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# Jonathon W.

**Headline:** AI Full-Stack Design Engineer / Director of Technology | LLM Apps, AI Agents, RAG | JavaScript/TypeScript, Node.js, React, Angular | UI Design & Design Systems | IBM, Mazda, Google, Volvo, Coca-Cola, Ford
**Profession:** Independent AI Design Engineer
**Location:** New York City Metropolitan Area

## About

Jonathon W. is an independent AI design engineer who designs and develops end-to-end AI products, currently building a quantitative trading and research platform that generates, backtests, scores, and refines trading strategies against real market data. With more than 20 years of experience shipping production websites and applications, Jonathon combines frontend engineering, UX and interface design, full-stack development, and technical leadership without requiring design-to-engineering handoffs. His strongest areas are LLM applications, agentic workflows, retrieval-augmented generation, AI evaluation and guardrails, design systems, and polished product interfaces. At VML, Jonathon served as technical lead across three multidisciplinary teams, owning dealer platforms used by more than 800 U.S. Mazda and Volvo dealers, an agentic creative application for Ford, an AI gateway for 16 project teams, and four production AI applications. Previously, as Associate Director of Development at VSA Partners, he led enterprise web, design-system, and advertising-technology work for organizations including IBM, Google, Xerox, CME Group, and BBC. Jonathon holds a BA from McGill University in English Cultural Studies, World Religions, and Computer Science.

## Services

- Large Language Models \(LLM\)
- AI Agents
- Full-Stack Development
- Front-End Development
- Technical Product Management
- Stakeholder Management
- Design Systems
- Retrieval-Augmented Generation \(RAG\)
- Node.js
- TypeScript
- React.js
- Angular
- Python \(Programming Language\)
- Amazon Web Services \(AWS\)
- Amazon Bedrock
- Microsoft Azure
- Continuous Integration and Continuous Delivery \(CI/CD\)
- PostgreSQL
- Vector Databases
- REST APIs
- NestJS
- Next.js
- Prototyping
- Storybook
- Docker
- n8n
- Technical Leadership
- Prompt Engineering
- Backtesting
- Client Services

## Highlights

- Has more than 20 years of experience shipping production websites and applications for IBM, Google, Mazda, Volvo, Ford, and The Coca-Cola Company.
- Is building an independent quantitative trading and research platform in which LLMs generate trading strategies, backtest them against real market data, score results, and refine strategies until they meet defined criteria.
- Designs and develops the quantitative trading platform end to end, from interface to research engine, using Node.js, TypeScript, React, and Python.
- Served as technical lead across three multidisciplinary teams at VML, leading groups of 3 to 6 people across engineering, design, QA, and strategy.
- Was technical owner of Mazda and Volvo Dealer Portals used by more than 800 U.S. dealers for campaign enrollment, budget management, creative approval, and reporting.
- Designed and built a Ford agentic AI application that converted campaign briefs and DAM imagery into ad creative through configurable LLM workflows, human review, and a domain-specific RAG knowledge base.
- Built and scaled a developer AI gateway for 16 project teams across Azure and AWS Bedrock, supporting model access, vendor abstraction, streaming, tool calling, structured JSON output, and image generation.
- Shipped four production AI applications for strategy teams covering shopper behavior analysis, trend spotting, metric setting, and synthetic personas.
- Designed and built seven full-stack web applications at VML, from UI and UX through deployment.
- Built AI persona systems with custom evaluation frameworks, prompt engineering, and guardrails.
- Has processed large datasets of 30,000 to 40,000 rows using AWS Lambda and data normalization.
- Led development at VSA Partners for six and a half years as Associate Director of Development.
- Developed more than 10 enterprise websites and platforms for IBM, Xerox, CME Group, Arity, CardX, ICSC, and Google.
- Launched the IBM Annual Report, Watson AI-Ops, and Innovation Studios sites, reducing resourcing costs by 50% over three years.
- Built a Google templated ad-generation system that generated multi-format creative variants from structured source data, automatically validated platform requirements, and cut ad-production time in half.
- Delivered the Google Cloud release campaign for Hong Kong end to end, including creative production, photography, platform-compliant ad variants, and API-based automated testing.
- Built a JavaScript-driven expanding full-width takeover ad for the BBC website that dynamically resized the ad slot.
- Coded design systems for CardX and ICSC, creating component libraries and interface standards.
- Managed and mentored four developers at VSA Partners.
- Wrote technical briefs, statements of work, and resourcing plans that supported a 25% revenue increase over two years at VSA Partners.
- Chaired Development and IT meetings to improve company infrastructure and DevOps practices, often setting technical direction for the IT team.
- Led internal seminars on development, animation, and design systems.
- Redesigned bMobilized's product UI and UX and rebuilt its SaaS funnel from Google Ads acquisition through onboarding and conversion, increasing sales 300% in six months and reducing cost per acquisition by 75%.
- Built and operated automated mobile conversion for more than 200 websites, including New York Road Runners, The Bill & Melinda Gates Foundation, and Summit Medical Group.
- Ran continuous A/B testing and revenue instrumentation at bMobilized to guide engineering priorities over several years.
- Designed and built a multilingual community portal for the Council of Europe, including a visual template system, custom CMS, localization, live chat, comments, and subscription management.
- Managed a 3D design and development team at Teuton Holdings producing ecommerce jewelry-model catalogs, and established asset-production standards and product-data structures.
- Designed, built, and launched more than 25 web projects for McGill University departments, professors, and events while completing his degree.
- Earned a Bachelor of Arts from McGill University in English Cultural Studies, World Religions, and Computer Science.

