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# Paul Rosalino

**Headline:** Sales Manager | Key Account Manager | B2B Sales & Strategic Partnerships | Walmart & Henry Schein Wins | President’s Club | Bilingual \(EN/ES\)
**Profession:** Director of Sales & Key Accounts
**Location:** New York, New York, United States

## About

Paul Rosalino is Director of Sales & Key Accounts and co-founder of Self-Cut System, where he leads sales, key account management, and retail-partner growth. He is strongest in direct sales, channel sales, strategic partnerships, account management, sales-team leadership, and turning complex opportunities into durable revenue channels. Paul has built and scaled retail relationships with Walmart, Sam’s Club, and Target Online, including a nationwide Walmart launch of four core SKUs across 2,800 stores and 8,000 distribution points. He helped bootstrap Self-Cut System from $1 million to $11 million in revenue over 6.5 years while developing experience in logistics, supply-chain management, and international manufacturer partnerships. Previously, Paul secured a multi-million-dollar national partnership between Simplifeye and Henry Schein and built the partner-sales organization supporting it. At SinglePlatform, he closed more than 325 new accounts, exceeded 125% of sales goals, earned President’s Club recognition, and later led a 15-person sales team. Fluent in English and Spanish, Paul is interested in sales, key-account, client-partner, and technology-industry opportunities, including AI-related work.

## Services

- Bilingual, fluent in both English and Spanish
- Sales
- Sports
- Event Planning
- Microsoft Excel
- Microsoft Office
- Program Management
- Social Media
- Social Media Marketing
- Social Networking
- Management
- Marketing
- Customer Service
- Public Speaking
- Microsoft Word
- PowerPoint

## Highlights

- Co-founded Self-Cut System and helped bootstrap the company from $1 million to $11 million in revenue over 6.5 years.
- Negotiated and closed a Walmart partnership from the first conversation through a nationwide launch of four core SKUs.
- Manages Walmart as the primary day-to-day contact, including orders, inventory, fulfillment, and account-growth opportunities.
- Built retail partnerships with Walmart, Sam’s Club, and Target Online.
- Helped scale Walmart distribution to 2,800 stores and 8,000 distribution points.
- Secured a multi-million-dollar national partnership between Simplifeye and Henry Schein, the world’s largest dental distributor.
- Built the sales process and training that enabled Henry Schein representatives to sell Simplifeye software to their doctor network.
- Grew the Henry Schein program into one of Simplifeye’s most profitable revenue engines.
- Built Simplifeye’s Partner Sales team from the ground up and hired and trained an inside-sales team.
- Closed more than 325 new accounts at SinglePlatform.
- Exceeded 125% of sales goals over six months at SinglePlatform and earned the President’s Club Award.
- Ranked among SinglePlatform’s top five sales representatives for four consecutive months.
- Exceeded new-market testing goals by 200% as part of SinglePlatform’s market-expansion test team.
- Opened the Dry Cleaners and Carpet & Rug Cleaners verticals at SinglePlatform both became permanent revenue channels.
- Was promoted to Sales Manager at SinglePlatform after top sales-representative performance.
- Led a 15-representative hybrid sales team across outbound prospecting, full-cycle selling, and inbound pipeline management.
- Built career-path training frameworks for SinglePlatform sales representatives, from prospecting fundamentals through advanced inbound sales strategy.
- Designed and led SinglePlatform’s Top Gun Program, rotating senior representatives through six core departments including Product, Marketing, Finance, and Customer Success.
- Chaired SinglePlatform Cares, leading quarterly campaigns that raised more than $100,000 for Breast Cancer Awareness, donated thousands of pounds of food, and supported St. Jude’s Hospital.
- Served on SinglePlatform’s Recognition Committee, creating incentives and events including SP Carnival, March Madness, and SP Color War.
- Earned SBA Level 2 Certification in advanced pitching, prospecting, and closing.
- Coordinated the Share a Dream Come True and Spectral Magic parades at Magic Kingdom during the Disney College Program.
- Completed Disney University Traditions training and graduated from the 2003 Disney College Program.
- Fluent in English and Spanish.

