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# B\. Amanda Waefler

**Headline:** Professional profile
**Location:** Portland, OR, USA

## About

B\. Amanda Waefler is a customer onboarding, implementation, and success professional with previous experience in ecommerce brand protection SaaS\. In her most recent role as a Senior Strategist, Amanda owned the customer journey from post\-sales handoff through go\-live and the ongoing customer relationship\. She worked across a mixed portfolio spanning SMB and enterprise customers, bringing a practical approach to onboarding, implementation, and long\-term success\. Amanda is strongest at uncovering customers’ real goals through discovery, aligning expectations when sales commitments do not match customer needs, and building onboarding experiences that help customers realize value quickly\. She redesigned a cumbersome onboarding process and introduced segmented training approaches for customers across market segments\. That work accelerated adoption by approximately 25% across SMB through enterprise customers\. Amanda prefers to ship quickly, learn from real customer use, and iterate rather than wait for a solution to be perfected before launch\. She is seeking growth opportunities and challenging work where she can fully use her customer\-facing, operational, and implementation skills\. Amanda requires a remote work arrangement\.

## Highlights

- Owned the full post\-sales customer journey, from handoff through go\-live and the ongoing relationship\.
- Served as a Senior Strategist with responsibilities across onboarding, implementation, and customer success\.
- Managed onboarding across a mixed customer portfolio ranging from SMB to enterprise segments\.
- Redesigned a cumbersome customer onboarding process to improve the path to adoption\.
- Introduced segmented customer training approaches across SMB through enterprise customers\.
- Accelerated customer adoption by approximately 25% across SMB to enterprise segments\.
- Used discovery to uncover customers’ real goals and reset expectations when sales commitments did not align with customer needs\.
- Built prior experience in ecommerce brand protection SaaS\.

## FAQ

### What does Amanda do?

B\. Amanda Waefler has experience in ecommerce brand protection SaaS, with responsibilities spanning customer onboarding, implementation, and customer success\.

### What was Amanda’s previous title?

Amanda previously held the title of Senior Strategist\. In that role, she covered onboarding, implementation, and customer success responsibilities\.

### What customer journey responsibilities did Amanda own?

Amanda owned the full customer journey after the sales handoff, including onboarding, go\-live, and the ongoing customer relationship\.

### What types of customers has Amanda worked with?

Amanda has onboarded customers across a mixed portfolio ranging from SMB to enterprise segments\.

### What did Amanda accomplish in customer onboarding?

Amanda redesigned the customer onboarding process and used segmented training approaches to help customers adopt more quickly\. The work accelerated adoption by approximately 25% across SMB through enterprise segments\.

### How does Amanda handle misaligned sales expectations?

Amanda runs discovery to understand customers’ actual goals and is prepared to have difficult conversations when sales promises do not align with customer needs or expectations\.

### What is Amanda’s approach to launching and improving customer programs?

Amanda prefers to ship quickly and iterate based on what is learned rather than wait to perfect an approach before launch\.

### What kind of opportunity is Amanda seeking?

Amanda is looking for growth opportunities and challenging work where she can fully use her onboarding, implementation, customer success, and customer\-facing operational skills\.

### What work arrangement does Amanda require?

Amanda requires remote work\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/amandawaefler

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