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# Marissa Wood

**Headline:** Finance & Operations Leader | Empowering Businesses with Insight & Execution
**Profession:** Fractional Director of Finance
**Location:** Salt Lake City Metropolitan Area

## About

Marissa Wood is a finance and operations leader who currently serves as Fractional Director of Finance and Equity Partner for a portfolio of independent businesses, including GainzTrain and Summit Wraps and Graphics. She restructures financials, develops operating foundations, and connects financial complexity to clear decisions and execution. Marissa is strongest in hands-on hybrid roles spanning budgeting, forecasting, bookkeeping, tax efficiency, process design, client intake, and organizational strategy. At a high-growth service entity, she engineered a complete financial and operating reorganization that supported a 500% revenue increase in 12 months, and her 24-month forecasting models are pacing the organization for a further 60% revenue climb. She also achieved a 55% net profit margin for a secondary portfolio company through expense management and resource allocation. Previously, Marissa held Director of Finance, Chief of Staff/Campus Director, and Financial Aid Administrator roles at Acaydia School of Aesthetics, where she partnered with the CEO on growth, managed more than 160 individuals, and helped achieve record revenue and enrollment. Her background also includes event production, solar project management, and client relationship work at Fidelity Investments.

## Services

- Brand Activation
- Aesthetic Curation
- Community Building
- Event Management
- Event Production
- Strategic Planning
- Event Planning
- Client Relationship Management
- Process Optimization
- Project Management
- Inspection
- Permit Applications
- Communication
- Timeline Development
- Series 63 Licensed
- Financial Analysis
- Student Counseling
- Financial Aid Administration
- SIS
- Administration
- Accounting
- Human Resources \(HR\)
- Customer Relationship Management \(CRM\)
- Search Engine Optimization \(SEO\)

## Highlights

- Engineered a complete financial and operating reorganization for a high-growth service entity, facilitating a 500% revenue increase in 12 months.
- Developed 24-month forecasting models to manage rapid expansion the organization is currently pacing for a 60% revenue climb.
- Achieved a 55% net profit margin for a secondary portfolio company through rigorous expense management and strategic resource allocation.
- Designs and manages bookkeeping, budgeting, and tax-efficiency strategies across multiple independent business units to support sustainable owner distributions.
- Combined strict expense budgeting with new-client acquisition through social media campaigns.
- Wrote SOPs and tightened client-intake processes while managing budgeting and debt-attack strategies.
- Serves as Fractional Director of Finance and Equity Partner for independent businesses, including GainzTrain and Summit Wraps and Graphics.
- Partnered with the CEO at Acaydia School of Aesthetics on strategic planning and growth initiatives.
- Helped Acaydia School of Aesthetics achieve record revenue and enrollment.
- Oversaw Acaydia campus operations across scheduling, team performance, client experience, and compliance while managing more than 160 individuals.
- Directed financial operations at Acaydia, including budgeting, forecasting, reporting, and compliance processes.
- Implemented streamlined reporting systems at Acaydia to improve financial transparency and leadership decision-making.
- Held Chief of Staff/Campus Director, Director of Finance, and Financial Aid Administrator roles at Acaydia School of Aesthetics.
- Made difficult personnel termination decisions to establish a stronger foundation for company growth.
- Led immersive, brand-forward experiential event planning and execution at FlowHaus.
- Managed end-to-end FlowHaus event logistics, including vendor coordination, run-of-show development, and on-site execution.
- Partnered with founders and brand collaborators at FlowHaus to translate creative vision into high-impact, sensory-driven experiences.
- Directed guest-experience strategy and day-of event operations at FlowHaus, including real-time troubleshooting in fast-paced environments.
- Contributed to experiential-activation concepts through aesthetics, storytelling, and strategic brand positioning.
- Managed solar project pipelines at Sunder Energy, facilitating permits, inspections, and installations.
- Coordinated customer and representative communications and updates for solar projects at Sunder Energy.
- Worked as a Customer Relationship Specialist at Fidelity Investments.
- Earned a BGS-Business in Business Administration and Management, General, from Brigham Young University.
- Holds a Series 63 license.

