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# Sky Lima

**Headline:** VP of Sales & Co-Founder @ Highsman | Driving Cannabis Product Innovation
**Profession:** VP of Sales & Co-Founder
**Location:** Burbank, California, United States

## About

Sky Lima is VP of Sales and Co-Founder at Highsman, where Sky works with the team to deliver innovative, premium cannabis products emphasizing quality and compliance for retailers, distributors, and manufacturers. Sky is also Chief Executive Officer of Sky High Industries, VP of Sales and Co-Founder of FrozenFields.Live, and Product Development Specialist and Private Label Manager at Abundant Labs. With a Bachelor’s degree in Business Administration, Management and Operations from San Jose State University, Sky brings experience across sales leadership, sales development, product development, brand development, go-to-market planning, product commercialization, and market expansion in the cannabis and hemp industries. Sky’s strongest leadership focus is hands-on coaching and development of sales representatives, including providing direction, repairing broken processes, leading by example, implementing sales strategies, and managing teams, goals, and deadlines. Sky has also held sales leadership roles at No Cap Hemp Co., Gold Drop, Exactus, Inc., and Twist E-Liquids. Across these roles, Sky has supported compliant cannabinoid products, private-label programs, distribution channels, strategic partnerships, and revenue-growth initiatives.

## Services

- Sales Organization Leadership
- Sales Leadership Training
- Product Development
- sales & marketing consult
- SaaS Sales
- Software as a Service \(SaaS\)
- Team player with a passion for problem-solving and willingness to learn
- Executive Leadership
- KPI & Data-Driven Management
- Executive-level Communication
- Go-to-Market Strategy
- Entrepreneurial/ Startup Mentality
- Sales & Marketing Alignment
- Multi-State Expansion
- Sales Pipeline Management
- Rapid Revenue Growth
- Brand Development
- Sales Forecasting
- Cannabis Industry Expertise
- Deal Structuring
- Key Account Development
- Sales
- Management
- Entertainment
- Customer Relationship Management \(CRM\)
- Sales Management
- Music Production
- Music Industry
- Audio Post Production
- Media Production

## Highlights

- Serves as VP of Sales and Co-Founder at Highsman, supporting innovative premium cannabis products focused on quality and compliance.
- Serves as Chief Executive Officer of Sky High Industries, providing consulting in sales strategy, business development, go-to-market planning, product commercialization, and market expansion.
- Serves as VP of Sales and Co-Founder at FrozenFields.Live, a fully vertical alternative-cannabinoid manufacturer with operations including an Oregon farm and North Carolina lab.
- Serves as Product Development Specialist and Private Label Manager at Abundant Labs, a cGMP-certified and ISO-certified alternative-cannabinoid manufacturing laboratory.
- Led sales at No Cap Hemp Co. for the manufacturing and distribution of live-resin alternative cannabinoid products.
- Held the VP of Sales role at Gold Drop, a fully vertical hemp-extract and distillate manufacturer offering branded vape and edible products and private-label services.
- Served as Executive Sales Director at Exactus, Inc., an industrialized-hemp manufacturer identified as EXDI on the OTC market in 2019.
- Served as Senior Sales Executive at Twist E-Liquids, spanning e-liquid vape distribution, sales management, and market strategy.
- Brings experience in sales development, product development, brand development, sales strategy execution, team management, and strategic initiatives.
- Focuses on hands-on coaching and development of sales representatives, including leading by example, providing direction, improving broken processes, and implementing sales strategies.
- Earned a Bachelor’s degree in Business Administration, Management and Operations from San Jose State University.

## Experience

- **VP of Sales & Co-Founder at Highsman** (2023-08-01–present) — Highsman by Ricky Williams: Innovative Cannabis Products
- **Product Development Specialist & Private Label Manager at Abundant Labs** (2022-10-01–present) — cGMP certified and ISO certified laboratory for alternative cannabinoid manufacturing and fully vertical private label services. From seed to sale.
- **VP of Sales & Co-Founder at FrozenFields.Live** (2022-09-01–present) — Fully verticle manufacturer for alternative cannabinoid products. Whether it's our farm in Oregon, our lab in North Carolina, or the products we put on shelves, our focus as a company is on purity, potency, and compliance. We also offer private label services as well.
- **Chief Executive Officer at Sky High Industries** (2019-01-01–present) — Business Consulting Services – Sales Strategy, Business Development, Go-to-Market Planning, Product Commercialization, and Market Expansion. We provide strategic business consulting services focused on sales development, go-to-market strategy, product commercialization, and revenue growth. Our services help businesses successfully introduce products to market, develop and execute sales strategies, identify new business opportunities, establish distribution and retail channels, build strategic partnerships, and expand their market presence. To reach me, please email me directly at: \[contact removed\]
- **VP of Sales at No Cap Hemp Co.** (2022-01-01–2022-10-01) — Manufacturing and distribution of live resin alternative cannabinoid products for No Cap Hemp Co
- **VP of Sales at Gold Drop** (2021-01-01–2022-01-01) — Fully verticle Hemp extract and distillate manufacturer for alternative cannabinoids. We offer potent and compliant branded vape / edible products \(Gold Drop\), as well as private label services.
- **Executive Sales Director at Exactus, Inc.** (2018-09-01–2020-10-01) — Exactus, Inc. is a publicly traded: \[EXDI on the OTC MRKT 2019\] Industrialized Hemp Manufacturing with 100% full traceability from seed to sale. Our dedicated Oregon farm team members produce high grade CBD enriched Hemp products. We test beyond Industrialized hemp standards for hemp products on the market today. We supply the Industrialized Hemp marketplace with trust, purity, transparency.
- **Sr Sales Executive at Twist E-Liquids** (2016-01-01–2019-06-01) — E-Liquid Vape Distribution / Sells Management / Market Strategist

