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# Aayush Barthwal

**Headline:** Georgetown MBA \| Strategy \| Ex\-Amazon \| Ex\-Oracle
**Profession:** Georgetown MBA \| Strategy \| Ex\-Amazon \| Ex\-Oracle
**Location:** United States

## About

Aayush Barthwal is a Georgetown University McDonough School of Business MBA student with a background spanning strategy, product, software engineering, and entrepreneurship\. He is pursuing a transition to MBB strategy consulting within the next 6–12 months, seeking roles where he can directly influence business decisions and strategic priorities while preserving broad career optionality\. Aayush’s strongest work combines technical execution with measurable operational and growth impact\. At Amazon, he led technology and product\-operations initiatives that reduced costs, improved efficiency, accelerated delivery, and established a broader data\-quality standard\. He has also led go\-to\-market and product work for digital mental health and medical\-tourism ventures, including scaling Manastha to $500K in annual revenue and securing pre\-seed funding for DocifyMe\. Earlier, Aayush developed enterprise software at Oracle, built a ServiceNow–VMware Cloud Foundation integration at VMware, and digitized the Indian Red Cross central library\. He holds a Bachelor of Engineering in Computer Science from BITS Pilani and maintains separate strategy\-focused and product\-management\-focused resumes to reflect his distinct consulting and PM experience\.

## Services

- Java
- C\+\+
- MySQL
- Machine Learning
- Data Mining
- Information Retrieval
- Computational Geometry
- Algorithms
- Data Structures
- REST API
- API Development
- Microservices
- Multithreading
- Distributed Systems
- Concurrent Programming
- Parallel Processing
- Design Patterns
- Distributed applications
- Object\-Oriented Programming \(OOP\)
- SQL

## Highlights

- Led a technology\-stack migration at Amazon that reduced operational expenses by $120K per year\.
- Improved the efficiency of an existing Amazon product by 80% through collaboration with cross\-border teams\.
- Designed and implemented an Amazon Data Quality Monitoring system that saved $10K per month and 20 hours of runtime and helped initiate an organization\-wide data\-quality standard\.
- Redesigned and optimized Amazon product operations, generating $60K per year in additional savings and increasing product delivery speed by 40%\.
- Defined and executed go\-to\-market strategy for Manastha's digital mental health platform, scaling annual revenue from zero to $500K through automated therapist\-client matching and targeted onboarding flows\.
- Diagnosed therapist supply as Manastha's core retention bottleneck and launched an automated screening process that expanded supply\-side capacity by 300% and unlocked $100K in incremental revenue\.
- Identified a $19B medical\-tourism market without a dominant player and co\-founded DocifyMe\.
- Owned DocifyMe's product and prototype end\-to\-end, securing $60K in pre\-seed funding at a $6M valuation\.
- Conducted an operational and marketing audit for Trusted Touch Homecare, identifying caregiver retention gaps, marketing limitations, and administrative\-capacity constraints as growth bottlenecks\.
- Redesigned Trusted Touch Homecare's caregiver\-recruitment pipeline through multi\-platform postings and a new administrative\-hire role, targeting growth in weekly caregiver applications from two to ten\.
- Developed and initiated a multi\-channel marketing plan for Trusted Touch Homecare through website and SEO changes and connections to pro\-bono marketing experts\.
- Redesigned and developed REST architecture for an existing web service at Oracle\.
- Collaborated across Oracle Fusionapps teams to build and enhance customer requests, including work on the Oracle Business Intelligence Cloud Connector\.
- Built a Progressive Web Application with Oracle's Self Service Procurement team and contributed to component\-mapping back\-end services\.
- Designed a VMware plugin integrating ServiceNow and VMware Cloud Foundation, enabling clients to commission and decommission hosts through a self\-service API request\.
- Digitized the Indian Red Cross central library using Java and SQL, making books and magazines easier to locate and issue\.
- Reached McKinsey's partner round\.
- Earned a Bachelor of Engineering in Computer Science from BITS Pilani\.
- Pursued an MBA at Georgetown University McDonough School of Business\.
- Earned a Coursera certification in Deep Learning\.

