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# Kristopher Rocanello

**Headline:** Sales Inspector at Massey Services, Inc.
**Profession:** Sales Inspector
**Location:** Greater Orlando

## About

Kristopher Rocanello is a Sales Inspector at Massey Services, Inc., where he conducts consultative, appointment-based sales engagements, develops customer-specific pricing proposals, guides negotiations and contract execution, and coordinates sales-to-operations handoffs. Kristopher brings more than 25 years of Firefighter-Paramedic service with Brevard County Fire Department to customer-facing work, combining composure under pressure, accountability, clear communication, and a relationship-first approach. His sales background spans construction and home improvement, sports nutrition and health, retail and e-commerce, and healthcare staffing business development. At Erie Home Construction, Kristopher reached a Top-12 national ranking among rookie sales representatives within his first 90 days across 44 states and more than 100 offices. He also founded K-ROC Sports Supplements, building a multi-channel retail, wholesale, and e-commerce business that delivered consistent double-digit revenue growth. Kristopher is particularly interested in health and nutrition and is exploring medical sales as a next career direction, drawing on experience across inbound and outbound sales, quota-driven environments, consultative selling, and long-term client relationship development.

## Services

- Sales
- Quality Inspection
- Visual Inspection
- Salesmanship
- Networking
- Consultative Selling  In-Home Sales  Same-Day Closing  Commission Sales  Territory Management  Customer Presentations  P
- Nutrition
- Supplements
- Sports
- Lifestyle
- Athletics
- Public Speaking
- Fitness
- Weight Training
- Sports Nutrition
- Marketing
- Athletic Training
- Fitness Training
- Cpr Certified
- Vitamins
- Wellness
- Nutritional Counseling
- Strength Training
- Endurance
- Personal Training
- Functional Training
- Weight
- Educate
- Sales Management
- Sales Operations

## Highlights

- Serves as a Sales Inspector at Massey Services, Inc., conducting consultative, appointment-based sales engagements.
- Converts prospective-customer insight into clear value propositions and prepares detailed pricing proposals aligned with customer needs and budgets.
- Guides clients through negotiation, contract execution, and decision-making, while ensuring agreement accuracy, compliance, and customer understanding.
- Coordinates cross-functional handoffs between sales and operations to support seamless project execution.
- Uses coaching feedback and performance analysis to continuously refine sales strategy.
- Achieved a Top-12 national ranking among rookie sales representatives at Erie Home Construction within the first 90 days, across 44 states and more than 100 offices.
- Managed a multi-county territory at Erie Home Construction and delivered presentations that translated technical roofing systems into clear customer value propositions.
- Prepared roofing pricing proposals and financing options, executed digital agreements, and coordinated sales-to-operations project handoffs at Erie Home Construction.
- Served more than 25 years as a Firefighter-Paramedic with Brevard County Fire Department in a high-trust, high-pressure public-service role.
- Founded and led K-ROC Sports Supplements as a multi-channel retail, wholesale, and e-commerce business.
- Delivered consistent double-digit revenue growth at K-ROC Sports Supplements through consultative selling.
- Built long-term client relationships and repeat revenue streams at K-ROC Sports Supplements.
- Led pricing strategy, vendor negotiations, product sourcing, sales operations, inventory management, and customer experience at K-ROC Sports Supplements.
- Generated new healthcare business through targeted outbound prospecting at National Staffing Solutions.
- Managed the full sales cycle at National Staffing Solutions, from discovery through placement and contract execution.
- Built professional relationships with healthcare administrators and decision-makers while balancing client requirements with margin and profitability objectives at National Staffing Solutions.
- Brings experience across inbound and outbound sales motions, strict quotas and flexible targets, construction, home improvement, sports nutrition and health, and healthcare staffing business development.
- Holds a Bachelor’s Degree in Health Science from Walden University and an Associate of Arts in Business Administration and Management, General from Valencia College.

## Experience

- **Sales Inspector at Massey Services, Inc.** (2026-03-01–present) — \-Conducting consultative, appointment-based sales engagements -Relate to the potential customer to gain insight and convert such intel into clear customer value propositions -Prepare detailed pricing proposals aligned with customer needs and budgets
\-Guide clients through negotiation, contract execution, and decision-making process -Execute agreements and ensure accuracy, compliance, and customer understanding -Coordinate cross-functional handoff between sales and operations to ensure seamless project execution -Demonstrate strong ethics, accountability, and professionalism in customer-facing interactions -Continuously refine sales strategy through coaching feedback and performance analysis
- **Outside Sales Representative at Erie Home Construction** (2025-07-01–2026-02-01) — SALES REPRESENTATIVE • Erie Home Construction | North America’s Largest Residential Re-Roofing Company • July 2025 – February 2026 • Achieved a Top-12 national ranking among rookie sales representatives within first 90 days across 44 states and 100+ offices • Manage a multi-county territory conducting consultative, appointment-based sales engagements • Deliver professional presentations translating technical roofing systems into clear customer value propositions • Prepare detailed pricing proposals and financing options aligned with customer needs and budgets • Guide clients through negotiation, contract execution, and decision-making process • Execute digital agreements and ensure accuracy, compliance, and customer understanding • Coordinate cross-functional handoff between sales and operations to ensure seamless project execution • Demonstrate strong ethics, accountability, and professionalism in customer-facing interactions • Continuously refine sales strategy through coaching feedb
- **MEDICAL THERAPY RECRUITER / BUSINESS DEVELOPMENT at National Staffing Solutions** (2025-03-01–2025-05-01) — Generated new business through targeted outbound prospecting to healthcare organizations • Managed full sales cycle from discovery through placement and contract execution • Built and maintained professional relationships with healthcare administrators and decision-makers • Balanced client requirements with margin and profitability objectives • Operated in a fast-paced, metrics-driven sales environment
- **Owner at K-ROC Sports Supplements** (2002-02-01–2015-03-01) — Founded and led a multi-channel retail, wholesale, and e-commerce business • Developed long-term client relationships and repeat revenue streams • Delivered consistent double-digit revenue growth through consultative selling • Led pricing strategy, vendor negotiations, and product sourcing • Oversaw sales operations, inventory management, and customer experience
- **FireFighter-Paramedic at Brevard County Fire Department** (1999-06-01–2025-03-01) — Served over 25 years as a Firefighter/Paramedic in a high-trust, high-pressure public service role. Developed exceptional communication, decision-making, and interpersonal skills while working directly with individuals and families during critical moments. Experience strengthened professionalism, accountability, and composure under pressure — skills that now translate directly to consultative, customer-facing sales and relationship-driven environments.