## Experience

- **Director of Sales & Key Accounts at Self-Cut System** (2019-01-01–present) — As a co-founder of Self Cut System, I lead sales and key account management, growing revenue through major retail partnerships and keeping those accounts healthy for the long term. 🔹 KEY ACCOUNT: WALMART ▸ Negotiated and closed our Walmart deal, taking it from first conversation to a nationwide launch of 4 core SKUs ▸ Serve as primary point of contact, managing the relationship day-to-day since launch ▸ Stay ahead of orders, inventory, and fulfillment issues to protect the account and position it for growth 🔹 SALES LEADERSHIP ▸ Lead the sales team that sources and onboards new retail partners ▸ Manage pipeline from first outreach through launch ▸ Track accounts and outcomes in CRM and report performance to leadership 🔹 CROSS-FUNCTIONAL PARTNERSHIP ▸ Work with product, marketing, and finance so that what we sell matches what we can deliver, in-store and online The result: a business that grows through repeatable, accountable sales and partnerships that last.
- **Director of Partnerships/Channel Sales at Vyne Dental®/ Simplifeye** (2017-05-01–2019-01-01) — At Simplifeye, a health-tech company modernizing EMR systems and patient acquisition for dental and specialty practices, I led all partnership and channel sales, creating new revenue channels through alliances with major medical and dental organizations. 🔹 KEY PARTNERSHIP: HENRY SCHEIN ▸ Led the initiative that secured a multi-million-dollar national partnership with Henry Schein, the world's largest dental distributor ▸ Built the sales process and training that enabled Henry Schein's reps to sell Simplifeye's software to their existing network of doctors ▸ Grew the program into one of Simplifeye's most profitable revenue engines 🔹 SALES LEADERSHIP ▸ Built the Partner Sales team from the ground up ▸ Hired and trained an inside sales team to manage day-to-day relationships with Henry Schein reps and doctor clients ▸ Focused the team on partner success, clear communication and long-term retention 🔹 CROSS-FUNCTIONAL PARTNERSHIP ▸ Aligned sales, marketing and product teams to scale the
- **Sales Manager at SinglePlatform** (2015-04-01–2017-04-01) — At SinglePlatform \(acquired by Constant Contact\), a digital publishing network helping local businesses manage their online presence across Google, Yelp, and TripAdvisor, I was promoted to Sales Manager after ranking among the company's top sales reps. 🔹 SALES LEADERSHIP ▸ Led a hybrid team of 15 sales reps across outbound prospecting, full-cycle selling and inbound pipeline management ▸ Built career-path training frameworks that took reps from prospecting fundamentals to advanced inbound sales strategy ▸ Drove consistent revenue growth through coaching, call reviews and pipeline accountability 🔹 TOP GUN PROGRAM \(HEAD\) ▸ Designed and ran a leadership rotation placing senior reps in six core departments, including Product, Marketing, Finance and Customer Success ▸ Built leadership readiness and stronger collaboration between sales and the rest of the company 🔹 CULTURE & ENGAGEMENT ▸ Chaired SinglePlatform Cares, leading quarterly campaigns that raised $100K+ for Breast Cancer Awarene
- **Senior Business Analyst at SinglePlatform** (2012-03-01–2015-04-01) — I started at SinglePlatform in outbound sales, helping local businesses grow their online presence by publishing and managing their information across Google, Yelp and TripAdvisor. 🔹 SALES PERFORMANCE ▸ Earned the President's Club Award for exceeding 125% of sales goals over six months ▸ Ranked in the Top 5 sales reps for four straight months ▸ Closed 325+ new accounts 🔹 TEST TEAM: NEW MARKET EXPANSION ▸ Selected for an elite team that identified and validated new market verticals for company-wide expansion ▸ Exceeded testing goals by 200% ▸ Opened Dry Cleaners and Carpet & Rug Cleaners, both of which became permanent revenue channels 🔹 PEER LEADERSHIP ▸ Served as Team Leader, mentoring reps through call reviews and feedback on outbound strategy and closing ▸ Earned SBA Level 2 Certification in advanced pitching, prospecting, and closing The result: a track record of top-tier sales performance that led to my promotion to Sales Manager.
- **Reception Manager at Club Fit** (2005-02-01–2008-04-01)
- **Parade Audience Coordinator at Walt Disney World** (2002-02-01–2003-08-01) — College Internship after first semester at Westchester Community College • Coordinated both Share a dream come true and spectral magic parades at Magic Kingdom • Completed traditions training at Walt Disney University • Received College Credit for completion of Organizational Management classes lead by Disney Cast members • 2003 Disney College Program Graduate

## Education

- Bachelor's of Science, Physical Therapy/Therapist — Mercy University
- Associate's degree, Business Management — SUNY Westchester Community College

## FAQ

### What does Paul do?

Paul leads sales and key account management at Self-Cut System, where he grows revenue through retail partnerships, manages strategic accounts, leads sales activity from outreach through launch, and coordinates with product, marketing, and finance teams to align sales commitments with delivery.

