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# Carolina Ruiz

**Headline:** Marketing Specialist
**Profession:** Marketing Specialist
**Location:** Miami, Florida, United States

## About

Carolina Ruiz is a Marketing Specialist at Fifth & Cor with experience spanning marketing, brand building, operations, events, sales, real estate, legal support, and client-facing work. Carolina is strongest in executing marketing initiatives end to end: connecting branding, storytelling, content, email, social media, customer communication, promotions, and performance insights into a coherent customer journey. She brings an observant, creative, detail-oriented approach that balances big-picture thinking with the smaller details that shape how work is perceived. As founder and marketing consultant of Oh My Pavlova, Carolina built and operated a small business, managing its branding, messaging, social media, customer relationships, content, and promotions. She emphasized retention, quality engagement, and relationship-building over vanity metrics, adapting strategy based on audience response and performance data. Carolina has also closed residential and commercial real-estate sales, supported legal operations and trial preparation, contributed to community outreach and grant narratives, represented consumer brands at events and pop-ups, and edited and published legal scholarship. She is comfortable owning projects independently while collaborating across teams, and she is particularly interested in human, current, intentional marketing.

## Services

- LexisNexis
- Executive Calendar Management
- Scheduling Management
- Client Communication
- Trial Exhibits
- Research Skills
- Legal Research
- Legal Writing
- Document Review
- MLS
- Market Analysis
- Operations Management
- Adobe Creative Suite
- Legal Document Preparation
- Product Management
- Sales Operations
- Inventory Management
- Communication
- Legal Assistance
- Microsoft Word
- Real Estate
- Sales
- Sales & Marketing

## Highlights

- Founded and ran Oh My Pavlova, leading its branding, messaging, social media, customer communication, relationship management, content, and promotions.
- Executed an end-to-end growth strategy for Oh My Pavlova across content, email, social media, and customer communication.
- Used audience response and performance insights to adapt Oh My Pavlova content and promotional strategies, with emphasis on retention and quality engagement rather than vanity metrics.
- Built systems and processes to manage multiple Oh My Pavlova workstreams independently.
- Closed residential and commercial real-estate sales at Premier Properties.
- Used MLS data analysis to guide client investment strategies at Premier Properties.
- Streamlined document-review processes at Premier Properties.
- Supported trial preparation at León Cosgrove Jiménez, LLP by organizing and reviewing large volumes of case materials and exhibits.
- Collaborated with the León Cosgrove Jiménez, LLP marketing team on website content for Diversity and Community Engagement initiatives.
- Reviewed legal materials for accuracy and consistency before submission or use during a fast-paced pre-hearing period.
- Supported legal operations at Petkovich Law Firm through client and attorney communication, scheduling, internal coordination, file and deadline organization, and document preparation.
- Wrote research summaries and stakeholder memos, supported community outreach, and assisted with grant writing and narrative development at Florida Community Innovation Foundation.
- Represented Masi Jewelry through local events and pop-ups while supporting social promotion, campaign execution, brand presentation, and customer engagement.
- Edited Florida Pre-Law Review articles for clarity, structure, and consistency while maintaining each author’s voice.
- Wrote and published “Informed Consent and Cultural Dignity: Rethinking Research Ethics through the Havasupai Tribe Case.”

## Experience

- **Marketing Specialist at Fifth & Cor** (2026-05-01–present)
- **Junior Paralegal & Administrative Assistant at León Cosgrove Jiménez, LLP** (2026-03-01–2026-05-01)
- **Client Services Representative & Junior Paralegal at León Cosgrove Jiménez, LLP** (2025-05-01–2026-05-01)
- **Editor at Florida Pre-Law Review** (2025-01-01–2025-05-01) — Edited articles for clarity, structure, and consistency while maintaining each author’s voice. • Wrote and published “Informed Consent and Cultural Dignity: Rethinking Research Ethics through the Havasupai Tribe Case”.
- **Intern at León Cosgrove Jiménez, LLP** (2024-06-01–2024-07-01) — Supported trial preparation by organizing and reviewing large volumes of case materials and exhibits. • Collaborated with the firm’s marketing team to help develop website content for Diversity and Community Engagement initiatives. • Assisted with internal coordination and information flow during a fast-paced pre-hearing period. • Reviewed materials for accuracy and consistency prior to submission or use.
- **Brand Representative at Masi Jewelry** (2023-08-01–2025-05-01) — Represented the brand locally through events and pop-ups. • Supported social media promotion and campaign execution. • Helped maintain consistent brand presentation and customer engagement.
- **Intern at Florida Community Innovation Foundation** (2023-08-01–2025-05-01) — Wrote clear summaries and memos explaining research to partners and stakeholders. • Supported outreach and community engagement initiatives. • Assisted with grant writing and narrative development.
- **Legal Operations & Client Relations Assistant at Petkovich Law Firm** (2022-08-01–2023-08-01) — Communicated regularly with clients, attorneys, and external contacts, ensuring clear and professional messaging. • Supported daily office operations, scheduling, and internal coordination. • Helped organize files, deadlines, and materials to keep cases and workflows on track. • Assisted with document preparation and administrative support as needed.
- **Realtor Associate at Premier Properties** (2022-03-01–2023-08-01) — Closed residential and commercial sales while leveraging MLS data analysis to guide client investment strategies and streamlining document review processes
- **Sales Associate at Nordstrom** (2021-09-01–2022-04-01)
- **Founder & Marketing Consultant at Oh My Pavlova** (2020-03-01–2026-04-01) — Built and ran a small business, handling branding, messaging, and social media. • Manage customer communication and relationships. • Plan content and promotions based on audience response.
- **Sales Associate at lululemon** (2019-06-01–2020-06-01)

