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# Stacey DeNicola

**Headline:** Customer Success & Account Management \| Building Strong Client Relationships, Improving Retention and Creating a Great Customer Experience
**Profession:** Virtual Office Manager
**Location:** Atlanta Metropolitan Area

## About

Stacey DeNicola is a customer success and account management professional who currently serves as Virtual Office Manager for Buy\-sellaPharmacy\.com, supporting remote operations, client communication, digital organization, and daily business workflows\. With more than 15 years of experience across SaaS, digital marketing, and automotive clients, Stacey manages the full customer lifecycle: onboarding, adoption, issue resolution, retention, renewals, churn prevention, and account growth\. Stacey is strongest at building long\-term client relationships, using discovery to uncover the true causes of churn, and creating practical processes that bring structure to customer success operations\. Stacey has managed multimillion\-dollar books of business spanning enterprise, mid\-market, and SMB accounts\. At Tealeaf by Acoustic, Stacey supported more than 40 clients, achieved a renewal rate above 90%, maintained a 4\.5/5 CSAT and 22\.1 NPS, and increased client spend by 15–20%\. Earlier work includes managing 400\+ accounts at SpinCar, recovering $18K in monthly churned revenue, leading a Cancellation Save Desk at PureCars that reduced churn by 20%, and improving retention by 25% at Clarivoy while delivering $55K in new ARR\.

## Services

- Data\-Driven Insights
- Client Issue Resolution
- Customer Onboarding
- Digital Marketing Analytics
- Remote Team Management
- Strategic Planning
- Customer Retention
- Relationship Building
- Cross\-Selling
- Cross\-functional Team Leadership
- Business Process Improvement
- Salesforce\.com
- B2B
- Lead Generation
- Cold Calling
- Account Management
- New Business Development
- Sales Operations
- Email Marketing
- Sales
- Sales Process
- Business Development
- Selling
- Social Media Marketing

## Highlights

- Has more than 15 years of customer success experience managing portfolios, adoption, renewals, retention, and churn prevention across SaaS, digital marketing, and automotive clients\.
- Currently serves as Virtual Office Manager at Buy\-sellaPharmacy\.com in a remote role held from 1999 to the present\.
- Manages email, calendars, website updates, data tracking, marketing coordination, executive scheduling, document preparation, and communications across multiple time zones for Buy\-sellaPharmacy\.com\.
- Manages and updates Buy\-sellaPharmacy\.com website content to improve SEO visibility\.
- Organizes and analyzes form submissions in Google Sheets to support data\-driven decision\-making\.
- Coordinates email and direct\-mail campaigns to drive engagement and client retention\.
- Managed more than 40 clients at Tealeaf by Acoustic and achieved a renewal rate above 90%\.
- Maintained a 4\.5/5 CSAT and 22\.1 NPS at Acoustic through proactive engagement, strategic consultation, and technical issue resolution\.
- Increased client spend by 15–20% at Acoustic by aligning solutions with evolving business needs\.
- Collaborated with Acoustic product and technical teams to resolve client issues and influence roadmap direction\.
- Supported more than 400 digital marketing clients and managed a $500K portfolio at SpinCar, now Impel\.
- Increased client spend by 30% at SpinCar through product recommendations, budget analysis, and ROI discussions\.
- Recovered $18K in monthly revenue at SpinCar by rebuilding relationships with churned accounts\.
- Created scalable customer success frameworks and consistent remote service\-delivery practices at SpinCar\.
- Supported more than 300 automotive dealerships and managed more than $1\.5M in annual revenue at PureCars\.
- Increased client spend by 40% at PureCars through upselling and improved support\.
- Created and led a Cancellation Save Desk at PureCars that reduced churn by 20%\.
- Designed client training programs and optimized CRM processes at PureCars, improving team efficiency and service quality\.
- Served as a Product Owner at PureCars, aligning development priorities with customer feedback\.
- Oversaw a $650K book of business at Clarivoy and improved client retention by 25% through data\-driven support strategies\.
- Delivered $55K in new ARR at Clarivoy through strategic product upgrades and upsell recommendations\.
- Helped Clarivoy clients reduce campaign costs by $1,500 per month through performance\-based optimizations\.
- Uses discovery calls and improved reporting to uncover root causes of churn and recover at\-risk revenue\.
- Has experience as the first customer success hire and building a customer success function from scratch\.
- Prioritizes at\-risk accounts using renewal timing, revenue, product usage, support cases, and practical judgment when formal systems are absent\.
- Earned an Associate of Science in Public Relations/Marketing from Johnson & Wales University and attended Ithaca College\.

