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# Diane Shapiro

**Headline:** Events Manager, Field Marketing, & Social Media for B2B orgs
**Profession:** Marketing Events Coordinator
**Location:** San Francisco, California, United States

## About

Diane Shapiro is an events manager, field marketing, and social media professional serving B2B organizations\. She is currently co\-owner of Kidokinetics of San Francisco, Marketing Events Coordinator at RegScale, Project Manager for Mission North’s internal brand blog Dispatch, and Social Media Strategist at Social Scene Marketing\. Diane plans B2B events, builds social media and inbound marketing programs, and helps organizations increase brand awareness and generate leads\. Her strengths include event planning, project management, social media strategy and advertising, LinkedIn ads, SEO analysis, analytics, social listening, online reputation management, executive personal branding, and social media training\. At Mission North, Diane writes and edits Dispatch, conducts video interviews, and keeps contributors on schedule for publishing targets\. Through Social Scene Marketing, she has developed and executed social media programs for technology, B2B, B2C, nonprofit, cybersecurity, finance, energy, cloud, and data organizations\. Her work has included launching and maintaining social profiles, improving web presence and SEO, monitoring reach with listening tools, and managing organic and paid social campaigns\. Diane also brings experience in education leadership, web design instruction, graphic design, animation, and curriculum development\.

## Services

- Graphic Design
- Social Media
- Web Design
- Social Media Marketing
- Art
- Copywriting
- Marketing
- Illustration
- SEO
- Multimedia
- Project Management
- Online Marketing
- Creative Direction
- Animation
- Social Media Measurement
- Drawing
- Art Direction
- Social Media Strategist
- Online Advertising
- Photography
- Search Engine Optimization \(SEO\)
- Curriculum Development
- Writing
- Facebook
- Photoshop
- Flash
- Adobe Creative Suite
- Illustrator
- Adobe Illustrator
- Dreamweaver

## Highlights

- Currently co\-owns Kidokinetics of San Francisco\.
- Coordinates B2B event planning at RegScale as Marketing Events Coordinator\.
- Manages Mission North’s internal Dispatch blog, including writing, editing, video interviews, and contributor publishing schedules\.
- Develops social media strategy and campaigns through Social Scene Marketing for technology, B2B, B2C, and nonprofit organizations\.
- Managed all corporate events at BlackCloak as a full\-time Interim Events Manager during the regular events manager’s maternity leave\.
- Managed Orca Security’s Social Media & Marketing Team and served as a Project Manager\.
- Managed Graylog’s organic and paid social media efforts in a contract role\.
- Managed Pondurance’s organic social media efforts in a 50%\-time contract role\.
- Managed corporate social media assets for Clari Groove, Striim, and the Experian accounts at Pinwheel Agency\.
- Managed corporate social accounts for JazzHR when it was named The Resumator, and managed OrientDB LTD’s corporate Twitter account\.
- Managed organic social media in contract roles for GridGain, At\-Bay, Tufin, Cybersixgill, and Cloud Range\.
- Managed all organic social media for DataKrypto as Social Media Strategist\.
- Wrote social media content and live\-tweeted from conferences for The Doctors Company\.
- Served as Social Media Manager at Apcera before its acquisition by Ericsson\.
- Served as Social Media Specialist at Rocana before its acquisition by Splunk\.
- Worked as a Social Media Strategist at Rubrik when the company was DatosIO, before DatosIO’s acquisition by Rubrik\.
- Taught animation, design, game art, interior design, web design and development, and web animation in higher\-education and instructional roles\.
- Led the Media Arts and Animation department at the Art Institute of California–San Francisco from January through June 2009\.
- Oversaw three grant\-supported youth training programs as Director of Education at the Cartoon Art Museum\.
- Managed Cartoon Art Museum educational programming, including private lessons, drop\-in workshops, off\-site after\-school programs, and classroom outreach\.
- Hired and supervised instructors and managed volunteers and interns for Cartoon Art Museum education programs\.
- Holds an MFA in Design from New York University, a BFA in Design from UC Santa Barbara, and a Vocational Education Teaching Credential from the University of California, Berkeley\.