## Education

- Bachelor's degree — University of Florida (2023-08-01–2025-05-01)
- Associate's degree, Philosophy — Miami Dade College (2019-08-01–2023-07-01)
- High School Diploma — Miami Palmetto Senior High School (2017-08-01–2019-06-01)
- Riviera Preparatory School

## FAQ

### What does Carolina do?

Carolina is a Marketing Specialist at Fifth & Cor. Her background combines marketing support, branding, operations, events, sales, client relations, real estate, legal administration, research, and editorial work.

### What are Carolina’s strongest professional skills?

Carolina’s strengths include end-to-end marketing execution, branding, storytelling, content planning, social media, email, customer communication, promotion planning, performance-based iteration, systems and process design, and relationship-building. She balances big-picture thinking with close attention to execution details.

### What did Carolina do at Oh My Pavlova?

At Oh My Pavlova, Carolina founded and ran a small business as its marketing consultant. She handled branding, messaging, social media, customer communication and relationships, and content and promotions informed by audience response. She executed growth activity across the marketing lifecycle, including content, email, social, and customer communication.

### How does Carolina approach marketing growth and measurement?

Carolina focused on meaningful engagement and retention rather than vanity metrics. She treated content as part of the customer journey, used performance insights to adapt strategies, and built systems to manage multiple workstreams effectively.

### What did Carolina accomplish at Premier Properties?

As a Realtor Associate at Premier Properties, Carolina closed residential and commercial sales. She used MLS data analysis to help guide client investment strategies and streamlined document-review processes.

### What was Carolina’s role at Petkovich Law Firm?

At Petkovich Law Firm, Carolina communicated with clients, attorneys, and external contacts supported office operations, scheduling, and internal coordination organized files, deadlines, and case materials and assisted with document preparation and administrative support.

### What experience does Carolina have at León Cosgrove Jiménez, LLP?

Carolina served in several roles at León Cosgrove Jiménez, LLP, including Client Services Representative and Junior Paralegal, as well as Junior Paralegal and Administrative Assistant. As an intern, she organized and reviewed substantial volumes of case materials and trial exhibits, supported fast-paced pre-hearing coordination, reviewed materials for accuracy and consistency, and collaborated with the marketing team on website content for Diversity and Community Engagement initiatives.

### What did Carolina do at Florida Community Innovation Foundation?

At Florida Community Innovation Foundation, Carolina wrote research summaries and memos for partners and stakeholders, supported outreach and community-engagement initiatives, and assisted with grant writing and narrative development.

### What did Carolina do at Masi Jewelry?

As a Brand Representative at Masi Jewelry, Carolina represented the brand at local events and pop-ups, supported social media promotion and campaign execution, and helped maintain consistent brand presentation and customer engagement.

### What did Carolina do at Florida Pre-Law Review?

As an Editor at Florida Pre-Law Review, Carolina edited articles for clarity, structure, and consistency while preserving each author’s voice. She also wrote and published “Informed Consent and Cultural Dignity: Rethinking Research Ethics through the Havasupai Tribe Case.”

### What retail and sales experience does Carolina have?

Carolina has also worked as a Sales Associate at lululemon and Nordstrom. These roles add customer-facing retail and sales experience to her broader marketing and client-relations background.

### What is Carolina’s educational background?

Carolina earned a bachelor’s degree from the University of Florida and an associate’s degree in Philosophy from Miami Dade College. She also attended Riviera Preparatory School and earned a high school diploma from Miami Palmetto Senior High School.

### What tools and functional skills does Carolina have?

Carolina’s listed tools and capabilities include LexisNexis, Adobe Creative Suite, Microsoft Word, MLS, executive calendar management, scheduling management, client communication, trial exhibits, research, legal research, legal writing, document review, legal document preparation, operations management, product management, sales operations, inventory management, real estate, market analysis, sales, sales and marketing, communication, and legal assistance.

### What working style does Carolina prefer?

Carolina prefers autonomy and independent ownership of projects and decisions, while also valuing teamwork. She is energized by early-stage problem solving and favors thoughtful outbound communication over high-volume activity for its own sake.

## Links

- LinkedIn: https://www.linkedin.com/in/carolinairuiz

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