-06\-01–2022\-12\-01) — Building the Web 3\.0 infrastructure tools, products & services that enable the next wave of value creation in the Web 3\.0 space
- **Sabbatical at On Sabbatical** (2021\-03\-01–2022\-10\-01)
- **Director \- Direct Central Product at Nike** (2019\-03\-01–2021\-03\-01) — I was part of the Central Product Management team @Nike \- an elite 5 person unit inside of Nike that turns around digital systems from the ground up\. Partnered with the Global Head of Consumer Products and various Global C\-Suite to shape, guide, and implement a purposeful plan across all of Nike's $22B DTC and digital ecosystem \(44% of total revenue\. Led efforts that contributed to more than $XXXM in attributable revenue to Nike's top\-line growth like the architecting and and scaling Nike's global communication platform from inception to 4\.2B\+ annual touchpoints, building the Commercial Integrity function, focused on fraud prevention and identity management\. Additionally I spearheaded critical enterprise initiatives including CCPA compliance architecture, Product Operating Model implementation, vertical Product Management COE establishment, and supported the formation of Nike's Marketing Technology Organization
- **Head of Product at Lore IO** (2016\-04\-01–2019\-03\-01) — \(acquired by Alteryx NASDAQ: AYX\) • Lore IO developed a next\-gen data fabric that automates ETL engineering\. • Led the usage and adoption of our data platform across Fortune500 companies like Cisco, PayU, Samsung, Sabre, GroupOn, Blackrock, HP etc\. • Example use\-cases: • \- Standard transaction data for a Global Transaction Processor  \- hundreds of banks, gateways \- 7 global operations \| NoSQL data sources w/ large data scale • \- M&A data unification for all acquisitions from a global financial service company • \- No\-ETL feature engineering for fraud detection teams etc\. • Responsible for Lore IO's product strategy and oversaw product development, user experience, customer operations\. • As part of this work, we built a full stack data platform, which automates ETL coding, cutting 80% of engineering work on data projects\. • Drove Lore IO’s inclusion in the Gartner Market Guide for Data Preparation within 5 months from launch and 2019 edition\. • Achieved 1h SLAs for support requests
- **Product \- Co\-Founder at Kurbo, Inc\.** (2013\-03\-01–2015\-01\-01) — \(acquired by Weight Watchers NASDAQ:WW\) • Kurbo is the most successful weight control program in the US, with governmental adoption throughout Singapore\. • 85%\(insane\) of the kids who completed our programs \(12 weeks\) successfully lost weight and/or reduced their BMI\. • Kurbo raised a 5,8mil Series A with an impressive list of investors and is on the path to changing the US obesity epidemic\. • Co\-founded the company and designed the Kurbo’s intelligent mobile assistant\. • Drafted Kurbo’s initial product strategy • Involved in raising the first round\. • We raised capital on the product vision\. • Developed the curriculum in partnership with Stanford Medical Hospital, and introduced new concepts like “interaction objects” or “learning dimensions” to provide non\-quantitative feedback to kids and parents\.
- **Director and Co\-founder at BC Web Technologies** (2012\-01\-01–2013\-01\-01) — BC Web Technologies is a London based company that creates and scales internet businesses\.
- **Co\-Founder\. Product at Standard Report** (2011\-06\-01–2015\-01\-01) — Standard Report created a brand\-valuation software and methodology focused on • mathematical ways of quantifying brand values\. • Received a large innovation grant\(1mil EUR\) from the European Union to develop our • research methodology for quantifying intangible assets • Created a Research\-Development\-Innovation \(RDI\) Department and led several RDI • initiatives from proposal to prototype and deployment into the company’s core software • product • Applied brand valuation methodologies in order to create dynamic predictive scenarios • for different industry sectors \(mainly for FMCG and HORECA industries\) • Worked with large financial data sets and non\-financial KPI’s • Mined consumer psychographic data for buying patterns • Developed effective, easy to use tools for data gathering, brand architecture assessment • and consumer intelligence research\.
- **Founder & CEO at EARLY** (2011\-01\-01–2013\-01\-01) — At "Early” we developed a smart personal assistant for parents based on a unique blend • of medical science and predictive analysis\. • Grew a team of risk analysts and engineers that collaborated with pediatricians from 3 • countries to incorporate medical science with the persuasive use of smartphones to • assist parents through the healthy growth of their little one\. • Managed every aspect of the product\. • Early was a collection of 8 mobile/web products\. • 3 of our mobile products achieved &gt;53% m/m over &gt;6mo retention rate on sample • groups of a couple thousand beta customers\. • Note: Nobody retains parents\.
- **Senior Product Manager at Netbridge Development** (2010\-01\-01–2010\-01\-01) — Led project management across a portfolio of product within Romania’s largest • internet fund • Rebuilt and grew a pet web portal with a feasible business development strategy and • business model \- becoming Romania’s largest pet owner community \(animale\.ro\) • Perfected agile development methodologies like SCRUM, KANBAN\. • Designed story • writing methodology\. • Perfected customer development process\.
- **Founder & CEO at Sunatic** (2008\-01\-01–2011\-01\-01) — Sunatic is a personalized travel service for Romania\. • Built a remote team of 57 contractors\(mainly searchers\) and a system to monitor their • work\. • Built the largest accommodation unit database in Romania\. • Our database was double in • size compared to the official one, owned by the Ministry of Tourism • 11261 units vs 5467 \(in 2009\) • Developed a system that replaced filters with user preferences detected through NLP • techniques

