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# Chidera Kingsley\-Emu

**Headline:** Commercial Strategy @ Cedar
**Profession:** Associate, Commercial Strategy
**Location:** New York, New York, United States

## About

Chidera Kingsley\-Emu is an Associate in Commercial Strategy at Cedar, with experience spanning commercial strategy, business development, product strategy, market research, analytics, consulting support, retail performance, and higher\-education learning programs\. Chidera is strongest at turning research, customer and market data, and stakeholder input into practical strategies, partnerships, reporting, and clear communications\. At Awesense, Chidera helped onboard more than 50 ecosystem partners, supported C\-suite relationship building that achieved a 50% new\-partnership closing rate, and established partnership metrics, dashboards, and CRM reporting\. During a Strategic Graduate Student Consultant engagement with EY, Chidera helped develop a market\-ready generative AI solution for construction\-industry challenges the project was recognized as the winning project\. At Bain & Company, Chidera supported a global knowledge platform serving more than 500 case teams and produced three topic reference decks\. Chidera holds an MS in Management and Systems from New York University and a BA in Economics from the University of British Columbia, and has also contributed economics research and published writing for the University of British Columbia Economics Blog\.

## Services

- Thought Leadership
- Strategic Content Curation
- Product Strategy
- Data Visualization
- Shareholder Communications
- Startups
- Strategic Analysis
- Innovation & Disruptive Technologies
- Growth Strategy Development
- Data\-driven Decision Making
- Business Development
- Cross\-functional Team Leadership
- Data\-Driven Insights
- Artificial Intelligence \(AI\)
- VLOOKUP
- XLOOKUP
- Financial Analysis
- Strategic Partnerships
- Storytelling
- Creative Problem Solving
- Business Requirements
- Business Value
- Qualitative Research
- Interpersonal Skills
- Key Performance Indicators
- Analytics
- Finance
- Data Analysis
- Digital Marketing
- Market Research

## Highlights

- Serves as an Associate in Commercial Strategy at Cedar\.
- At Awesense, used HubSpot CRM and partner surveys to automate outreach, expand partner touchpoints, and create new business opportunities\.
- Worked alongside Awesense’s VP to build C\-suite relationships and achieved a 50% success rate in closing new partnerships\.
- Conducted LinkedIn and Excel market research within a five\-person Awesense team, shared findings with five supervisors, and helped onboard more than 50 ecosystem partners\.
- Established partnership metrics, dashboards, and CRM\-based reporting strategies at Awesense to support business\-objective alignment and data\-driven decision\-making\.
- Supported Bain & Company internal consulting teams by collecting, analyzing, and summarizing client\-case insights for the firm’s global knowledge management platform\.
- Curated and distributed Bain case studies, industry insights, and “best of” content that directly benefited more than 500 case teams\.
- Led Bain project\-completion debrief research and created reference materials, including one\-pagers and topic decks\.
- Produced three new topic reference decks at Bain & Company\.
- Partnered with EY executives during a 14\-week Real\-World Strategic Partnership Program to develop a market\-ready generative AI solution for construction\-industry challenges\.
- Conducted market research and data analysis for the EY project to identify gaps and validate the solution’s viability\.
- Applied data visualization and storytelling in the EY engagement to translate complex findings into actionable stakeholder insights\.
- Helped develop the product strategy for EY’s practical AI solution, which was recognized as the winning project\.
- Supported NYU athletic and recreation facility operations, including building opening and closing, equipment inventory and setup, logistics, administration, and safety audits\.
- Helped hire, train, supervise, and support the professional development of student staff at NYU Skirball Institute of Biomolecular Medicine\.
- Analyzed Aesop customer purchase behavior to support revenue growth and improve Unit Per Transaction and Average Transaction Value\.
- Created Aesop customer\-journey reports and data visualizations to identify sales trends and support strategic decision\-making\.
- Coordinated and enhanced the UBC Okanagan orientation experience for more than 150 students as a Jumpstart Leader\.
- Received a commendation for excellent communication and interpersonal skills and for successfully integrating students into UBC Okanagan\.
- Supported UBC Okanagan professors’ transition to virtual courses during the height of the COVID\-19 pandemic\.
- Students attending Chidera’s Supplemental Learning Leader sessions increased their grades by 7%\.
- Analyzed content from more than 100 academic journals on economics topics and published three articles on the University of British Columbia Economics Blog\.
- Interviewed five subject\-matter experts to verify information for three UBC Economics Blog articles\.
- Partnered with a UBC Okanagan professor to create a website that explains current economic and political news to students\.
- Improved research work procedures to make mistakes easier to detect and prevent\.

