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# Janelle Lamar

**Headline:** Events and Program Management \| Operations \| Client Experience
**Profession:** Customer Success & Operations Specialist
**Location:** Atlanta, Georgia, United States

## About

Janelle Lamar is an operations, customer experience, events, and program management professional currently serving as a Customer Success & Operations Specialist at McMaster\-Carr and as Founder and Head of Marketing & Events at ATL Cigar Co\. Janelle is strongest at building teams, programs, and event operations that perform under pressure while protecting the customer experience\. Her work combines hands\-on logistics, budget and vendor management, client and VIP communication, team coaching, quality improvement, and rapid crisis response\. At McMaster\-Carr, Janelle has managed high\-volume customer interactions, led a business operations unit to a 95% quality average, and designed coaching programs that improved team performance\. She also founded McMaster\-Carr’s first Asian Pacific Americans employee resource group, including mentorship and cultural programming that became a recognized company\-wide initiative with its own budget\. In events, Janelle has owned end\-to\-end booth operations for five years at the 5,000\-attendee Premium Cigar Association convention, co\-founded ATL Cigar Co, and ran Beyond the I Do, an independent event\-planning business with full P&L responsibility for weddings and social events\. Janelle also volunteers and serves as a committee member with the Down Syndrome Association of Atlanta\.

## Services

- Sponsorship Activation
- Event Marketing Strategy
- Pop\-ups
- Brand Activation
- Sponsorship
- Trade Show Exhibitor
- Staffing Coordination
- Community Outreach
- Trade Show Planning
- Event Designing
- Discrepancy Resolution
- Service Recovery
- De\-escalation
- Budget Oversight
- Special Events
- Community Engagement
- Budget Management
- Vendor Negotiation
- Social Media Marketing
- Customer Engagement
- P&L Management
- Vendor Sourcing
- Live Events
- P&L Analysis
- Event Production
- Partnership Marketing
- P&L Forecasting
- Account Portfolio Management
- Customer Relationship Management \(CRM\)
- Catalog Distribution

## Highlights

- Currently serves as a Customer Success & Operations Specialist at McMaster\-Carr\.
- Currently serves as Founder and Head of Marketing & Events at ATL Cigar Co\.
- Managed high\-volume customer interactions daily at McMaster\-Carr while using data and quality checks to protect customer experience at scale\.
- Ran a McMaster\-Carr business operations unit at a 95% quality average\.
- Designed coaching programs at McMaster\-Carr that raised team performance\.
- Founded McMaster\-Carr’s first Asian Pacific Americans employee resource group\.
- Built mentorship and cultural programming for the employee resource group, which became a recognized company\-wide initiative with its own budget\.
- Held McMaster\-Carr roles including ERG Leader, Sales Operations Specialist, Contact Center Representative, Sales Development and Marketing Research Analyst, Customer Success & Operations Specialist, and Operations and Customer Success Supervisor\.
- Co\-founded ATL Cigar Co and manages sponsorship activations for the company\.
- Managed ATL Cigar Co’s booth at a national industry trade show\.
- Managed exhibitor\-booth logistics for five years at the Premium Cigar Association convention, which has 5,000 attendees\.
- Handled small to medium Premium Cigar Association convention booths end\-to\-end, including design, logistics, team coordination, swag and giveaways, and executive and VIP handling\.
- Managed both internal teams and external vendors on\-site at events\.
- Handles event work from planning through execution, including budgets, vendors, and behind\-the\-scenes logistics\.
- Pushes back on executive requests by showing operational consequences and developing compromise solutions\.
- Pivots quickly under pressure and manages unexpected crises without advance notice\.
- Works hands\-on with logistics teams while managing executive expectations and connecting VIPs with operational staff\.
- Founded and served as Chief Event Planner at Beyond the I Do for four years\.
- Held full P&L ownership at Beyond the I Do\.
- Delivered weddings and social events locally and regionally within budget through Beyond the I Do\.
- Earlier led catering operations and sales for corporate and private clients\.
- Volunteers and serves as a committee member with the Down Syndrome Association of Atlanta\.
- Earned a Bachelor of Science in Marketing from Pensacola Christian College\.

## Experience

- **Customer Success & Operations Specialist at McMaster\-Carr** (2025\-08\-01–present)
- **Founder // Head of Marketing & Events at ATL Cigar Co** (2020\-01\-01–present)
- **Operations and Customer Success Supervisor at McMaster\-Carr** (2023\-08\-01–2025\-08\-01)
- **ERG Leader at McMaster\-Carr** (2021\-08\-01–2023\-08\-01)
- **Sales Operations Specialist at McMaster\-Carr** (2021\-01\-01–2023\-01\-01)
- **Founder  //  Chief Event Planner at Beyond the I Do** (2016\-01\-01–2021\-01\-01)
- **Contact Center Representative at McMaster\-Carr** (2014\-01\-01–2021\-01\-01)
- **Sales Development / Marketing Research Analyst at McMaster\-Carr** (2006\-01\-01–2014\-01\-01)

## Education

- Bachelor of Science, Marketing — Pensacola Christian College

## FAQ

### What does Janelle do?

Janelle Lamar works across operations, customer success, program management, event execution, marketing, and client experience\. She currently serves as a Customer Success & Operations Specialist at McMaster\-Carr and as Founder and Head of Marketing & Events at ATL Cigar Co\.

