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# Shoeb Ahmed

**Headline:** Senior Account Executive @ RockItCoin, LLC \| Sales, Blockchain, Healthcare
**Profession:** Senior Account Executive
**Location:** Greater Chicago Area

## About

Shoeb Ahmed is a Senior Account Executive at RockItCoin, LLC and Founder & Co\-Owner of Bitcoin ATM Operations at Harding Capital LLC\. He works in fintech and blockchain adoption through full\-cycle sales, account management, client onboarding, commercial negotiation, and Bitcoin ATM operations\. With over four years of account\-management and sales experience, Shoeb develops client relationships, drives revenue growth, and collaborates with Operations, Finance, Marketing, Customer Support, vendors, and compliance partners to improve client outcomes\. Shoeb is strongest in value\-based selling, new\-business acquisition, existing\-account management, retention, and negotiation\. He holds pricing without discounting and uses quarterly reviews to support long\-term engagement discussions\. His current sales cycles typically run two to three weeks, with an average deal size of approximately $24,000 ACV\. He closed a retail\-association deal serving 2,000 members by emphasizing compliance, reliability, and service rather than competing on price\. At RockItCoin, Shoeb has also managed newly acquired California ATM locations and built capabilities that supported company growth\. His background includes healthcare, inventory control, data analysis, and sales, supported by a Bachelor of Science in Agriculture and Consumer Economics from the University of Illinois Urbana\-Champaign\.

## Services

- Account Management  Sales Strategy  Revenue Growth  Client Relationship Management  Contract Negotiation  Business Devel
- Account Management
- Sales Strategy
- Revenue & Profit Growth
- Customer Relationship Management \(CRM\)
- Contract Negotiation
- Business Development
- Customer Retention
- Stakeholder Management
- Cross\-functional Collaborations
- Executive Communication
- KPI Reporting
- Search Engine Optimization \(SEO\)
- Sales
- Healthcare
- Inventory Control
- Data Analysis
- Blockchain
- Microsoft Office

## Highlights

- Owns the full sales cycle at RockItCoin, from lead qualification through contract execution and client onboarding\.
- Runs sales cycles that typically take two to three weeks, with an average deal size of approximately $24,000 ACV\.
- Closed a retail\-association deal serving 2,000 members by differentiating on compliance, reliability, and service rather than competitor pricing\.
- Builds and maintains relationships with founders, executives, and key stakeholders across high\-value accounts\.
- Identifies and converts prospects through inbound leads, referrals, and strategic outreach\.
- Negotiates complex commercial agreements in competitive markets while prioritizing long\-term client success and product adoption\.
- Uses value\-based selling, maintains pricing without discounting, and uses quarterly reviews to support negotiations and long\-term engagement\.
- Collaborates with Operations, Finance, Marketing, and Customer Support to streamline onboarding and improve client experience\.
- Works with executive leadership to refine sales processes and develop scalable playbooks for crypto\-native and fintech partners\.
- Managed and scaled a RockItCoin client portfolio as the primary contact for onboarding, training, troubleshooting, and ongoing relationship management\.
- Led client\-retention initiatives through renewals, upsells, and long\-term engagement strategies\.
- Prepared and distributed sales and performance reports with accurate, actionable information for internal teams and clients\.
- Coordinated client and contractor onboarding to support timely activation and operational readiness\.
- Maintained CRM records and reporting dashboards for sales forecasting and decision\-making\.
- Proactively addressed client needs and identified usage\-optimization opportunities to support product adoption\.
- Founded and co\-owns Bitcoin ATM Operations at Harding Capital LLC\.
- Owns and operates Bitcoin ATMs, managing daily operations, liquidity, compliance, customer experience, performance, uptime, and transaction activity\.
- Supports Bitcoin ATM customer onboarding and resolves transaction issues to build trust, adoption, and repeat usage\.
- Coordinates with vendors and compliance partners to maintain KYC/AML standards for Bitcoin ATM operations\.
- Took ownership of more than 75 newly acquired California ATM locations at RockItCoin, coordinating store owners and third\-party technicians to secure inventory quickly and keep the project on schedule\.
- Built an outsourced team that significantly contributed to RockItCoin’s growth, according to former manager Mark Lewicky\.
- Earned a 5/5 recommendation from Mark Lewicky, Global Head of Business Development at RockItCoin\.
- Earned a strong recommendation from Brandon Bourret, who described Shoeb as a pivotal contributor to team productivity and effectiveness\.
- Earned a Bachelor of Science in Agriculture and Consumer Economics from the University of Illinois Urbana\-Champaign\.