## Experience

- **Associate, Commercial Strategy at Cedar** (2025\-05\-01–present)
- **Senior Retail Consultant at Aesop** (2024\-11\-01–2025\-04\-01)
- **Strategic Graduate Student Consultant at EY** (2024\-01\-01–2024\-05\-01) — Real\-World Strategic Partnership Program \-Partnered with EY executives in a 14\-week program to develop a market\-ready generative AI solution addressing key construction industry challenges\. \-Conducted in\-depth market research and data analysis to identify gaps and validate the product’s viability\. \-Applied data visualization and storytelling techniques to translate complex findings into actionable insights, ensuring alignment with stakeholder needs\. \-Played a key role in product strategy by developing a practical AI solution designed for real\-world implementation, which was recognized as the winning project\.
- **Retail Consultant at Aesop** (2024\-01\-01–2024\-11\-01)
- **Retail Consultant at Aesop** (2023\-11\-01–2024\-01\-01) — \-Analyzing customer purchase behaviors to drive revenue growth and improve key metrics like Unit Per Transaction and Average Transaction Value\. \-Creating and managing customer journey reports and data visualizations to uncover sales trends and support strategic decision\-making\. \-Assisting in the preparation of presentations with compelling data visualizations for business reviews and category assessments\. \-Continuously expanding product knowledge across skincare, hair care, and fragrance to provide insights that enhance customer experiences and support sales strategies\.
- **Senior Knowledge Specialist Intern at Bain & Company** (2023\-06\-01–2023\-08\-01) — \-Supported internal consulting teams by collecting, analyzing, and summarizing client case insights to enhance Bain’s global knowledge management platform\. \-Bolstered the firm's knowledge repository by curating and distributing “best of” content, case studies, and industry insights, directly benefiting over 500 case teams\. \-Led research initiatives at project completion, conducting debrief calls to capture essential takeaways, refine insights, and create reference materials such as one\-pagers and topic decks\. \-Produced three new topic reference decks, improving access to valuable insights for future consulting projects\.
- **Facility Operations Graduate Assistant at New York University Skirball Institute of Biomolecular Medicine** (2023\-01\-01–2023\-06\-01) — \-Provided significant leadership in the daily operations of NYU athletic and recreation facilities as well as serving a critical role in developing student employees\. \-Facilitated the execution of daily operations such as opening/closing buildings, managing facilities per departmental and university standards, inventorying and setting up equipment, coordinating logistical and administrative procedures, and completing safety audits\. \-Served as a liaison to the NYU community\. \-Aided in hiring, training, and supervising student staff in addition to supporting their leadership and professional development\.
- **Business Development Analyst at Awesense** (2021\-06\-01–2022\-08\-01) — \-Maximized partner engagement by utilizing HubSpot CRM to automate outreach through partner surveys, expanding touchpoints and creating new business opportunities\. \-Fostered impactful partnerships by working alongside the VP to build C\-suite relationships, achieving a 50% success rate in closing new partnerships\. \-Provided data\-driven insights within a team of five to identify and secure strategic partnerships conducted market research using LinkedIn and Excel, shared findings with five supervisors, and successfully onboarded over 50 ecosystem partners\. \-Improved partnership performance tracking by establishing key metrics, dashboards, and CRM\-based reporting strategies, ensuring alignment with business objectives and promoting data\-driven decision\-making\.
- **Research Assistant at University of British Columbia Okanagan** (2020\-06\-01–2021\-04\-01) — Collected and analyzed news data from the Internet to support an economics news project\. Partnered with a professor to successfully create a website designed to decrypt and explain current economic and political news to students\. Aided in the presentation and analysis of economic trends to help students learn how to navigate the intricacies of news\. Implemented changes in the work procedures that made it easier to detect mistakes and then applied strategies to prevent those mistakes
- **Writing Contributor at University of British Columbia Okanagan** (2020\-01\-01–2020\-04\-01) — Collaborated with professor to investigate trending topics in economics by analyzing content from over 100 academic journals published 3 articles on University of British Columbia Economics Blog Interviewed 5 subject matter experts to verify information for 3 blog articles and presented research to professor
- **Supplemental Learning Leader at University of British Columbia Okanagan** (2020\-01\-01–2020\-12\-01) — Facilitated student learning through the application of comprehension techniques for course concepts\. Supported professors to shift to virtual courses during the height of the COVID\-19 pandemic\. Developed organizational and problem\-solving skills\. Taught learning strategies to students in a collaborative classroom environment\. Students who attended my sessions saw their grades increase by 7%\.
- **Teaching Assistant at University of British Columbia Okanagan** (2019\-09\-01–2019\-12\-01) — Graded student exams, tests and assignments\. Provided academic support and supervised exams\. Provided guidance to students and was able to enhance their learning by explaining the complex ideas in the course in simple language\.
- **Jumpstart Leader at University of British Columbia Okanagan** (2018\-06\-01–2018\-09\-01) — Coordinated and enhanced the orientation experience for 150\+ students\. Awarded a commendation for excellent communication/interpersonal skills and for successfully integrating students into the University\.

