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# Mina\- B\.

**Headline:** Customer Success Manager \| Client Growth & Lifecycle Specialist \| Pre\-Sales Enablement
**Profession:** Customer Enablement & Solutions Specialist
**Location:** Charlotte, North Carolina, United States

## About

Mina\- B is a Customer Enablement & Solutions Specialist at Lobby CRE, where Mina leads strategic product demonstrations and adoption strategies for commercial real estate teams using AI\-driven portfolio solutions\. Mina connects technical product capabilities with client business needs, helping teams unlock data insights, streamline workflows, and pursue measurable operational efficiency\. Mina’s strengths span the customer lifecycle: consultative demonstrations, SaaS onboarding, product adoption, technical account management, churn mitigation, portfolio administration, and ROI\-based solution mapping\. Mina also works across Sales, Product, Engineering, and Data to translate customer feedback into implementation improvements and product strategy\. Mina’s experience combines frontline customer service, technical sales, customer success, and sales\-project coordination\. At Stabilus, Mina led projects that reduced lead times by 32% across multiple B2B accounts\. At Intuit Mailchimp, Mina served as Salesforce Champion and liaised between Customer Success and Engineering/Development to turn user requirements and technical pain points into workflow and tool\-adoption improvements\. At Torqata Data and Analytics, Mina led onboarding, design\-thinking workshops, and ChurnZero process configuration to support adoption, engagement, retention, and renewals\. Mina holds a Fashion Marketing education from The Art Institutes of Charlotte and has completed M365 Essentials and cybersecurity training\.

## Services

- Renewal Retention
- Customer Onboarding
- Sales Enablement
- Commercial Real Estate Analysis
- Managing Workflow
- Product Demonstration
- Data Warehousing
- Succession programs
- Continuous Integration \(CI\)
- Organizational Development
- Complex Project Management
- Implementation & integration
- Deal Closure
- Demos
- Search Engine Marketing \(SEM\)
- Web Development
- Marketing Automation
- Marketing Strategy
- Consultative Selling
- Sales
- Communication
- Cross\-team Collaboration
- Customer Support
- Relationship Building
- Executive\-level Communication
- Business Strategy
- Business Growth Strategies
- Revenue & Profit Growth
- Key Client Relationships
- B2B Technical Sales

## Highlights

- Leads strategic product demonstrations and adoption strategies for commercial real estate teams using AI\-driven portfolio solutions at Lobby CRE\.
- Designs and executes custom AI\-driven prompts for commercial real estate use cases, including P&L analysis and rent\-roll optimization\.
- Translates technical platform features into value\-driven use cases focused on ROI and operational efficiency\.
- Supports client onboarding and early adoption at Lobby CRE, helping clients progress toward power\-user status and long\-term product use\.
- Provides customer feedback to Product teams to improve user experience, refine AI capabilities, and inform roadmap innovation\.
- Collaborates with Sales and Product teams on messaging and implementation roadmaps\.
- Led projects at Stabilus that reduced lead times by 32% across multiple B2B accounts\.
- Managed end\-to\-end sales processes at Stabilus, including customer inquiries, order processing, quotes, technical drawings, and customer support\.
- Developed and implemented an inside\-sales training manual at Stabilus to improve new\-employee performance and onboarding efficiency\.
- Streamlined international shipping logistics at Stabilus to improve delivery times and pursue cost\-effective solutions\.
- Engaged and qualified high\-potential customers at Intuit Mailchimp through personalized outreach to support revenue growth and market presence\.
- Delivered targeted video\-conference product demonstrations at Intuit Mailchimp aligned to customer pain points\.
- Used value\-based selling at Intuit Mailchimp, including social proof, ROI demonstrations, and pain\-point discovery, to support solution adoption\.
- Managed pipeline activity and follow\-up through CRM systems and sales tools at Intuit Mailchimp to support lead conversion, satisfaction, and account expansion\.
- Appointed Salesforce Champion at Intuit Mailchimp\.
- Served as a liaison between Customer Success and Engineering/Development at Intuit Mailchimp, translating user requirements and technical pain points into system improvements\.
- Orchestrated customer\-success plans and onboarding initiatives at Torqata Data and Analytics using tailored training and strategic value creation\.
- Partnered with engineering, data, and sales teams at Torqata Data and Analytics to connect customer feedback with retention and workflow\-efficiency efforts\.
- Led design\-thinking workshops at Torqata Data and Analytics to strengthen product engagement, customer interaction, and brand loyalty\.
- Configured ChurnZero processes at Torqata Data and Analytics as part of churn\-reduction strategies supporting higher renewal rates\.
- Brings experience in customer success lifecycle management, portfolio administration, SaaS onboarding, technical account management, and churn mitigation\.
- Applies workflow automation and ROI\-based solution mapping to customer and business needs\.
- Uses Salesforce, ChurnZero, Zendesk, Pendo, Outreach, Gong, ConnectAndSell, Mailchimp, Calendly, Jira, Monday\.com, and Slack\.
- Combines customer\-service, technical\-sales, customer\-success, and sales\-project\-coordination experience\.
- Completed Fashion Marketing studies at The Art Institutes of Charlotte\.
- Completed M365 Essentials 2024–2025 and M365 Essentials 2025–2026\.
- Completed Microsoft Cybersecurity Training, Google Cybersecurity Training, and 2025 Cybersecurity Training\.

