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# Zoë Shay\-Tannas

**Headline:** Industrial Designer @ Napkin Sketch
**Profession:** Industrial Designer @ Napkin Sketch
**Location:** Dallas, Texas, United States

## About

Zoë Shay\-Tannas is an Industrial Designer at Napkin Sketch with experience across product design, product development, product management, patent illustration, project coordination, customer experience, and retail sales\. Zoë is strongest in turning product requirements and field insight into sketches, CAD models, prototypes, production\-ready updates, and customer\-facing materials\. Her work combines user experience design, design research, rapid and digital sketching, technical drawings, and cross\-functional collaboration with clients, purchasing, customer experience, and manufacturing teams\. At Rogue Fitness, Zoë supported flagship barbell improvements, managed more than 57 new barbell SKUs, and helped increase barbell production by 25% through time studies and a new gauging process\. She also designed and released the patent\-pending Rogue Stainless 20\-inch and 40\-inch Straight Lat Bars\. At Qwake Technologies, Zoë coordinated project plans and testing documentation, developed brand and customer\-journey materials, and represented the company to firefighters, commanders, and chiefs at a two\-day fire expo\. Zoë holds a bachelor’s degree in Industrial and Product Design from The Ohio State University and a master’s degree in Strategic Design from Politecnico di Milano\.

## Services

- User Experience Design \(UED\)
- Figma \(Software\)
- Design Research
- Digital Sketching
- Design Drawings
- Sewing
- Adobe Premiere Pro
- Rapid sketching
- Autodesk Inventor
- Competitive fencer
- Public Speaking
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Autodesk Fusion 360
- Keyshot

## Highlights

- Industrial Designer at Napkin Sketch\.
- Created and refined product concept sketches with clients as a contract Product Designer at Applied Experience \(AXP\)\.
- Cleaned up and refined CAD orthographic drawings for design patent submissions as a Patent Illustrator at Applied Experience \(AXP\)\.
- Created Monday\.com project plans at Qwake Technologies to align product\-development and customer\-experience work\.
- Coordinated development of Qwake Technologies’ official testing manual to support technical and regulatory compliance\.
- Co\-drafted a 30\-plus\-email drip campaign at Qwake Technologies that reached more than 1,500 recipients and achieved 20%–46% open rates\.
- Developed comprehensive brand guidelines with Qwake Technologies’ CFO\.
- Designed customer\-journey flowcharts with Qwake Technologies’ Customer Experience Team\.
- Represented Qwake Technologies at a two\-day fire expo and showcased its product to firefighters, commanders, and chiefs\.
- Executed flagship barbell product improvements at Rogue Fitness through drawing updates, prototype testing, and pilot production runs\.
- Created, cross\-referenced, and managed more than 57 new Rogue Fitness barbell SKUs through BOM, cost\-of\-goods, and labor\-time updates\.
- Tracked new part SKUs at Rogue Fitness to help prevent production delays\.
- Increased Rogue Fitness barbell production by 25% through time studies and a pilot gauging process\.
- Developed a cost\-comparison analysis sheet at Rogue Fitness to identify price changes and discrepancies\.
- Supported Purchasing at Rogue Fitness in renegotiating pricing for barbell parts\.
- Worked as a Rogue Fitness assembly\-line operator across friction welding, assembly, and quality checks to understand the barbell manufacturing process\.
- Designed and released the patent\-pending Rogue Stainless 20\-inch and 40\-inch Straight Lat Bars\.
- Used Autodesk Inventor to 3D\-model lat\-bar components and create CAD drawings\.
- Calculated initial lat\-bar costs using machine run time, material cost, box size, assembly time, and shipping weight\.
- Consulted with Purchasing to source steel for Rogue Fitness lat bars\.
- Helped assemble Rogue Fitness products for photo shoots\.
- Generated $800 per week in gross retail sales at Ann Taylor while managing simultaneous sales for high\-end clients\.
- Organized and analyzed 2,800 Visual Thinking Strategy student writing samples at the Isabella Stewart Gardner Museum\.
- Prepared workshop materials for 60 Boston Public School teachers at the Isabella Stewart Gardner Museum\.
- Completed an Isabella Stewart Gardner Museum education internship funded by the BLS Deitch Leadership Institute\.

