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# Adam Hicks

**Headline:** Brand Partnerships \| Sponsorship Activation \| Marketing Communications \| Event Marketing
**Profession:** Territory Account Manager
**Location:** Aurora, Ohio, United States

## About

Adam Hicks is a brand partnerships, sponsorship activation, marketing communications, and event marketing professional with experience supporting major sponsorships, partner relationships, and data\-driven brand visibility strategies\. Adam’s strongest capabilities are stakeholder management, sponsorship logistics, performance reporting, and relationship building across sponsors, internal teams, vendors, and event organizers\. At Cleveland\-Cliffs, Adam led the company’s brand presence at the 2024 Pan\-American Masters Games in Cleveland, coordinating activation logistics across more than 20 locations and supporting high\-visibility placements that reached more than 4,000 athletes from 75\-plus countries and approximately 10,000 attendees\. Adam also monitored digital engagement through CrowdFire and Zoomph and delivered insights on brand visibility, audience reach, and placement effectiveness\. His partnership work included vendor relations and jersey\-patch design coordination for the Cleveland\-Cliffs partnership with the Cleveland Cavaliers, balancing sponsor and team executive feedback with NBA guidelines\. Previously, Adam managed 77 client accounts at Ohio Business Machines and grew the territory book by 18% in the first year\. Adam holds a bachelor’s degree in Communications and Integrated Marketing and a business minor from John Carroll University and is open to hybrid and remote opportunities nationwide, with interest in Cleveland, Nashville, Pittsburgh, and New York City\.

## Services

- Crisis Communications
- Competitive Analysis
- Sports Marketing
- Revenue & Profit Growth
- Sponsorship Sales
- Integrated Marketing
- Campaign Development
- Social Media Marketing
- Market Research
- Brand Strategy
- Sponsorship Activation
- Brand Partnerships
- Brand Activation
- Crowdfire
- Social Media Analytics
- Event Marketing
- Customer Success
- Customer Relationship Management \(CRM\)
- Data Analysis
- Partner Relationship Management
- Cross\-team Collaboration
- Performance Reporting
- Stakeholder Management
- Territory Management
- Territory Development
- Territory Growth
- Office 365
- New Business Development
- Business Development
- Client Relations

## Highlights

- Led Cleveland\-Cliffs’ brand activation at the 2024 Pan\-American Masters Games in Cleveland, coordinating sponsorship logistics across more than 20 locations\.
- Managed high\-visibility Cleveland\-Cliffs sponsorship placements at an event reaching more than 4,000 athletes from 75\-plus countries and approximately 10,000 total attendees\.
- Aligned internal stakeholders and event organizers to ensure sponsorship assets were accurately deployed according to brand and sponsorship guidelines\.
- Tracked brand visibility, placement effectiveness, and audience reach, delivering data\-driven performance insights to stakeholders\.
- Monitored digital sponsorship engagement across channels using CrowdFire and Zoomph\.
- Supported development of branded promotional materials for Cleveland\-Cliffs partnership initiatives\.
- Handled vendor relations and jersey\-patch design for the Cleveland\-Cliffs partnership with the Cleveland Cavaliers\.
- Coordinated jersey\-patch design approvals between sponsor and team CEOs while adhering to NBA guidelines\.
- Balanced sponsor, league, executive, vendor, and internal\-team requirements to protect brand fit on Cavaliers throwback jerseys\.
- Managed 77 client accounts across Northeast Ohio as a Territory Account Manager at Ohio Business Machines\.
- Grew an Ohio Business Machines territory book by 18% within the first year\.
- Conducted on\-site business assessments to identify efficiency\-improvement and cost\-reduction opportunities for Ohio Business Machines clients\.
- Used account and pipeline data to identify engagement trends and support consistent month\-over\-month territory growth\.
- Maintained client partnerships through quarterly business reviews and cross\-functional coordination with service and technical teams\.
- Supported Cleveland\-Cliffs commercial sales strategy through OEM market research, competitive analysis, and account intelligence\.
- Built working knowledge of carbon\-steel applications, customer segments, competitors, pipeline tracking, and B2B account workflows at Cleveland\-Cliffs\.
- Contributed to a 5% reduction in shipping time at Bulk Apothecary by analyzing shipping and operations data for workflow bottlenecks\.
- Managed high\-volume outbound\-shipment labeling and routing in ShipStation and prepared outbound freight for accurate, on\-time transit\.
- Supported inside sales at Bulk Apothecary through customer needs discovery, product recommendations, market\-trend tracking, and consultative client engagement\.
- Developed customer engagement, rapport building, tailored recommendation, and sales\-closing skills as a Sales Associate at PVH Corp\.
- Protected players, performers, and VIPs in the Cleveland Cavaliers players’ garage through credential verification, screening, protocol adherence, and discreet handling of high\-pressure situations\.
- Managed reservations, guest greetings, seating, dining\-room coordination, guest inquiries, and to\-go orders as a Host at Mad Jack’s\.
- Maintained kitchen cleanliness, sanitation, organization, health and safety compliance, and team support as a Dishwasher at Mad Jack’s\.
- Earned a bachelor’s degree in Communications and Integrated Marketing from John Carroll University\.
- Completed a business minor in Business Administration and Management, General, at John Carroll University\.

