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# Jason Lehman

**Headline:** Professional profile

## About

Jason Lehman is a sales leader and zero-to-one builder with experience creating and scaling outbound and consultative sales organizations. Jason is strongest at taking early sales motions from initial traction to meaningful recurring revenue, while building the team, operating discipline, and acquisition strategy required to scale. At Lead Venture, Jason led sales for five years, growing the organization to 100 account executives and $50 million in annual contract value. Earlier, at Sunrun during its Series B stage, Jason built the inside-sales outbound model from zero to $30 million in annual contract value over three years. Jason has experience scaling sales teams from zero to more than 100 account executives, working both hands-on in early stages and at the leadership level as organizations mature. His approach to efficient growth includes reducing customer-acquisition costs through technology, customer intelligence, upsell strategies, diversified lead sources, and referral programs. At scale, Jason focuses on pipeline management, strategic planning, total-addressable-market analysis, and executive influence.

## Highlights

- Led sales at Lead Venture for five years, growing the organization to 100 account executives and $50 million in annual contract value.
- Built Sunrun’s inside-sales outbound model from zero to $30 million in annual contract value over three years during the company’s Series B stage.
- Built and scaled sales organizations from zero to more than 100 account executives.
- Established a track record of scaling sales engines to $30 million to $50 million in annual contract value.
- Led both outbound-heavy and consultative sales motions, including scaled outbound organizations.
- Reduced customer-acquisition costs through technology, customer intelligence, and upsell strategies.
- Diversified lead sources and pivoted to referral programs to reduce customer-acquisition costs at scale.
- Applied pipeline management, strategic planning, total-addressable-market analysis, and executive influence as sales organizations scaled.

## FAQ

### What does Jason do?

Jason Lehman is a sales leader and zero-to-one sales builder. He has built and scaled outbound and consultative sales organizations, with experience growing teams from zero to more than 100 account executives and scaling annual contract value to the $30 million to $50 million range.

### What are Jason’s core strengths?

Jason’s strongest areas are building sales organizations from the ground up, scaling outbound motions, developing pipeline-management discipline, and improving acquisition efficiency. He also works on strategic planning, total-addressable-market analysis, and executive influence as organizations scale.

### What did Jason accomplish at Lead Venture?

Jason led sales at Lead Venture for five years. During that time, he grew the sales organization to 100 account executives and $50 million in annual contract value.

### What did Jason accomplish at Sunrun?

At Sunrun, during the company’s Series B stage, Jason built the inside-sales outbound model from zero to $30 million in annual contract value over three years.

### How has Jason scaled sales teams?

Jason has scaled sales teams from zero to more than 100 account executives. His experience includes both hands-on early-stage building and leadership-level management as the organization grows.

### What types of sales motions has Jason led?

Jason has experience in both outbound-heavy and consultative sales. He has specifically built and scaled outbound organizations, including Sunrun’s inside-sales outbound model.

### How does Jason approach customer-acquisition-cost reduction?

Jason reduces customer-acquisition costs through technology, customer intelligence, upsell strategies, and diversification of lead sources. He has also pivoted toward referral programs as a way to lower acquisition costs at scale.

### How has Jason used referral programs?

Jason has used referral programs as a growth channel after identifying the need to reduce ballooning acquisition costs. This approach diversified lead sources and turned customers into a source of additional growth.

### What does Jason focus on when a sales organization reaches scale?

At scale, Jason focuses on pipeline management, strategic planning, total-addressable-market analysis, and influencing executives. These areas complement his earlier hands-on work building sales motions and teams.

### What revenue scale has Jason helped build?

Jason’s track record includes building and scaling sales engines to $30 million and $50 million in annual contract value. At Sunrun, he built a $30 million outbound engine at Lead Venture, he led sales growth to $50 million in annual contract value.

## Links

- LinkedIn: https://www.linkedin.com/in/jason-lehman-3ba2042a

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