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# Tanya soni

**Headline:** Sales and Marketing Specialist  | Brand Design | Brand Marketing Specialist | Packaging & Visual Identity Expert | Event & Exhibition Management l Design Strategist & Visual Storyteller | MA Design Management @ SCAD
**Profession:** Sales Marketing Coordinator
**Location:** Savannah, Georgia, United States

## About

Tanya Soni is a Sales Marketing Coordinator at Re-Bath, LLC in Savannah and a design-management graduate student at the Savannah College of Art and Design \(SCAD\). With more than five years of industry experience, Tanya works across brand strategy, experience design, sales, marketing, packaging, visual identity, and retail activation. Tanya’s strengths include connecting product and design vision to sales execution, commercial outcomes, customer engagement, and user-centric brand solutions. At Re-Bath, Tanya serves as a primary field marketing representative across Home Depot and Lowe’s partner locations, supports lead generation through Salesforce, and delivers product education and brand presentations. Tanya also helped design and implement an AI bathroom visualizer intended to increase customer engagement and sales. Earlier work spans creative leadership at MINDBIRD, campaign development and creative production at Ogilvy & Mather, and merchandising and retail operations at SCAD. Tanya has led integrated brand, marketing, packaging, and consumer-communications work for clients including Bosch, Siemens, Hershey’s, Apple Uni Store, and Jotun Paints, and increased consumer engagement by 30% through experiential marketing, retail activations, exhibitions, and integrated campaigns. Tanya is seeking full-time U.S.

## Services

- Stakeholder Management
- Cross-functional Collaborations
- Microsoft Office
- Salesforce.com
- Lead Generation
- Community Engagement
- ChatGPT
- Midjourney
- Adobe Premiere Pro
- Figma \(Software\)
- CorelDRAW
- Adobe Photoshop
- Critical Thinking
- Merchandising
- Problem Solving
- Advertising
- Customer Relationship Management \(CRM\)
- Design Thinking
- Business Development
- Team Management
- Brand Storytelling
- Cross-functional Team Leadership
- International Business Strategy
- Design Leadership
- Experience Design
- Visual Communication
- User Experience Design \(UED\)
- Packaging Design
- Brand Management
- Business Strategy

## Highlights

- Serves as Sales Marketing Coordinator at Re-Bath, LLC in Savannah, supporting retail marketing, lead generation, partner relationships, and customer engagement.
- Acts as a primary Re-Bath field marketing representative across Home Depot and Lowe’s partner locations.
- Executes in-store marketing activations, customer-engagement initiatives, and promotional events for Re-Bath to generate qualified leads and raise local brand awareness.
- Delivers Re-Bath product education sessions and brand presentations to retail partners to strengthen product knowledge and customer experience.
- Coordinates Re-Bath sponsorships, vendor relationships, community events, marketing logistics, and Salesforce lead-generation activity.
- Helped design and implement an AI bathroom visualizer tool to drive customer engagement and sales.
- Converted existing customers into new leads through clear communication of product USPs.
- Led integrated brand strategy, marketing campaigns, and creative execution at MINDBIRD for retail, consumer-goods, lifestyle, and technology clients.
- Developed brand positioning, promotional campaigns, retail marketing assets, packaging, and consumer-facing communications aligned with business objectives.
- Managed cross-functional teams and client relationships from strategy through execution at MINDBIRD.
- Increased consumer engagement by 30% through experiential marketing, retail activations, exhibitions, and integrated campaigns.
- Delivered brand-strategy and marketing solutions for Bosch, Siemens, Hershey’s, Apple Uni Store, and Jotun Paints.
- Partnered with L'Oréal through SCADpro to develop a consumer-centric product concept for the men’s beauty market.
- Conducted market research, trend analysis, and consumer-insight evaluation for the L'Oréal SCADpro project.
- Presented strategic product recommendations and a final concept to L'Oréal executives, earning SCADpro Project Certification.
- Supported campaign development, creative production, and marketing communications for leading consumer brands at Ogilvy & Mather.
- Supported SCAD merchandising operations, retail events, customer engagement, inventory management, visual merchandising, quality checks, product distribution, and event execution.
- Gained hands-on SCAD merchandising experience in sales, budgeting, order placement, shipping, retail logistics, and brand representation.
- Pursuing Design Management at the Savannah College of Art and Design.
- Holds a Bachelor of Fine Arts in Design and Applied Arts from Manipal University Jaipur.