### What is Janelle strongest at?

Janelle’s core strengths include operations management, customer experience, event planning and production, program management, quality management, coaching and staff development, vendor management, budget oversight, and crisis response\. She combines hands\-on operational work with executive, client, and team communication\.

### What roles has Janelle held at McMaster\-Carr?

At McMaster\-Carr, Janelle has held roles as an ERG Leader, Sales Operations Specialist, Contact Center Representative, Sales Development and Marketing Research Analyst, Customer Success & Operations Specialist, and Operations and Customer Success Supervisor\. Her work has included high\-volume customer interactions, sales and business operations, quality checks, coaching, customer\-success operations, and employee\-resource\-group leadership\.

### What did Janelle accomplish in McMaster\-Carr operations and customer success roles?

Janelle managed high\-volume customer interactions daily and used data and quality checks to protect customer experience at scale\. She also ran a business operations unit at a 95% quality average and designed coaching programs that raised team performance\.

### What did Janelle accomplish as an ERG Leader at McMaster\-Carr?

Janelle founded McMaster\-Carr’s first Asian Pacific Americans employee resource group\. She built a mentorship program and cultural programming that grew into a recognized, company\-wide initiative with its own budget\.

### What does Janelle do at ATL Cigar Co?

Janelle co\-founded ATL Cigar Co and serves as its Head of Marketing & Events\. She manages sponsorship activations and the company’s booth at a national industry trade show\.

### What experience does Janelle have at the Premium Cigar Association convention?

For five years, Janelle managed exhibitor\-booth logistics at the Premium Cigar Association convention, an event with 5,000 attendees\. She handled small to medium booths end\-to\-end, including design, logistics, team coordination, swag and giveaways, and executive and VIP handling\.

### What was Janelle’s work at Beyond the I Do?

Janelle founded and served as Chief Event Planner at Beyond the I Do, an independent event\-planning company she ran for four years\. She held full P&L ownership and delivered weddings and social events locally and regionally within budget\.

### What earlier catering experience does Janelle have?

Earlier in her career, Janelle led catering operations and sales for corporate and private clients\.

### What parts of event management does Janelle handle?

Janelle manages events from planning through execution, including budgets, vendors, logistics, staffing, booth design, giveaways, client and VIP expectations, and on\-site issue resolution\. She has managed both internal teams and external vendors on\-site\.

### How does Janelle handle pressure, changing event needs, and executive expectations?

Janelle is experienced at pivoting quickly under pressure and managing unexpected crises without advance notice\. When executive or VIP requests conflict with operational realities, she explains the real consequences of those requests and works toward practical compromise solutions while bridging operational teams and leadership\.

### What is Janelle’s leadership approach?

Janelle leads with empathy and respect, including in high\-pressure settings\. She prioritizes how team members are treated while working hands\-on with logistics teams and supporting their needs alongside executive expectations\.

### What event, trade\-show, sponsorship, and marketing skills does Janelle bring?

Janelle’s event and marketing capabilities include sponsorship activation, sponsorship and partnership marketing, event marketing strategy, brand activation, pop\-ups, trade\-show exhibiting and planning, event design, event production, special events, live events, event logistics, staffing coordination, social media marketing, community outreach, community engagement, vendor sourcing, vendor negotiation, and vendor management\.

### What operations and customer\-experience skills does Janelle bring?

Janelle’s operations and customer\-experience skills include operations management, program management, project management, customer service, customer engagement, customer satisfaction, customer outcome, service delivery, first\-touch resolution, product guidance, service recovery, de\-escalation, escalation resolution, dispute and discrepancy resolution, compliance documentation, CRM, account portfolio management, account management, internal and external communications, and cross\-functional coordination\.

### What financial, analytical, and planning skills does Janelle bring?

Janelle’s financial, analytical, and planning skills include budget oversight, budget management, cost and budget management, P&L management, P&L analysis, P&L forecasting, revenue optimization, forecasting, sales analysis, inventory analysis, data analysis, data maintenance, reliable reporting, capacity planning, resource allocation, pricing strategy, market planning, strategic planning, strategic thinking and planning, trends analysis, industry research, competitor research, competitive advantage, and market development\.

### What people\-development and organizational skills does Janelle bring?

Janelle’s team and organizational\-development skills include team management, team leadership, performance management, staff development, coaching and mentoring, curriculum development, quality management, process quality improvement, continuous improvement, organizational change, culture change, DEI culture, influential leadership, active listening, collaborative problem solving, creative problem solving, relationship building, strategic communications, and scheduling\.

### What sales, commercial, and logistics capabilities does Janelle have?

Janelle also brings experience in sales, business development, sales processes, sales process optimization, territory management, territory penetration, catalog distribution, campaign strategies, marketing strategy, marketing, communications, complex transactions, change orders, logistics management, and business development\.

### Where did Janelle study?

Janelle earned a Bachelor of Science in Marketing from Pensacola Christian College\.

### How is Janelle involved in her community?

Janelle is active in her local community as a volunteer and committee member of the Down Syndrome Association of Atlanta\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAABO4sr8B0UDFVvtlpFri6Dt8S9aPG4pwtVA

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