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# Karlo R\.

**Headline:** CEO at Horvat Novak
**Profession:** CEO at Horvat Novak
**Location:** Park City, Utah, United States

## About

Karlo R\. is the CEO of Horvat Novak and a strength and conditioning coach who works with C\-level executives in a one\-to\-one setting\. At Horvat Novak, Karlo manages companies and enterprises, teaches advanced business strategies and tactics, and helps enterprises understand competitors’ market landscapes\. As a coach, Karlo helps busy CEOs pursue major fitness improvements in 12 weeks through fitness evaluations, health appraisals, tailored training\-program design, and continuous monitoring rather than extensive gym time or restrictive diets\. Karlo is a Certified Strength and Conditioning Specialist® and a former Nike Sport and Community Impact Coach\. Karlo’s sport\-science background includes creating assessment protocols for professional athletes, interpreting sport data, and implementing training recommendations at KU Leuven\. Karlo holds master’s degrees in Kinesiology and Exercise Science and Chemical Engineering from the University of Zagreb\. Across coaching, athlete testing, clinical research, and Croatian Special Operations Forces work, Karlo has applied training design, fitness assessment, data analysis, safety, leadership, and advanced\-skills instruction\. Client testimonials report outcomes including 25 pounds \(12 kilograms\) lost in 12 weeks and more than 10 inches \(25 centimeters\) lost across the arms, waist, and thighs\.

## Services

- Advanced Tactics
- Analytics and Intelligence
- Diplomacy
- Politics
- Strength & Conditioning
- Fitness Training
- Fitness
- Fitness Instruction
- Personal Training
- Strength Training
- Sports Medicine
- Kinesiology
- Athletics
- Injury Prevention
- Data Science
- Data Visualization
- R \(Programming Language\)
- Problem Solving
- Motivation
- Empathy
- Biology
- Psychology
- Science
- Sports
- Research
- Statistics
- Observation
- Interpersonal Skills
- Interpersonal Relationships
- Self\-awareness

## Highlights

- Serves as CEO at Horvat Novak, managing companies and enterprises, teaching advanced business strategies and tactics, and helping enterprises understand competitors’ market landscapes\.
- Works as a current Strength and Conditioning Coach, helping C\-level executives pursue major fitness improvements through free fitness evaluations, health appraisals, and exclusive one\-to\-one tailored training\.
- Holds the Certified Strength and Conditioning Specialist® credential\.
- Was a Sport and Community Impact Coach at Nike, administering fitness\-evaluation protocols and designing resistance\-training programs\.
- Renovated a Nike training facility serving more than 6,000 people\.
- At KU Leuven, created and conducted assessment protocols for professional athletes, interpreted sport data, and implemented training recommendations\.
- At Beijing Sport University, administered, scored, and interpreted strength and conditioning tests and designed resistance\-training programs\.
- Educated more than 20 professional players at Beijing Sport University on exercise technique\.
- Coached and motivated members and conducted goal\-oriented consultations at F45 Training\.
- At Orangetheory Fitness, ensured member safety related to heart rate and exercise technique and adapted exercises for differing needs and skill levels\.
- Served as President of Conditioning Clinic, supporting individualized assessment, education, training, safe exercise\-program design, emergency response, and appropriate referral to healthcare professionals\.
- Served as Commander at the Croatian Special Operations Forces Command, directing preparation for operations and special operations, training operatives in advanced skills, and planning and implementing special operations\.
- Coordinated balance testing at To Walk Again vzw for athletes and injured individuals in collaboration with hospitals and multidisciplinary groups\.
- Conducted human\-subject research activities including recruitment, consent, participant data collection, study\-visit oversight, adverse\-event and protocol\-deviation reporting, regulatory documentation, and database maintenance\.
- Gained familiarity with force plates, motion\-capture cameras, inertial measurement units, and electromyography\.
- Holds a master’s degree in Kinesiology and Exercise Science from the University of Zagreb Faculty of Kinesiology\.
- Holds a master’s degree in Chemical Engineering from the University of Zagreb Faculty of Chemical Engineering and Technology\.
- Is listed as a Lieutenant in the Croatian Army through the Croatian Special Operations Forces Command\.
- Client testimonials report losses of 25 pounds \(12 kilograms\) in 12 weeks and more than 10 inches \(25 centimeters\) across the arms, waist, and thighs\.
- Client testimonials also report improved mood, mental health, and awareness of healthier lifestyle choices\.