## Experience

- **Sales Marketing Coordinator at Re-Bath, LLC** (2026-01-01–present) — Strengthened Re-Bath's retail presence by serving as the primary field marketing representative across Home Depot and Lowe's partner locations, building strategic relationships that supported customer engagement and lead generation. Executed in-store marketing activations, customer engagement initiatives, promotional events that generated qualified leads and increased local brand awareness. Collaborated with internal marketing teams to support regional campaigns, social media initiatives, print collateral, and promotional materials. Delivered product education sessions and brand presentations to retail partners, enhancing product knowledge and customer experience. Coordinated sponsorships, vendor relationships, community events, and marketing logistics while managing lead generation through Salesforce. Supported business development efforts by identifying partnership opportunities and representing the brand at consumer-facing events.
- **Graduate Mentor at Savannah College of Art and Design** (2025-01-01–2025-05-01)
- **Auxiliary Support Assistant at SCAD at Savannah College of Art and Design** (2024-09-01–2025-05-01) — Excited to explore operations and merchandising at SCAD! 🌟 Working with SCAD Merchandising, I’m gaining hands-on experience in sales, budgeting, logistics, and retail operations while engaging directly with customers at special events. This role is teaching me: - Sales strategies & customer engagement - Budget planning & order placement - Shipping & retail logistics - Brand representation & mindful responsibility This journey is helping me understand the business side of design while contributing to SCAD’s brand experience. Looking forward to learning more! 🚀 #SCAD #Merchandising #RetailOperations #Sales #BrandManagement #LearningByDoing
- **Merchandising Assistant at SCAD** (2024-01-01–2025-01-01) — Supported merchandising operations, retail events, and customer engagement across SCAD campus stores while maintaining brand presentation standards. Assisted with inventory management, visual merchandising, product quality checks, and retail operations to ensure an exceptional customer experience. Collaborated with merchandising teams on product distribution and event execution while representing the SCAD brand during campus and community events. Led integrated brand strategy, marketing campaigns, and creative execution for clients across retail, consumer goods, lifestyle, and technology sectors. Developed brand positioning, promotional campaigns, retail marketing assets, packaging, and consumer-facing communications aligned with business objectives. Managed cross-functional teams and client relationships from strategy through execution, ensuring high-quality project delivery. Increased consumer engagement by 30% through experiential marketing, retail activations, exhibitions, and inte
- **Creative Head at MINDBIRD** (2019-09-01–2024-03-01) — Powerful in design
- **Graphic Designer at MINDBIRD** (2018-06-01–2019-09-01)
- **Head of Design at THE MINDBIRD** (2018-01-01–2024-01-01) — Partnered with L'Oréal through SCADpro to develop a consumer-centric product concept for the men's beauty market. Conducted market research, trend analysis, and consumer insight evaluation to identify product innovation opportunities. Developed strategic recommendations and presented the final concept to L'Oréal executives, earning SCADpro Project Certification.
- **Graphic Designer Internship at Ogilvy** (2017-07-01–2017-09-01)
- **Creative Intern at Ogilvy & Mather** (2017-01-01–2017-01-01) — Supported campaign development, creative production, and marketing communications for leading consumer brands while collaborating with cross-functional creative teams.

## Education

- Design Management, Business, Management, Marketing, and Related Support Services — Savannah College of Art and Design (2024-03-01–2025-06-01)
- Bachelor of Fine Arts - BFA, Design and Applied Arts — Manipal University Jaipur (2014-03-01–2018-05-01)
- Master of Arts, Design and Visual Communications, General — Savannah College of Art and Design

## FAQ

### What does Tanya do now?

Tanya is a Sales Marketing Coordinator at Re-Bath, LLC, a bathroom remodeling company in Savannah. Tanya also is pursuing Design Management at the Savannah College of Art and Design and is seeking full-time opportunities in the United States.

### What are Tanya’s core professional strengths?

Tanya’s work combines brand strategy, experience design, sales, marketing, packaging design, visual identity, retail activation, and user experience. Tanya is particularly strong at bridging product and design vision with sales execution and commercial outcomes.

