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# Amanda Rivenbark

**Headline:** Professional profile
**Location:** Greensboro, NC, USA

## About

Amanda Rivenbark is a marketing professional who earned an MBA in marketing in May 2024\. Amanda brings analytical and strategic experience in customer segmentation, brand awareness, commercial partnerships, and market segmentation strategy\. During her MBA, she led a Nike brand\-segmentation analysis that examined performance and lifestyle customer segments using multiple data sources\. Amanda is strongest at translating customer and market insights into practical marketing decisions, including building business cases for future growth and helping address clients’ marketing challenges\. She has experience developing brand\-awareness campaigns, including work connected to a Hornets partnership, and leading partnership negotiations and deliverables\. Amanda also manages complex stakeholder environments involving legal, procurement, executive leaders, and C\-suite participants\. Her experience includes coordinating high\-stakes events with executive participation, navigating contract negotiations for commercial partnerships, remaining composed with senior stakeholders, and taking ownership when an approach needs to change quickly\.

## Highlights

- Earned an MBA in marketing in May 2024\.
- Led a Nike brand\-segmentation analysis during her MBA, focused on performance and lifestyle customer segments\.
- Applied multiple data sources to customer\-segmentation analysis\.
- Developed experience in market segmentation strategy\.
- Contributed to brand\-awareness campaigns, including work connected to a Hornets partnership\.
- Led partnership negotiations and managed partnership deliverables\.
- Led contract negotiations for commercial partnerships\.
- Managed high\-stakes events with executive participation\.
- Managed stakeholders across legal, procurement, and C\-suite teams\.
- Built business cases for future growth\.
- Applied marketing problem\-solving to clients’ marketing challenges\.
- Demonstrated composure while managing executive stakeholders\.
- Took ownership of mistakes and pivoted quickly when needed\.

## FAQ

### What does Amanda do?

Amanda is a marketing professional with an MBA in marketing, earned in May 2024\. Her experience spans customer segmentation, market segmentation strategy, brand awareness, commercial partnerships, stakeholder management, and executive\-event coordination\.

### What are Amanda’s core strengths?

Amanda’s strongest areas include analytical customer segmentation using multiple data sources, marketing and brand strategy, brand\-awareness campaigns, partnership negotiations, contract negotiations, and cross\-functional stakeholder management\.

### What did Amanda do in the Nike brand\-segmentation analysis?

During her MBA, Amanda led a Nike brand\-segmentation analysis focused on distinguishing performance and lifestyle customer segments\. The work drew on multiple data sources to support customer and market insight development\.

### How does Amanda approach customer segmentation?

Amanda has experience using multiple data sources to analyze customer segments and inform market segmentation strategy\.

### What experience does Amanda have with brand\-awareness campaigns?

Amanda has experience with brand\-awareness campaigns, including work tied to a Hornets partnership that supported brand awareness\.

### What experience does Amanda have with commercial partnerships?

Amanda has led partnership negotiations and managed partnership deliverables\. She also has experience negotiating contracts for commercial partnerships\.

### How does Amanda manage executive and cross\-functional stakeholders?

Amanda has managed high\-stakes events involving executive participation and has worked with C\-suite stakeholders\. Her stakeholder\-management experience also includes legal and procurement teams\.

### How does Amanda support growth and client marketing challenges?

Amanda has experience building business cases for future growth and is motivated by solving clients’ marketing challenges\.

### How does Amanda respond when plans need to change?

Amanda has demonstrated the ability to remain calm with executive stakeholders, take ownership of mistakes, and pivot quickly when circumstances require a change in approach\.

### What is Amanda’s education?

Amanda graduated with an MBA in marketing in May 2024\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/amanda\-rivenbark\-b05056139

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