### What are Paul’s core strengths?

Paul’s strengths include B2B sales, strategic partnerships, channel sales, direct sales, key account management, sales-team coaching, retail-partner development, logistics, supply-chain management, and international manufacturer partnerships. He also has experience with CRM tracking, performance reporting, marketing, program management, customer service, public speaking, event planning, and Microsoft Office tools including Excel, Word, and PowerPoint.

### What did Paul accomplish with Walmart?

Paul negotiated and closed Self-Cut System’s Walmart relationship, taking it from the initial conversation to a nationwide launch of four core SKUs. He remains the primary day-to-day contact, managing orders, inventory, fulfillment issues, and opportunities for account growth. The Walmart program reaches 2,800 stores and 8,000 distribution points.

### Which major retail partnerships has Paul developed?

Paul has landed major retail partnerships with Walmart, Sam’s Club, and Target Online. He has experience building and scaling these relationships while managing the operational considerations behind retail growth.

### What has Paul built at Self-Cut System?

Paul co-founded Self-Cut System and helped bootstrap the company from $1 million to $11 million in revenue over 6.5 years. He leads the sales team that sources and onboards retail partners, manages the pipeline through launch, tracks accounts and outcomes in CRM, and reports performance to leadership.

### What did Paul accomplish at Simplifeye and Vyne Dental?

At Simplifeye, part of Vyne Dental, Paul led partnership and channel sales for a health-tech company serving dental and specialty practices. He led the initiative that secured a multi-million-dollar national partnership with Henry Schein, built the sales process and training for Henry Schein representatives to sell Simplifeye software to doctors, and grew the program into one of Simplifeye’s most profitable revenue engines. He also built the Partner Sales team, hired and trained an inside-sales team, and aligned sales, marketing, and product teams to scale the channel.

### What did Paul accomplish as a Senior Business Analyst at SinglePlatform?

Paul began at SinglePlatform in outbound sales, helping local businesses manage their online presence across Google, Yelp, and TripAdvisor. He closed more than 325 new accounts, exceeded 125% of sales goals over six months, earned the President’s Club Award, and ranked among the top five sales representatives for four consecutive months. He was selected for a test team that validated new market verticals, exceeded testing goals by 200%, and opened Dry Cleaners and Carpet & Rug Cleaners as permanent revenue channels. He also served as a Team Leader, mentoring representatives through call reviews and feedback on outbound strategy and closing.

### What did Paul accomplish as Sales Manager at SinglePlatform?

After being promoted to Sales Manager at SinglePlatform, which was acquired by Constant Contact, Paul led a hybrid team of 15 sales representatives spanning outbound prospecting, full-cycle selling, and inbound pipeline management. He created career-path training frameworks, coached through call reviews and pipeline accountability, and drove revenue growth. Paul also designed and ran the Top Gun Program, a leadership rotation for senior representatives across six core departments, including Product, Marketing, Finance, and Customer Success.

### How did Paul contribute to culture and community at SinglePlatform?

Paul chaired SinglePlatform Cares and led quarterly campaigns that raised more than $100,000 for Breast Cancer Awareness, donated thousands of pounds of food, and supported St. Jude’s Hospital. He also served on the Recognition Committee, creating monthly incentives and engagement events including SP Carnival, March Madness, and SP Color War.

### What sales certification does Paul hold?

Paul earned SBA Level 2 Certification at SinglePlatform in advanced pitching, prospecting, and closing.

### What was Paul’s experience at Walt Disney World?

Paul worked as a Parade Audience Coordinator at Walt Disney World through the Disney College Program after his first semester at Westchester Community College. He coordinated the Share a Dream Come True and Spectral Magic parades at Magic Kingdom, completed Traditions training at Disney University, received college credit for Organizational Management classes led by Disney Cast Members, and graduated from the 2003 Disney College Program.

### What was Paul’s role at Club Fit?

Paul also held a Reception Manager role at Club Fit.

### What is Paul’s education?

Paul holds a Bachelor of Science in Physical Therapy/Therapist from Mercy University and an associate degree in Business Management from SUNY Westchester Community College.

### What languages does Paul speak?

Paul is fluent in English and Spanish.

### What opportunities is Paul interested in?

Paul is interested in Sales Manager, Key Account, and Client Partner roles where he can grow strategic accounts, open partnerships, or build and coach high-performing teams. He is also motivated to stay active in the technology industry, particularly around AI.

## Links

- LinkedIn: https://www.linkedin.com/in/salesassassinllc

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