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# Kayleigh Reeg

**Headline:** Simplifying business planning, funding, operations and growth with a connected business platform and financial network\.
**Profession:** Director of Partner & Customer Development
**Location:** Canton, Georgia, United States

## About

Kayleigh Reeg is the Director of Partner & Customer Development at FINSYNC, where she simplifies business planning, funding, operations, and growth through a connected business platform and financial network\. With more than 10 years of fintech and SaaS sales experience, Kayleigh is strongest in enterprise pipeline growth, strategic partnerships, outbound prospecting, revenue generation, product demonstrations, and account development\. She manages bank\-partner relationships across a five\-state territory comprising more than 250 branches, working with management and branch teams to increase pipeline referrals\. Kayleigh also leads alternative\-lending\-partner prospecting, mentors junior account\-team members, and collaborates cross\-functionally on product\-enhancement opportunities\. Earlier, she exceeded 150% of quota while supporting more than 200 community banks at CheckFree, now part of Fiserv, and managed outbound activity across approximately 500 enterprise prospect accounts in North America at Revel Systems\. Her experience also includes account executive work at FINSYNC, business development at Alogent, and sales, national\-account, and sales\-support roles at BlueLinx Corporation\.

## Services

- Analytics
- Software as a Service \(SaaS\)
- Client Services
- Marketing
- Bombora
- Technomics
- Chain Store Guide
- Dotloop
- Talkwalker
- Hootsuite
- Instagram
- Twitter
- ZoomInfo
- LinkedIn Sales Navigator
- LinkedIn
- Google suite
- Outreach\.io
- Salesforce\.com
- Sales
- Customer Service

## Highlights

- Manages FINSYNC bank\-partner relationships across a five\-state territory comprising more than 250 branches\.
- Builds management\- and branch\-level relationships at FINSYNC to increase pipeline referrals\.
- Delivers daily FINSYNC product demonstrations covering features, functionality, and competitive advantages\.
- Leads cold outbound prospecting to secure alternative lending partners, expand market presence, and support revenue growth\.
- Trains and mentors junior account\-team members to support skill development and performance optimization\.
- Partners cross\-functionally at FINSYNC to identify product\-enhancement opportunities\.
- Exceeded 150% of quota against quarterly and annual sales goals as a Client Development Representative at CheckFree, now part of Fiserv\.
- Supported Client Partners and more than 200 community banks through outbound prospecting, webinars, and daily C\-suite account management at CheckFree, now part of Fiserv\.
- Created and led CheckFree outbound campaigns using Salesforce/eCRM and Outreach\.
- Reached more than 200 potential leads daily through multi\-threading tactics as a Business Development Representative at Alogent\.
- Managed territory reassignments and upkeep across seven enterprise representatives at Revel Systems\.
- Built an inbound\-leads tracker at Revel Systems to compare and eliminate unnecessary outside lead sources\.
- Created Revel Systems’ Daily Prospect program using Sales Navigator and industry news to provide relevant outreach reasons for enterprise prospect accounts\.
- Managed outbound campaigns to approximately 500 enterprise prospect accounts across North America at Revel Systems, targeting C\-suite and technology roles\.
- Wrote Revel Systems’ monthly “Order Up” newsletter using blogs, press releases, podcast episodes, white papers, case studies, and published articles\.
- Built the Home Depot Quote Center online catalog and pricing for all products at BlueLinx Corporation\.
- Trained the BlueLinx company, including its CEO and managers, on the Home Depot Quote Center\.
- Owned BlueLinx’s weekly cedar\-consignment program across 10 warehouses\.
- Managed an internal BlueLinx mill\-work distribution service in two major warehouses\.
- Led an ongoing nationwide paneling\-bay reset at BlueLinx\.
- Managed customer contracts, competitive discounts, national\-account orders, and a consignment program for a major district account at BlueLinx\.
- Owned multiple product lines in an assigned BlueLinx territory, covering sales, purchasing, and inventory management\.
- Created and administered contracted BlueLinx customer programs with multiple pricing tiers\.
- Created social content across LinkedIn, Twitter, Facebook, and Instagram at CheckFree, now part of Fiserv\.
- Managed the daily social\-content calendar, inbox inquiries, reporting, and analytics through Hootsuite at CheckFree, now part of Fiserv\.