## Experience

- **Territory Account Manager at Ohio Business Machines** (2025\-05\-01–2026\-06\-01) — Managed a portfolio of 77 client accounts across Northeast Ohio, building long\-term relationships with small, mid\-sized, and enterprise businesses through consultative account management and proactive stakeholder engagement\. • Grew territory book by 18% within the first year by identifying client needs, deepening existing relationships, and delivering tailored technology solutions\. • Conducted on\-site business assessments to evaluate client operations, uncovering opportunities for efficiency improvements and cost reduction\. • Analyzed account and pipeline data to identify engagement trends and inform strategic decisions driving consistent month\-over\-month growth\. • Collaborated cross\-functionally with service and technical teams to ensure seamless solution deployment and long\-term client satisfaction\. • Maintained key partnerships through structured quarterly business reviews, strengthening retention and client loyalty\.
- **Strategic Partner Intern at Cleveland\-Cliffs** (2024\-05\-01–2024\-08\-01) — Supported sponsorship activation and brand partnership strategy for Cleveland\-Cliffs, with primary ownership of the company's presence at the 2024 Pan\-American Masters Games in Cleveland\. • Coordinated end\-to\-end brand activation at the 2024 Pan\-American Masters Games, managing high\-visibility placements reaching 4,000\+ athletes from 75\+ countries and ~10,000 total attendees\. • Partnered with internal stakeholders and event organizers to ensure brand assets were deployed accurately and in alignment with sponsorship guidelines\. • Tracked and reported on brand visibility performance, delivering data\-driven insights to stakeholders on placement effectiveness and audience reach\. • Monitored digital brand engagement using CrowdFire and Zoomph social media analytics to measure the impact of sponsorship activations across channels\. • Contributed to the development of branded promotional materials, supporting broader brand visibility goals across partnership initiatives\.
- **Sales And Marketing Intern at Cleveland\-Cliffs** (2023\-05\-01–2023\-08\-01) — Supported the commercial sales team at Cleveland\-Cliffs with market research, competitive analysis, and account intelligence to inform go\-to\-market strategy\. • Conducted OEM market research and competitive analysis to identify opportunities and support strategic prospecting efforts\. • Collaborated cross\-functionally with multiple departments to develop a working understanding of product specialization and B2B account workflows\. • Built foundational knowledge of the carbon steel market — including key applications, customer segments, and competitive landscape — to support data\-informed decision\-making\. • Gained hands\-on exposure to the full commercial cycle, from account research and pipeline tracking to order coordination\.
- **Security Specialist at Cleveland Cavaliers** (2022\-10\-01–2025\-07\-01) — Ensured the safety and security of players, performers, and VIPs in the players' garage\. • Conducted thorough screenings and verified credentials to maintain a secure environment\. • Handled high\-pressure situations with discretion, adhering to strict protocols\. • Developed vigilance and attention to detail, crucial for safeguarding high\-profile individuals\.
- **Sales Intern at Bulk Apothecary** (2022\-06\-01–2022\-08\-01) — Supported inside sales operations at Bulk Apothecary, a health and wellness e\-commerce company\. • Engaged directly with customers to understand needs and recommend appropriate products, building foundational client communication skills\. • Collaborated with the sales team to track market trends and contribute to a customer\-focused sales environment\. • Developed early experience in account engagement and consultative customer interactions\.
- **Logistics Specialist at Bulk Apothecary** (2021\-05\-01–2022\-08\-01) — Supported warehouse logistics and shipping operations at Bulk Apothecary, contributing to efficient order fulfillment and inventory flow\. • Analyzed shipping and operations data to identify workflow bottlenecks, contributing to a 5% reduction in shipping time and improved inventory management\. • Coordinated outbound shipments using ShipStation, managing label printing and routing for a high volume of diverse product orders\. • Oversaw loading and preparation of outbound freight, ensuring accuracy and on\-time transit readiness\.
- **Host at Mad Jack’s** (2019\-04\-01–2020\-03\-01) — In my role as a Host, I was responsible for managing reservations, greeting guests, and ensuring a seamless dining experience\. My duties included efficiently coordinating seating arrangements, escorting guests to their tables, and handling to\-go orders with precision\. I excelled in maintaining a welcoming atmosphere, managing guest inquiries, and balancing the needs of both in\-house diners and takeout customers\. My focus on customer satisfaction and attention to detail contributed to a positive dining experience and smooth restaurant operations\.
- **Sales Associate at PVH Corp\.** (2018\-04\-01–2019\-02\-01) — In my first sales position, I discovered my passion for selling and developed essential skills in customer engagement and sales strategy\. My primary responsibilities included assisting customers in selecting business attire, providing tailored recommendations to meet their individual needs, and ensuring a high level of customer satisfaction\. I thrived on interacting with a diverse range of clients, which honed my ability to communicate effectively and build rapport\. This experience taught me how to confidently close sales, offer valuable suggestions, and contribute to achieving daily sales targets\.
- **Dishwasher at Mad Jacks** (2016\-03\-01–2018\-03\-01) — As a dedicated and efficient Dishwasher, I play a crucial role in maintaining the cleanliness and organization of the kitchen\. My responsibilities include thoroughly cleaning and sanitizing dishes, utensils, and kitchen equipment to ensure a safe and hygienic environment\. I consistently follow health and safety guidelines, contribute to the overall smooth operation of the kitchen, and support my team by assisting with other tasks as needed\. My attention to detail and strong work ethic ensure that the kitchen runs efficiently, allowing the culinary team to focus on delivering high\-quality meals\.

