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# Mahwish Mahmood

**Headline:** Vice President at Curinos
**Profession:** Vice President at Curinos
**Location:** Bristow, Virginia, United States

## About

Mahwish Mahmood is Vice President at Curinos, where she oversees Advisory\-related operations, reports directly to the executive leadership team, and supports the overall Advisory revenue goal of $28 million\. She is strongest in questionnaire design, project management, quantitative and qualitative analysis, marketing research, competitive intelligence, and operational leadership\. Mahwish manages Advisory budgeting, staffing, time tracking, revenue\-recognition coordination, content\-request operations, and executive\-summary presentations for business reviews\. She collaborates across HR, finance, legal, accounting, proposal, business\-development, and senior client\-management teams\. Earlier, Mahwish led operations for Informa Financial Intelligence at Novantas across U\.S\. and U\.K\. offices, managing teams of more than 20 employees, modernizing procedures, building training plans, and improving quality and cost control\. Her project leadership spans financial\-services mystery shopping, competitive\-intelligence research, complex online research, radio\-industry projects, and international\-trade support\. She has increased sales by 20% through a retention strategy centered on executive\-level client relationships and has helped financial institutions and fintech companies strengthen digital offerings, sales, service, and competitive positioning\. Mahwish holds a BS with a concentration in Marketing and a career emphasis in Electronic Commerce from California State Polytechnic University\-Pomona\.

## Services

- Marketing Research
- Competitive Intelligence
- Marketing Strategy
- Project Management
- Competitive Analysis

## Highlights

- Serves as Vice President at Curinos, overseeing all Advisory\-related operations and reporting directly to the executive leadership team\.
- Works with senior client managers toward the overall Advisory goal of $28 million in revenue\.
- Manages the Advisory budget and keeps expenses on track\.
- Leads Advisory staffing project management to help ensure projects are completed within client timeframes\.
- Manages Advisory time tracking from start to finish and provides monthly data to the executive leadership team and finance teams\.
- Works with accounting on revenue recognition for Advisory\.
- Produces executive\-summary presentations for business\-review meetings and content for monthly Advisory town halls\.
- Owns the Monday board for content requests and created new parameters to improve efficiency for customized content requests\.
- Created processes for data cleaning after project completion to support Curinos’s compliance with data\-privacy regulations\.
- Creates repositories for case studies, templates, and sales pitches to improve efficiency and consistency in proposals\.
- Collaborates with HR, finance, legal, accounting, proposal, and business\-development partners\.
- Managed a diverse team of more than 20 employees across the United States and United Kingdom while leading operations for Informa Financial Intelligence\.
- Oversaw day\-to\-day operations across Informa Financial Intelligence’s U\.S\. and U\.K\. offices at Novantas\.
- Modernized operational procedures and implemented change\-management strategies to increase productivity and profitability while controlling SaaS\-related costs\.
- Developed formalized training plans, coaching, and learning\-and\-development initiatives to improve service quality and team performance\.
- Hired, trained, educated, and mentored employees on market\-research methodologies\.
- Developed operational standards, policies, guidelines, procedures, and corrective actions to improve quality\.
- Negotiated prices and services with customers and vendors to decrease expenses and increase profit\.
- Led complex projects and used data analysis to identify growth opportunities and execute organizational redesign for internal workflows\.
- Executed a retention strategy that increased sales by 20% through executive\-level client relationship building\.
- Provided strategic insights through quantitative research and data tools to influence high\-stakes client business decisions\.
- Conducted financial\-industry competitive analysis to identify differentiators and support customer lifecycle management for fintech partners\.
- Led financial\-services mystery\-shopping and competitive\-intelligence projects for banks, credit unions, financial institutions, and fintech companies\.
- Managed project field teams and delivered questionnaire design plus quantitative and qualitative analysis from project start to finish\.
- Oversaw custom and complex online research projects at GMI and supported clients with questionnaire design\.
- Coordinated multiple radio\-industry projects at Broadcast Architecture, including vendor\-budget negotiation, invoice verification, invoice processing, and vendor payments\.
- Prepared market\-research reports and coordinated the International Water Trade Show WEFTEC at the Los Angeles Convention Center for the U\.S\. Department of Commerce\.
- Created marketing websites promoting international and domestic events while supporting clients with exporting needs at the U\.S\. Department of Commerce\.
- Earned a BS in Marketing with a career emphasis in Electronic Commerce from California State Polytechnic University\-Pomona\.