## Experience

- **Independent AI Design Engineer at Self Employed** (2026-07-01–present) — Building a quantitative trading and research platform that runs its own research loop. LLMs generate trading strategies, the platform backtests them against real market data, scores the results, and keeps refining them until they meet defined criteria. I'm designing and developing all of it myself, from the interface to the research engine. Built with Node.js, TypeScript, React, and Python.
- **Technical Lead / Design Engineer at VML** (2024-01-01–2026-07-01) — Full-Stack Design Engineer and technical lead across three multidisciplinary teams, building AI applications and production platforms for Mazda, Volvo, Ford, and The Coca-Cola Company \(TCCC\). • Technical owner of the Mazda and Volvo Dealer Portals, production platforms used by 800+ U.S. • dealers for campaign enrollment, budget management, creative approval, and reporting • Designed and built an agentic AI application for Ford that turned campaign briefs and DAM imagery into ad creative, with configurable LLM workflows, human-in-the-loop review, and a domain-specific RAG knowledge base • Built and scaled a developer AI gateway serving 16 project teams across Azure and AWS Bedrock, covering model access, vendor abstraction, streaming, tool calling, structured JSON output, and image generation • Shipped four production AI applications for strategy teams: shopper behavior analysis, trend spotting, metric setting, and synthetic personas • Designed and built seven full-stack web application
- **Associate Director of Development at VSA Partners** (2016-11-01–2023-04-01) — Led development at a design-led branding agency, building enterprise websites, design systems, and ad tech for IBM, Google, Xerox, CME Group, and BBC. • Developed 10+ enterprise websites and platforms for IBM, Xerox, CME Group, Arity, CardX, ICSC, and Google • Launched the IBM Annual Report, Watson AI-Ops, and Innovation Studios sites, reducing resourcing costs by 50% over three years • Built a templated ad-generation system for Google campaigns that produced multi-format creative variants from structured source data and validated platform requirements automatically, cutting ad-production time in half • Delivered the Google Cloud release campaign for Hong Kong end to end, covering creative production, photography, platform-compliant ad variants, and API-based automated testing • Built an expanding full-width takeover ad that ran on the BBC website, using JavaScript to resize the ad slot on the fly, something most publisher layouts didn't support at the time • Coded design systems for
- **Product Manager / Full-Stack Developer at bMobilized Inc.** (2012-03-01–2016-03-01) — Product manager and full-stack developer at a SaaS company that converted desktop websites to mobile, owning the product from UI/UX through the subscription funnel. • Redesigned the product UI/UX, then rebuilt the SaaS funnel from Google Ads acquisition through onboarding and conversion • sales rose 300% in six months and cost per acquisition dropped 75% • Built and ran automated mobile conversion for 200+ websites, including New York Road Runners, The Bill & Melinda Gates Foundation, and Summit Medical Group • Ran continuous A/B testing and revenue instrumentation, tracking profitability over several years to decide where engineering time went • Stack: JavaScript, HTML5, CSS, jQuery, Node.js build tooling, Joomla CMS
- **Full-Stack Developer at Council of Europe** (2011-01-01–2011-09-01) — Designed and built a multilingual community portal from scratch for the Council of Europe, Europe's intergovernmental human rights organization. • Designed the visual template system and built a custom CMS to run it • Architected the community portal end to end, including localization, live chat, comments, and subscription management
- **Product Manager / Front-End Developer at Teuton Holdings** (2009-03-01–2009-08-01) — Managed a 3D design and development team producing a commercial catalog of jewelry models sold through ecommerce, establishing asset production standards and the product data structure behind them.
- **Web Designer at McGill University** (2000-09-01–2003-05-01) — Designed, built, and launched 25+ web projects for McGill departments, professors, and events while completing my degree. • Ran each project end to end, from first consultation with faculty and staff through design, development, and launch • Handled the design work as well, including logos, photography, typography, and layout

## Education

- Bachelor of Arts \(BA\), English Cultural Studies, World Religions and Computer Science — McGill University

## FAQ

### What does Jonathon do?

Jonathon is an independent AI design engineer and full-stack developer. He designs and develops AI-centered products from interface concept and wireframes through frontend implementation, backend systems, QA, deployment, and ongoing refinement.

### What are Jonathon's strongest professional capabilities?

Jonathon's strongest areas are frontend engineering, UX, interface and product design, and design systems, supported by full-stack development and technical leadership. He combines traditional design experience with the ability to ship production applications.

### What AI work does Jonathon specialize in?

Jonathon works with LLM applications, AI agents, agentic workflows, retrieval-augmented generation, prompt engineering, evaluation frameworks, guardrails, vector databases, and AI persona systems. He is particularly interested in using custom agents to automate design generation, QA processes, and repetitive workflows.

