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# Jaziba Laraib

**Headline:** Community Builder | B2B SaaS | Customer Success | PMP | Developer Advocate | Tech & AI Enthusiast
**Profession:** Head of Customer Success
**Location:** New York City Metropolitan Area

## About

Jaziba Laraib is a customer success, implementation, and community-building professional focused on B2B SaaS, digital health, AI, and customer-facing growth. With a mechanical engineering background, a Master’s degree in Project Management from Harrisburg University of Science and Technology, and PMP certification, Jaziba turns complex technology and operational systems into practical outcomes for customers and end users. Her strengths include post-sales leadership, enterprise implementation, product advocacy, stakeholder management, and translating customer feedback into retention, expansion, and roadmap decisions. At SOOP Technologies, Jaziba progressed from Customer Success Lead to Head of Customer Success, building the customer success function from zero to nine people and owning post-sales across 473 mid-market and enterprise accounts serving more than 712,000 users. Earlier, at DYIMS–Dr Yahya Institute of Medical Sciences, she led the move from paper records to a custom EMR across 28 departments and migrated more than 10,000 patient records. At Engro Group, she managed multi-stakeholder portfolios across infrastructure, health, education, and livelihood programs. Jaziba has also spent two years working in New York, where she built an active tech and AI community presence and developed purposeful relationships with founders, investors, and VCs.

## Services

- b2b saas
- Business-to-Business \(B2B\)
- Digital Health
- Director level
- Medical Technology
- LinkedIn Sales Navigator
- Customer Success
- Account Management
- Software as a Service \(SaaS\)
- Agile Project Management
- Lean Thinking
- Scrum
- Applied AI
- Engineering, Procurement, and Construction \(EPC\)
- Financial Audits
- Government
- Client Relations
- Entrepreneurship
- Analytical Skills
- Cross-functional Team Leadership
- Enterprise Management
- n8n
- Digital Strategy
- Jira
- Management Consulting
- Commercial Lending
- Strategic Leadership
- Multicultural Team Leadership
- Overseeing Projects
- Artificial Intelligence \(AI\)

## Highlights

- Built SOOP Technologies’ customer success organization from zero to a team of nine.
- Owned post-sales for SOOP Technologies’ 473 mid-market and enterprise accounts, serving more than 712,000 users.
- Built onboarding playbooks, predictive health scoring, and QBR frameworks at SOOP Technologies that held gross revenue retention at 93%.
- Ran EBR, NPS, and CSAT feedback loops into Product at SOOP Technologies, helping shape the Financials, Academics, and HR module launches.
- Redesigned enterprise-administrator onboarding across a 79-account SOOP Technologies portfolio, cutting time to first value by three weeks per account.
- Expanded adoption across SOOP Technologies’ financials, academics, and communications modules, reaching an NPS of 73 versus an EdTech-in-Pakistan average near 34.
- Built predictive customer-health dashboards at SOOP Technologies that surfaced churn signals more than 34 days before renewal and held portfolio GRR above 89%.
- Led the transition from paper records to a custom EMR across 28 departments at DYIMS–Dr Yahya Institute of Medical Sciences.
- Migrated more than 10,000 patient records at DYIMS and established role-based access controls and audit trails to secure patient data.
- Introduced pre-visit intake forms at DYIMS, giving physicians structured patient histories before consultations and reducing patient no-shows.
- Applied Lean Six Sigma at DYIMS to remove redundant clinical and administrative process steps and increase revenue by 18%.
- Established clinical-training partnerships with three government hospitals at DYIMS, placing physicians into hands-on rotations in high-volume departments.
- Consolidated patient services into a single point of care at DYIMS.
- Automated procurement and inventory tracking at DYIMS for surgical instruments and medications imported from more than five countries, including the United States and Singapore.
- Coordinated Engro Group programs across education, health, and livelihood work streams with more than 10 government and NGO partners on a PKR 50 million-plus portfolio, approximately US$475,000.
- Managed the full vendor lifecycle at Engro Group across more than 10 external partners, including onboarding, contract negotiation, and compliance tracking.
- Achieved zero contractual disputes over a 14-month Engro Group engagement.
- Managed a US$5 million-plus multi-stakeholder portfolio at Engro Group across infrastructure, health, and education with more than 15 government and NGO executive partners.
- Introduced BIM with senior leadership on an US$8 million Engro Group capital project, reducing on-site rework by 25% and eliminating delivery delays.
- Helped establish an Engro Group implementation standard that was adopted organization-wide across subsequent programs.
- Built Power BI executive KPI dashboards at Engro Group, reducing reporting lag by 30% and providing real-time visibility into spend and field milestones.
- Spent two years working in New York and built an active presence in the tech and AI community.
- Developed customer-facing expertise across large enterprise environments and startups.
- Built strategic relationships with founders, investors, and VCs and applied growth strategy to strengthen business visibility through social platforms.