## Experience

- **Studio Partner at XORS Software** (2026\-03\-01–2026\-04\-01)
- **Project Management Intern at Qwake Technologies** (2024\-05\-01–2024\-10\-01) — \- Created project plans using Monday\.com to align efforts across product development and customer experience\. \- Coordinated teams to develop the official testing manual to ensure compliance with technical and regulatory requirements\. \- Drafted a drip campaign with the CMO of 30\+ emails, reaching 1,500\+ recipients with a 20%\-46% open rate\. \- Developed comprehensive brand guidelines with the CFO \. \- Designed customer journey flowcharts in collaboration with the Customer Experience Team\. \- Represented the company at a two\-day fire expo and showcased the product to firefighters, commanders, and chiefs\.
- **Product Management Intern at Rogue Fitness** (2023\-05\-01–2023\-07\-01) — \- Executed product improvements to flagship barbell line via drawing updates, prototype testing, pilot production runs\. \- Created, cross\-referenced, and managed over 57 new barbell SKUs via BOM updates, COGs, and labor time changes\. \- Tracked new part SKUs to ensure no part held up production\. \- Increased barbell product production by 25% by performing time studies and piloting a new gauging process\. \- Developed a cost comparison analysis sheet to identify price changes and discrepancies\. \- Helped Purchasing to renegotiate pricing for barbell parts\. \- Worked as an assembly line operator to understand the entire barbell MFG process from friction welding, to assembly, to quality checks\.
- **Product Designer \(contract\) at Applied Experience \(AXP\)** (2023\-01\-01–2023\-04\-01) — Create concept sketches based on product requirements\. • Discuss product requirements with clients to modify and refine concept sketches\.
- **Product Development Intern at Rogue Fitness** (2022\-05\-01–2022\-07\-01) — Designed and released the Rogue Stainless 20” and 40” Straight Lat Bars, patent pending\. • Used Autodesk Inventor to 3D model components and to create CAD drawings\. • Determined initial cost of lat bars by machine run time, material cost, box size, assembly time, and shipping weight\. • Consulted with purchasing to source steel\. • Aided in assembling products for photo shoots\.
- **Patent Illustrator at Applied Experience \(AXP\)** (2021\-12\-01–2022\-05\-01) — Clean up and refine CAD orthographic drawings for design patent submissions\.
- **Retail Sales Associate at Ann Taylor** (2021\-05\-01–2021\-07\-01) —  Generated $800/week in gross retail sales by managing simultaneous sales to discerning, high\-end                   clients\. • Packed orders and processed returns\. • Closed, restocked, and prepared the store for next day • verified the cash count\-out\.
- **Education Intern at Isabella Stewart Gardner Museum** (2018\-07\-01–2018\-08\-01) — Organized 2,800 Visual Thinking Strategy student writing samples • analyzed data\. • Prepared workshop materials for 60 Boston Public School teachers\. • Funded by the BLS Deitch Leadership Institute\.

## Education

- Master's degree, Strategic Design — Politecnico di Milano (2024\-10\-01–2026\-01\-01)
- Bachelor's degree, Industrial and Product Design — The Ohio State University (2020\-08\-01–2024\-05\-01)
- High School Diploma — Boston Latin School (2016\-09\-01–2020\-05\-01)

## FAQ

### What does Zoë do?

Zoë is an Industrial Designer at Napkin Sketch\. Her background spans industrial and product design, user experience design, product development, product management, patent illustration, project planning, and customer\-facing work\.

