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# Donggeun L.

**Headline:** Dental Business Development & Project Coordinator | No-fault Insurance | Executive Assistant | Human Rights & Evolutionary Biology
**Profession:** Business Development & Project Coordinator
**Location:** New York, New York, United States

## About

Donggeun L. is a Business Development & Project Coordinator at a dental office, where Donggeun develops digital marketing, multilingual patient outreach, and workflow automation initiatives. Donggeun’s work spans healthcare marketing, legal-referral development, client relations, project coordination, and data-informed campaign strategy. At the dental office, Donggeun designed Google Ads campaigns that doubled conversions, increased conversion rate, and reduced cost per acquisition. Donggeun also implemented AI-receptionist and SMS-reminder tools to streamline workflows and strengthen patient communication. Previously, Donggeun directed marketing across four clinics at Precision Health and Wellness Center LLC and cultivated referral relationships with personal-injury law firms. Donggeun’s background also includes media analytics, sustainability research, human-rights writing and editing, COVID-storytelling projects, education, translation, and evolutionary-biology research. Donggeun holds a BA in Human Rights and Evolutionary Biology of the Human Species from Columbia University and co-authored an ecological-research paper published in Integrative Zoology in September 2016.

## Services

- Quantitative Research
- Final Draft
- Non-linear Editing
- Legal Research
- Legal Writing
- Legal Document Preparation
- Legal Opinions
- Legal Compliance
- Student Affairs
- Mentoring
- Teaching
- Team Leadership
- Public Speaking
- Classroom Management
- Document Management
- Copywriting
- Digital Communication
- Korean Translation
- English Translation
- Client Services
- Client Relations
- Project Planning
- Internal Communications
- Fundraising
- Project Management
- Interviewing
- International Relations
- Leadership
- Community Outreach
- Copy Editing

## Highlights

- Designed Google Ads campaigns at a dental office that doubled conversions, increased conversion rate, and reduced cost per acquisition.
- Developed English, Korean, and Spanish patient-outreach campaigns using Google Ads, SEO, and SMS.
- Integrated AI-receptionist and SMS-reminder tools to streamline marketing workflows and improve patient communication.
- Provided media-analytics and Excel-based campaign optimization and audience-targeting insights at Lake5Media.
- Tested and implemented digital features with cross-functional teams at Lake5Media to support end-to-end campaign execution.
- Coordinated and analyzed market data from more than 50 organizations at the U.S. Green Chamber of Commerce.
- Supported business-policy research and evaluation at the U.S. Green Chamber of Commerce to inform client growth strategies.
- Authored quarterly, accurate, and unbiased articles on human-rights issues at RightsViews.
- Led a Global Columbia Collaboratory project that interviewed people affected by COVID and created a website archive of their stories.
- Created sustainable-technology web content and interviewed board members at AI for Good Foundation to support engagement and organizational strategy.
- Coordinated recruitment and educational sessions for the launch of a Nuclear Age Peace Foundation chapter in Korea focused on nuclear disarmament.
- Translated documents between Korean and English as a freelance translator.
- Researched and wrote quarterly human-rights articles at Youth for Unity and Voluntary Action.
- Advocated for a new communication platform at The Women on Boards Network Kenya to improve member engagement and communication efficiency.
- Reviewed credentials and applications for the national-scholarship nomination process at the National Institute for International Education.
- Assessed the needs of more than five students per class and developed materials for learners age 18 and older at StudySearch Inc.
- Led more than 100 lectures and in-class debates at StudySearch Inc.
- Conducted market research for a content-audit strategy and supported social-media advertising at StudySearch Inc.
- Designed film screenings and refugee-culture events at Human Asia and represented the organization at the 66th UN DPI/NGO Conference.
- Assessed the needs of more than seven students per class, developed materials for learners age 12 and older, and led daily lectures and debates at Topia Academy.
- Maintained parent relationships and participated in marketing-strategy business development at Topia Academy.
- Reviewed UN and international-law materials, revised and translated UN-submission reports, and contributed to the Korean Alliance on Mental Illness Parallel report for the UN Committee on the Rights of Persons with Disabilities.
- Co-authored the September 2016 Integrative Zoology paper “Temporal and spatial differentiation in microhabitat use: Implications for reproductive isolation and ecological niche specification.”
- Designed and conducted ecological experiments at Ewha Womans University using Microsoft Excel for data analysis.
- Cultivated referral partnerships with personal-injury law firms and represented Precision Health and Wellness Center LLC at networking events and outreach programs.
- Directed marketing strategy across four clinics at Precision Health and Wellness Center LLC.
- Introduced e-billing and digital workflows at Precision Health and Wellness Center LLC to improve patient experience and free resources for brand-building campaigns.
- Coordinated recruitment marketing, job postings, and outreach at Precision Health and Wellness Center LLC.