### What does Tanya do at Re-Bath?

At Re-Bath, Tanya strengthens retail presence as a primary field marketing representative across Home Depot and Lowe’s partner locations. Tanya builds relationships with retail partners and customers, executes in-store activations and promotional events, supports regional campaigns and social media, coordinates sponsorships and vendors, manages leads in Salesforce, and identifies partnership opportunities through consumer-facing events.

### How has Tanya used design and communication to support sales at Re-Bath?

Tanya helped design and implement an AI bathroom visualizer tool to support customer engagement and sales. Tanya has also converted existing customers into new leads by clearly communicating product USPs.

### What sales approach does Tanya prefer?

Tanya prefers relationship-driven sales and account management over hunting or cold calling. Tanya has experience building strategic retail-partner relationships, educating partners on products, and engaging customers directly.

### What did Tanya accomplish at MINDBIRD?

As Creative Head and Head of Design at MINDBIRD, Tanya led integrated brand strategy, marketing campaigns, and creative execution for retail, consumer-goods, lifestyle, and technology clients. Tanya managed cross-functional teams and client relationships from strategy through execution and developed positioning, promotional campaigns, retail assets, packaging, and consumer-facing communications.

### Which clients and results are associated with Tanya’s MINDBIRD work?

Tanya delivered integrated marketing and brand-strategy solutions for Bosch, Siemens, Hershey’s, Apple Uni Store, and Jotun Paints. Through experiential marketing, retail activations, exhibitions, and integrated campaigns, Tanya increased consumer engagement by 30%.

### What was Tanya’s L'Oréal SCADpro project?

Through SCADpro, Tanya partnered with L'Oréal on a consumer-centric product concept for the men’s beauty market. Tanya conducted market research, trend analysis, and consumer-insight evaluation, developed strategic recommendations, presented the final concept to L'Oréal executives, and earned SCADpro Project Certification.

### What did Tanya do at Ogilvy?

At Ogilvy & Mather and during a graphic design internship at Ogilvy, Tanya supported campaign development, creative production, and marketing communications for leading consumer brands while collaborating with cross-functional creative teams.

### What roles has Tanya held at SCAD?

Tanya has served as a Graduate Mentor at the Savannah College of Art and Design. Tanya has also worked at SCAD as an Auxiliary Support Assistant and Merchandising Assistant.

### What has Tanya learned and contributed through SCAD merchandising work?

In SCAD merchandising roles, Tanya supported merchandising operations, campus-store retail events, customer engagement, inventory management, visual merchandising, product quality checks, product distribution, and event execution. Tanya also gained hands-on experience in sales, budgeting, order placement, shipping, retail logistics, brand representation, and customer engagement while maintaining SCAD brand-presentation standards.

### What is Tanya’s educational background?

Tanya is pursuing Design Management in Business, Management, Marketing, and Related Support Services at the Savannah College of Art and Design. Tanya also holds a Bachelor of Fine Arts in Design and Applied Arts from Manipal University Jaipur, and the record lists a Master of Arts in Design and Visual Communications, General from SCAD.

### What sales, business, and operations skills does Tanya have?

Tanya’s sales and business capabilities include stakeholder management, cross-functional collaboration, Salesforce.com, lead generation, CRM, community engagement, business development, sales strategy, strategic planning, international business strategy, business strategy, operations management, project management, warehouse management systems, team management, and cross-functional team leadership.

### What design, brand, and marketing skills does Tanya have?

Tanya’s design and marketing capabilities include brand storytelling, design thinking, design leadership, experience design, visual communication, user experience design, packaging design, brand management, branding and identity, brand development, marketing, marketing strategy, advertising, graphic design, visual design, art direction, typography, logo design, illustration, and creative problem solving.

### What tools does Tanya use?

Tanya’s listed tools include Microsoft Office, Salesforce.com, ChatGPT, Midjourney, Adobe Premiere Pro, Figma, CorelDRAW, Adobe Photoshop, and Adobe Illustrator.

### What opportunities is Tanya seeking?

Tanya is looking to gain further experience in the U.S.

## Links

- LinkedIn: https://www.linkedin.com/in/tanyasoni26

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