## Experience

- **Consultant at Trusted Touch Homecare** (2025\-06\-01–2025\-08\-01) — ● Conducted a comprehensive operational and marketing audit, diagnosing caregiver retention gaps, marketing limitations, and administrative capacity constraints as core growth bottlenecks\. ● Redesigned caregiver recruitment pipeline by expanding postings to multiple platforms and drafting a new administrative hire role, to increase caregiver applications from two to ten per week\. ● Developed and initiated a multi\-channel marketing plan by making targeted edits to the website and SEO strategy and connecting the client with pro\-bono marketing experts, building a scalable client and caregiver acquisition funnel\.
- **Co\-Founder at Stealth Startup** (2023\-06\-01–2024\-08\-01) — ●  Defined and executed go\-to\-market strategy for Manastha’s digital mental health platform, scaling from zero to $500K in annual revenue through automated therapist\-client matching and targeted onboarding flows ● Diagnosed therapist supply as the core retention bottleneck constraining growth designed and launched an automated screening process that expanded supply\-side capacity by 300% and unlocked $100K in incremental revenue ● Identified a $19B medical tourism market with no dominant player and co\-founded DocifyMe to build it owned product and prototype end\-to\-end, securing $60K in pre\-seed funding at a $6M valuation
- **Software Engineer at Amazon** (2021\-04\-01–2023\-05\-01) — ● Spearheaded a cost\-saving initiative, reducing operational expenses by $120K/year through tech stack migration\. ● Improved efficiency of an existing product by 80% by collaborating with the cross\-border teams\. ● Designed and implemented a Data Quality Monitoring system, saving $10K/month and 20 hours of runtime and initiating an organization\-wide data quality standard at Amazon\. ● Redesigned and optimized product operations, generating $60K/year in additional savings and increasing product delivery speed by 40%\.
- **Software Engineer at Oracle** (2019\-07\-01–2021\-04\-01) — ● Fusionapps developer in Supplier Qualifications team\. ● Re\-designed and developed a REST architecture for an existing web service\. ● Maintained cross\-team relations by actively collaborating with different fusionapps teams to build and enhance customer requests which included working on Oracle Business Intelligence Cloud Connector\. ● Built a Progressive Web Application with the Self Service Procurement team\. Contributing to design and development of component mapping back\-end services\.
- **Research Intern at VMware** (2019\-01\-01–2019\-06\-01) — Designed a plugin to integrate ServiceNow and VMware Cloud Foundation so as to create a self\-servicing portal for the clients to commission and decommission hosts, thus reducing an excruciating process to a simple API request\.
- **Summer Intern at Indian Red Cross Society \-IRCS \(National Headquarters, New Delhi India\)** (2017\-05\-01–2017\-07\-01) — Digitized the Indian Red Cross central library using Java and SQL,
making it easy to locate and issue a particular book or a magazine\.
- **Summer Intern at Indian Red Cross\-IRCS \(National Headquarters\)** (2017–2017) — Digitized the Indian Red Cross central library using Java and SQL,
making it easy to locate and issue a particular book or a magazine\.

## Education

- Master of Business Administration \- MBA — Georgetown University McDonough School of Business (2024\-08\-01–2026\-05\-01)
- Bachelor of Engineering \- BE, Computer Science — Birla Institute of Technology and Science, Pilani (2015\-01\-01–2019\-01\-01)

## FAQ

### What does Aayush do?

Aayush is a Georgetown University McDonough School of Business MBA student with experience in strategy, product, entrepreneurship, consulting, and software engineering\. He is working toward a transition to MBB strategy consulting in the next 6–12 months\.

### What are Aayush's professional strengths?

Aayush is particularly strong at connecting technical, product, and operational work to business outcomes\. His experience includes cost reduction, go\-to\-market strategy, product operations, data quality, supply\-side growth, and consulting diagnoses of operational and marketing constraints\.

### What did Aayush accomplish at Amazon?

At Amazon, Aayush spearheaded a technology\-stack migration that reduced operational expenses by $120K per year\. He also improved an existing product's efficiency by 80% through collaboration with cross\-border teams\.