## Experience

- **Customer Enablement & Solutions Specialist at Lobby CRE** (2025\-09\-01–present) — As a Customer Enablement & Solutions Specialist, I lead strategic product demonstrations and adoption strategies for commercial real estate teams leveraging AI\-driven portfolio solutions\. • My role bridges the gap between technical product capabilities and client business needs, ensuring that every engagement is tailored to unlock data insights, streamline workflows, and drive measurable operational efficiency\. • ​Key Responsibilities: • ​Consultative Demonstrations: Conduct high\-impact, strategic product sessions for asset managers, brokers, and portfolio teams\. • This includes designing and executing custom AI\-driven prompts that solve complex business scenarios—such as P&L analysis and rent roll optimization—to demonstrate immediate platform value\. • ​Value Translation: Translate complex technical features into clear, value\-driven use cases, helping clients visualize immediate ROI and efficiency gains\. • ​Cross\-Functional Enablement: Collaborate closely with Sales and Product teams
- **Account Executive at Intuit Mailchimp** (2023\-05\-01–2025\-10\-01) — Accelerated revenue growth by strategically engaging high\-potential customers, qualifying and validating, driving sales through personalized outreach, and increasing market presence\. • Enhanced client retention by leveraging Mailchimp product knowledge to deliver tailored solutions, resulting in improved customer loyalty and repeat business\. • Presented targeted product demonstrations via video conferencing, aligning offerings with customer pain points and increasing the conversion rate\. • Leveraged value\-based selling techniques by sharing social proof, demonstrating ROI, and addressing key pain points, persuading customers to adopt new solutions\. • Utilized CRM systems and sales tools to manage an effective pipeline, ensuring a consistent follow\-up strategy that converted leads, enhanced satisfaction, and expanded account relationships\. • Appointed as Salesforce Champion • served as the strategic liaison between the Customer Success team and Engineering/Development\. • Translated user
- **Customer Success Manager at Torqata Data and Analytics** (2020\-01\-01–2023\-01\-01) — Orchestrated customer success plans and onboarding initiatives, driving product adoption and maximizing customer satisfaction through tailored training and strategic value creation\. • Championed cross\-functional collaboration with engineering, data, and sales teams, aligning internal efforts with customer feedback to improve retention and workflow efficiency\. • Led design\-thinking workshops to enhance product engagement, increasing customer interaction and strengthening brand loyalty\. • Engineered churn\-reduction strategies by configuring Churn Zero processes that significantly reduce churn and result in higher customer renewal rates\.
- **Sales Project Coordinator at Stabilus** (2018\-01\-01–2020\-01\-01) — Led projects that reduced lead times by 32%, driving operational efficiency and enhancing client satisfaction across multiple B2B accounts\. • Managed end\-to\-end sales processes, from handling inquiries, processing orders, and sending quotes to submitting technical drawings and optimizing customer experience and support\. • Developed and implemented a comprehensive inside sales training manual, improving new employee performance and onboarding efficiency\. • Streamlined international shipping logistics, boosting customer satisfaction through improved delivery times and cost\-effective solutions\.

## Education

- Fashion Marketing — The Art Institutes of Charlotte

## FAQ

### What does Mina do at Lobby CRE?

Mina is a Customer Enablement & Solutions Specialist at Lobby CRE\. Mina leads strategic product demonstrations and adoption strategies for commercial real estate teams using AI\-driven portfolio solutions\.

### How does Mina demonstrate value to commercial real estate clients?

Mina conducts consultative product sessions for asset managers, brokers, and portfolio teams\. These sessions include custom AI\-driven prompts designed for business scenarios such as P&L analysis and rent\-roll optimization, demonstrating platform value for clients\.

### What are Mina’s strengths in customer enablement and adoption?

Mina translates complex technical features into clear, value\-driven use cases that help clients understand potential ROI and efficiency gains\. Mina supports onboarding and early adoption so clients can transition toward power\-user status and long\-term product use\.

### How does Mina work cross\-functionally at Lobby CRE?

Mina collaborates with Sales and Product to refine messaging and implementation roadmaps\. Mina also acts as the voice of the customer by providing actionable feedback that can improve user experience, refine AI capabilities, and inform product\-roadmap innovation\.