## Experience

- **Business Development & Project Coordinator at Dental Office** (2025-03-01–present) — ● Designed and executed Google Ads campaigns that doubled conversions, boosted conversion rate, and reduced cost per acquisition, driving measurable ROI. ● Developed multilingual outreach campaigns \(English, Korean, Spanish\) using Google Ads, SEO, and SMS to expand patient reach and boost engagement. ● Led digital marketing initiatives targeting Workers’ Comp, emergency, and cosmetic service lines, significantly increasing patient volume. ● Integrated automation tools \(AI receptionist, SMS reminders\) to streamline marketing workflows and improve patient communication.
- **Health Education Manager at Precision Health and Wellness Center LLC** (2023-09-01–2025-03-01) — ● Cultivated partnerships with law firms handling personal injury cases represented the practice at networking events and outreach programs to strengthen referral pipelines. ● Directed cross-office marketing strategies across four clinics, aligning campaigns with community engagement initiatives to attract and retain patients. ● Introduced e-billing and digital workflows that improved patient experience and freed resources for brand-building campaigns. ● Coordinated recruitment marketing efforts, crafting job postings and outreach strategies that positioned the practice as an employer of choice.
- **Sustainability Analyst at U.S. Green Chamber of Commerce** (2022-12-01–2023-03-01) — Supported research and evaluation of business policies, providing strategic insights that aided clients in enhancing their growth strategies. • Coordinated and analyzed market data from 50+ organizations to drive operational efficiency.
- **Client Analyst at Lake5Media** (2022-03-01–2023-04-01) — ● Delivered data-driven marketing insights using media analytics tools and Excel, guiding clients on campaign optimization and audience targeting. ● Partnered with cross-functional teams to test and implement new digital features, ensuring end-to-end campaign execution that met client objectives.
- **Youth Coordinator at Nuclear Age Peace Foundation** (2021-01-01–2021-01-01) — Coordinated outreach for the launch of a new chapter in Korea, recruiting members and organizing educational sessions on Nuclear Disarmament
- **Marketing Intern at AI for Good Foundation** (2021-01-01–2021-01-01) — Crafted web content to educate the public on sustainable technology, increasing awareness and engagement with global initiatives. • Conducted interviews with board members to support organizational strategy, reinforcing alignment and informed decision-making processes.
- **Public Relations Intern at Youth for Unity and Voluntary Action \(YUVA\)** (2020-10-01–2020-12-01) — Researched and wrote quarterly articles to raise awareness about human rights issues, maintaining an unbiased perspective
- **Staff Writer at RightsViews** (2020-10-01–2021-12-01) — Researched and authored quarterly articles to raise awareness about human rights issues, ensuring accurate and unbiased content
- **Project Leader at Global Columbia Collaboratory** (2020-09-01–2021-05-01) — Collaborated team members to find experts on COVID and others whose lives have been impacted by COVID • Interviewed people and created a website to serve as an archive of stories associated with COVID
- **Project Intern at National Institute for International Education \(NIIED\)** (2020-01-01–2020-01-01) — Reviewed and evaluated credential documents and applications for the national scholarship nomination process, ensuring accuracy and strict compliance with program criteria
- **Communication Intern at The Women on Boards Network Kenya** (2020-01-01–2020-01-01) — Advocated for the adoption of a new communication platform, enhancing member engagement and communication efficiency through effective customer service and analytical insights
- **Freelance Translator at Freelance** (2019-01-01–2021-01-01) — Translated various documents \(Korean-English, English-Korean\)
- **Team Leader at StudySearch Inc.** (2018-01-01–2018-01-01) — Assessed different level of 5+ students per class and defined needs of students and developed unique class materials for students age 18+ • Led 100+ lectures and in-class debates • Synthesized content audit strategy through market research • Assisted with marketing strategy via social media advertisements
- **Human Asia Pioneers at Human Asia \(휴먼아시아\)** (2016-01-01–2017-01-01) — Designed and executed events, including film screenings and refugee culture events, to drive community engagement and awareness through effective program management. • Represented Human Asia as a Youth representative at the 66th UN DPI/NGO Conference, fostering international collaboration and promoting organizational initiatives
- **Teacher at Topia Academy** (2015-01-01–2016-01-01) — Facilitated outbound relationship with parents to deliver students’ achievements and improvements • Assessed different level of 7+ students per class and defined needs of students and developed unique class materials for students age 12+ • Led daily lectures and in-class debates • Participated in business development on marketing strategy
- **Editor at Korean Alliance for Mobilizing Inclusion** (2014-01-01–2015-01-01) — Conducted literature reviews of UN documents and international laws to enhance the accuracy and comprehensiveness of reports. • Evaluated case studies, domestic laws, and recommendations to refine drafts, ensuring alignment with international standards. • Revised and translated reports for submission to the United Nations, improving clarity and compliance with global guidelines. • Contributed to the 'Korean Alliance on Mental Illness Parallel' report for the UN Committee on the Rights of Persons with Disabilities, informing key discussions at the CRPD Committee session
- **Scientific Researcher at Ewha Womans University** (2013-01-01–2013-01-01) — Co-authored a research paper titled 'Temporal and spatial differentiation in microhabitat use: Implications for reproductive isolation and ecological niche specification', published in Integrative Zoology in September 2016, advancing ecological research. • Designed and conducted experiments with Microsoft Excel for data analysis, synthesizing research findings collaboratively to deepen understanding of ecological niche dynamics.