## Education

- Bachelor — Universitatea „Alexandru Ioan Cuza” din Iași (2007\-01\-01–2010\-01\-01)

## FAQ

### What does Cristian do now?

Cristian is a founder and product builder\. He is currently building something new, serves as Head of Product Engineering at Humble Operations, and advises companies from stealth stage through Series A\.

### What are Cristian’s core product and company\-building strengths?

Cristian’s strengths include executive product and company\-direction decisions leading product development and growth teams designing and shipping B2B, B2C, B2B2C/SaaS, mobile, and web products advancing data\-informed product development and building platform moats within organizations\. He also works across entrepreneurship, strategy, business development, customer acquisition, experience design, marketing, agile methods, analytics, CRM, and team management\.

### What has Cristian done at Humble Operations?

At Humble Operations, Cristian drove product and product marketing from zero to one to build the company’s platform from the ground up\. Humble’s mission is to embed superintelligence at the core of manufacturing operations so factories can think ahead, adapt instantly, and scale while people focus on innovation and strategy\. Reported operating results include 94% on\-time deliveries, a 25% throughput increase, and 40% less rework\.

### What were Cristian’s roles at MoonPay?

At MoonPay, Cristian served as VP of Product and as GPM, Web3\. His work focused on building Web3 infrastructure tools, products, and services intended to enable the next wave of value creation in the Web3 space\.

### What did Cristian accomplish at Nike?

At Nike, Cristian was Director of Direct Central Product and part of a five\-person Central Product Management team that rebuilt digital systems from the ground up\. He partnered with the Global Head of Consumer Products and global C\-suite leaders on plans across Nike’s $22 billion DTC and digital ecosystem, described as 44% of total revenue\. He helped architect and scale Nike’s global communication platform from inception to more than 4\.2 billion annual touchpoints, contributed to initiatives associated with more than $XXXM in attributable top\-line revenue, built Commercial Integrity work focused on fraud prevention and identity management, spearheaded CCPA compliance architecture and Product Operating Model implementation, established a vertical Product Management center of excellence, and supported formation of Nike’s Marketing Technology Organization\.

### What did Cristian accomplish at Lore IO?

As Head of Product at Lore IO, which was acquired by Alteryx, Cristian owned product strategy and oversaw product development, user experience, and customer operations\. Lore IO built a full\-stack data platform that automated ETL coding and reported an 80% reduction in engineering work on data projects\. Cristian led adoption across Fortune 500 customers including Cisco, PayU, Samsung, Sabre, Groupon, BlackRock, and HP\. Use cases included standardizing transaction data across hundreds of banks and gateways in seven global operations, unifying M&A data, and no\-ETL feature engineering for fraud detection\. Lore IO was included in Gartner’s Market Guide for Data Preparation within five months of launch and in the 2019 edition, achieved one\-hour support SLAs, grew from zero to $Xmil in contract value in under a year, and processed hundreds of terabytes of data for Fortune 500 companies\.