### What are Mina’s core professional competencies?

Mina brings experience across customer success lifecycle management, portfolio administration, SaaS onboarding, product\-adoption strategy, technical account management, churn mitigation, workflow automation, ROI\-based solution mapping, and cross\-functional leadership involving Sales, Product, Engineering, and Data\.

### What did Mina accomplish at Torqata Data and Analytics?

At Torqata Data and Analytics, Mina orchestrated customer\-success plans and onboarding initiatives using tailored training and strategic value creation to support adoption and customer satisfaction\. Mina partnered with engineering, data, and sales teams to align customer feedback with retention and workflow\-efficiency efforts\.

### How did Mina approach engagement and retention at Torqata Data and Analytics?

Mina led design\-thinking workshops at Torqata Data and Analytics to improve product engagement, customer interaction, and brand loyalty\. Mina also configured ChurnZero processes as part of churn\-reduction strategies intended to support higher renewal rates\.

### What did Mina do at Intuit Mailchimp?

At Intuit Mailchimp, Mina engaged and qualified high\-potential customers through personalized outreach to support revenue growth and market presence\. Mina used Mailchimp product knowledge to deliver tailored solutions that supported retention, customer loyalty, repeat business, and account expansion\.

### How did Mina sell and demonstrate solutions at Intuit Mailchimp?

Mina delivered targeted product demonstrations by video conference, aligning offerings with customer pain points to support conversion\. Mina used value\-based selling, social proof, ROI demonstrations, and pain\-point discovery to help customers evaluate and adopt solutions\.

### What was Mina’s Salesforce Champion role at Intuit Mailchimp?

Mina managed pipeline activity through CRM systems and sales tools, maintaining a consistent follow\-up strategy for leads and account relationships\. Mina was also appointed Salesforce Champion and served as a liaison between Customer Success and Engineering/Development, translating user requirements and technical pain points into system improvements that enhanced workflow efficiency and tool adoption\.

### What did Mina accomplish at Stabilus?

At Stabilus, Mina led projects that reduced lead times by 32%, improving operational efficiency and client satisfaction across multiple B2B accounts\. Mina also managed end\-to\-end sales processes, including inquiries, order processing, quotes, technical drawings, and customer support\.

### What operational and training work did Mina lead at Stabilus?

Mina developed and implemented a comprehensive inside\-sales training manual at Stabilus to improve new\-employee performance and onboarding efficiency\. Mina also streamlined international shipping logistics to improve delivery times, pursue cost\-effective solutions, and support customer satisfaction\.

### How has Mina’s background shaped Mina’s approach to customers?

Mina’s professional path began in customer service, where Mina developed an emphasis on listening for the underlying customer pain point\. Mina later moved into technical sales and applies knowledge of the sales cycle to help ensure that signed deals are positioned for long\-term commercial viability\.

### How does Mina approach the customer lifecycle and client growth?

Mina views the customer lifecycle as a continuous process in which onboarding, adoption, engagement, retention, and expansion are connected\. Mina uses customer advocacy to bridge client technical goals with company revenue targets, including through proactive churn mitigation and customer\-focused growth strategies\.

### What platforms and tools does Mina use?

Mina uses Salesforce, ChurnZero, Zendesk, and Pendo for CRM and customer\-success work\. Mina’s sales and marketing tools include Outreach, Gong, ConnectAndSell, Mailchimp, and Calendly Mina also uses Jira, Monday\.com, and Slack for project and collaboration work\.

### What operational, implementation, and commercial skills does Mina have?

Mina’s skills include renewal retention, customer onboarding, sales enablement, commercial real estate analysis, workflow management, product demonstration, data warehousing, succession programs, continuous integration, organizational development, complex project management, implementation and integration, and deal closure\.

### What sales, marketing, and technical skills does Mina have?

Mina’s sales, marketing, and technical skills include demos, search engine marketing, web development, marketing automation, marketing strategy, consultative selling, solution selling, sales operations, technical sales, B2B technical sales, sales\-order processing, supply\-chain optimization, and sales training\.

### What client, communication, and business skills does Mina bring?

Mina’s relationship and business skills include communication, cross\-team collaboration, customer support, relationship building, executive\-level communication, business strategy, business\-growth strategies, revenue and profit growth, key\-client relationships, client relations, project management, customer service, and brand development\.

### What is Mina’s education?

Mina completed Fashion Marketing studies at The Art Institutes of Charlotte\.

### What certifications and training has Mina completed?

Mina has completed M365 Essentials 2024–2025, Microsoft Cybersecurity Training, Google Cybersecurity Training, 2025 Cybersecurity Training, and M365 Essentials 2025–2026\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/mina\-b\-6592ba86

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