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# Rossiel H\.

**Headline:** CEO \| Strategic Growth Leader \| Building High\-Performing Teams & Strong Customer Relationships \| Business, Marketing, and Networking Strategy Leader \| Entrepreneurship & Financial Results\-Driven
**Profession:** Chief Executive Officer and BNI Director
**Location:** Hiram, Georgia, United States

## About

Rossiel H\. is the CEO and owner of Restoration 1 of NW Cobb, where Rossiel leads strategic growth, team culture, operational excellence, and customer service for water, mold, fire, and smoke damage restoration, as well as carpet, rug, and upholstery cleaning\. Rossiel brings more than 15 years of operations, customer service, employee\-engagement, sales, and financial\-results experience, with a record of boosting revenue, streamlining processes, and meeting performance targets\. Rossiel’s strengths include building engaged teams, developing employees through hiring, training, coaching, and paid certifications, and managing the full customer lifecycle—including crisis response, vendor coordination, and long\-term client relationships\. At AAA\-The Auto Club Group, Rossiel led multi\-office insurance, membership, travel, and branch operations and earned major performance recognition, including \#1 AAA Field Insurance Manager of the Year in 2018\. In 2022, Rossiel’s district ranked \#1 year\-to\-date and achieved the highest AAA Auto Insurance quotes with AAA Drive percentage across AAA ACG’s 14 states\. Rossiel holds an MBA in Business from Keller Graduate School of Management of DeVry University and is presently pursuing a PhD in Business Administration with a specialization in Organizational Leadership at Northcentral University\.

## Highlights

- CEO and owner of Restoration 1 of NW Cobb, leading water, mold, fire, and smoke damage services as well as carpet, rug, and upholstery cleaning\.
- Brings a 15\+ year record in operations, customer service, and employee engagement focused on boosting revenue, streamlining processes, and meeting performance targets\.
- Ranked \#1 district year\-to\-date in 2022 while attaining the highest AAA Auto Insurance quotes with AAA Drive percentage across AAA ACG’s 14 states\.
- Named \#1 AAA Field Insurance Manager of the Year in 2018 for all of AAA\-The Auto Club Group\.
- Ranked \#1 Motor Club Rep in Tennessee and Top 8 in AAA ACG out of 300\+ in 2022\.
- Achieved \#1 and \#2 Member Rep II rankings in Tennessee and the region out of 200\+ in 2022\.
- Received recognition in back\-to\-back years for agents garnering the Rookie of the Year award\.
- Led 50\+ employees at an AAA branch ranked \#1 out of 10 for sales and customer service\.
- Orchestrated the AAA/GSU Intern Program with 40\+ interns and a 20% retention rate\.
- Oversaw AAA insurance and membership sales across the East Cobb, Sandy Plains, and Mansell offices\.
- Directed AAA travel, insurance, and membership operations across Chastain Park, Mansell, and Johns Creek\.
- Spearheaded AAA branch operations for travel, insurance, and membership sales in Cool Springs and Memphis, Tennessee\.
- Managed branch audits, P&L statements, partnership development, hiring, marketing, customer service, membership sales, travel, referrals, and insurance products at AAA\.
- Supported six Georgia AAA operating branches and assisted five additional Georgia branches with sales expertise\.
- Served as the primary contact with affiliated universities for AAA’s Georgia college student internship program\.
- Implemented S\.M\.A\.R\.T\. and K\.I\.S\.S\. concepts to drive incremental sales growth and support retention through referrals, leads, and events\.
- Builds teams through hiring, training, coaching, recruitment, team\-building, engagement, retention, empowerment, and accountability\.
- Manages the customer lifecycle, including crisis situations, vendor coordination, customer communication, and long\-term client relationships\.
- Provides paid development opportunities, including WRT certification, for restoration professionals\.
- Uses GoHighLevel, Xactimate, Encircle, and Knowhow to support restoration\-business efficiency\.
- Holds an MBA in Business from Keller Graduate School of Management of DeVry University and is pursuing a PhD in Business Administration, Organizational Leadership specialization, at Northcentral University\.

