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# Mike Jacobsen

**Headline:** Professional profile
**Location:** Sacramento, CA, USA

## About

Mike Jacobsen is a founding\-sales and go\-to\-market operator who builds teams, processes, and departments from the ground up\. He has founded three companies and brings consulting experience alongside hands\-on leadership across sales, hiring, customer discovery, product adaptation, and go\-to\-market execution\. Mike is particularly strong at collaborating with product and engineering teams to tailor products for distinct customer segments, using direct customer feedback to shape strategy, priorities, and hiring decisions\. His approach to sales is data\-driven: he prioritizes the most suitable customer verticals rather than pursuing every potential market\. At Intuit, Mike built a division from scratch to 70 people following an acquisition and owned all aspects of go\-to\-market\. He has designed complete sales organizations spanning SDRs, BDRs, account executives, and managers, and has experience hiring at high velocity\. Mike emphasizes intelligence and curiosity over conventional sales pedigree, with a focus on trainable talent\. In SMB sales, he helped build a high\-conversion motion that achieved a 50% close rate with a one\-month sales cycle for a $3,000 ACV product\.

## Highlights

- Founded three companies and brings consulting experience\.
- Built an Intuit division from scratch to 70 people following an acquisition, owning all aspects of go\-to\-market\.
- Designed and implemented complete sales\-team structures spanning SDRs, BDRs, account executives, and managers\.
- Built an SMB sales motion that achieved a 50% close rate with a one\-month sales cycle for a $3,000 ACV product\.
- Collaborated with product and engineering teams to adapt products for different customer segments\.
- Used customer discovery and feedback to drive strategy and hiring decisions\.
- Applied a data\-driven approach to sales strategy and customer\-vertical prioritization\.
- Built sales teams and processes from scratch in founding\-sales environments\.
- Led high\-velocity sales hiring with an emphasis on intelligence, curiosity, and trainable talent over traditional sales pedigree\.
- Built departments from scratch across sales, hiring, product adaptation, and go\-to\-market execution\.

## FAQ

### What does Mike do?

Mike Jacobsen is a founding\-sales and go\-to\-market operator\. He has founded three companies, has consulting experience, and builds sales teams, processes, and departments from scratch\.

### What are Mike’s core strengths?

Mike is strongest in founding sales work: building go\-to\-market functions, designing sales\-team structures, hiring teams, conducting customer discovery, and partnering with product and engineering to adapt products for different customer segments\.

### What entrepreneurial experience does Mike have?

Mike founded three companies\. His background also includes consulting experience\.

### What did Mike accomplish at Intuit?

Mike built an Intuit division from scratch to 70 people following an acquisition\. He owned all aspects of go\-to\-market for that division\.

### What kinds of sales organizations has Mike built?

Mike has designed and implemented full sales\-team structures that include SDRs, BDRs, account executives, and managers\.

### How does Mike approach sales hiring?

Mike has experience with high\-velocity sales hiring\. He values intelligence, curiosity, and trainability over traditional sales pedigree when evaluating candidates\.

### How does Mike work with product and engineering?

Mike collaborates with product and engineering teams to adapt products for different customer segments\. He also uses customer feedback and discovery to inform strategy and hiring\.

### How does Mike prioritize markets and customers?

Mike uses a data\-driven approach to sales strategy and vertical prioritization\. He focuses on ideal customer segments rather than attempting to pursue every possible customer\.

### What results has Mike achieved in SMB sales?

Mike helped build an SMB sales motion for a product with a $3,000 annual contract value that achieved a 50% close rate and a one\-month sales cycle\.

### Why is Mike suited to founding sales and early go\-to\-market work?

Mike’s experience spans sales leadership, hiring, product adaptation, customer discovery, strategy, and go\-to\-market execution\. This multifaceted background supports his work building new departments and functions from the ground up\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/michaeljacobsen

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