## Experience

- **Virtual Office Manager at Buy\-sellapharmacy\.com** (1999\-10\-01–present) — Virtual Office Manager \| Buy\-SellaPharmacy \| Remote 1999 – Present Provide long\-term virtual administrative and customer support, specializing in remote operations, client communication, and digital organization\. Oversee daily workflows, including email and calendar management, website updates, data tracking, and marketing coordination\. Key Highlights: Manage and update website content, improving SEO visibility\. Organize and analyze form submissions using Google Sheets for data\-driven decision\-making\. Coordinate marketing campaigns \(email and direct mail\) to drive engagement and client retention\. Support executives with scheduling, document prep, and communication across multiple time zones\. Skilled in CRM systems \(Salesforce, HubSpot, Gainsight\) and tools like Google Workspace, Slack, Zoom, and MS Office\. Highly organized, proactive, and dependable, with a proven track record of staying efficient, connected, and client\-focused in fully remote environments\.
- **Enterprise Customer Success Manager at Acoustic** (2022\-01\-01–2025\-02\-01) — Managed a portfolio of 40\+ clients for a leading digital MarTech SaaS provider, achieving a 90%\+ renewal rate\. Maintained a 4\.5/5 CSAT and 22\.1 NPS by delivering proactive engagement, strategic consultation, and technical issue resolution\. Identified upsell opportunities and increased client spend by 15–20% by aligning solutions to evolving business needs\. Collaborated cross\-functionally with product and technical teams to resolve issues and influence roadmap direction\.
- **Customer Success and Digital Outreach Manager at SpinCar®** (2019\-08\-01–2021\-02\-01) — Delivered strategic support to 400\+ digital marketing clients, managing a $500K portfolio\. Increased client spend by 30% through product recommendations, budget analysis, and ROI discussions\. Reclaimed $18K in monthly revenue by rebuilding relationships with churned accounts\. Created scalable customer success frameworks and implemented consistent service delivery practices across remote teams\.
- **Client Success Director at Clarivoy** (2018\-11\-01–2019\-08\-01) — Oversaw a $650K book of business, improving client retention by 25% through data\-driven support strategies\. Delivered $55K in new ARR through strategic product upgrades and upsell recommendations\. Partnered closely with clients to reduce campaign costs by $1,500/month via optimizations based on performance insights\.
- **Trainer, Major Accounts Manager & Product Owner at PureCars** (2013\-03\-01–2018\-05\-01) — Supported over 300 automotive dealerships and managed $1\.5M\+ in annual revenue\. Boosted client spend by 40% through upselling and improved support\. Created and led a Cancellation Save Desk, reducing churn by 20%\. Designed client training programs and optimized CRM processes, improving team efficiency and service quality\. Played a key role as a Product Owner in aligning development priorities with customer feedback\.

## Education

- Associate of Science, Public Relations/Marketing — Johnson & Wales University (1984\-01\-01–1986\-01\-01)
- Ithaca College (1982\-01\-01–1984\-01\-01)

## FAQ

### What does Stacey do?

Stacey is a customer success and account management professional focused on strong client relationships, customer retention, account growth, and customer experience\. Stacey currently works as Virtual Office Manager at Buy\-sellaPharmacy\.com, a remote role held from 1999 to the present\.

### What are Stacey's core customer success strengths?

Stacey has more than 15 years of customer success experience across SaaS, digital marketing, and automotive clients\. Her work covers portfolio management, onboarding, adoption, renewals, retention, churn prevention, customer training, technical issue resolution, and account expansion\.

### How does Stacey approach churn prevention and at\-risk accounts?

Stacey uses a discovery\-led approach with at\-risk customers to identify root causes of churn that may extend beyond stated concerns such as budget\. Stacey prioritizes accounts using renewal timing, revenue, product usage, and support cases, and can use judgment and urgency when formal prioritization systems are unavailable\.