## Experience

- **Head of Customer Success at SOOP Technologies** (2022-04-01–2024-04-01) — ~Owned post-sales for mid-market and enterprise segments, spanning 473 accounts and 712K+ users, with GRR, NRR, and C-suite ownership. ~Scaled the CS org from zero to 9 and built the Gain-sight operating model: onboarding playbooks, predictive health scoring, and QBR frameworks that held GRR at 93%. ~Ran EBR, NPS, and CSAT feedback loops into Product, shaping the roadmap and 3 module launches \(Financials, Academics, HR\).
- **Customer Success Lead at SOOP Technologies** (2021-01-01–2022-04-01) — ~Redesigned enterprise-admin onboarding across a 79-account portfolio, cutting time-to-first-value by 3 weeks per account. ~Expanded adoption across financials, academics, and communications modules, reaching 73 NPS against an EdTech-in-Pakistan average near 34. ~Built predictive health dashboards from scratch, surfacing churn signals 34+ days before renewal and holding portfolio GRR above 89%.
- **Customer Success & Implementation Lead at DYIMS- Dr Yahya Institute of Medical Sciences** (2019-05-01–2020-12-01) — ~300-bed teaching hospital and medical institute, 28 departments, 26 physicians, 50,000+ annual patient visits. ~Led the transition from paper records to a custom EMR across 28 departments, migrating 10,000+ patient records and establishing role-based access controls and audit trails to secure patient data. ~Introduced a pre-visit patient intake form completed ahead of appointments, giving physicians structured history before the consult and reducing patient no-shows. ~Applied Lean Six Sigma to clinical and administrative workflows, removing redundant process steps and increasing revenue by 18%. ~Established clinical training partnerships with 3 government hospitals, placing physicians into hands-on rotations in high-volume departments and consolidating patient services into a single point of care. ~Automated procurement and inventory tracking for surgical instruments and medications imported from 5+ countries including the US and Singapore.
- **Senior Implementation Manager at Engro Group** (2018-03-01–2019-04-01) — ~Managed a $5M+ multi-stakeholder program portfolio end-to-end coordinating 15+ government and NGO executive partners across parallel work streams in infrastructure, health, and education, streamlining delivery and eliminating process waste across all active programs. ~Partnered directly with senior leadership to introduce BIM on an $8M capital project reducing on-site rework by 25%, eliminating delivery delays, and setting a new implementation standard adopted org-wide across subsequent programs. ~ Built executive KPI dashboards in Power BI giving leadership real-time visibility into spend and field milestones across a multi-program portfolio, reducing reporting lag by 30% and enabling faster, data-backed decision-making at the executive level.
- **Implementation Manager at Engro Group** (2016-12-01–2018-02-01) — ~Coordinated cross-sector program delivery across education, health, and livelihood work streams ,managing 10+ government and NGO partners on a PKR 50M+ \(~$475K USD\) portfolio while maintaining delivery timelines and partner accountability across all work streams. ~Owned the full vendor lifecycle ,onboarding, contract negotiation, and compliance tracking across 10+ external partners simultaneously ,achieving zero contractual disputes over a 14-month engagement.

## Education

- Bachelor's degree, Mechanical Engineering — University of Engineering and Technology, Lahore
- Master's degree, Project Management — Harrisburg University of Science and Technology

## FAQ

### What does Jaziba do?

Jaziba works at the intersection of customer success, implementation, B2B SaaS, digital health, AI, and community building. She is especially focused on customer-facing roles where she can connect customer needs, product decisions, adoption, retention, and business growth.

### What are Jaziba's core strengths?

Jaziba is strongest at listening to customers, identifying the product changes that matter, and advocating for those changes with product teams, including when teams are initially skeptical. She has led customer success teams, translated customer feedback into product features, retained accounts, and supported account expansion through customer-centered execution.

### What did Jaziba accomplish as Head of Customer Success at SOOP Technologies?

As Head of Customer Success at SOOP Technologies, Jaziba owned post-sales for mid-market and enterprise segments across 473 accounts and more than 712,000 users, with responsibility for GRR, NRR, and C-suite relationships. She scaled the customer success organization from zero to nine people and created a Gainsight operating model with onboarding playbooks, predictive health scoring, and QBR frameworks that held GRR at 93%. She also ran EBR, NPS, and CSAT feedback loops into Product, helping shape launches of the Financials, Academics, and HR modules.