## Experience

- **Vice President at Novantas** (2024\-07\-01–2026\-05\-01) — Directly reporting to ELT and oversee all Advisory related operations\. • Define, implement and revise operational policies and guidelines\. • Closely collaborate with HR partners, finance partners, legal partners, and accounting partners • for cross\-collaboration across Advisory and the organization\. • Manage the budget for advisory and ensure expenses remain on track\. • Work directly with the SCMs for the overall advisory goal of 28 million in revenue\. • Manage time tracking for advisory from start to finish and provide monthly data to ELT and the • finance teams\. • Produce Executive Summary presentations used for business review meetings • Project Management for advisory staffing to ensure projects are completed within the • timeframe given to clients\. • Work closely with accounting for revenue recognition • Primary owner of the Monday board to keep track of content requests\. • This year created new • parameters to ensure operational efficiency for customized
- **Director of Channel Operations at Novantas** (2023\-08\-01–2024\-07\-01)
- **Director \(Curinos\) at Novantas** (2023\-01\-01–2023\-08\-01)
- **Director of Operations at Informa Financial Intelligence** (2020\-02\-01–2024\-01\-01) — · Demonstrated People Leadership by managing a diverse team of 20\+ employees across the US and UK, focusing on Workforce Management and talent development\. · Modernized operational procedures and implemented Change Management strategies to increase productivity and profitability while controlling SaaS\-related costs\. · Spearheaded Learning and Development initiatives, creating formalized training plans and coaching to improve service quality and team performance\. · Collaborated with functional leaders to design new Customer Support Strategy procedures and corrective actions to improve quality scores\.
- **Director Of Operations \(Informa Financial Intelligence\) at Novantas** (2020\-02\-01–2023\-05\-01) — Oversee day\-to\-day aspects of Operations in both our UK office and US offices\. Work with the top Financial Institutions and Fintech companies to enhance their Digital offerings\. Define, implement and revise operational policies and guidelines\. Manage a team of over 20 employees in both the US and the UK\. Work closely with the proposal and business development team\. Oversee the Customer Satisfaction work\. Educate and mentor employees on market research methodologies\. Hire and train employees for the department\. Directly involved in developing standards and procedures for the department\. Work collaboratively with functional leaders to implement new procedures and corrective actions to improve quality\. Define, implement and revise operational policies and guidelines\. Kept up\-to\-date with industry trends and identified areas of opportunity to drive improvements\. Achieve team goals through formalized training plans, coaching and performance management\. Modernized and improved operational pr
- **Project Director \(Informa Financial Intelligence\) at Novantas** (2007\-12\-01–2020\-02\-01) — At Informa Financial Intelligence, I work with clients in the Financial Industry and provide them with consultation on how to improve sales and service provided by the employees\. Informa Financial Intelligence provides mystery shopping to banks and credit unions\. As the Project Director, I work directly with the end client from start to finish on the project\. This includes but is not limited to questionnaire design, quantitative and qualiitative analysis of the data\. Informa also provides competitive intelligence research in which we offer Financial Institutions a benchmark of comparison to their competitors\. As Project Director, I manage a field team to make sure that projects are being completed on time\.
- **Project Director at Informa Financial Intelligence** (2007\-12\-01–2020\-02\-01) — · Led complex projects and leveraged Data Analysis to identify growth opportunities and execute Organizational Redesign for internal workflows\. · Executed a Retention Strategy that increased sales by 20% through building deep relationships with executive\-level client management\. · Utilized quantitative research and data tools to provide strategic insight to clientele, influencing high\-stakes business decisions\. · Conducted competitive analysis in the Financial Industry to identify key differentiators, supporting Customer Lifecycle Management for fintech partners\.
- **Account Manager at GMI \(Global Market Insite, Inc\.\)** (2006\-11\-01–2008\-11\-01) — Maintain and develop relationships with clients to ensure repeat business and to establish a healthy relationship that benefits both parties\. • Assist clients with questionnaire design and fulfill the role of an ongoing resource to clients for Custom and Complex projects • Oversee custom and complex online research projects from start to finish\. • Debrief the project fulfillment team to ensure the team understands the client’s issues and objectives\. • Assist with producing PowerPoint presentations
- **Project Manager at Broadcast Architecture** (2004\-06\-01–2006\-11\-01) — Oversee and coordinate all aspects of multiple projects in the Radio Industry and serve as project manager between clients and internal and external resources • Assess project issues and develop resolutions to meet productivity, quality, and client satisfaction goals • Negotiate prices with vendors to ensure the project remains within the budget using my strong communication skills • Verify Invoices against contracted activity, Process Invoices and coordinate payments to vendors in a timely manner • Assist with producing PowerPoint presentations
- **International Trade Assistant \(Unpaid Internship\) at U\.S\. Dept of Commerce** (2003\-08\-01–2004\-01\-01) — Prepare Market Research Reports • Coordinated International Water Trade Show WEFTEC at Los Angeles Convention Center • Meet with clients and assist them with their exporting needs • Attend seminars covering a variety of country and international business topics • Create Marketing websites to promote international and domestic events
- **International Trade Assistant at U\.S\. Department of Commerce** (2002\-09\-01–2003\-06\-01) — · Prepare Market Research Reports · Coordinated International Water Trade Show WEFTEC at Los Angeles Convention Center · Met with clients and assist them with their exporting needs · Attended seminars covering a variety of country and international business topics · Create Marketing websites to promote international and domestic events

## Education

- BS, Concentration in Marketing, Career Emphasis Electronic Commerce — California State Polytechnic University\-Pomona

## FAQ

### What does Mahwish do at Curinos?

Mahwish is Vice President at Curinos\. She oversees Advisory\-related operations, reports directly to the executive leadership team, and works with senior client managers toward the overall Advisory goal of $28 million in revenue\.