## Experience

- **Chief Executive Officer and BNI Director at Restoration 1 of NW Cobb** (2024\-01\-01–present) — CEO \| Restoration 1 of NW Cobb As CEO and Owner of Restoration 1 of NW Cobb, I lead our company in delivering top\-tier Water, Mold, Fire, and Smoke damage services\. Plus, Carpet, Rugs and Upholstery cleaning\. My role is to drive strategic growth, build a strong team culture, and ensure operational excellence while maintaining the highest service standards\. Key Responsibilities: Strategic Leadership & Business Growth \-Develop & execute strategies to expand market presence & revenue\. \-Oversee financial planning, budgeting, & performance analysis\. \-Identify growth opportunities through networking & partnerships\. \-Stay ahead of industry trends, regulations, & technology\. Team Development & Culture Building \-Hire, train, and retain skilled restoration professionals\. \-Provide ongoing development, including paid certifications like WRT\. \-Foster a culture of teamwork, accountability, and safety\. \-Operational Excellence & Customer Service Oversee daily operations to ensure seamless executi
- **Operations Manager at AAA\-The Auto Club Group** (2021\-04\-01–2024\-05\-01) — Retail Sales Leader / Operations District Manager • Ranked as \#1 district YTD while attaining the highest AAA Auto Insurance quotes with AAA Drive percentage out of AAA ACG's 14 states \(2022\)\. • Named \#1 AAA Field Insurance Manager of the Year 2018 for All AAA The Auto Club Group\. • Placed as \#1 Motor Club Rep in TN and Top 8 in AAA ACG out of 300\+ \(2022\)\. • Achieved \#1 and \#2 Member Rep II in TN and region out of 200\+ \(2022\)\. • Recognized back to back years of agents to garner the Rookie of the Year award\. • Spearheaded all branch operations for Travel, Insurance, and Membership Sales for the company's Tennessee offices in Cool Springs and Memphis\. • Oversaw hiring, marketing, customer service, branch auditing, branch services, membership sales, international and domestic travel, life and health referrals, and insurance products\. • Boosted team performance and sales productivity by promoting employee engagement, retention, empowerment, training, and accountability\.
- **Operations Manager at AAA\-The Auto Club Group** (2019\-06\-01–2021\-04\-01) — Field Manager / Operations District Manager • Directed all branch operations for Travel, Insurance, and Membership Sales across 3 offices in Chastain Park, Mansell, and Johns Creek\. • Took charge of various business functions, including hiring, marketing, customer service, branch auditing, membership sales, travel, life and health referrals, insurance products, and more\. • Enhanced productivity by building and empowering a highly engaged team\.
- **Insurance Manager at AAA\-The Auto Club Group** (2015\-09\-01–2019\-06\-01) — Field Insurance Manager / District Manager • Oversaw Insurance and Membership Sales in 3 offices \(East Cobb, Sandy Plains, Mansell\)\. • Built a skilled team by hiring, training, and coaching motivated team members\. • Steered day\-to\-day operations related to customer service, marketing, membership sales, insurance products and services, and referrals\. • Enabled staff to increase their knowledge and advance their professional development\. • Drove incremental sales growth by implementing the S\.M\.A\.R\.T\. • and K\.I\.S\.S\. • concepts, while meeting the goal of retention in insurance and membership from referrals, leads, and events\.
- **Sales Support Specialist at AAA\-The Auto Club Group** (2013\-07\-01–2015\-09\-01) — Sales Support Specialist II, Georgia Regional • Supported 6 operating branches across Georgia by overseeing Branch Events, Community • Advocacy Pursuits, Group Relations Specialist, and Reinforce Sales and Service Training\. • Assisted 5 other branches in the State of Georgia by leveraging sales expertise\. • Supported AAA’s talent pipeline by overseeing the Georgia college student internship program, serving as the primary point of contact with affiliated universities\.
- **Operations Manager at AAA\-The Auto Club Group** (2004\-06\-01–2013\-07\-01) — Motor Club Manager / Operations Manager • Led 50\+ employees in a branch that ranked \#1 out of 10 for Sales and Customer Service\. • Orchestrated the AAA/GSU Intern Program with 40\+ interns, 20% of which were retained\. • Oversaw branch audits, P&L statements, and partnership development\. • Strengthened team performance by leading recruitment, training, and team\-building initiatives\. • Coached and mentored the team on the importance of building and maintaining good business and interpersonal relationships with clients and vendors\.
- **Assistant Manager at Advance America** (2003\-09\-01–2004\-06\-01) — Assisted clients and staff in completing agreements, distributing funds, and making appointments for repayment Instilled team confidence and integrity by focusing on the growth of the business and team development
- **Sales Associate at CarMax** (2001\-11\-01–2003\-09\-01) — Interviewed customers to match their relevant needs with the best products Mastered overcoming objections to secure sales and referrals

## Education

- MBA, Business — Keller Graduate School of Management of DeVry University (2009\-01\-01–2011\-01\-01)
- PhD\. in BA \- Doctor of Philosophy in Business Administration, Specialization \- Organizational Leadership, \(Present\) — Northcentral University

## FAQ

### What does Rossiel do now?

Rossiel is the CEO and owner of Restoration 1 of NW Cobb\. Rossiel leads strategic growth, financial planning, budgeting, performance analysis, operations, team development, customer service, sales, marketing, and community engagement for the restoration business\.

### What services does Rossiel’s company provide?

Restoration 1 of NW Cobb provides water, mold, fire, and smoke damage services, along with carpet, rug, and upholstery cleaning\. Rossiel aims to position the company as a go\-to restoration provider through strategic growth, operational efficiency, strong culture, and reliable service\.

### How does Rossiel approach strategic growth at Restoration 1 of NW Cobb?

Rossiel develops and executes strategies to expand market presence and revenue, identifies opportunities through networking and partnerships, and monitors industry trends, regulations, and technology\. Rossiel also oversees financial planning, budgeting, and performance analysis\.

