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# Ronel Bouzaglo

**Headline:** B2B Tech Sales | Closer | SaaS, Fintech & AI
**Profession:** Account Executive
**Location:** Greater Montreal Metropolitan Area

## About

Ronel Bouzaglo is a B2B technology sales professional and Account Executive at Agora RE, with experience across SaaS, fintech, retail technology, point-of-sale solutions, real estate technology, and channel sales. Ronel focuses on closing opportunities by pairing strategic outreach and industry insight with a relationship-first sales approach. He is strongest in prospect research, personalized multichannel outreach, product demonstrations, lead generation, account management, and value-based objection handling. At Agora, Ronel carried a US$60,000 monthly quota. He has won competitive business by developing a detailed value-comparison presentation and presenting the financial case to a prospect’s board. Rather than relying on discounting when pricing concerns arise, Ronel quantifies value and explains the financial trade-offs. He uses LinkedIn, Apollo, and ZoomInfo for prospecting, and leverages Claude AI to create sales materials and competitive comparisons. Ronel’s experience at Lightspeed Commerce included Account Manager, Senior Account Manager, and Elite Account Manager roles. He plans to deepen his SMB and mid-market expertise before moving into enterprise accounts.

## Services

- Sales
- Problem Solving
- Product Demonstration
- Sales Processes
- Account Management
- Lead Generation
- Customer Outreach
- Private Equity
- Real Estate
- Direct Sales
- Business Development
- Cold Calling

## Highlights

- Carries a US$60,000 monthly quota as an Account Executive at Agora RE.
- Won a competitive deal by building a detailed value-comparison presentation and presenting the case to a prospect’s board.
- Uses quantified customer value and financial trade-offs to address premium-pricing objections instead of discounting.
- Builds personalized, multichannel outreach based on research conducted before contacting prospects.
- Uses LinkedIn, Apollo, and ZoomInfo for prospecting.
- Uses Claude AI to develop sales materials and competitive comparisons.
- Served as an Elite Account Manager, Senior Account Manager, and Account Manager at Lightspeed Commerce.
- Worked as a Channel Sales Specialist and CRM Data Specialist at Genetec.
- Supported BOMBARDIER’s IT Outsourcing Contract Management team by drafting and executing Local Service Agreements and Change Requests.
- Maintained BOMBARDIER supplier, financial, performance-standard, penalty, site, service, cost, and potential-fee information in spreadsheets and databases.
- Brings experience across SaaS, fintech, retail technology/POS, real estate SaaS, account management, channel sales, and CRM data management.
- Focuses on developing further SMB and mid-market sales expertise before progressing to enterprise accounts.

## Experience

- **Account Executive at Agora RE** (2025-04-01–2026-07-01)
- **Elite Account Manager at Lightspeed Commerce** (2024-10-01–2025-04-01)
- **Senior Account Manager at Lightspeed Commerce** (2024-02-01–2025-04-01)
- **Account Manager at Lightspeed Commerce** (2022-10-01–2025-04-01)
- **Channel Sales Specialist at Genetec** (2021-09-01–2022-10-01)
- **CRM Data Specialist at Genetec** (2021-01-01–2021-09-01)
- **CRM Data Specialist at Genetec** (2020-05-01–2020-08-01)
- **Contract Management for IT Outsourcing Intern at BOMBARDIER** (2019-08-01–2019-12-01) — Intern for the Contract Management team: -Responsible for drafting and executing Local Service Agreements and Change Requests. -Ensuring spreadsheets regarding supplier information, financial information, performance standards & penalties for suppliers and other company information are properly updated. -Maintain database of all Bombardier Sites around the world and services that are being provided to them with mention of costs of services, potential fees for not meeting requirements, specific services being provided, etc.

## Education

- Buisness Technology Management — Concordia University (2018-01-01–2021-01-01)
- Economics — Concordia University (2017-01-01–2018-01-01)
- Business/Commerce, General — Dawson College (2015-01-01–2017-01-01)

## FAQ

### What does Ronel do?

Ronel is a B2B technology sales professional and closer who works as an Account Executive at Agora RE. His background includes SaaS, fintech, retail technology, point-of-sale solutions, real estate technology, account management, channel sales, and CRM data work.

### What are Ronel’s professional strengths?

Ronel’s core strengths include sales, problem solving, product demonstration, sales processes, account management, lead generation, customer outreach, direct sales, business development, cold calling, private equity, and real estate. He emphasizes strategic outreach, industry insight, tailored solutions, and lasting customer trust.

### What did Ronel do at Agora RE?

At Agora RE, Ronel served as an Account Executive and carried a US$60,000 monthly quota. Agora was Ronel’s most recent role and is a real estate SaaS business.

### What roles did Ronel hold at Lightspeed Commerce?

Ronel held three positions at Lightspeed Commerce: Account Manager, Senior Account Manager, and Elite Account Manager. Lightspeed is a retail technology and point-of-sale company.

### What did Ronel do at Genetec?

Ronel worked at Genetec as a Channel Sales Specialist and as a CRM Data Specialist. The CRM Data Specialist role is listed twice in his experience record.

### What did Ronel do during his BOMBARDIER internship?

Ronel was a Contract Management for IT Outsourcing Intern at BOMBARDIER. He drafted and executed Local Service Agreements and Change Requests updated spreadsheets covering supplier information, financial information, supplier performance standards, penalties, and other company information and maintained a database of BOMBARDIER sites worldwide, their provided services, service costs, potential fees for unmet requirements, and service details.

### How does Ronel handle pricing objections?

Ronel handles pricing objections by quantifying the value of a solution and showing the financial trade-offs for the customer rather than discounting.

### How has Ronel won a competitive deal?

Ronel won a competitive deal by creating a detailed value-comparison presentation and presenting it to the prospect’s board.

### How does Ronel approach prospecting and outreach?

Ronel researches prospects before outreach so that he can make relevant, personalized connections. He uses multichannel outreach and tailors messages based on that research.

### What sales and AI tools does Ronel use?

Ronel uses LinkedIn, Apollo, and ZoomInfo for prospecting. He also uses Claude AI to create sales materials and competitive comparisons.

### What industries does Ronel know?

Ronel has experience in both SaaS and fintech. His work also includes real estate SaaS at Agora RE and retail technology and POS solutions at Lightspeed Commerce.

### What is Ronel’s enterprise-sales development plan?

Ronel identifies SMB and mid-market sales as areas of focus and plans to strengthen those skills before moving into enterprise accounts.

### What is Ronel’s education?

Ronel studied Buisness Technology Management and Economics at Concordia University. He also studied Business/Commerce, General at Dawson College.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAACl8OMEBAuLs3DRsqofiXSNZjmNsWsmC94g

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