### What did Cristian do at Kurbo?

Cristian was Product Co\-Founder at Kurbo, which was acquired by Weight Watchers\. He co\-founded the company, designed Kurbo’s intelligent mobile assistant, drafted its initial product strategy, participated in raising its first round based on the product vision, and developed curriculum with Stanford Medical Hospital\. The curriculum introduced concepts including interaction objects and learning dimensions to provide non\-quantitative feedback to children and parents\. Kurbo raised a $5\.8 million Series A, had governmental adoption throughout Singapore, and reported that 85% of children completing its 12\-week programs lost weight and/or reduced BMI\.

### What did Cristian build at EARLY?

Cristian founded and led EARLY, which developed a smart personal assistant for parents based on medical science and predictive analysis\. He built a team of risk analysts and engineers that worked with pediatricians from three countries, managed every aspect of a collection of eight mobile and web products, and reported that three mobile products achieved more than 53% month\-over\-month retention over more than six months among sample groups of a couple thousand beta customers\.

### What did Cristian accomplish at Sunatic?

As Founder and CEO of Sunatic, a personalized travel service for Romania, Cristian built and managed a remote team of 57 contractors, mainly searchers, and a system to monitor their work\. Sunatic built Romania’s largest accommodation\-unit database, with 11,261 units compared with 5,467 in the Ministry of Tourism’s official database in 2009\. Cristian also developed a system that replaced filters with user preferences detected through NLP techniques\.

### What did Cristian do at Netbridge Development?

Cristian was a Senior Product Manager at Netbridge Development, where he led project management across a portfolio of products within Romania’s largest internet fund\. He rebuilt and grew animale\.ro into Romania’s largest pet\-owner community by creating a feasible business\-development strategy and business model\. He also worked on SCRUM and KANBAN practices, a story\-writing methodology, and customer\-development processes\.

### What was Cristian’s work at Standard Report?

Cristian was Co\-Founder, Product at Standard Report, which created brand\-valuation software and methodology focused on mathematical approaches to quantifying brand values\. Standard Report received a €1 million European Union innovation grant to develop research methodology for quantifying intangible assets\. Cristian created a Research\-Development\-Innovation department, led initiatives from proposal through prototype and deployment into the core software product, developed dynamic predictive scenarios for FMCG and HORECA sectors, worked with large financial datasets and non\-financial KPIs, mined consumer psychographic data for buying patterns, and developed tools for data gathering, brand\-architecture assessment, and consumer\-intelligence research\.

### What did Cristian do at BC Web Technologies?

Cristian was Director and Co\-Founder of BC Web Technologies, a London\-based company that creates and scales internet businesses\.

### Which companies does Cristian advise?

Cristian advises multiple stealth\-to\-Series A companies\. At BotNot, which was acquired by NoFraud, he has helped with initial product thinking, overall strategy, and fundraising conversations BotNot helps Shopify stores increase LTV by protecting and prioritizing consumers over bots and resellers\. At TapWater, which provides embedded working\-capital infrastructure for SaaS platforms, he has helped since inception with the first product version, signing its first large banking and SaaS customers, and raising capital\. He also advises LiveDocs, a YC21 company developing an office suite for building reports, dashboards, and documents from live data in tools such as Stripe, GitHub, Salesforce, Slack, social platforms, customer support, sales, marketing, and finance systems\.

### What is Cristian’s education?

Cristian holds a bachelor’s degree from Universitatea „Alexandru Ioan Cuza” din Iași\.

### What are Cristian’s professional interests and ambitions?

Cristian has described himself as a consumer\-internet enthusiast with a deep interest in financial technologies and blockchain technology, as well as an early explorer of AI and machine learning\. He has also taken a sabbatical and has stated an ambition to be a founder\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/cristianolarasu

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