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# Leah Ferguson

**Headline:** 
**Location:** Salt Lake City, Utah, United States

## About

Leah Ferguson is a marketing operations, paid advertising, client success, sales enablement, and financial operations leader with 10 years of professional experience in the healthcare and dental industries. At DentalQore, Leah spent almost a decade building and running the client success function, serving in Head of Client Success and Performance, Head of Customer Success, and Sales Operations Manager roles. Leah is strongest in proactive retention strategy, complex escalation management, account expansion, cross-functional operations, and aligning sales commitments with delivery, onboarding, and retention outcomes. Across a portfolio of more than 2,000 clients, Leah helped sustain a monthly net client loss rate of -0.01%, or near-zero churn, through client health monitoring, early pattern identification, rapid intervention, and direct ownership of high-stakes issues. Leah led teams of 5 to 15 across client success, paid advertising, financial operations, and upgrades oversaw millions of dollars in monthly client financials and created operating processes that remained in use after departure. Leah also built sales training and enablement infrastructure for a 15-representative team, while using MRR, pipeline, retention, and account-health data to guide strategy.

## Services

- Google Sheets
- Microsoft Excel
- Customer Success
- Team Leadership
- Customer Retention
- Operations Management
- Customer Relationship Management \(CRM\)
- Process improvement
- Escalations Management
- Cross-functional Collaborations
- Account Management
- Paid Advertising
- Google Ads
- Sales Enablement
- Financial Operations
- Artificial Intelligence \(AI\)
- Process Automation

## Highlights

- Spent almost a decade at DentalQore building and running the client success function across Head of Client Success and Performance, Head of Customer Success, and Sales Operations Manager roles.
- Managed a portfolio of more than 2,000 clients with a monthly net client loss rate of -0.01%, sustaining near-zero churn year over year.
- Led and scaled cross-functional teams of 5 to 15 people across client success, paid advertising, financial operations, and internal upgrades.
- Served as executive-level escalation owner for complex, high-stakes client situations, restoring confidence, protecting revenue, and coordinating resolution across teams.
- Used proactive relationship management, health monitoring, engagement signals, and client-pattern identification to intervene early and reduce churn risk.
- Identified and drove upsell and expansion opportunities through an upgrades team that hit or exceeded quota every quarter.
- Demonstrated client value through strategic free trials, including free Google Ads, to support upsell opportunities.
- Built relationships from day-to-day users to senior decision-makers, creating long-term advocates and reducing churn risk.
- Owned end-to-end financial operations involving millions of dollars in monthly client financials, with accountability for accuracy and dispute resolution.
- Designed and implemented client success playbooks and operational processes across multiple departments that remained in use after departure.
- Built end-to-end sales training and enablement infrastructure from scratch for a 15-representative sales team.
- Standardized sales coaching cadences and performance expectations for the DentalQore sales team.
- Developed objection-handling playbooks and rebuttal frameworks that improved pitch consistency and client conversion quality.
- Partnered with sales and client success leadership to align sales promises with delivery, onboarding, retention, and client-success outcomes.
- Tracked MRR, retention, account health, and pipeline performance daily using Microsoft Excel and Google Sheets to inform strategy and forecasting.
- Brings 10 years of professional experience in the healthcare and dental industries.
- Has experience making independent client decisions within defined budget limits and escalating through clear decision paths.

## Experience

- **Sales Operations Manager at DentalQore** (2026-04-01–2026-05-01) — Built end-to-end sales training and enablement infrastructure for a 15-rep sales team, standardizing coaching cadences and performance expectations from scratch. Developed objection-handling playbooks and rebuttal frameworks that measurably improved pitch consistency and client conversion quality. Partnered cross-functionally with client success leadership to align sales promises with downstream retention and onboarding outcomes. Tracked MRR and pipeline performance daily using Excel and Google Sheets, surfacing insights that informed sales strategy and forecasting.
- **Head of Client Success and Performance at DentalQore** (2016-08-01–2026-05-01) — I spent almost a decade building and running the client success function at a dental marketing agency — eventually overseeing teams across client success, paid ads, financial operations, and product upgrades \(anywhere from 5 to 15 people depending on the year\). The number I’m most proud of: across a portfolio of 2,000+ clients, our monthly net client loss rate was just -0.01%. Basically zero churn, year over year. A lot of that came down to catching problems early and handling escalations myself when things got hard — clients trust you more when you show up for them, not just the easy wins. I also ended up owning some financial operations \(millions in monthly client payments\) and built several internal processes that are still being used today. I also worked closely with the sales team to make sure what sales was promising actually matched what we could deliver — which sounds obvious but is harder than it sounds when teams operate in silos.​​​​​​​​​​​​​​​​
- **Head of Customer Success at DentalQore** (2016-01-01–2025-01-01) — Managed a portfolio of 2,000+ clients with a monthly net client loss rate of just -0.01% — sustaining near-zero churn through proactive relationship management, health monitoring, and rapid escalation resolution. Served as executive-level escalation owner for complex, high-stakes client situations by stepping in directly to restore confidence, protect revenue, and resolve issues across teams. Identified and drove upsell and expansion opportunities within the existing client base, contributing directly to top-line revenue growth through an upgrades team that hit or exceeded quota every quarter. Built trusted relationships across all levels of client organizations, from day-to-day users to senior decision-makers, creating long-term advocates and reducing churn risk. Tracked and analyzed MRR, retention metrics, and account health daily using Excel and Google Sheets — translating data into actionable strategy for the team. Led and scaled cross-functional teams of 5–15 across client success