### What is Jonathon building independently?

Jonathon is building a quantitative trading and research platform that runs its own research loop. LLMs generate trading strategies, the platform backtests them against real market data, scores the results, and continues refining them until they meet defined criteria. He is designing and developing the entire system, from its interface to its research engine, using Node.js, TypeScript, React, and Python.

### What was Jonathon's role at VML?

At VML, Jonathon was a full-stack design engineer and technical lead across three multidisciplinary teams. He built AI applications and production platforms for Mazda, Volvo, Ford, and The Coca-Cola Company, and led teams spanning engineering, design, QA, and strategy.

### What did Jonathon build for Mazda and Volvo at VML?

Jonathon was the technical owner of the Mazda and Volvo Dealer Portals, production platforms used by more than 800 U.S. dealers. The portals supported campaign enrollment, budget management, creative approval, and reporting.

### What did Jonathon build for Ford at VML?

Jonathon designed and built an agentic AI application for Ford that transformed campaign briefs and digital asset management imagery into ad creative. It included configurable LLM workflows, human-in-the-loop review, and a domain-specific RAG knowledge base.

### What AI platform did Jonathon build at VML?

Jonathon built and scaled a developer AI gateway serving 16 project teams across Azure and AWS Bedrock. It covered model access, vendor abstraction, streaming, tool calling, structured JSON output, and image generation.

### What strategy AI applications did Jonathon deliver at VML?

Jonathon shipped four production AI applications for strategy teams: shopper behavior analysis, trend spotting, metric setting, and synthetic personas. He also built AI persona systems using custom evaluation frameworks, prompt engineering, and guardrails, and used user feedback to refine AI experiences.

### What other engineering work did Jonathon do at VML?

Jonathon designed and built seven full-stack web applications at VML, owning work from UI and UX through deployment. His VML stack included NestJS, Angular, React, Node.js, TypeScript, Python, PostgreSQL, AWS, Azure, Docker, GitHub Actions, Sentry, and Heroku.

### What was Jonathon's role at VSA Partners?

As Associate Director of Development at VSA Partners, Jonathon led development at a design-led branding agency. He built enterprise websites, design systems, and ad technology for IBM, Google, Xerox, CME Group, and BBC, among other clients.

### What did Jonathon accomplish for enterprise clients at VSA Partners?

Jonathon developed more than 10 enterprise websites and platforms for IBM, Xerox, CME Group, Arity, CardX, ICSC, and Google. He launched the IBM Annual Report, Watson AI-Ops, and Innovation Studios sites, reducing resourcing costs by 50% over three years.

### What did Jonathon deliver for Google at VSA Partners?

Jonathon built a templated ad-generation system for Google campaigns that generated multi-format creative variants from structured source data and automatically validated platform requirements, cutting ad-production time in half. He also delivered the Google Cloud release campaign for Hong Kong end to end, including creative production, photography, platform-compliant ad variants, and API-based automated testing.

### What did Jonathon build for BBC?

Jonathon built an expanding full-width takeover ad that ran on the BBC website. JavaScript resized the ad slot dynamically, which addressed a capability that most publisher layouts did not support at the time.

### How did Jonathon lead at VSA Partners?

Jonathon coded design systems for CardX and ICSC, creating component libraries and interface standards. He managed and mentored four developers, wrote technical briefs, statements of work, and resourcing plans that supported a 25% revenue increase over two years, chaired the Development and IT meeting to improve infrastructure and DevOps practices, and led internal seminars on development, animation, and design systems.

### What was Jonathon's role at bMobilized?

At bMobilized, Jonathon was a product manager and full-stack developer for a SaaS company that converted desktop websites to mobile. He owned the product from UI and UX through the subscription funnel.

### What did Jonathon accomplish at bMobilized?

Jonathon redesigned bMobilized's product UI and UX and rebuilt its SaaS funnel from Google Ads acquisition through onboarding and conversion. Sales rose 300% in six months while cost per acquisition fell 75%. He also built and operated automated mobile conversion for more than 200 websites, including New York Road Runners, The Bill & Melinda Gates Foundation, and Summit Medical Group, and used continuous A/B testing and revenue instrumentation to guide engineering investment over several years.

### What did Jonathon do at the Council of Europe?

At the Council of Europe, Jonathon designed and built a multilingual community portal from scratch for the intergovernmental human-rights organization. He created its visual template system and custom CMS, and architected localization, live chat, comments, and subscription management.

### What did Jonathon do at Teuton Holdings?

At Teuton Holdings, Jonathon managed a 3D design and development team that produced a commercial catalog of jewelry models sold through ecommerce. He established asset-production standards and the product-data structure supporting the catalog.

### What did Jonathon do at McGill University?

While completing his degree at McGill University, Jonathon designed, built, and launched more than 25 web projects for university departments, professors, and events. He ran projects from consultations with faculty and staff through design, development, and launch, and handled logos, photography, typography, and layout.

## Links

- LinkedIn: https://www.linkedin.com/in/jonathonwestbrook

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