### What did Stacey accomplish at Acoustic?

At Acoustic, including Tealeaf by Acoustic, Stacey managed a portfolio of more than 40 clients for a digital MarTech SaaS provider\. Stacey achieved a renewal rate above 90%, maintained a 4\.5/5 CSAT and 22\.1 NPS, and increased client spend by 15–20% through upsell opportunities aligned to evolving client needs\. Stacey also partnered with product and technical teams to resolve issues and influence roadmap direction\.

### What did Stacey accomplish at SpinCar?

At SpinCar, now Impel, Stacey provided strategic support to more than 400 digital marketing clients and managed a $500K portfolio remotely\. Stacey increased client spend by 30% through product recommendations, budget analysis, and ROI discussions recovered $18K in monthly revenue by rebuilding relationships with churned accounts and created scalable customer success frameworks and consistent service\-delivery practices for remote teams\.

### How did Stacey recover $18K in MRR?

Stacey recovered $18K in monthly recurring revenue by approaching at\-risk customers as new prospects, conducting discovery calls, and improving reporting\. This work helped reveal and address the underlying drivers of churn\.

### What did Stacey accomplish at PureCars?

At PureCars, Stacey supported more than 300 automotive dealerships and managed more than $1\.5M in annual revenue\. Stacey increased client spend by 40% through upselling and improved support, created and led a Cancellation Save Desk that reduced churn by 20%, designed client training programs, optimized CRM processes, and served as a Product Owner who aligned development priorities with customer feedback\.

### What did Stacey accomplish at Clarivoy?

At Clarivoy, Stacey oversaw a $650K book of business and improved client retention by 25% through data\-driven support strategies\. Stacey delivered $55K in new ARR through product upgrades and upsell recommendations, and helped clients reduce campaign costs by $1,500 per month through performance\-based optimizations\.

### What does Stacey do at Buy\-sellaPharmacy\.com?

As Virtual Office Manager at Buy\-sellaPharmacy\.com, Stacey provides long\-term virtual administrative and customer support\. Stacey manages email and calendars, website updates, data tracking, marketing coordination, executive scheduling, document preparation, and communication across multiple time zones\.

### How does Stacey support digital operations and marketing at Buy\-sellaPharmacy\.com?

Stacey manages and updates website content to improve SEO visibility, organizes and analyzes form submissions in Google Sheets for data\-informed decisions, and coordinates email and direct\-mail marketing campaigns to support engagement and client retention\.

### What customer success lifecycle experience does Stacey have?

Stacey has worked across the entire customer success lifecycle, including customer onboarding, adoption, retention, renewals, technical issue resolution, and growth\. Stacey also has experience as the first customer success hire and building a customer success function from scratch\.

### How does Stacey drive customer growth?

Stacey identifies cross\-sell and upsell opportunities through strategic planning, client discovery, product recommendations, budget analysis, ROI conversations, and an outside\-sales background\. Her account\-growth results include 15–20% increased client spend at Acoustic, 30% at SpinCar, and 40% at PureCars\.

### How does Stacey improve customer success operations?

Stacey is experienced in building processes, creating scalable customer success frameworks, improving CRM workflows, and bringing structure to customer success operations\. Stacey describes herself as a problem\-solver and fixer who combines empathy, communication, and execution in fast\-paced collaborative environments\.

### What skills does Stacey bring?

Stacey's skills include data\-driven insights, client issue resolution, customer onboarding, digital marketing analytics, remote team management, strategic planning, customer retention, relationship building, cross\-selling, cross\-functional team leadership, business process improvement, Salesforce\.com, B2B, lead generation, cold calling, account management, new business development, sales operations, email marketing, sales, sales process, business development, selling, and social media marketing\.

### What systems and tools does Stacey use?

Stacey works with CRM systems including Salesforce, HubSpot, and Gainsight\. Stacey also uses Google Workspace, Google Sheets, Slack, Zoom, and Microsoft Office to support remote operations and client\-facing work\.

### What is Stacey's education?

Stacey earned an Associate of Science in Public Relations/Marketing from Johnson & Wales University and also attended Ithaca College\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAADI8LIBzXhDs5TD\_SdXy9pyykNMzzA\_TSA

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