## Education

- Bachelor's degree, Communications and Integrated Marketing — John Carroll University (2020\-08\-01–2024\-12\-01)
- Business Minor, Business Administration and Management, General — John Carroll University (2020\-08\-01–2024\-12\-01)
- General Studies — Aurora High School (2016\-01\-01–2020\-01\-01)

## FAQ

### What does Adam do?

Adam works in brand partnerships, sponsorship activation, marketing communications, and event marketing\. His work includes coordinating sponsorship assets and logistics, managing partner and stakeholder relationships, developing promotional materials, tracking digital engagement, and reporting on brand visibility and audience reach\.

### What are Adam’s professional strengths?

Adam’s core strengths are building relationships and partnerships balancing stakeholder needs across sponsors, league requirements, vendors, and internal teams coordinating multi\-location activation logistics and using performance data to evaluate what is working\. Adam emphasizes accuracy and getting work right before it is delivered\.

### What did Adam accomplish at Cleveland\-Cliffs as a Strategic Partner Intern?

As a Strategic Partner Intern at Cleveland\-Cliffs, Adam supported sponsorship activation and brand partnership strategy\. Adam had primary ownership of Cleveland\-Cliffs’ presence at the 2024 Pan\-American Masters Games in Cleveland, coordinated partner and internal stakeholder alignment, tracked visibility performance, monitored digital engagement, and supported branded promotional materials\.

### What was Adam’s role at the 2024 Pan\-American Masters Games?

Adam coordinated Cleveland\-Cliffs’ end\-to\-end brand activation for the 2024 Pan\-American Masters Games across more than 20 locations\. The event reached more than 4,000 athletes from over 75 countries and approximately 10,000 total attendees\. Adam managed high\-visibility sponsorship placements, ensured assets followed sponsorship guidelines, and delivered every sponsor setup without major issues\.

### How has Adam measured sponsorship and brand\-visibility performance?

Adam used CrowdFire and Zoomph social\-media analytics to monitor digital brand engagement associated with sponsorship activations\. Adam tracked and reported brand\-visibility performance, placement effectiveness, and audience reach to provide data\-driven insights to stakeholders\.

### What was Adam’s involvement with the Cleveland\-Cliffs and Cleveland Cavaliers partnership?

Adam handled vendor relations and jersey\-patch design for the Cleveland\-Cliffs partnership with the Cleveland Cavaliers\. Adam coordinated design approvals between the sponsor CEO and team CEO while adhering to NBA guidelines, helping protect brand fit on Cavaliers throwback jerseys while navigating executive feedback and league constraints\.