## Experience

- **CEO at Horvat Novak at Horvat Novak** (2024\-04\-01–present) — Managing companies and enterprises • Teaching advanced business strategies and tactics • Helping enterprises understand the market landscape of competitors
- **Strength And Conditioning Coach at Karlo Rajnović** (2011\-10\-01–present) — Helping C level executives get in the shape of their life • Implementing FREE fitness evaluation and health appraisal • Executing exclusive 1on1 tailor made training sessions
- **President at Conditioning Clinic** (2023\-08\-01–2023\-11\-01) — Conditioning Clinic is a professional company which, using an individualized approach, assesses, motivates, educates and trains clients regarding their personal health and fitness needs\. We design safe and effective exercise programs, provide the guidance to help clients achieve their personal health/fitness goals, and respond appropriately in emergency situations\. Recognizing our own area of expertise, a personal trainer will refer clients to other health care professionals when appropriate\.
- **Coach at Orangetheory Fitness** (2023\-06\-01–2023\-09\-01) — Inspiring, energizing, and motivating clients throughout their sessions • Ensuring member safety regarding heart rate and proper exercise technique • Modifying exercise options to accommodate various skill levels and needs
- **Coach at F45 Training** (2023\-06\-01–2023\-09\-01) — Coaching and motivating members • Conducting in person goal oriented consultations • Leading members through predetermined workouts
- **Sport Scientist at KU Leuven** (2022\-01\-01–2022\-09\-01) — Created and conducted assessment protocols of professional athletes • Collected and interpreted the sport data • Constructed and implemented the training recommendations
- **Volunteer at To Walk Again vzw** (2021\-09\-01–2022\-02\-01) — Coordinated balance testing for athletes, and injured individuals with other hospitals from various groups across the country, including Neurology, Physical Therapy & Athletic Training, Physical Medicine & Rehabilitation, and Psychology \(with a focus on Cognitive and Motor Neuroscience\)\. • In a clinical setting I had the opportunity to put into practice my theoretical knowledge and further hone my skills in biomechanics, anatomy, and rehabilitation, combined with my strong analytical and problem\-solving skills\. • I was determining subject population availability, developing informed consents and screening materials, screening and recruiting subjects, scheduling visits, obtaining informed consent, answering subject inquiries, collecting participant data, overseeing study visits and acting as a point\-of\-contact between participants and study\-related parties\. • Recognized, tracked and reported adverse events and protocol deviations\. • Prepared, submited and maintained regulatory documen
- **Sport and Community Impact Coach at Nike** (2021\-09\-01–2022\-09\-01) — Administered selected fitness evaluation protocols • Designed resistance training programs • Renovated a training facility for more than 6,000 people
- **Athletic Trainer at 北京体育大学** (2019\-10\-01–2020\-03\-01) — Administered, scored and interpreted selected strength and conditioning tests • Designed programs for resistance training • Educated a team of 20\+ professional players on exercise technique
- **Commander at Croatian Special Operations Forces Command** (2011\-10\-01–2014\-12\-01) — Preparing and directing individuals, units and commands to operations / special operations or activities that have the character of operations • Selection and the qualification course, and training of advanced skills to Special Operations Forces operatives • Planning and implementation of special operations, independently without support or with the support of other components

## Education

- Master's degree, Kinesiology and Exercise Science — University of Zagreb, Faculty of Kinesiology (2016\-10\-01–2021\-06\-01)
- Master's degree, Chemical Engineering — University of Zagreb, Faculty of Chemical Engineering and Technology (2011\-10\-01–2016\-06\-01)
- Lieutenant, Croatian Army — Croatian Special Operations Forces Command (2011\-10\-01–2014\-12\-01)

## FAQ

### What does Karlo do now?

Karlo is CEO at Horvat Novak, where Karlo manages companies and enterprises, teaches advanced business strategies and tactics, and helps enterprises understand the competitive market landscape\. Karlo also works as a strength and conditioning coach for C\-level executives\.

### Who does Karlo work with as a coach?

Karlo helps busy CEOs, directors, entrepreneurs, solopreneurs, business owners, and general managers pursue fitness goals through an exclusive one\-to\-one coaching environment\. Karlo’s service includes a free fitness evaluation, health appraisal, personalized training, program design, and continuous monitoring\.

### How does Karlo approach executive fitness coaching?

Karlo uses fitness\-evaluation and health\-appraisal protocols to create individualized programs, then delivers one\-to\-one tailored training sessions with ongoing monitoring\. Karlo describes the goal as helping clients get in the shape of their lives in 12 weeks without countless gym hours or extreme diets\.

### What are Karlo’s fitness and coaching credentials?

Karlo is a Certified Strength and Conditioning Specialist® and describes it as an industry\-leading certification\. Karlo’s listed expertise includes strength and conditioning, fitness training and instruction, personal training, weight\-loss coaching, athletic training, injury prevention, fitness testing, cardiovascular fitness, functional training, and fitness consulting\.