## Experience

- **Director of Partner & Customer Development at FINSYNC** (2025\-05\-01–present) — \- Manage bank partner relationships across five\-state territory including 250\+ branches\. \- Maintain effective relationships across management and branch levels to drive an increase in pipeline referrals\. \- Execute daily product demonstrations to educate customers on features, functionality, and competitive advantages\. \- Spearhead initiative to secure alternative lending partners through cold outbound prospecting, enhancing market presence and driving revenue growth\. \- Guide junior account team members through training and mentorship, driving skill growth and performance optimization\. \- Partner with cross\-functional teams to pinpoint opportunities for product enhancement, fostering innovation in company offerings\. \- Continuously build a reliable sales pipeline by persistently recognizing and pursuing qualified leads via multiple outreach methods\.
- **Account Executive at FINSYNC** (2025\-01\-01–2025\-05\-01)
- **Business Development Representative at Alogent** (2024\-08\-01–2025\-01\-01) — \- Outreached to over 200 potential leads daily via multi\-threading tactics\. \- Expanded business through effective network development, identifying new, and prospective clients\. \- Developed business pipeline using cold and warm techniques\. \- Used SalesForce to handle current portfolio and prospective leads\.
- **Enterprise Outbound Specialist at Revel Systems** (2022\-01\-01–2024\-06\-01) — \- Expedited outreach efforts for sales team by facilitating an ongoing clean\-up project in Salesforce, adding new contact and business information to profiles\. \- Responsible for territory reassignments and upkeep across seven enterprise representatives\. \- Built an inbound leads tracker which allowed us to compare and eliminate outside lead sources that proved unnecessary\. \- Created Daily Prospect program that utilized Sales Navigator and industry news to equip enterprise team with timely and relevant reasons for outreach to prospect accounts\. \- Managed the sales enablement technology stack, including selecting and implementing tools that support the sales process and increase efficiency\. \- Led business development activities for the Enterprise Acquisition team via self\- generated campaigns, webinars, inbound leads, media partner articles, trade show follow up and general outbound prospecting\. \- Managed outbound campaigns to ~500 enterprise prospect accounts across North America, target
- **Social Media Analyst at CheckFree now part of Fiserv** (2020\-11\-01–2021\-11\-01) — Created enticing content for LinkedIn, Twitter, Facebook and Instagram with the Public Relations team, Internal Communications team, Content/Editorial team and multiple product Business Units\. • Managed the daily content calendar, inbox inquiries, reporting and analytics via Hootsuite\. • Developed and maintained projects for ongoing social campaigns alongside the Video Production team and Design team\. • \*Position eliminated due to acquisition\.\*
- **Client Development Representative at CheckFree now part of Fiserv** (2017\-07\-01–2020\-11\-01) — Supported a team of Client Partners and 200\+ community banks to maintain and grow each business relationship via outbound prospecting, product webinars and daily account management with the C\-Suite\. • Crafted and led multiple outbound campaigns using Salesforce/eCRM and Outreach to drive interest and awareness in products\. • Surpassed quarterly and yearly sales goals, exceeding 150% of quota\.
- **Inside Sales Representative at BlueLinx Corporation** (2016\-03\-01–2017\-07\-01) — Owned multiple product lines within my assigned territory, which included ongoing sales, purchasing and inventory management\. • Accountable for daily inbound and outbound customer calls, daily sales targets and truck fulfillment, • Created and administered several contracted customer programs with multiple pricing tiers\.
- **Executive Assistant at Keller Williams Realty, Inc\.** (2015\-10\-01–2016\-03\-01) — Supported all Buyer and Seller relationships from the initial purchase agreement through contract to close\. • Built and maintained all social media platforms, as well as mail outs through Michael Lewis Marketing Suite\. • Managed all office duties such as handling bills, ordering supplies, building out the team calendar and • scheduling all meetings and travel\.
- **National Account Representative at BlueLinx Corporation** (2015\-01\-01–2015\-10\-01) — Educated and trained entire company, including CEO and managers, on Home Depot Quote Center and built the online catalog and pricing for all products\. • Owned the weekly cedar consignment program throughout ten warehouses, as well as an internal mill\-work distribution service in two major warehouses\. • Lead an ongoing paneling bay reset nationwide\.
- **Sales Support Coordinator at BlueLinx Corporation** (2013\-07\-01–2015\-01\-01) — Supported internal sales team and customers, including assistance with product inquiries, sample and literature orders, pricing pages, truck routes and territory maps\. • In charge of customer contracts and competitive discounts, national account orders and a consignment program with one of the largest district accounts on a daily and weekly basis\. • Generated warehouse credits for customer refunds and vendor support\.
- **Caller \- Office of Institutional Research at Georgia College and State University** (2011\-04\-01–2012\-12\-01)
- **Caller at Georgia College and State University** (2010\-08\-01–2011\-05\-01)

## Education

- Bachelor of Arts \(B\.A\.\), English Language and Literature, General — Georgia College & State University (2009\-01\-01–2013\-01\-01)
- Minor, Spanish — Georgia College & State University (2009\-01\-01–2013\-01\-01)

## FAQ

### What does Kayleigh do?

Kayleigh Reeg is the Director of Partner & Customer Development at FINSYNC\. She manages bank\-partner relationships, develops customer and partner opportunities, delivers product demonstrations, builds sales pipeline, and supports growth through FINSYNC’s connected business platform and financial network\.

### What are Kayleigh’s core professional strengths?

Kayleigh’s strengths include enterprise pipeline growth, strategic partnerships, outbound prospecting, revenue generation, SaaS sales, fintech sales, client services, account development, product demonstrations, and cross\-functional collaboration\. She has more than 10 years of experience in these areas\.