### How does Rossiel build high\-performing teams?

Rossiel hires, trains, and retains restoration professionals provides ongoing development, including paid certifications such as WRT and fosters teamwork, accountability, and safety\. Rossiel’s career record also includes building and empowering highly engaged teams through recruitment, training, coaching, and team\-building\.

### How does Rossiel support operational excellence and customer service?

Rossiel oversees daily restoration operations, uses GoHighLevel, Xactimate, Encircle, and Knowhow to support efficiency, and maintains standards for rapid response and clear communication\. Rossiel also ensures compliance with industry regulations, insurance standards, and safety protocols\.

### How does Rossiel lead sales, marketing, and community engagement?

Rossiel develops customer\-acquisition and retention strategies and leads marketing through networking, digital outreach, and community engagement\. Rossiel builds relationships with insurance professionals, roofers, plumbers, HVAC companies, real estate professionals, general contractors, and local businesses\.

### What customer\-relationship experience does Rossiel bring?

Rossiel has experience with both outbound calls and inbound customer requests\. Rossiel has managed the full customer lifecycle, including crisis situations, vendor coordination, clear expectations, and maintaining client relationships over time\.

### What did Rossiel do as an Insurance Manager at AAA\-The Auto Club Group?

At AAA\-The Auto Club Group, Rossiel served in insurance\-management and district\-management responsibilities overseeing insurance and membership sales across the East Cobb, Sandy Plains, and Mansell offices\. Rossiel hired, trained, and coached team members managed customer service, marketing, membership sales, insurance products and services, and referrals and implemented S\.M\.A\.R\.T\. and K\.I\.S\.S\. concepts to drive sales growth while pursuing insurance and membership retention through referrals, leads, and events\.

### What did Rossiel do as a Sales Support Specialist at AAA\-The Auto Club Group?

As a Georgia Regional Sales Support Specialist II at AAA\-The Auto Club Group, Rossiel supported six operating branches by overseeing branch events, community and advocacy pursuits, group\-relations activity, and reinforced sales and service training\. Rossiel also assisted five additional Georgia branches with sales expertise and served as the primary contact with affiliated universities for the Georgia college student internship program\.

### What did Rossiel accomplish as a Motor Club Manager and Operations Manager at AAA\-The Auto Club Group?

As a Motor Club Manager and Operations Manager at AAA\-The Auto Club Group, Rossiel led more than 50 employees at a branch ranked \#1 out of 10 for sales and customer service\. Rossiel oversaw branch audits, P&L statements, and partnership development led recruitment, training, and team\-building coached client and vendor relationship skills and orchestrated the AAA/GSU Intern Program, which involved more than 40 interns and retained 20% of them\.

### What did Rossiel do as a Retail Sales Leader and Operations District Manager at AAA\-The Auto Club Group?

As a Retail Sales Leader and Operations District Manager, Rossiel led Tennessee operations in Cool Springs and Memphis for travel, insurance, and membership sales\. Rossiel oversaw hiring, marketing, customer service, branch auditing and services, membership sales, international and domestic travel, life and health referrals, and insurance products, while promoting employee engagement, retention, empowerment, training, and accountability\.

### What did Rossiel do as a Field Manager and Operations District Manager at AAA\-The Auto Club Group?

As a Field Manager and Operations District Manager, Rossiel directed travel, insurance, and membership operations across the Chastain Park, Mansell, and Johns Creek offices\. Rossiel managed hiring, marketing, customer service, branch auditing, membership sales, travel, life and health referrals, and insurance products, while building and empowering an engaged team\.

### What AAA performance rankings did Rossiel earn in 2022?

In 2022, Rossiel’s district ranked \#1 year\-to\-date and attained the highest AAA Auto Insurance quotes with AAA Drive percentage across AAA ACG’s 14 states\. Rossiel was also \#1 Motor Club Rep in Tennessee and ranked in the Top 8 in AAA ACG out of more than 300 people\. Rossiel achieved \#1 and \#2 Member Rep II rankings in Tennessee and the region out of more than 200 people, and was recognized in back\-to\-back years for agents receiving the Rookie of the Year award\.

### What award did Rossiel receive at AAA\-The Auto Club Group?

Rossiel was named \#1 AAA Field Insurance Manager of the Year in 2018 for all of AAA\-The Auto Club Group\.

### What did Rossiel do at Advance America?

At Advance America, Rossiel assisted clients and staff with completing agreements, distributing funds, and scheduling repayment appointments\. Rossiel focused on business growth and team development to instill team confidence and integrity\.

### What did Rossiel do at CarMax?

At CarMax, Rossiel interviewed customers to match their needs with appropriate products and developed skill in overcoming objections to secure sales and referrals\.

### What is Rossiel’s educational background?

Rossiel holds an MBA in Business from Keller Graduate School of Management of DeVry University\. Rossiel is presently pursuing a PhD in Business Administration with a specialization in Organizational Leadership at Northcentral University\.

### What motivates Rossiel’s continued professional growth?

Rossiel is interested in learning from other businesses’ customer\-management approaches as part of continued professional growth, while also seeking to add income\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/rossielharris

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