### What data\-quality and product\-operations work did Aayush do at Amazon?

Aayush designed and implemented a Data Quality Monitoring system at Amazon that saved $10K per month and 20 hours of runtime, while helping initiate an organization\-wide data\-quality standard\. He also redesigned and optimized product operations, producing an additional $60K per year in savings and increasing product delivery speed by 40%\.

### What did Aayush do for Manastha?

At Manastha, Aayush defined and executed the go\-to\-market strategy for a digital mental health platform\. Through automated therapist\-client matching and targeted onboarding flows, he helped scale the platform from zero to $500K in annual revenue\.

### How did Aayush address growth constraints at Manastha?

Aayush identified therapist supply as the central retention bottleneck at Manastha\. He designed and launched an automated screening process that expanded supply\-side capacity by 300% and unlocked $100K in incremental revenue\.

### What is Aayush's experience with DocifyMe?

Aayush identified a $19B medical\-tourism market without a dominant player and co\-founded DocifyMe to pursue the opportunity\. He owned the product and prototype end\-to\-end and secured $60K in pre\-seed funding at a $6M valuation\.

### What did Aayush accomplish at Trusted Touch Homecare?

At Trusted Touch Homecare, Aayush conducted an operational and marketing audit that identified caregiver retention, marketing limitations, and administrative capacity as core growth bottlenecks\. He redesigned the caregiver\-recruitment pipeline by expanding postings across platforms and drafting a new administrative\-hire role, with the goal of increasing applications from two to ten per week\.

### How did Aayush support marketing at Trusted Touch Homecare?

Aayush developed and initiated a multi\-channel marketing plan for Trusted Touch Homecare\. The work included targeted website and SEO changes and connections to pro\-bono marketing experts to build a scalable client and caregiver acquisition funnel\.

### What did Aayush do at Oracle?

At Oracle, Aayush was a Fusionapps developer on the Supplier Qualifications team\. He redesigned and developed REST architecture for an existing web service and collaborated across Fusionapps teams to build and enhance customer requests, including work involving the Oracle Business Intelligence Cloud Connector\.

### What product\-development work did Aayush do at Oracle?

Aayush built a Progressive Web Application with Oracle's Self Service Procurement team and contributed to the design and development of component\-mapping back\-end services\.

### What did Aayush do at VMware?

As a research intern at VMware, Aayush designed a plugin integrating ServiceNow with VMware Cloud Foundation\. The integration enabled a self\-service portal for clients to commission and decommission hosts through a simple API request\.

### What did Aayush do at the Indian Red Cross Society?

During a summer internship at the Indian Red Cross Society's National Headquarters in New Delhi, Aayush digitized the Indian Red Cross central library using Java and SQL, making books and magazines easier to locate and issue\.

### What is Aayush's education?

Aayush earned a Bachelor of Engineering in Computer Science from the Birla Institute of Technology and Science, Pilani, in 2019\. He is completing a Master of Business Administration at Georgetown University McDonough School of Business, listed for 2026\.

### What technical skills does Aayush have?

Aayush's technical skills include Java, C\+\+, MySQL, SQL, machine learning, data mining, information retrieval, computational geometry, algorithms, data structures, REST APIs, API development, microservices, multithreading, distributed systems, concurrent programming, parallel processing, design patterns, distributed applications, and object\-oriented programming\.

### What certification does Aayush hold?

Aayush holds a Coursera certification in Deep Learning\.

### How does Aayush position his experience for strategy and product roles?

Aayush completed both product\-management and consulting internships during the previous summer\. He maintains separate strategy\-focused and PM\-focused resumes, emphasizing different internship experience depending on whether he is pursuing consulting and strategy roles or product\-management roles\.

### What is Aayush's McKinsey interview experience?

Aayush reached McKinsey's partner round but did not receive an offer\. That process reflects his case\-interview proficiency and informs his goal of earning an MBB strategy\-consulting credential to maximize future career optionality\.

### What kind of career environment and opportunities does Aayush seek?

Aayush values high\-pace startup environments and finds them rewarding, while also prioritizing opportunities to influence business decisions and strategic priorities\. His startup, Amazon, and MBA experience informs his interest in strategy consulting as a path that can keep future options open\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/aayush\-barthwal

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