### What does Kayleigh accomplish at FINSYNC?

At FINSYNC, Kayleigh manages bank\-partner relationships across a five\-state territory with more than 250 branches\. She maintains relationships at management and branch levels to increase pipeline referrals, conducts daily product demonstrations, secures alternative lending partners through cold outbound prospecting, mentors junior account\-team members, collaborates on product enhancements, and develops qualified leads through multiple outreach methods\.

### What other role has Kayleigh held at FINSYNC?

Kayleigh previously served as an Account Executive at FINSYNC\. Her current role at the company is Director of Partner & Customer Development\.

### What did Kayleigh accomplish as a Client Development Representative at CheckFree, now part of Fiserv?

At CheckFree, now part of Fiserv, Kayleigh supported Client Partners and more than 200 community banks through outbound prospecting, product webinars, and daily C\-suite account management\. She created and led outbound campaigns using Salesforce/eCRM and Outreach, and she exceeded 150% of quota against quarterly and annual sales goals\.

### What did Kayleigh do as a Social Media Analyst at CheckFree, now part of Fiserv?

As a Social Media Analyst at CheckFree, now part of Fiserv, Kayleigh created LinkedIn, Twitter, Facebook, and Instagram content with public relations, internal communications, content/editorial, and product business\-unit teams\. She managed the daily content calendar, inbox inquiries, reporting, and analytics through Hootsuite, and maintained social\-campaign projects with video production and design teams\. The position was eliminated due to acquisition\.

### What did Kayleigh accomplish as an Enterprise Outbound Specialist at Revel Systems?

At Revel Systems, Kayleigh facilitated Salesforce data cleanup, managed territory reassignments and upkeep for seven enterprise representatives, built an inbound\-leads tracker to assess and eliminate unnecessary outside lead sources, and created the Daily Prospect program using Sales Navigator and industry news\. She also managed the sales\-enablement technology stack, led enterprise acquisition development through campaigns, webinars, inbound leads, media\-partner articles, trade\-show follow\-up, and outbound prospecting, and managed campaigns to approximately 500 North American enterprise accounts targeting C\-suite and technology roles\. She wrote the monthly “Order Up” newsletter, executed multi\-step event, vertical, and location\-based campaigns, and oversaw contact\-data cleanup to reduce email bounce rates\. The position was eliminated due to acquisition\.

### What did Kayleigh do as a Business Development Representative at Alogent?

At Alogent, Kayleigh reached out to more than 200 potential leads each day through multi\-threading tactics\. She expanded business through network development, identified prospective clients, developed pipeline through cold and warm techniques, and used Salesforce to manage her portfolio and prospective leads\.

### What did Kayleigh accomplish as a National Account Representative at BlueLinx Corporation?

As a National Account Representative at BlueLinx Corporation, Kayleigh educated and trained the company, including its CEO and managers, on the Home Depot Quote Center\. She built the online catalog and pricing for all products, owned a weekly cedar\-consignment program across 10 warehouses, managed an internal mill\-work distribution service in two major warehouses, and led an ongoing nationwide paneling\-bay reset\.

### What did Kayleigh do as a Sales Support Coordinator at BlueLinx Corporation?

As a Sales Support Coordinator at BlueLinx Corporation, Kayleigh supported internal sales teams and customers with product inquiries, sample and literature orders, pricing pages, truck routes, and territory maps\. She managed customer contracts, competitive discounts, national\-account orders, and a consignment program for one of the largest district accounts, and generated warehouse credits for customer refunds and vendor support\.

### What did Kayleigh do as an Inside Sales Representative at BlueLinx Corporation?

As an Inside Sales Representative at BlueLinx Corporation, Kayleigh owned multiple product lines in her assigned territory, including sales, purchasing, and inventory management\. She was accountable for daily inbound and outbound customer calls, sales targets, truck fulfillment, and contracted customer programs with multiple pricing tiers\.

### What did Kayleigh do as an Executive Assistant at Keller Williams Realty, Inc\.?

At Keller Williams Realty, Inc\., Kayleigh supported buyer and seller relationships from the initial purchase agreement through contract closing\. She built and maintained social\-media platforms and mail\-outs through Michael Lewis Marketing Suite, and managed office duties including bills, supplies, team calendars, meetings, and travel\.

### What roles did Kayleigh hold at Georgia College and State University?

Kayleigh held Caller roles at Georgia College and State University, including in the Office of Institutional Research\.

### What is Kayleigh’s education?

Kayleigh earned a Bachelor of Arts in English Language and Literature, General, from Georgia College & State University\. She also completed a minor in Spanish at Georgia College & State University\.

### What tools and skills does Kayleigh use?

Kayleigh’s listed skills include analytics, SaaS, client services, marketing, sales, customer service, Salesforce\.com, Outreach\.io, LinkedIn Sales Navigator, LinkedIn, ZoomInfo, Google suite, Hootsuite, Instagram, Twitter, Bombora, Technomics, Chain Store Guide, Dotloop, and Talkwalker\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/kayleighreeg

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