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# Kristena Shaw

**Headline:** Professional profile
**Location:** Richmond, VA, USA

## About

Kristena Shaw is a digital marketing operations professional with hands\-on experience building and managing campaigns on the DoorDash Ads platform\. She is strongest at connecting campaign strategy and concepting with the operational discipline required to launch, optimize, troubleshoot, and coordinate campaigns across teams\. Kristena has owned end\-to\-end campaign execution, including campaign building, trafficking, optimization, troubleshooting, and cross\-functional coordination\. Her work on a high\-demand Sephora DoorDash promotional campaign demonstrates her ability to protect launch quality while delivering measurable results: the campaign exceeded its goals by 300% redemption\. She brings a detail\-oriented, execution\-connected approach to campaign strategy and is experienced in taking digital marketing initiatives from planning through performance optimization\.

## Highlights

- Built and managed campaigns on the DoorDash Ads platform\.
- Owned end\-to\-end digital marketing campaign execution, including campaign building, trafficking, optimization, troubleshooting, and cross\-functional coordination\.
- Led execution for a high\-demand Sephora DoorDash promotional campaign\.
- Delivered an error\-free Sephora DoorDash promo launch that exceeded redemption goals by 300%\.
- Combines campaign ideation and strategy with hands\-on execution and optimization\.
- Protects campaign quality throughout launch and execution while staying connected to operational details\.

## FAQ

### What does Kristena do?

Kristena Shaw builds and manages digital marketing campaigns, including hands\-on work on the DoorDash Ads platform\. She owns campaign execution from planning and build through trafficking, optimization, troubleshooting, and cross\-functional coordination\.

### What are Kristena's core strengths?

Kristena is strongest at campaign ideation and strategy paired with hands\-on operational execution\. She can develop campaign concepts and plans while remaining closely involved in the details needed to launch and optimize campaigns successfully\.

### What is Kristena's experience with DoorDash Ads?

Kristena has hands\-on experience building and managing campaigns on the DoorDash Ads platform, including work related to a Sephora promotional campaign\.

### What did Kristena accomplish on the Sephora DoorDash campaign?

Kristena owned the end\-to\-end execution of a Sephora DoorDash promotional campaign\. The high\-demand launch exceeded its goals by 300% redemption\.

### What parts of campaign operations has Kristena handled?

Kristena's digital marketing operations experience includes campaign building, trafficking, optimization, troubleshooting, and cross\-functional coordination\. She works across the full campaign lifecycle, from initial planning through launch and performance improvement\.

### What kind of role is Kristena seeking?

Kristena is interested in roles that combine strategic campaign planning with hands\-on execution\. She wants to spend more of her work on campaign concepting and planning while maintaining a close connection to implementation\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/kristena\-shaw\-861893a9

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