### What outcomes do Karlo’s clients report?

Karlo’s client testimonials include reports of losing 25 pounds \(12 kilograms\) in 12 weeks, losing more than 10 inches \(25 centimeters\) across the arms, waist, and thighs, improved mood and mental health, and greater awareness of healthier lifestyle choices\. Clients have also said that back pain was gone, health had improved, and they could run with their children\.

### What did Karlo do at KU Leuven?

At KU Leuven, Karlo created and conducted assessment protocols for professional athletes, collected and interpreted sport data, and constructed and implemented training recommendations\.

### What did Karlo accomplish at Nike?

As a Sport and Community Impact Coach at Nike, Karlo administered selected fitness\-evaluation protocols, designed resistance\-training programs, and renovated a training facility serving more than 6,000 people\.

### What did Karlo do at F45 Training?

At F45 Training, Karlo coached and motivated members, conducted in\-person goal\-oriented consultations, and led members through predetermined workouts\.

### What did Karlo do at Orangetheory Fitness?

At Orangetheory Fitness, Karlo inspired, energized, and motivated clients during sessions ensured safety related to heart rate and exercise technique and modified exercises for different skill levels and needs\.

### What was Karlo’s role at Conditioning Clinic?

As President of Conditioning Clinic, Karlo was associated with an individualized health\-and\-fitness approach that assesses, motivates, educates, and trains clients\. The company designs safe, effective exercise programs, provides guidance toward health and fitness goals, responds appropriately in emergencies, and refers clients to other healthcare professionals when appropriate\.

### What did Karlo do at Beijing Sport University?

At Beijing Sport University, Karlo administered, scored, and interpreted selected strength and conditioning tests designed resistance\-training programs and educated a team of more than 20 professional players on exercise technique\.

### What did Karlo do in the Croatian Special Operations Forces Command?

As Commander at the Croatian Special Operations Forces Command, Karlo prepared and directed individuals, units, and commands for operations and special operations supported selection, qualification courses, and advanced\-skills training for operatives and planned and implemented special operations independently or with support from other components\.

### What did Karlo do at To Walk Again vzw?

Karlo volunteered at To Walk Again vzw, coordinating balance testing for athletes and injured individuals with hospitals and disciplines including neurology, physical therapy and athletic training, physical medicine and rehabilitation, and psychology with a cognitive and motor neuroscience focus\. Karlo applied biomechanics, anatomy, rehabilitation, analytical, and problem\-solving knowledge in a clinical setting\.

### What clinical\-research responsibilities did Karlo have?

At To Walk Again vzw, Karlo determined subject\-population availability developed consent and screening materials screened and recruited subjects scheduled visits obtained informed consent answered inquiries collected participant data oversaw study visits reported adverse events and protocol deviations maintained regulatory documents and study databases and served as a point of contact among participants and study parties\.

### What research and biomechanical tools has Karlo used?

Karlo gained experience conducting human\-subject research with people with impaired neuromuscular control and athlete populations\. Karlo also gained familiarity with force plates, motion\-capture cameras, inertial measurement units, and electromyography\.

### What education does Karlo have?

Karlo holds a master’s degree in Kinesiology and Exercise Science from the University of Zagreb Faculty of Kinesiology and a master’s degree in Chemical Engineering from the University of Zagreb Faculty of Chemical Engineering and Technology\.

### What military education or rank does Karlo have?

Karlo is listed as a Lieutenant in the Croatian Army through the Croatian Special Operations Forces Command\.

### What analytical, leadership, and professional skills does Karlo list?

Karlo’s listed skills span advanced tactics analytics and intelligence diplomacy and politics data science, data visualization, R programming, research, statistics, observation, biology, psychology, and science\. Karlo also lists leadership, communication, integrity, responsibility, teamwork, systems building, creativity, empathy, motivation, problem solving, interpersonal skills and relationships, and self\-awareness\.

### What additional fitness, sport, and training skills does Karlo list?

Karlo lists sports medicine, kinesiology, athletics, sports coaching, coaching, group exercise, weight training, training, fitness facility design, ACSM Health Fitness, pre\- and post\-natal fitness, fitness\-center work, fitness\-industry knowledge, and fitness instruction among professional skills\.

### What motivates Karlo’s work?

Karlo describes a mission centered on helping other people have better lives\. Karlo also describes being a fitness\-literature enthusiast and identifies interests in coffee, ribeye, and Nike\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/karlorajnovic

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