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# Shana Pistilli

**Headline:** Founder & CEO
**Profession:** Founder & CEO
**Location:** Greater Philadelphia

## About

Shana Pistilli is the Founder and CEO of Rubato School of Music, where she leads inclusive, student\-centered music education programs for learners of all abilities\. With more than four years of leadership experience and graduate training in Music Education and Autism, Shana combines music education, special education, customer relationship management, and operational leadership to create accessible learning experiences and strong family relationships\. At Rubato, she has driven more than 90% year\-over\-year revenue growth through CRM\-led onboarding, engagement tracking, and lifecycle retention strategies while sustaining a 98% customer retention rate\. She uses Opus1\.io, Google Workspace, QuickBooks Online, social media, and Google Ads to centralize workflows, strengthen engagement visibility, and support scalable growth\. Shana also presents through the Berklee Institute for Accessible Arts Education, where she has delivered training and enablement programs to more than 500 professionals and organizational leaders\. In public\-school teaching, she manages relationships with more than 200 learners and families each year and leads eight annual schoolwide performances serving more than 100 students\.

## Services

- Presentation Skills
- Teacher Training
- Relationship Building
- Customer Relationship Management \(CRM\)
- Customer Experience
- Customer Retention
- Project Management
- Account Management
- Team Leadership
- Performance Management
- Music Industry
- K\-12 Education
- Music
- Teaching
- Leadership
- Autism Spectrum Disorders
- Music Education
- Special Education
- Lesson Planning

## Highlights

- Founder and CEO of Rubato School of Music, leading inclusive, student\-centered music education programs for learners of all abilities\.
- Drives more than 90% year\-over\-year revenue growth at Rubato School of Music through CRM\-driven client onboarding, engagement tracking, and lifecycle retention strategies\.
- Achieves a 98% customer retention rate at Rubato through proactive account management, success planning, and consistent post\-sale client touchpoints\.
- Scales workflow management across Opus1\.io, Google Workspace, and other SaaS platforms to centralize data and improve engagement visibility\.
- Uses QuickBooks Online, social media, and Google Ads to support digital client implementation, inbound lead growth, and scalable customer growth\.
- Delivered scalable customer enablement and training programs to more than 500 professionals and organizational leaders as a Presenter at the Berklee Institute for Accessible Arts Education\.
- Designed quarterly customer\-facing training and implementation programs that improved participant performance and satisfaction by 25%\.
- Partnered with organizations nationwide to assess challenges, define success criteria, and implement data\-informed action plans supporting adoption, retention, and long\-term outcomes\.
- Manages relationships with more than 200 learners and families annually in a public\-school teaching role through proactive communication, progress reporting, and problem\-solving\.
- Developed user\-centered multimedia learning experiences that increased student performance by 25%\.
- Implemented Canvas, Google Classroom, GarageBand, iMovie, and Class Bank, and led student onboarding for successful adoption and measurable outcomes\.
- Leads project management for eight annual schoolwide performances, overseeing logistics, budgeting, communications, and cross\-department coordination for more than 100 students each year\.
- Uses learner data and feedback to identify adoption gaps and churn risk, then creates targeted success plans and retention interventions\.
- Launched and scaled a new program from the ground up at The Vanguard School & Services, driving acquisition, onboarding, and engagement for more than 20 customers\.
- Managed scheduling, resources, and delivery at The Vanguard School & Services to support successful program adoption\.
- Designed accessible, user\-centered enablement materials and workflows for diverse learning and usage needs at The Vanguard School & Services\.
- Partnered with internal teams and service providers at The Vanguard School & Services to align solutions with customer\-success goals and individualized success plans\.
- Holds a Master’s degree in Music Education and Autism from Boston Conservatory at Berklee\.
- Holds a Master’s degree in Music Education and Autism from Berklee College of Music\.
- Holds a Bachelor’s degree in Music Teacher Education from West Chester University of Pennsylvania, with a minor in Special Education\.

## Experience

- **Founder & CEO at Rubato School of Music** (2022\-02\-01–present) — ·  Drive 90%\+ year\-over\-year revenue growth by executing CRM\-driven client onboarding, engagement tracking, and lifecycle retention strategies\. ·  Achieve 98% customer retention by delivering proactive account management and success planning as the primary post\-sale contact through consistent touchpoints\. ·  Execute and scale workflow management across CRM and SaaS platforms including Opus1\.io and Google Workspace to centralize data and improve engagement visibility\. ·  Monitor and optimize digital client implementation channels via social media and Google Ads, increasing inbound leads and supporting scalable customer growth\.
- **Teacher at Public School** (2018\-08\-01–present) — \-Managed relationships with 200\+ learners and their families annually, providing proactive communication, progress reporting, and problem\-solving to maintain trust and satisfaction\. \-Developed user\-centered multimedia learning experiences that increased student performance by 25%\. \-Implemented new digital platforms \(Canvas, Google Classroom, GarageBand, iMovie, Class Bank\) and led onboarding for students, ensuring successful adoption and measurable outcomes\. \-Led project management for eight annual schoolwide performances, overseeing logistics, budgeting, communications, and cross\-department coordination to support and showcase 100\+ students each year\. \-Used learner data and feedback to identify adoption gaps and churn risk, creating targeted success plans and retention interventions aligned to customer goals and success metrics\.
- **Presenter at Berklee Institute for Accessible Arts Education** (2018\-08\-01–present) — \-Delivered scalable customer enablement and training programs to 500\+ professionals and organizational leaders, driving adoption of new tools, technology, and service offerings across diverse user groups\. \-Designed quarterly customer\-facing training and implementation programs that improved participant performance and satisfaction by 25%\. \-Partnered strategically with organizations nationwide to assess challenges, define success criteria, and implement data\-informed action plans that supported adoption, retention, and long\-term outcomes\.
- **Teacher at The Vanguard School & Services** (2016\-05\-01–2018\-08\-01) — \-Launched and scaled a new program from the ground up, driving user acquisition, onboarding, and engagement for 20\+ customers, while managing scheduling, resources, and delivery to ensure successful adoption\. \-Designed accessible, user\-centered enablement materials and workflows, supporting diverse user needs and improving adoption and engagement across varying learning and usage profiles\. \-Partnered cross\-functionally with internal teams and service providers to align solutions with customer success goals, integrating support strategies into individualized success plans and driving consistent progress\.