### What did Jaziba accomplish as Customer Success Lead at SOOP Technologies?

As Customer Success Lead at SOOP Technologies, Jaziba redesigned enterprise-administrator onboarding for a 79-account portfolio, reducing time to first value by three weeks per account. She expanded adoption of financials, academics, and communications modules, reaching an NPS of 73 compared with an EdTech-in-Pakistan average near 34. She also built predictive health dashboards from scratch that surfaced churn signals more than 34 days before renewal and kept portfolio GRR above 89%.

### What did Jaziba accomplish at DYIMS–Dr Yahya Institute of Medical Sciences?

At DYIMS–Dr Yahya Institute of Medical Sciences, a roughly 300-bed teaching hospital and medical institute with 28 departments, 26 physicians, and more than 50,000 annual patient visits, Jaziba led customer success and implementation. She transitioned 28 departments from paper records to a custom EMR, migrated more than 10,000 patient records, and established role-based access controls and audit trails for patient data. She also introduced pre-visit intake forms that gave physicians structured histories before consultations and reduced patient no-shows.

### How did Jaziba improve operations at DYIMS?

Jaziba applied Lean Six Sigma to clinical and administrative workflows at DYIMS, removing redundant steps and increasing revenue by 18%. She established clinical training partnerships with three government hospitals, placing physicians in hands-on rotations in high-volume departments and consolidating patient services into a single point of care. She also automated procurement and inventory tracking for surgical instruments and medications imported from more than five countries, including the United States and Singapore.

### What did Jaziba accomplish as an Implementation Manager at Engro Group?

As an Implementation Manager at Engro Group, Jaziba coordinated delivery across education, health, and livelihood work streams. She managed more than 10 government and NGO partners on a PKR 50 million-plus portfolio, approximately US$475,000, while maintaining timelines and partner accountability. She owned vendor onboarding, contract negotiation, and compliance tracking across more than 10 external partners simultaneously, resulting in zero contractual disputes during a 14-month engagement.

### What did Jaziba accomplish as a Senior Implementation Manager at Engro Group?

As a Senior Implementation Manager at Engro Group, Jaziba managed a US$5 million-plus multi-stakeholder portfolio across infrastructure, health, and education, coordinating more than 15 government and NGO executive partners. She partnered with senior leadership to introduce BIM on an US$8 million capital project, reducing on-site rework by 25%, eliminating delivery delays, and establishing an implementation standard adopted across subsequent programs. She also built Power BI executive KPI dashboards that reduced reporting lag by 30% and gave leadership real-time visibility into spend and field milestones.

### What kinds of organizations and environments has Jaziba worked in?

Jaziba has worked in both large enterprise environments and startups. Her experience spans procurement, vendor lifecycle management, healthcare operations, EMR implementation, B2B SaaS post-sales, customer success leadership, and cross-sector program delivery.

### What is Jaziba's connection to New York, AI, and community building?

Jaziba spent two years working in New York and built an active presence in the city’s tech and AI community. She is interested in building community around AI, technology, real-world impact, and the benefits these developments create for customers and end users. Her professional headline also includes developer advocacy and enthusiasm for technology and AI.

### How does Jaziba approach networking and growth?

Jaziba approaches networking with clear purpose and career intent. She has experience making strategic connections with founders, investors, and VCs, and she is skilled in growth strategy, improving business visibility through social platforms, and understanding platform algorithms.

### What is Jaziba's education?

Jaziba holds a Master’s degree in Project Management from Harrisburg University of Science and Technology, listed with a 2026 date, and a Bachelor’s degree in Mechanical Engineering from the University of Engineering and Technology, Lahore. Her undergraduate mechanical-engineering background includes aerodynamics, thermodynamic modeling, and wind-tunnel testing.

### What certifications does Jaziba hold?

Jaziba is a Project Management Professional \(PMP\)® certified by the Project Management Institute. She also holds a Certificate of Completion in Al Fluency Framework & Foundations from Anthropic.

### What languages does Jaziba speak?

Jaziba works in English and Urdu.

### What professional skills does Jaziba bring to her work?

Jaziba’s listed skills include B2B SaaS, customer success, account management, SaaS, digital health, medical technology, applied AI, artificial intelligence, CRM, Agile project management, Scrum, Lean thinking, Jira, n8n, program and project management, project implementation, stakeholder engagement, senior stakeholder management, cross-functional and multicultural team leadership, operations management, team management, budget management, procurement and construction, enterprise risk management, project estimation, financial audits, government, client relations, enterprise management, management consulting, business development, B2B and B2C marketing, digital strategy, networking, entrepreneurship, analytical skills, strategic leadership, commercial lending, and LinkedIn Sales Navigator.

## Links

- LinkedIn: https://www.linkedin.com/in/jaziba-laraib

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