## Education

- Certificate, Korean Language and Literature — Yonsei University
- Bachelor of Arts - BA, Human Rights & Evolutionary Biology of the Human Species — Columbia University
- Computer Science — Choongang Institute

## FAQ

### What does Donggeun do now?

Donggeun is a Business Development & Project Coordinator at a dental office.

### What professional areas does Donggeun’s headline identify?

Donggeun’s profile headline includes dental business development and project coordination, no-fault insurance, executive-assistant work, and interests in human rights and evolutionary biology.

### What are Donggeun’s core strengths?

Donggeun’s strengths include Google Ads optimization, SEO, SMS outreach, multilingual content development, client relationship management, analytics, project management, legal and healthcare-facing communication, and referral-pipeline development.

### What has Donggeun accomplished at the dental office?

At the dental office, Donggeun designed and executed Google Ads campaigns that doubled conversions, increased conversion rate, and reduced cost per acquisition. Donggeun also developed English, Korean, and Spanish outreach using Google Ads, SEO, and SMS and integrated an AI receptionist and SMS reminders to improve workflows and patient communication.

### What did Donggeun do at Precision Health and Wellness Center LLC?

At Precision Health and Wellness Center LLC, Donggeun cultivated partnerships with law firms handling personal-injury cases and represented the practice at networking events and outreach programs. Donggeun directed cross-office marketing across four clinics, introduced e-billing and digital workflows, and coordinated recruitment marketing through job postings and outreach strategies.