## Experience

- **Marketing Events Coordinator at RegScale** (2026\-06\-01–present) — Assisting in all aspects of B2B event planning for the company\.
- **Project Manager at Mission North** (2026\-01\-01–present) — Project Manager for Mission North's brand \(internal\) blog Dispatch\. Duties include: writing, editing, conducting video interviews, and keeping contributors on schedule to hit target publishing dates\.
- **Co\-owner at Kidokinetics of San Francisco** (2024\-06\-01–present)
- **Social Media Strategist at Social Scene Marketing at Social Scene Marketing** (2011\-01\-01–present) — Recent clients: Graylog, DataKrypto, Mission North, BlackCloak As a social media specialist I advise clients on strategy and execute campaigns\. I work with clients on SEO analysis, messaging, image re\-branding, launching and maintaining of social media profiles \(Twitter, Facebook, Instagram, LinkedIn, YouTube, \+more\), analytics, and social media advertising/promotions\. I have implemented social media plans for technology, B2B, B2C, and non\-profit organizations\. I help clients improve their social media presence, improve websites/web presence including SEO improvements, explore the use of additional social media platforms as appropriate, monitor social reach via listening tools, and develop marketing strategies\. Past clients: Cloud Range \(cybersecurity training\), Cybersixgill \(cybersecurity\), At\-Bay \(cyber insurance\), GridGain Systems \(in\-memory computing\), Tufin \(network security\), Pondurance \(cybersecurity MDR\), Agile Alliance \(Agile industry org / non\-profit\), Orca Security \(cloud
- **Interim Events Manager at BLACKCLOAK** (2026\-01\-01–2026\-05\-01) — Full time position managing all of BlackCloak's corporate events\. Interim position filling in for the regular events manager while she was out on maternity leave\.
- **Social Media Strategist at DataKrypto** (2024\-12\-01–2025\-10\-01) — Social media strategist managing all of the company's organic social media\.
- **Social Media Manager \- contract at Cloud Range** (2024\-12\-01–2025\-09\-01) — Contract position managing organic social media\.
- **Social Media Manager at Cybersixgill, a Bitsight Company** (2023\-06\-01–2024\-08\-01) — Contract position managing organic social media\.
- **Social Media Manager at At\-Bay** (2023\-03\-01–2023\-10\-01) — Contract position managing organic social media\.
- **Social Media Manager at Tufin** (2023\-03\-01–2023\-07\-01) — Contract position managing organic social media\.
- **Social Media Manager at GridGain** (2023\-02\-01–2023\-06\-01) — Contract position managing organic social media\.
- **Social Media Manager at Graylog, Inc\.** (2022\-02\-01–2026\-01\-01) — Contract position managing all of the company's organic and paid social media efforts\.
- **Social Media Manager at Pondurance** (2022\-01\-01–2022\-12\-01) — 50%\-time contract position managing all of the company's organic social media efforts\.
- **Manager, Social Media & Marketing Team Project Manager at Orca Security** (2021\-02\-01–2021\-11\-01)
- **Social Media Strategist at Orca Security** (2020\-06\-01–2021\-01\-01)
- **Social Media Manager at Clari Groove** (2020\-03\-01–2021\-01\-01) — Managed the corporate social media assets\.
- **Social Media Strategist at Agile Alliance** (2019\-04\-01–2021\-07\-01)
- **Social Media Manager at OrientDB LTD** (2018\-12\-01–2019\-03\-01) — Managed the corporate Twitter account\.
- **Social Media Consultant at The Doctors Company** (2018\-06\-01–2020\-06\-01) — Write social media content, live tweet from conference\.
- **Social Media Consultant at Striim** (2018\-06\-01–2018\-09\-01) — Manage corporate social media assets\.
- **Social Media Strategist at Pinwheel Agency** (2018\-03\-01–2019\-10\-01) — Managed corporate social media assets for the Experian Data Breach and Experian Partner Solutions accounts\.
- **Social Media Strategist at Nexant** (2017\-05\-01–2018\-07\-01)
- **Social Media Strategist at Rubrik** (2015\-11\-01–2017\-12\-01) — The company was DatosIO at this time, and was later acquired by Rubrik\.
- **Social Media Specialist at Rocana** (2015\-07\-01–2017\-02\-01) — Rocana was bought out by Splunk\.
- **Social Media Manager at Apcera** (2014\-12\-01–2017\-11\-01) — Apcera was bought out by Ericsson\.
- **Social Media Manager at JazzHR** (2014\-08\-01–2015\-03\-01) — Managed the corporate social media accounts\. The company was named "The Resumator" at this time, before later re\-branding as Jazz HR\.
- **Instructor at FIDM** (2011\-01\-01–2012\-03\-01) — Teach courses in Web design and development \(beginning and advanced level\) and Web animation\.
- **Education Coordinator at Cartoon Art Museum** (2010\-08\-01–2014\-05\-01) — Responsible for marketing, promoting and booking all private cartooning classes for the museum\. Hire and manage instructors\. Coordinate and manage scheduling\. Marketing classes via Daily Deal websites like Groupon\.
- **Director of Education at Cartoon Art Museum** (2008\-06\-01–2010\-08\-01) — Director of Education for both grant funded and non grant funded educational programs\. Oversee three grant\-supported youth training programs\. Hire and supervise all instructors\. Manage volunteers and interns\. Grow and enhance the educational programs for the museum including private lessons, drop\-in workshops, off\-site after school programs, and classroom outreach\.
- **Instructor at Art Institute of California \- San Francisco** (2006\-04\-01–2011\-12\-01) — Instructor in the Animation \(undergraduate and graduate\), Interior Design, Game Art, Graphic Design, and Fundamentals departments\. Media Arts and Animation department lead instructor from January to June 2009\.