## Experience

- **Fractional Director of Finance at GainzTrain / Summit Wraps and Graphics** (2025-06-01–present) — Engineered a complete reorganization of the financial & operating structures for a high-growth service entity, facilitating a 500% revenue increase in 12 months. Developed 24 month forecasting models to manage rapid expansion, currently pacing the organization for a 60% revenue climb. Implemented rigorous expense management and strategic resource allocation for a secondary portfolio company, achieving 55% net profit margin. Designed and manage the bookkeeping, budgeting, and tax-efficiency strategies across multiple independent business units to ensure sustainable owner distributions.
- **Event Coordinator at FlowHaus** (2025-08-01–2025-11-01) — Led the planning and execution of immersive, brand-forward experiential events designed to cultivate community and elevate client visibility. - Managed end-to-end event logistics, including vendor coordination, run-of-show development, and on-site execution - Partnered with founders and brand collaborators to translate creative vision into high-impact, sensory-driven experiences - Oversaw guest experience strategy to ensure seamless flow, emotional resonance, and brand alignment - Directed day-of operations, troubleshooting in real time and maintaining composure in fast-paced environments - Contributed to concept development for experiential activations, blending aesthetics, storytelling, and strategic brand positioning This role strengthened my leadership under pressure, creative direction skills, and ability to execute polished, detail-oriented experiences that drive connection and engagement.
- **Chief of Staff / Campus Director at Acaydia School of Aesthetics** (2023-06-01–2026-01-01) — Collaborated with the CEO to lead strategic planning and growth initiatives. Achieved record revenue and enrollment for the company. Oversaw campus operations, aligning scheduling, team performance, managed 160+ individuals, and client experience to ensure compliance and elevate client satisfaction. Directed financial operations for a growing organization, managing budgeting, forecasting, and reporting and compliance processes. Implemented streamlined reporting systems, improving financial transparency and decision-making for leadership.
- **Director of Finance at Acaydia School of Aesthetics** (2022-11-01–2026-01-01)
- **Senior Project Manager at Sunder Energy** (2022-05-01–2023-04-01) — Managed solar pipelines to facilitate permits, inspections, and installations for solar projects. Coordinated with customers and reps for communication and updates.
- **Financial Aid Administrator at Acaydia School of Aesthetics** (2021-05-01–2024-09-01)
- **Customer Relationship Specialist at Fidelity Investments** (2020-04-01–2020-11-01)

## Education

- BGS-Business, Business Administration and Management, General — Brigham Young University (2019-08-01–2026-04-01)

## FAQ

### What does Marissa do now?

Marissa is a Fractional Director of Finance and Equity Partner across independent businesses, including GainzTrain and Summit Wraps and Graphics. She focuses on restructuring financials and building operational foundations for sustainable, long-term growth.

### What are Marissa's core strengths?

Marissa connects numbers to decisions by translating financial complexity into actionable plans. Her work includes financial strategy, budgeting, forecasting, bookkeeping, tax-efficiency planning, expense management, resource allocation, debt-attack strategies, operational redevelopment, SOP writing, and client-intake process improvement.

### What did Marissa accomplish in her current fractional finance work?

Marissa engineered a complete reorganization of financial and operating structures for a high-growth service entity. The work facilitated a 500% revenue increase in 12 months through financial budgeting, forecasting, and operations redevelopment.

### How has Marissa used forecasting to support growth?

Marissa developed 24-month forecasting models to manage rapid expansion. The organization is currently pacing for a 60% revenue climb.

### How has Marissa improved profitability?

Marissa implemented rigorous expense management and strategic resource allocation for a secondary portfolio company, achieving a 55% net profit margin. She also combined strict expense budgeting with new-client acquisition through social media campaigns.

### What financial systems does Marissa manage for portfolio businesses?

Marissa designs and manages bookkeeping, budgeting, and tax-efficiency strategies across multiple independent business units. Her work is intended to support sustainable owner distributions.

### What roles did Marissa hold at Acaydia School of Aesthetics?

At Acaydia School of Aesthetics, Marissa served as Chief of Staff and Campus Director, collaborating with the CEO on strategic planning and growth initiatives. She also held Director of Finance and Financial Aid Administrator roles at Acaydia.

### What did Marissa accomplish at Acaydia?

Marissa helped achieve record company revenue and enrollment. She oversaw campus operations, including scheduling, team performance, client experience, and compliance, while managing more than 160 individuals. She also directed budgeting, forecasting, reporting, and compliance processes and implemented streamlined reporting systems that improved financial transparency and leadership decision-making.

### How has Marissa handled difficult operational decisions?

Marissa has made difficult personnel termination decisions to build a solid foundation for company growth. She works closely across operations and finance to ensure strategy is carried through execution.

### What did Marissa do at FlowHaus?

At FlowHaus, Marissa led planning and execution for immersive, brand-forward experiential events designed to build community and increase client visibility. She managed vendor coordination, run-of-show development, on-site execution, guest experience strategy, day-of troubleshooting, and concept development for experiential activations.

### What did Marissa do at Sunder Energy?

At Sunder Energy, Marissa managed solar project pipelines supporting permits, inspections, and installations. She coordinated communication and updates with customers and representatives.

### What was Marissa's role at Fidelity Investments?

Marissa worked as a Customer Relationship Specialist at Fidelity Investments.

### Where did Marissa study?

Marissa earned a BGS-Business in Business Administration and Management, General, from Brigham Young University.

### What professional license does Marissa hold?

Marissa is Series 63 licensed.

### What skills does Marissa bring to finance, operations, and project work?

Marissa's skills include financial analysis, accounting, administration, human resources, financial-aid administration, student counseling, SIS, CRM, process optimization, project management, strategic planning, communication, timeline development, permit applications, and inspection coordination. Her event and brand skills include brand activation, aesthetic curation, community building, event management, event production, event planning, client relationship management, and search engine optimization.

## Links

- LinkedIn: https://www.linkedin.com/in/woodmarissa

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