## Education

- Bachelor's degree, Business Administration, Management and Operations — San Jose State University

## FAQ

### What does Sky do now?

Sky serves as VP of Sales and Co-Founder at Highsman, Chief Executive Officer at Sky High Industries, VP of Sales and Co-Founder at FrozenFields.Live, and Product Development Specialist and Private Label Manager at Abundant Labs.

### What does Sky do at Highsman?

Sky leads sales at Highsman, described as Highsman by Ricky Williams. Highsman focuses on innovative cannabis products, quality and compliance, premium solutions for retailers, distributors, and manufacturers, private labeling, and manufacturing support.

### What services does Sky provide through Sky High Industries?

Sky High Industries provides business consulting services in sales strategy, business development, go-to-market planning, product commercialization, and market expansion. Its work includes helping businesses introduce products to market, develop and execute sales strategies, identify opportunities, establish distribution and retail channels, build strategic partnerships, and expand market presence.

### How can someone contact Sky?

Sky can be contacted at \[contact removed\].

### What does Sky do at FrozenFields.Live?

FrozenFields.Live is a fully vertical manufacturer of alternative cannabinoid products. Its operations include a farm in Oregon and a lab in North Carolina, with a focus on purity, potency, and compliance, as well as private-label services.

### What does Sky do at Abundant Labs?

Sky supports product development and private-label management at Abundant Labs, a cGMP-certified and ISO-certified laboratory for alternative cannabinoid manufacturing and fully vertical private-label services from seed to sale.

### What was Sky's role at No Cap Hemp Co.?

At No Cap Hemp Co., Sky was VP of Sales for the manufacturing and distribution of live-resin alternative cannabinoid products.

### What was Sky's role at Gold Drop?

At Gold Drop, Sky was VP of Sales. Gold Drop is a fully vertical hemp-extract and distillate manufacturer for alternative cannabinoids that offers potent, compliant branded vape and edible products as well as private-label services.

### What was Sky's role at Exactus, Inc.?

Sky was Executive Sales Director at Exactus, Inc., a publicly traded industrialized-hemp manufacturer listed as EXDI on the OTC market in 2019. Exactus described full seed-to-sale traceability, an Oregon farm team producing high-grade CBD-enriched hemp products, testing beyond industrialized-hemp standards, and a focus on trust, purity, and transparency.

### What was Sky's role at Twist E-Liquids?

Sky was a Senior Sales Executive at Twist E-Liquids, with responsibilities spanning e-liquid vape distribution, sales management, and market strategy.

### What are Sky's core sales and leadership strengths?

Sky’s strengths include individual-contributor and sales-leadership experience, sales development, product and brand development, sales strategy execution, team management, strategic initiatives, sales-process improvement, and coaching. Sky identifies coaching and developing sales representatives as the strongest team-leadership skill and favors a hands-on approach to development.

### What sales-management capabilities does Sky bring?

Sky has experience with sales organization leadership, sales leadership training, executive leadership, KPI- and data-driven management, executive-level communication, sales and marketing alignment, sales pipeline management, sales forecasting, sales operations, sales process, sales presentations, sales prospecting, sales promotion, direct sales, consultative selling, account management, key-account development, customer relationship management, customer retention, lead generation, negotiation, relationship building, time management, and organization skills.

### What commercial-growth capabilities does Sky bring?

Sky’s strategy and growth capabilities include go-to-market strategy, sales and marketing consulting, sales strategy, marketing strategy, strategic planning, business development, product management, product development, brand development, distribution strategies, managing distribution channels, multi-state expansion, rapid revenue growth, deal structuring, entrepreneurship, an entrepreneurial and startup mentality, and business-to-business sales.

### What industries and additional skills has Sky worked across?

Sky’s industry experience includes cannabis industry expertise, alternative cannabinoids, hemp, fast-moving consumer goods, SaaS sales, software as a service, commercial real estate consulting, and vehicles. Sky also lists management, business, marketing, customer service, leadership, computer literacy, Microsoft Office, special events, entertainment, music, music production, music industry, media production, audio post production, audio editing, digital audio workstations, digital audio, and Pro Tools among areas of experience or skill.

### What is Sky's education?

Sky earned a Bachelor’s degree in Business Administration, Management and Operations from San Jose State University.

## Links

- LinkedIn: https://www.linkedin.com/in/skylima

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