## Education

- MFA, Design — New York University
- Credential, Vocational Education Teaching Credential — University of California, Berkeley
- BFA, Design — UC Santa Barbara

## FAQ

### What does Diane do?

Diane is an events manager, field marketing, and social media professional for B2B organizations\. She plans field marketing events and develops personalized social media marketing campaigns intended to support inbound marketing, build brand awareness, and generate leads\.

### What is Diane’s role at Kidokinetics of San Francisco?

Diane is currently co\-owner of Kidokinetics of San Francisco\.

### What does Diane do at Mission North?

Diane is the Project Manager for Mission North’s internal brand blog, Dispatch\. Her work includes writing, editing, conducting video interviews, and keeping contributors on schedule to meet target publishing dates\.

### What does Diane do at RegScale?

Diane is a Marketing Events Coordinator at RegScale, where she assists with all aspects of B2B event planning for the company\.

### What does Diane do through Social Scene Marketing?

Diane is a Social Media Strategist at Social Scene Marketing\. She advises clients on strategy and executes campaigns involving SEO analysis, messaging, image rebranding, profile launches and maintenance, analytics, advertising and promotions, social listening, web\-presence improvement, and marketing strategy\.

### Which organizations has Diane served through Social Scene Marketing?

Diane’s recent Social Scene Marketing clients include Graylog, DataKrypto, Mission North, and BlackCloak\. Her past clients include Cloud Range, Cybersixgill, At\-Bay, GridGain Systems, Tufin, Pondurance, Agile Alliance, Orca Security, Groove Co\., The Doctors Company, Experian Partner Solutions, Experian Data Breach, Pinwheel Content, Ezra Jack Keats Foundation, Liftoff Communications, Jumpshot, Steyer Content, OrientDB, Nexant, Striim, Illume Advising, Qumulo, Peerlyst, Datos IO, Rocana, Apcera, The Resumator, Viblio, Rockpoint PR, Oro Group, Cogent Communications, MobSoc Media, Fertility Planit, Nicolas Hair, TechRack Systems, Rooms That Rock 4 Chemo, Spark Media Solutions, Sommerfield Communications, and the Cartoon Art Museum\.

### What types of social media programs has Diane implemented?

Diane has implemented social media plans for technology, B2B, B2C, and nonprofit organizations\. She has worked with Twitter, Facebook, Instagram, LinkedIn, YouTube, and additional platforms as appropriate\.