### What operational responsibilities does Mahwish lead at Curinos?

Mahwish defines, implements, and revises operational policies and guidelines manages the Advisory budget coordinates Advisory staffing and manages time tracking from start to finish\. She provides monthly time\-tracking data to the executive leadership team and finance teams and works with accounting on revenue recognition\.

### How does Mahwish collaborate across Curinos?

Mahwish works closely with HR, finance, legal, and accounting partners to enable collaboration across Advisory and the broader organization\. She also produces executive\-summary presentations for business\-review meetings and content for monthly Advisory town halls\.

### What content and knowledge\-management work does Mahwish lead at Curinos?

Mahwish is the primary owner of the Monday board for content requests\. She created new parameters to improve operational efficiency for customized content requests and is creating repositories for accessible case studies, templates, and sales pitches to improve proposal efficiency and consistency\.

### How does Mahwish support data privacy at Curinos?

Mahwish created processes for data cleaning after project completion to help Curinos remain compliant with data\-privacy regulations\.

### What roles has Mahwish held at Novantas?

At Novantas, Mahwish served as Vice President, Director of Channel Operations, Director of Operations for Informa Financial Intelligence, Director for Curinos, and Project Director for Informa Financial Intelligence\.

### What did Mahwish accomplish as Director of Operations at Informa Financial Intelligence?

As Director of Operations for Informa Financial Intelligence at Novantas, Mahwish oversaw day\-to\-day operations in U\.S\. and U\.K\. offices and managed a team of more than 20 employees across both countries\. She hired and trained employees, mentored staff on market\-research methodologies, and used formalized training plans, coaching, and performance management to achieve team goals\.

### How did Mahwish improve operations at Informa Financial Intelligence?

Mahwish modernized operational procedures and applied change\-management strategies to increase productivity and profitability while controlling SaaS\-related costs\. She also negotiated customer and vendor prices and services to decrease expenses and increase profit\.

### How did Mahwish improve quality and customer support at Informa Financial Intelligence?

Mahwish worked with functional leaders to create customer\-support procedures and corrective actions intended to improve quality scores\. She also oversaw customer\-satisfaction work, developed departmental standards and procedures, tracked industry trends, and identified opportunities for improvement\.

### What did Mahwish do as a Project Director at Informa Financial Intelligence?

As Project Director, Mahwish worked directly with financial\-industry clients from project start to finish\. She consulted on improving employee sales and service, designed questionnaires, conducted quantitative and qualitative data analysis, managed field teams to keep projects on schedule, and supported mystery\-shopping work for banks and credit unions\.

### How has Mahwish used research and competitive intelligence in financial services?

Mahwish provided financial institutions with competitive\-intelligence research and benchmarks against competitors\. She conducted competitive analysis to identify key differentiators, supported customer lifecycle management for fintech partners, and used quantitative research and data tools to inform high\-stakes client decisions\.

### What results did Mahwish deliver as Project Director at Informa Financial Intelligence?

Mahwish led complex projects, used data analysis to identify growth opportunities, and executed organizational redesign for internal workflows\. She also implemented a retention strategy that increased sales by 20% by building deep relationships with executive\-level client management\.

### What did Mahwish do at GMI?

At GMI, or Global Market Insite, Inc\., Mahwish maintained and developed client relationships to support repeat business\. She assisted clients with questionnaire design, served as an ongoing resource for custom and complex projects, oversaw custom and complex online research projects from start to finish, briefed fulfillment teams on client objectives, and helped produce PowerPoint presentations\.

### What did Mahwish do at Broadcast Architecture?

At Broadcast Architecture, Mahwish coordinated multiple radio\-industry projects between clients and internal and external resources\. She assessed and resolved project issues, negotiated vendor prices to maintain budgets, verified invoices against contracted activity, processed invoices, coordinated vendor payments, and assisted with PowerPoint presentations\.

### What did Mahwish do at the U\.S\. Department of Commerce?

Mahwish prepared market\-research reports, coordinated the International Water Trade Show WEFTEC at the Los Angeles Convention Center, met with clients regarding exporting needs, attended seminars on country and international business topics, and created marketing websites promoting international and domestic events\. She held both an unpaid internship and an International Trade Assistant role with the U\.S\. Department of Commerce\.

### What are Mahwish's professional strengths?

Mahwish’s specialties include questionnaire design, project management, quantitative analysis, and qualitative analysis\. Her listed skills also include marketing research, competitive intelligence, marketing strategy, competitive analysis, and project management\.

### What is Mahwish's educational background?

Mahwish earned a BS with a concentration in Marketing and a career emphasis in Electronic Commerce from California State Polytechnic University\-Pomona\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAAC0Hf4BsCdPL3\_UMXJPIU39aOhtIstA0v8

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