## Education

- Master of Science \- MS, Management and Systems — New York University (2022\-09\-01–2024\-05\-01)
- Bachelor of Arts \- BA, Economics — The University of British Columbia (2017\-09\-01–2021\-06\-01)
- High School Diploma — Atlantic Hall School (2012\-01\-01–2017\-01\-01)

## FAQ

### What does Chidera do?

Chidera is an Associate in Commercial Strategy at Cedar\. Chidera’s background includes commercial strategy, growth strategy development, business development, strategic partnerships, product strategy, data\-driven decision\-making, market research, analytics, and stakeholder communications\.

### What did Chidera accomplish at Awesense?

At Awesense, Chidera maximized partner engagement by using HubSpot CRM to automate outreach through partner surveys, expanding touchpoints and creating business opportunities\. Chidera worked with the VP to build C\-suite relationships, achieving a 50% success rate in closing new partnerships conducted LinkedIn and Excel market research with a five\-person team shared findings with five supervisors onboarded more than 50 ecosystem partners and established partnership metrics, dashboards, and CRM\-based reporting strategies\.

### What did Chidera do at Bain & Company?

As a Senior Knowledge Specialist Intern at Bain & Company, Chidera collected, analyzed, and summarized client\-case insights for internal consulting teams and Bain’s global knowledge management platform\. Chidera curated and distributed case studies, industry insights, and other “best of” content benefiting more than 500 case teams led project\-completion debrief research and created one\-pagers, topic decks, and three new topic reference decks\.

### What was Chidera’s EY consulting project?

In EY’s 14\-week Real\-World Strategic Partnership Program, Chidera partnered with EY executives to develop a market\-ready generative AI solution for construction\-industry challenges\. Chidera conducted market research and data analysis, identified market gaps, validated product viability, used data visualization and storytelling to communicate findings, and contributed to product strategy\. The project was recognized as the winning project\.

