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# Joe Rizzo 💡

**Headline:** Creative Director \| AI Powered Content at Scale \| Turning Ideas Into Media
**Profession:** Chief Impact Officer
**Location:** New York City Metropolitan Area

## About

Joe Rizzo is a Creative Director and Director of Brand & Creative at Moverz Studios, where he leads AI\-powered content development, brand storytelling, and 360 creative campaigns\. He manages an in\-house team of designers, content creators, and video editors sets creative direction and workflows and serves as the final steward of brand voice, tone, and visual identity\. Joe is strongest at bringing together consultative business development, hands\-on production, scriptwriting, talent packaging, and emerging AI tools to turn ideas into media at scale\. Over more than eight years helping build a next\-generation animation studio, he helped grow @junkboxai beyond 1 billion Instagram views and has created work for Reebok, Champion, other ABG Group brands, the NHL, Men’s Wearhouse, Blue Moon, FITCRUNCH, and the U\.S\. Navy\. His work includes owning a Reebok campaign concept featuring an AI\-generated younger Doctor J, from script through direction\. Earlier in his career, Joe generated more than $12 million in sales revenue and led a 35\-representative office to the top East Coast performance ranking for three consecutive years\. He also serves as Chief Impact Officer at Only Love Foundation and is Creative Director of STATTfest\.

## Services

- Customer Relationship Management \(CRM\)
- Claude Code
- Pitch Development
- Claude Cowork
- Cold Calling
- Scriptwriting
- Claude Code Subagents
- Artificial Intelligence \(AI\)
- Project Management
- National Sales Management
- Networking
- Digital Strategy
- Event Planning
- Music Production
- Music Industry
- Event Production
- Talent Management
- Negotiation
- Restaurant Marketing
- Restaurant Operations
- Marketing Strategy
- Social Media Marketing
- Leadership
- Social Media
- Microsoft Office
- Public Speaking
- Sales
- Business Development

## Highlights

- Leads the in\-house creative team at Moverz Studios, including designers, content creators, and video editors, while setting creative direction and production workflows\.
- Owns brand voice, tone, and visual identity across Moverz Studios channels and provides final approval on brand alignment\.
- Directed content and 360 campaigns for Reebok, Champion, other ABG Group brands, Men’s Wearhouse, Blue Moon, FITCRUNCH, the NHL, and the U\.S\. Navy\.
- Helped grow @junkboxai past 1 billion views on Instagram alone through a consistent voice and high creative bar\.
- Owned a Reebok campaign concept featuring an AI\-generated younger Doctor J, from scriptwriting through direction\.
- Creates AI\-powered paid advertising for brands and celebrities including the NHL, Reebok, Shaquille O’Neal, and John Stamos\.
- Partners with leadership and talent including Shaquille O’Neal, Jared Leto, John Stamos, and Dane Cook to align creative with brand goals\.
- Develops creative briefs plans photo and video shoots selects talent and manages logistics through final asset delivery\.
- Writes brand copy, pitch decks, scripts, and series bibles\.
- Uses Seedance, Kling, Krea, Nano Banana Pro, ElevenLabs, Suno, sync\.so, Figma, and Claude to scale content and creative workflows\.
- Uses Claude Code and Cowork and builds agents to automate production and ship work end to end\.
- Spent more than eight years helping build a next\-generation animation studio from the ground up\.
- Generated more than $12 million in career sales revenue across roles with Vivint Inc, Jacuzzi Bathroom's, and Healthy Basement Systems\.
- Led a 35\-representative team to the number\-one\-performing office on the East Coast for three consecutive years\.
- Closed a $303,000 basement project through a six\-month consultative relationship\-building process\.
- Built direct\-sales experience across solar, insurance, security systems, and home renovations\.
- Serves as Chief Impact Officer at Only Love Foundation\.
- Serves as Creative Director of STATTfest, an all\-day reggae and electronic music event with local vendors\.
- Earned a Bachelor of Science in Communications from St\. John's University\.
- Maintains a creative portfolio at moverswithaz\.com\.

## Experience

- **Chief Impact Officer at Only Love Foundation** (2019\-01\-01–present)
- **Director of Brand & Creative at Moverz Studios** (2018\-03\-01–present) — \- Lead and manage the in house creative team of designers, content creators, and video editors, setting creative direction, giving feedback, and building the workflows that keep output fast and high quality \- Own brand voice, tone, and visual identity across every channel, serving as the final word on what is and isn't on brand \- Direct brand content and 360 campaigns across design, photo, and video for clients including Reebok, Champion, and other ABG Group brands, Men's Wearhouse, Blue Moon, FITCRUNCH, the NHL, and the US Navy \- Grew the studio's social presence past 1 billion views on Instagram alone \(@junkboxai\) by setting a consistent voice and a high creative bar \- Develop creative briefs, plan photo and video shoots, select talent, and manage logistics through final asset delivery \- Write brand copy, pitch decks, and series bibles, translating taste and strategy into a clear editorial point of view \- Use AI tools daily to scale brand content and accelerate creative workflo
- **Creative Director at STATTfest** (2019\-08\-01–2023\-06\-01) — STATTfest stands for Summer Time All The Time and is an all day event that combines reggae/electronic music, beach vibes and local vendors\. Our fourth annual STATTfest will be taking place September 17 2024 at Salt Shack in Long Island, NY\. P\.S \- We like pineapples
- **Sales Manager/Consultant at Vivint Inc, Jacuzzi Bathroom's, Healthy Basement Systems** (2013\-06\-01–2020\-03\-01) — Generated $12\+ million in career sales revenue and led a 35 rep team to the \#1 performing office on the East Coast three years in a row, sharpening the leadership and communication skills now applied to creative teams