## Education

- Utah Valley University (2009-08-01–2013-06-01)

## FAQ

### What does Leah do?

Leah Ferguson works across marketing operations, paid advertising, client success management, sales enablement, financial operations, and account retention.

### How much professional experience does Leah have?

Leah has 10 years of professional experience and worked in the healthcare and dental industries for 10 years.

### What was Leah's experience at DentalQore?

At DentalQore, Leah spent almost a decade building and running the client success function. Leah served as Head of Client Success and Performance, Head of Customer Success, and Sales Operations Manager.

### What teams did Leah lead as Head of Client Success and Performance?

As Head of Client Success and Performance, Leah oversaw teams across client success, paid advertising, financial operations, and product upgrades. Depending on the year, the teams ranged from 5 to 15 people.

### What retention results did Leah achieve at DentalQore?

Leah managed a portfolio of more than 2,000 clients while sustaining a monthly net client loss rate of -0.01%. Leah achieved near-zero churn through proactive relationship management, client health monitoring, rapid escalation resolution, and early identification of client patterns.

### How does Leah handle difficult client escalations?

Leah served as the executive-level escalation owner for complex, high-stakes client situations. Leah stepped in directly to restore client confidence, protect revenue, and coordinate issue resolution across teams.

### What is Leah's experience with upselling and client expansion?

Leah identified upsell and expansion opportunities in the existing client base and is skilled at demonstrating value through strategic free trials. The upgrades team Leah worked with hit or exceeded quota every quarter, contributing directly to top-line revenue growth.

### How does Leah build and maintain client relationships?

Leah built trusted relationships with stakeholders ranging from day-to-day users to senior decision-makers. Leah also tailored client strategy using engagement signals, helping create long-term advocates and reduce churn risk.

### What financial operations experience does Leah have?

Leah owned end-to-end financial operations at DentalQore, overseeing millions of dollars in monthly client financials. Leah was accountable for financial accuracy and dispute resolution.

### What process-improvement work did Leah complete?

Leah designed and implemented client success playbooks and operating processes across multiple departments. Those processes remained in use after Leah's departure.

### What did Leah accomplish in sales operations?

As Sales Operations Manager, Leah built end-to-end sales training and enablement infrastructure for a 15-representative sales team. Leah standardized coaching cadences and performance expectations from scratch and developed objection-handling playbooks and rebuttal frameworks that improved pitch consistency and client conversion quality.

### How has Leah aligned sales and client success?

Leah partnered with client success leadership and sales teams to ensure that sales commitments aligned with downstream delivery, onboarding, retention, and client-success outcomes. Leah also used daily MRR and pipeline tracking to inform sales strategy and forecasting.

### What data and reporting tools does Leah use?

Leah tracked and analyzed MRR, retention metrics, account health, and pipeline performance daily using Microsoft Excel and Google Sheets. Leah translated those data into actionable strategy for teams and forecasting.

### What decision-making environment does Leah prefer?

Leah has experience making independent client decisions within defined budget limits. Leah values autonomy supported by clear decision thresholds and escalation paths.

### What workplace environment does Leah prefer?

Leah prefers organizations with open communication across all levels because it supports smoother client work and cross-functional coordination.

### What are Leah's core skills?

Leah's skills include Google Sheets, Microsoft Excel, customer success, team leadership, customer retention, operations management, CRM, process improvement, escalation management, cross-functional collaboration, account management, paid advertising, Google Ads, sales enablement, financial operations, artificial intelligence, and process automation.

### Where did Leah study?

Leah attended Utah Valley University.

## Links

- LinkedIn: https://www.linkedin.com/in/leah-ferguson412

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