### What did Chidera do at New York University Skirball Institute of Biomolecular Medicine?

At NYU Skirball Institute of Biomolecular Medicine, Chidera supported daily operations for NYU athletic and recreation facilities\. Responsibilities included opening and closing buildings, facility management, equipment inventory and setup, logistical and administrative coordination, safety audits, liaison work with the NYU community, and helping hire, train, supervise, and develop student staff\.

### What was Chidera’s work at Aesop?

Chidera held Senior Retail Consultant and Retail Consultant roles at Aesop\. In the Retail Consultant role, Chidera analyzed customer purchase behavior to support revenue growth and metrics including Unit Per Transaction and Average Transaction Value created customer\-journey reports and data visualizations supported business\-review and category\-assessment presentations and built product knowledge across skincare, hair care, and fragrance to improve customer experience and sales strategy\.

### What did Chidera accomplish as a Jumpstart Leader at UBC Okanagan?

As a Jumpstart Leader at the University of British Columbia Okanagan, Chidera coordinated and enhanced the orientation experience for more than 150 students\. Chidera received a commendation for excellent communication and interpersonal skills and for successfully integrating students into the University\.

### What did Chidera do as a Teaching Assistant at UBC Okanagan?

As a Teaching Assistant at the University of British Columbia Okanagan, Chidera graded exams, tests, and assignments provided academic support supervised exams and guided students by explaining complex course ideas in simple language\.

### What did Chidera accomplish as a Supplemental Learning Leader at UBC Okanagan?

As a Supplemental Learning Leader at the University of British Columbia Okanagan, Chidera facilitated learning through comprehension techniques for course concepts and taught learning strategies in a collaborative classroom environment\. Chidera also supported professors’ transition to virtual courses during the height of the COVID\-19 pandemic\. Students who attended Chidera’s sessions increased their grades by 7%\.

### What writing and research did Chidera complete for the UBC Economics Blog?

As a Writing Contributor at the University of British Columbia Okanagan, Chidera collaborated with a professor to analyze content from more than 100 academic journals on trending economics topics\. Chidera published three articles on the University of British Columbia Economics Blog, interviewed five subject\-matter experts to verify information, and presented research to the professor\.

### What did Chidera do as a Research Assistant at UBC Okanagan?

As a Research Assistant at the University of British Columbia Okanagan, Chidera collected and analyzed internet news data for an economics\-news project\. Chidera partnered with a professor to create a website designed to decrypt and explain current economic and political news to students, helped present and analyze economic trends, and improved work procedures to make mistakes easier to detect and prevent\.

### What is Chidera’s educational background?

Chidera earned a Master of Science in Management and Systems from New York University, a Bachelor of Arts in Economics from the University of British Columbia, and a High School Diploma from Atlantic Hall School\.

### What strategy, growth, and business skills does Chidera bring?

Chidera’s strategy and growth skills include thought leadership, strategic content curation, product strategy, strategic analysis, innovation and disruptive technologies, growth strategy development, business development, cross\-functional team leadership, artificial intelligence, strategic partnerships, business requirements, business value, finance, financial analysis, economics, management, leadership, and team leadership\.

### What research, analytics, and reporting tools and skills does Chidera use?

Chidera’s research, analytics, and reporting skills include data visualization, data\-driven decision\-making, data\-driven insights, key performance indicators, analytics, data analysis, market research, qualitative research, digital marketing, customer relationship management, Microsoft Excel, VLOOKUP, XLOOKUP, Microsoft Word, Microsoft PowerPoint, Microsoft Office, business analysis, analytical skills, shareholder communications, storytelling, and presentation skills\.

### What collaboration and professional skills does Chidera bring?

Chidera’s collaboration and execution skills include creative problem solving, interpersonal skills, teamwork, public speaking, time management, organization skills, critical thinking, communication, customer service, and startups\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAACsPQR0BOE12RAJHcPrlJTPOf07JBzibIZ4

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