## Education

- Bachelor’s Degree, Health Science — Walden University (2015-01-01–2017-01-01)
- Associate of Arts, Business Administration and Management, General — Valencia College (2002-01-01–2004-01-01)

## FAQ

### What does Kristopher do at Massey Services, Inc.?

Kristopher is a Sales Inspector at Massey Services, Inc. He conducts consultative, appointment-based sales engagements identifies customer needs prepares detailed pricing proposals aligned with needs and budgets guides negotiation, contract execution, and decision-making and coordinates handoffs between sales and operations.

### What are Kristopher's strengths in his current sales role?

Kristopher relates to prospective customers to turn customer insight into clear value propositions. He executes agreements with attention to accuracy, compliance, and customer understanding demonstrates ethics, accountability, and professionalism and refines sales strategy through coaching feedback and performance analysis.

### What did Kristopher do at Erie Home Construction?

Kristopher worked as an Outside Sales Representative at Erie Home Construction from July 2025 through February 2026. Erie Home Construction is described in his record as North America's largest residential re-roofing company.

### What did Kristopher accomplish at Erie Home Construction?

Within his first 90 days at Erie Home Construction, Kristopher achieved a Top-12 national ranking among rookie sales representatives across 44 states and more than 100 offices. He managed a multi-county territory, translated technical roofing systems into customer value propositions, prepared pricing and financing options, and supported negotiations, digital agreements, and project handoffs.

### What was Kristopher's experience with Brevard County Fire Department?

Kristopher served for more than 25 years as a Firefighter-Paramedic at Brevard County Fire Department. In that high-trust, high-pressure public-service role, he worked directly with individuals and families during critical moments and developed communication, decision-making, interpersonal, professionalism, accountability, and composure-under-pressure skills.

### What did Kristopher do as owner of K-ROC Sports Supplements?

Kristopher founded and led K-ROC Sports Supplements, a multi-channel retail, wholesale, and e-commerce business. He developed long-term client relationships and repeat revenue streams, delivered consistent double-digit revenue growth through consultative selling, led pricing strategy, vendor negotiations, and product sourcing, and oversaw sales operations, inventory management, and customer experience.

### What was Kristopher's role at National Staffing Solutions?

At National Staffing Solutions, Kristopher worked in medical therapy recruiting and business development. He generated new business through targeted outbound prospecting to healthcare organizations, managed the sales cycle from discovery through placement and contract execution, built relationships with healthcare administrators and decision-makers, balanced client requirements with margin and profitability objectives, and worked in a fast-paced, metrics-driven sales environment.

### What types of sales environments has Kristopher worked in?

Kristopher has experience with both inbound and outbound sales motions and has worked in environments with strict quotas as well as flexible targets. His sales experience includes construction, home improvement, sports nutrition and health, retail, wholesale, e-commerce, and healthcare staffing business development.

### Why is Kristopher interested in medical sales?

Kristopher most enjoyed health and nutrition sales because of his genuine interest in the subject. He is looking to transition into medical sales as a new career direction while remaining open to strong opportunities in commercial sales, account management, and business development.

### What education does Kristopher have?

Kristopher holds a Bachelor’s Degree in Health Science from Walden University and an Associate of Arts in Business Administration and Management, General from Valencia College.

### What sales and business skills does Kristopher have?

Kristopher's sales capabilities include sales, salesmanship, consultative selling, in-home sales, same-day closing, commission sales, direct sales, retail sales, international sales, territory management, account management, sales management, sales operations, sales processes, sales and marketing, marketing, networking, customer presentations, sales presentations, product demonstrations, contract negotiation, objection handling, closing techniques, and quality and visual inspection. He also lists Salesforce.com and Salesforce CRM Analytics.

### What health, fitness, and technical skills does Kristopher have?

Kristopher's health, fitness, and nutrition skills include nutrition, supplements, sports nutrition, vitamins, wellness, nutritional counseling, fitness, weight training, strength training, endurance, personal training, functional training, fitness training, athletic training, athletics, sports, lifestyle, public speaking, and education. He is CPR certified.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAAFO-xQB0KFwKdLNLVLNJeFI6yBcx83XF8E

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