## Experience

- **Senior Account Executive at RockItCoin, LLC** (2025\-01\-01–present) — \- Own the full sales cycle from lead qualification through contract execution and client onboarding, driving consistent revenue growth \- Build and maintain strong relationships with founders, executives, and key business stakeholders across high\-value accounts \- Identify and convert high\-potential prospects through inbound leads, referrals, and strategic outreach \- Partner cross\-functionally with Operations, Finance, Marketing, and Customer Support to streamline onboarding and enhance client experience\. \- Collaborate with executive leadership to refine sales processes and develop scalable playbooks for crypto\-native and fintech partners\. \- Negotiate complex commercial agreements in competitive markets, prioritizing long\-term client success and product adoption\.
- **Founder & Co\-Owner — Bitcoin ATM Operations at Harding Capital LLC** (2024\-01\-01–present) — \- Own and operate Bitcoin ATMs, managing daily operations, liquidity, compliance, and customer experience\. \- Support customer onboarding and resolve transaction issues to drive trust, adoption, and repeat usage\. \- Monitor performance, uptime, and transaction activity to ensure reliable service\. \- Coordinate with vendors and compliance partners to maintain KYC/AML standards\.
- **Account Manager at RockItCoin, LLC** (2021\-04\-01–2025\-01\-01) — \- Managed and scaled a growing client portfolio, serving as the primary point of contact for onboarding, training, troubleshooting, and ongoing relationship management\. \- Led client retention initiatives by negotiating renewals, upsells, and long\-term engagement strategies\. \- Prepared and distributed sales and performance reports, ensuring data accuracy and actionable insights for internal teams and clients\. \- Coordinated client and contractor onboarding processes to ensure timely activation and operational readiness\. \- Maintained accurate CRM records and reporting dashboards to support sales forecasting and decision\-making\. \- Supported increased product adoption by proactively addressing client needs and identifying usage optimization opportunities\.
- **Partner at Apex Diagnostics Inc\.** (2020\-05\-01–2021\-04\-01)
- **Volunteer at CHIDAMOYO CHRISTIAN HOSPITAL INC** (2019\-05\-01–2019\-07\-01)
- **Volunteer at Khayelitsha district hospital** (2018\-12\-01–2019\-01\-01)
- **Volunteer at OSF HealthCare** (2017\-01\-01–2017\-12\-01)
- **Sales Associate at Gap Inc\.** (2010\-01\-01–2013\-01\-01)

## Education

- Bachelors of Science, Agriculture and Consumer Economics — University of Illinois Urbana\-Champaign

## FAQ

### What does Shoeb do at RockItCoin?

Shoeb is a Senior Account Executive at RockItCoin, LLC, where he manages the full sales cycle from lead qualification through contract execution and client onboarding\. He develops relationships with founders, executives, and other key stakeholders sources prospects through inbound leads, referrals, and strategic outreach negotiates commercial agreements and works across Operations, Finance, Marketing, and Customer Support to improve onboarding and client experience\.

### What industry does Shoeb work in?

Shoeb works in fintech at a Bitcoin ATM company, RockItCoin, LLC\. He contributes to blockchain adoption by connecting technology with practical client and stakeholder needs\.

### What are Shoeb’s typical sales\-cycle length and deal size?

Shoeb’s current sales cycle is typically two to three weeks, and his current average deal size is approximately $24,000 in annual contract value\.

### What notable sales deal has Shoeb closed?

Shoeb closed a large retail\-association deal serving 2,000 members\. He won the business by emphasizing compliance, reliability, and service instead of matching lower competitor pricing\.

### What is Shoeb’s sales and negotiation approach?

Shoeb is experienced in value\-based selling and negotiation\. He holds pricing without discounting and uses quarterly reviews as a tool for discussing value, renewals, and long\-term engagement\.

### What did Shoeb accomplish as an Account Manager at RockItCoin?

As an Account Manager at RockItCoin, Shoeb managed and scaled a client portfolio as the primary contact for onboarding, training, troubleshooting, and ongoing relationship management\. He led retention efforts through renewals, upsells, and long\-term engagement strategies prepared sales and performance reports coordinated client and contractor onboarding maintained CRM records and reporting dashboards and identified opportunities to improve product usage and adoption\.

### What does Shoeb do at Harding Capital LLC?

Shoeb is Founder & Co\-Owner of Bitcoin ATM Operations at Harding Capital LLC\. He owns and operates Bitcoin ATMs, including daily operations, liquidity, compliance, customer experience, performance and uptime monitoring, transaction\-activity monitoring, customer onboarding, and transaction\-issue resolution\. He also coordinates with vendors and compliance partners to maintain KYC/AML standards\.

### What are Shoeb’s core professional strengths?

Shoeb has experience in both new\-business acquisition and existing\-account management\. His strengths include account management, sales strategy, revenue and profit growth, client relationship management, contract negotiation, business development, customer retention, stakeholder management, executive communication, KPI reporting, and cross\-functional collaboration\.

### What additional areas of expertise does Shoeb have?

Shoeb also brings experience and knowledge in healthcare, inventory control, data analysis, search engine optimization, blockchain, sales, CRM, and Microsoft Office\.

### What other organizations has Shoeb worked with?

Shoeb previously worked as a Sales Associate at Gap Inc\. and as a Partner at Apex Diagnostics Inc\.

### What is Shoeb’s education?

Shoeb earned a Bachelor of Science in Agriculture and Consumer Economics from the University of Illinois Urbana\-Champaign\.

### Where has Shoeb volunteered?

Shoeb has volunteered at OSF HealthCare, Khayelitsha District Hospital, and CHIDAMOYO CHRISTIAN HOSPITAL INC\.

### What are Shoeb’s career goals?

Shoeb’s long\-term goal is to continue developing as a seller and eventually work with enterprise accounts\. He is particularly interested in building skills in SaaS, hunting for new business, and negotiation\.

### What do references say about Shoeb?

Brandon Bourret, who worked with Shoeb at RockItCoin for about five years on the business\-development team, describes Shoeb as extremely patient, a fast learner, and successful in business negotiations and sales or operations calls\. Brandon noted Shoeb’s initiative in handling after\-hours emergencies and extra meetings\. He cited Shoeb’s ownership of more than 75 newly acquired California ATM locations, where Shoeb coordinated store owners and third\-party technicians, secured most inventory quickly, reduced wasted trips and rescheduled visits, and kept the project on schedule\. Brandon strongly recommends Shoeb and called him pivotal to the team’s productivity and effectiveness\. Mark Lewicky, Global Head of Business Development at RockItCoin and Shoeb’s manager for five years, describes Shoeb as extremely coachable, emotionally intelligent, and very strong at pitching product\. Mark said Shoeb acted with high agency by building his own outsourced team, which significantly contributed to RockItCoin’s growth, and rated him 5 out of 5\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/shoeb\-ahmed\-48387a33

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