## Education

- Bachelor of Science \(BS\), Communications — St\. John's University (2008\-01\-01–2013\-01\-01)

## FAQ

### What does Joe do?

Joe is a Creative Director and Director of Brand & Creative at Moverz Studios\. He leads creative direction, brand content, AI\-enabled production workflows, and campaigns spanning design, photography, and video\. He also serves as Chief Impact Officer at Only Love Foundation and Creative Director of STATTfest\.

### What does Joe do at Moverz Studios?

At Moverz Studios, Joe leads and manages an in\-house creative team of designers, content creators, and video editors\. He sets creative direction, gives feedback, and builds workflows intended to keep output fast and high quality\.

### What are Joe's brand leadership responsibilities?

Joe owns brand voice, tone, and visual identity across channels at Moverz Studios\. He acts as the final decision\-maker on whether creative work is on brand\.

### Which brands and organizations has Joe worked with?

Joe has directed brand content and 360 campaigns for Reebok, Champion, other ABG Group brands, Men’s Wearhouse, Blue Moon, FITCRUNCH, the NHL, and the U\.S\. Navy\. He has also created AI\-based paid advertising for major brands and celebrities, including the NHL, Reebok, Shaquille O’Neal, and John Stamos\.

### What audience\-growth result has Joe achieved?

Joe set a consistent voice and high creative bar that helped grow Moverz Studios' @junkboxai social presence beyond 1 billion views on Instagram alone\. He describes having spent more than eight years helping build a next\-generation animation studio from the ground up\.

### What did Joe create for Reebok?

Joe owned the concept, scriptwriting, and direction for a Reebok campaign featuring an AI\-generated younger Doctor J\. His work includes writing scripts and directing advertisements from concept through delivery\.

### What parts of the creative process does Joe handle?

Joe develops creative briefs, plans photo and video shoots, selects talent, and manages logistics through final asset delivery\. He also writes brand copy, pitch decks, and series bibles to translate strategy and creative taste into a clear editorial point of view\.

### How does Joe use AI in creative production?

Joe uses AI tools daily to scale brand content and accelerate creative workflows\. His listed tools include Seedance, Kling, Krea, Nano Banana Pro, ElevenLabs, Suno, sync\.so, Figma, and Claude he also uses Claude Code and Cowork and builds agents to automate production and ship work end to end\.

### Which talent has Joe partnered with?

Joe partners directly with leadership and talent including Shaquille O’Neal, Jared Leto, John Stamos, and Dane Cook to align creative output with brand goals\. His experience also includes talent packaging and celebrity partnerships\.

### What did Joe accomplish in sales?

Before his current creative leadership work, Joe was a Sales Manager/Consultant with Vivint Inc, Jacuzzi Bathroom's, and Healthy Basement Systems\. Across that career, he generated more than $12 million in sales revenue and led a 35\-representative team to the number\-one\-performing office on the East Coast for three years in a row\.

### What is Joe's direct\-sales background?

Joe has direct sales experience in solar, insurance, security systems, and home renovations\. His sales approach includes consultative relationship building, and he closed a $303,000 basement project through a six\-month process of consistent, non\-pushy follow\-up\.

### What are Joe's business development and leadership strengths?

Joe is a business development leader with creative roots and brings sales, negotiation, customer relationship management, national sales management, networking, public speaking, and leadership experience to his work\. He aims to own creative strategy while remaining hands\-on across the creative process\.

### What is Joe's role with STATTfest?

Joe is Creative Director of STATTfest, which stands for Summer Time All The Time\. STATTfest is an all\-day event combining reggae and electronic music, beach vibes, and local vendors its fourth annual event was scheduled for September 17, 2024, at Salt Shack in Long Island, New York\.

### What is Joe's role at Only Love Foundation?

Joe serves as Chief Impact Officer at Only Love Foundation\.

### What is Joe's education?

Joe holds a Bachelor of Science in Communications from St\. John's University\.

### What other professional skills does Joe bring?

Joe's additional skills include pitch development, cold calling, scriptwriting, project management, digital strategy, event planning and production, music production and the music industry, talent management, restaurant marketing and operations, marketing strategy, social media marketing, social media, Microsoft Office, sales, and business development\.

### Where can I view Joe's portfolio?

Joe's portfolio of creative work is available at moverswithaz\.com\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAB7xac8BOcNoXonLNbd4M66ViFylUTTkF58

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