### What is Zoë strongest at?

Zoë’s strengths include user experience design, design research, rapid and digital sketching, design drawings, CAD modeling, prototyping, manufacturing collaboration, and translating product requirements into refined concepts and production work\.

### What does Zoë do at Applied Experience \(AXP\) as a Product Designer?

As a contract Product Designer at Applied Experience \(AXP\), Zoë creates concept sketches from product requirements and discusses requirements with clients to modify and refine those sketches\.

### What does Zoë do at Applied Experience \(AXP\) as a Patent Illustrator?

As a Patent Illustrator at Applied Experience \(AXP\), Zoë cleans up and refines CAD orthographic drawings for design patent submissions\.

### What did Zoë accomplish at Qwake Technologies?

At Qwake Technologies, Zoë created Monday\.com project plans to align product\-development and customer\-experience efforts\. Zoë coordinated teams developing the official testing manual for technical and regulatory compliance, co\-drafted a 30\-plus\-email drip campaign reaching more than 1,500 recipients with 20%–46% open rates, developed brand guidelines with the CFO, and designed customer\-journey flowcharts with the Customer Experience Team\. Zoë also represented Qwake at a two\-day fire expo, showcasing the product to firefighters, commanders, and chiefs\.

### What did Zoë accomplish as a Product Management Intern at Rogue Fitness?

At Rogue Fitness, Zoë executed product improvements for the flagship barbell line through drawing updates, prototype testing, and pilot production runs\. Zoë created, cross\-referenced, and managed more than 57 new barbell SKUs through bill\-of\-material, cost\-of\-goods, and labor\-time updates tracked new part SKUs to prevent production delays developed cost\-comparison analysis assisted Purchasing with renegotiating barbell\-part pricing and worked as an assembly\-line operator across friction welding, assembly, and quality checks\. Zoë increased barbell production by 25% by conducting time studies and piloting a new gauging process\.

### What did Zoë accomplish as a Product Development Intern at Rogue Fitness?

As a Product Development Intern at Rogue Fitness, Zoë designed and released the patent\-pending Rogue Stainless 20\-inch and 40\-inch Straight Lat Bars\. Zoë used Autodesk Inventor to 3D\-model components and create CAD drawings, calculated initial costs using machine run time, material cost, box size, assembly time, and shipping weight, consulted Purchasing on steel sourcing, and helped assemble products for photo shoots\.

### What was Zoë’s role at XORS Software?

Zoë was a Studio Partner at XORS Software\.

### What did Zoë do at Ann Taylor?

As a Retail Sales Associate at Ann Taylor, Zoë generated $800 per week in gross retail sales while managing simultaneous sales for high\-end clients\. Zoë also packed orders, processed returns, closed and restocked the store, prepared it for the next day, and verified cash count\-out\.

### What did Zoë do at the Isabella Stewart Gardner Museum?

As an Education Intern at the Isabella Stewart Gardner Museum, Zoë organized and analyzed data from 2,800 Visual Thinking Strategy student writing samples and prepared workshop materials for 60 Boston Public School teachers\. The internship was funded by the BLS Deitch Leadership Institute\.

### What is Zoë’s educational background?

Zoë earned a master’s degree in Strategic Design from Politecnico di Milano, a bachelor’s degree in Industrial and Product Design from The Ohio State University, and a high school diploma from Boston Latin School\.

### What skills and tools does Zoë use?

Zoë’s listed tools and design capabilities include Figma, Autodesk Inventor, Autodesk Fusion 360, KeyShot, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, user experience design, design research, digital sketching, rapid sketching, design drawings, and sewing\. Zoë also lists public speaking and competitive fencing\.

### What customer\-facing experience does Zoë have?

Zoë has worked directly with clients on concept refinement, with customer\-experience teams on journey flowcharts, and with firefighters, commanders, and chiefs while representing Qwake Technologies at a fire expo\. Zoë’s experience also includes retail sales for high\-end clients\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/zshaytannas

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