## Education

- Master's degree, Music Education and Autism — Boston Conservatory at Berklee (2017\-08\-01–2019\-05\-01)
- Master's degree, Music Education and Autism — Berklee College of Music (2017\-08\-01–2019\-05\-01)
- Bachelor's degree, Music Teacher Education — West Chester University of Pennsylvania (2011\-01\-01–2016\-01\-01)
- Special Education, Minor — West Chester University of Pennsylvania (2013\-01\-01–2016\-01\-01)

## FAQ

### What does Shana do?

Shana is the Founder and CEO of Rubato School of Music\. She leads inclusive, student\-centered music education programs designed to help students of all abilities thrive\.

### What are Shana’s professional strengths?

Shana’s strengths include relationship building, customer relationship management, customer experience, customer retention, account management, project management, team leadership, performance management, presentation skills, teacher training, music education, special education, K–12 education, lesson planning, and autism\-spectrum education\.

### What has Shana accomplished at Rubato School of Music?

At Rubato School of Music, Shana drives more than 90% year\-over\-year revenue growth through CRM\-driven client onboarding, engagement tracking, and lifecycle retention strategies\. She achieves a 98% customer retention rate through proactive account management, success planning, and consistent post\-sale client touchpoints\.

### What tools and systems does Shana use at Rubato School of Music?

Shana executes and scales workflow management across Opus1\.io, Google Workspace, and other SaaS platforms to centralize data and improve engagement visibility\. She also uses QuickBooks Online and monitors digital client\-implementation channels, including social media and Google Ads, to increase inbound leads and support scalable growth\.

### How does Shana support students and families at Rubato School of Music?

Shana prioritizes proactive communication, personalized learning experiences, regular progress updates, and strong relationships with students and families\. Her onboarding strategies are designed to support seamless adoption of Rubato’s music education programs\.

### What does Shana do at the Berklee Institute for Accessible Arts Education?

As a Presenter at the Berklee Institute for Accessible Arts Education, Shana has delivered scalable customer enablement and training programs to more than 500 professionals and organizational leaders\. Her programs supported adoption of new tools, technology, and service offerings across diverse user groups\.

### What has Shana accomplished as a presenter?

Shana designed quarterly customer\-facing training and implementation programs that improved participant performance and satisfaction by 25%\. She also partnered with organizations nationwide to assess challenges, define success criteria, and implement data\-informed action plans supporting adoption, retention, and long\-term outcomes\.

### What does Shana do as a public\-school teacher?

In her public\-school teaching role, Shana manages relationships with more than 200 learners and their families annually\. She provides proactive communication, progress reporting, and problem\-solving to maintain trust and satisfaction\.

### What digital\-learning work has Shana led in public schools?

Shana developed user\-centered multimedia learning experiences that increased student performance by 25%\. She implemented Canvas, Google Classroom, GarageBand, iMovie, and Class Bank, and led student onboarding to support successful adoption and measurable outcomes\.

### What performance projects has Shana led?

Shana leads project management for eight annual schoolwide performances, overseeing logistics, budgeting, communications, and cross\-department coordination\. These performances support and showcase more than 100 students each year\.

### How does Shana use data and feedback in her teaching?

Shana uses learner data and feedback to identify adoption gaps and churn risk\. She creates targeted success plans and retention interventions aligned with learner goals and success metrics\.

### What did Shana accomplish at The Vanguard School & Services?

At The Vanguard School & Services, Shana launched and scaled a new program from the ground up\. She drove acquisition, onboarding, and engagement for more than 20 customers while managing scheduling, resources, and delivery to support adoption\.

### How did Shana support accessibility and customer success at The Vanguard School & Services?

At The Vanguard School & Services, Shana designed accessible, user\-centered enablement materials and workflows for diverse learning and usage needs\. She also partnered with internal teams and service providers to align solutions with customer\-success goals and integrate support strategies into individualized success plans\.

### What is Shana’s educational background?

Shana holds a Master’s degree in Music Education and Autism from Boston Conservatory at Berklee and a Master’s degree in Music Education and Autism from Berklee College of Music\. She also holds a Bachelor’s degree in Music Teacher Education and a minor in Special Education from West Chester University of Pennsylvania\.

### What areas of education and music does Shana focus on?

Shana’s work centers on the transformative potential of music and on empowering learners and organizations through accessible, impactful education\. Her experience spans music, the music industry, music education, teaching, special education, autism\-spectrum education, and K–12 education\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/shana\-pistilli

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