### What did Adam do as a Sales and Marketing Intern at Cleveland\-Cliffs?

As a Sales and Marketing Intern at Cleveland\-Cliffs, Adam supported the commercial sales team through OEM market research, competitive analysis, and account intelligence\. Adam developed knowledge of the carbon\-steel market, including applications, customer segments, and competitors, and gained exposure to account research, pipeline tracking, order coordination, product specialization, and B2B account workflows\.

### What did Adam accomplish at Ohio Business Machines?

At Ohio Business Machines, Adam managed a portfolio of 77 client accounts across Northeast Ohio\. Adam grew the territory book by 18% within the first year through consultative account management, needs discovery, tailored technology solutions, on\-site business assessments, account and pipeline analysis, and quarterly business reviews\. Adam also collaborated with service and technical teams to support deployment, retention, and long\-term client satisfaction\.

### What did Adam do as a Sales Intern at Bulk Apothecary?

At Bulk Apothecary, Adam served as a Sales Intern supporting inside sales operations at a health and wellness e\-commerce company\. Adam engaged customers to understand their needs, recommend appropriate products, track market trends with the sales team, and build early experience in account engagement and consultative customer interactions\.

### What did Adam accomplish as a Logistics Specialist at Bulk Apothecary?

As a Logistics Specialist at Bulk Apothecary, Adam supported warehouse logistics, shipping operations, order fulfillment, and inventory flow\. Adam analyzed shipping and operations data to identify bottlenecks, contributing to a 5% reduction in shipping time and improved inventory management\. Adam also used ShipStation to manage labels and routing, and oversaw outbound\-freight loading and preparation for accurate, on\-time transit\.

### What did Adam do at PVH Corp\.?

At PVH Corp\., Adam’s first sales role involved assisting customers with business\-attire selection, providing tailored recommendations, building rapport with a diverse client base, closing sales, offering suggestions, and contributing to daily sales targets\. The role developed Adam’s customer engagement, communication, sales strategy, and customer\-satisfaction skills\.

### What did Adam do with the Cleveland Cavaliers?

As a Security Specialist for the Cleveland Cavaliers, Adam ensured the safety and security of players, performers, and VIPs in the players’ garage\. Adam conducted screenings, verified credentials, handled high\-pressure situations discreetly, followed strict protocols, and developed vigilance and attention to detail in a high\-profile environment\.

### What hospitality experience does Adam have at Mad Jack’s?

At Mad Jack’s, Adam worked as a Host, managing reservations, greeting and seating guests, coordinating dining\-room arrangements, handling guest inquiries, and processing to\-go orders\. Adam also worked as a Dishwasher, cleaning and sanitizing dishes, utensils, and kitchen equipment following health and safety guidelines maintaining kitchen organization and supporting the team with additional tasks as needed\.

### What is Adam’s education?

Adam earned a bachelor’s degree in Communications and Integrated Marketing from John Carroll University and completed a business minor in Business Administration and Management, General\. Adam also studied General Studies at Aurora High School\.

### What marketing, partnership, and analytical skills does Adam bring?

Adam’s partnership and marketing capabilities include brand strategy, brand activation, brand partnerships, strategic partnerships, partnership development, partner relationship management, sponsorship activation, sponsorship sales, sports marketing, integrated marketing, campaign development, event marketing, advertising, digital marketing, social media marketing, social media analytics, CrowdFire, Zoomph, performance reporting, stakeholder management, crisis communications, competitive analysis, market research, data analysis, business intelligence, and strategic planning\. Adam also brings planning, adaptation, negotiation, contract negotiation, contract management, pricing strategy, and cross\-team collaboration skills\.

### What sales and client\-management skills does Adam have?

Adam’s sales, account, and business\-development skills include account management, territory account management, territory management, territory development, territory growth, customer relationship management, customer success, client relations, solution selling, new business development, business development, cold calling, sales effectiveness, sales and marketing, revenue and profit growth, B2B sales, sales, and strategy\. Adam also has customer service, communication, interpersonal skills, engaging people, team leadership, team management, team building, teamwork, and professional driving experience\.

### What operational and software skills does Adam have?

Adam’s operational and technical skills include Office 365, Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Access, shipping, international shipping, security, food handling, wash, food and beverage operations, hospitality industry experience, and analytical skills\.

### What opportunities is Adam open to?

Adam is open to sponsorship, brand partnerships, event marketing, and marketing coordination opportunities\. Adam is interested in hybrid and remote roles in Cleveland, Nashville, Pittsburgh, New York City, and remote or hybrid roles nationwide\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/adam\-hicks\-05504b201

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