### What was Diane’s work at Orca Security?

Diane served as Manager of the Social Media & Marketing Team and Project Manager at Orca Security, and she also worked there as a Social Media Strategist\. Her Social Scene Marketing client work also included Orca Security, a cloud\-security company\.

### What was Diane’s work at Apcera and Rocana?

Diane was Social Media Manager at Apcera\. Apcera was later bought out by Ericsson\. She also worked as Social Media Specialist at Rocana, which was later bought out by Splunk\.

### What was Diane’s work at Rubrik and Clari Groove?

Diane was a Social Media Strategist at Rubrik when the company was known as DatosIO DatosIO was later acquired by Rubrik\. She also served as Social Media Manager at Clari Groove, managing corporate social media assets\.

### What was Diane’s work at OrientDB and JazzHR?

Diane managed OrientDB LTD’s corporate Twitter account as Social Media Manager\. At JazzHR, she managed corporate social media accounts when the company was named The Resumator, before it rebranded as Jazz HR\.

### What was Diane’s work for Pinwheel Agency, The Doctors Company, and Striim?

At Pinwheel Agency, Diane managed corporate social media assets for the Experian Data Breach and Experian Partner Solutions accounts\. She also consulted for The Doctors Company, writing social media content and live\-tweeting from conferences, and for Striim, managing corporate social media assets\.

### What contract social media management work has Diane done?

Diane was Social Media Manager at Pondurance in a 50%\-time contract role managing all organic social media efforts\. She also held contract Social Media Manager roles at Graylog, managing organic and paid social GridGain, At\-Bay, Tufin, Cybersixgill, and Cloud Range, managing organic social media for each organization\.

### What was Diane’s work at DataKrypto and BlackCloak?

Diane was Social Media Strategist at DataKrypto, managing all of the company’s organic social media\. She also served as Interim Events Manager at BlackCloak in a full\-time role managing all corporate events while the regular events manager was on maternity leave\.

### What was Diane’s work with Agile Alliance and Nexant?

Diane worked as a Social Media Strategist for Agile Alliance and Nexant\. Her client work has also covered Agile Alliance, an Agile industry nonprofit, and Nexant, an energy\-technology organization\.

### What teaching and instructional roles has Diane held?

Diane was an Instructor at the Art Institute of California–San Francisco, teaching in Animation at undergraduate and graduate levels, Interior Design, Game Art, Graphic Design, and Fundamentals\. She was the Media Arts and Animation department lead instructor from January through June 2009\. At FIDM, she taught beginning and advanced web design and development, as well as web animation\. She was also a Staff Instructor in the MediaLink program at Bay Area Video Coalition and a Web Design Project Manager and Instructor at TechFutures\.

### What was Diane’s work at the Cartoon Art Museum?

Diane was Education Coordinator at the Cartoon Art Museum, where she marketed, promoted, and booked private cartooning classes hired and managed instructors coordinated scheduling and marketed classes through Daily Deal sites such as Groupon\. As Director of Education, she led grant\-funded and non\-grant\-funded programs, oversaw three grant\-supported youth training programs, supervised instructors, managed volunteers and interns, and grew programs including private lessons, drop\-in workshops, off\-site after\-school programs, and classroom outreach\.

### What is Diane’s education?

Diane holds an MFA in Design from New York University, a BFA in Design from UC Santa Barbara, and a Vocational Education Teaching Credential from the University of California, Berkeley\.

### What are Diane’s core skills and specialties?

Diane’s specialties include event planning, field marketing, project management, LinkedIn ads, social media marketing, inbound marketing, employee advocacy, native advertising, Google Analytics, social media measurement, social media strategy and consulting, online reputation management, executive personal branding, and social media training\. Her additional skills include graphic design, web design, copywriting, illustration, creative direction, animation, art direction, photography, drawing, costume design, multimedia, online advertising, marketing strategy, crisis management and communications, security, program management, curriculum development, training, education, nonprofit work, writing, Facebook, Photoshop, Flash, Adobe Creative Suite, Illustrator, Adobe Illustrator, and Dreamweaver\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAABXG0wBKQRnmCQSErQ24WHEC2K\_1K\_3Zu8

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