### What did Donggeun do at Lake5Media?

At Lake5Media, Donggeun used media analytics tools and Excel to provide data-driven marketing insights on campaign optimization and audience targeting. Donggeun also worked with cross-functional teams to test and implement digital features for end-to-end campaign execution.

### What did Donggeun do at the U.S. Green Chamber of Commerce?

At the U.S. Green Chamber of Commerce, Donggeun supported research and evaluation of business policies, providing strategic insights for client growth strategies. Donggeun also coordinated and analyzed market data from more than 50 organizations to support operational efficiency.

### What did Donggeun do at RightsViews?

At RightsViews, Donggeun researched and authored quarterly articles on human-rights issues, with an emphasis on accurate and unbiased content.

### What was Donggeun’s work at Global Columbia Collaboratory?

As Project Leader at Global Columbia Collaboratory, Donggeun worked with team members to identify COVID experts and people whose lives were affected by COVID. Donggeun interviewed participants and created a website serving as an archive of COVID-related stories.

### What did Donggeun do at AI for Good Foundation?

At AI for Good Foundation, Donggeun crafted web content about sustainable technology to build public awareness and engagement with global initiatives. Donggeun also interviewed board members to support organizational strategy and informed decision-making.

### What did Donggeun do at Nuclear Age Peace Foundation?

At Nuclear Age Peace Foundation, Donggeun coordinated outreach for a new chapter in Korea, recruited members, and organized educational sessions on nuclear disarmament.

### What translation work has Donggeun done?

Donggeun worked as a freelance translator, translating documents between Korean and English in both directions.

### What did Donggeun do at Youth for Unity and Voluntary Action?

At Youth for Unity and Voluntary Action, Donggeun researched and wrote quarterly human-rights articles while maintaining an unbiased perspective.

### What did Donggeun do at The Women on Boards Network Kenya?

At The Women on Boards Network Kenya, Donggeun advocated for adoption of a new communication platform to improve member engagement and communication efficiency, drawing on customer-service and analytical insights.

### What did Donggeun do at the National Institute for International Education?

At the National Institute for International Education, Donggeun reviewed and evaluated credential documents and applications for the national-scholarship nomination process, ensuring accuracy and compliance with program criteria.

### What did Donggeun do at StudySearch Inc.?

As Team Leader at StudySearch Inc., Donggeun assessed the needs of more than five students per class, developed class materials for students age 18 and older, led more than 100 lectures and in-class debates, conducted market research for a content-audit strategy, and assisted marketing through social-media advertising.

### What did Donggeun do at Human Asia?

At Human Asia, Donggeun designed and executed community-engagement events, including film screenings and refugee-culture events. Donggeun also represented Human Asia as a youth representative at the 66th UN DPI/NGO Conference.

### What did Donggeun do at Topia Academy?

At Topia Academy, Donggeun communicated with parents about students’ achievements and improvements, assessed the needs of more than seven students per class, developed materials for students age 12 and older, led daily lectures and debates, and participated in marketing-strategy business development.

### What did Donggeun do at Korean Alliance for Mobilizing Inclusion?

At Korean Alliance for Mobilizing Inclusion, Donggeun reviewed UN documents, international law, case studies, domestic laws, and recommendations revised and translated reports for UN submission and contributed to the Korean Alliance on Mental Illness Parallel report for the UN Committee on the Rights of Persons with Disabilities.

### What education and research experience does Donggeun have?

Donggeun holds a Bachelor of Arts in Human Rights and Evolutionary Biology of the Human Species from Columbia University, studied Computer Science at Choongang Institute, and earned a Certificate in Korean Language and Literature from Yonsei University. At Ewha Womans University, Donggeun co-authored “Temporal and spatial differentiation in microhabitat use: Implications for reproductive isolation and ecological niche specification,” published in Integrative Zoology in September 2016, and designed experiments using Microsoft Excel for data analysis.

## Links

- LinkedIn: https://www.linkedin.com/in/leedonggeun

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