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# Tracy Hendricks

**Headline:** Driving enterprise growth through territory expansion, client retention, and consultative solution selling.
**Profession:** Enterprise Account Executive
**Location:** Aubrey, Texas, United States

## About

Tracy Hendricks is an Enterprise Account Executive at Konica Minolta Commercial Print Enterprise and Regional Sales Director at AEi Communications, driving enterprise growth through territory expansion, client retention, and consultative solution selling. Tracy specializes in complex enterprise sales cycles, long-term partnerships, account performance, technical demonstrations, and outcome-based solution design across cloud, print, workflow automation, PLM software, telecommunications, and hospitality communications. At Konica Minolta, Tracy leads DFW expansion for cloud-managed print services, workflow automation software, and production hardware, using IT and operational audits to build ROI models that support C-suite decisions. Tracy has delivered measurable results throughout a sales career that includes 100% renewal performance for two consecutive years, 200% quota attainment, $250K from new Wisconsin and Indiana territories, and the highest percentage of Teamcenter software sales companywide. Tracy has also ranked #1 nationally in CAD technology services while growing revenue 25% year over year and mentoring a 14-person account-executive team. Known for pursuing new business, Tracy has taken enterprise opportunities such as a UPS Stores deal through close while navigating pricing, political, and internal objections.

## Services

- Market Opportunities
- Market Analysis
- Data Analysis
- Account Growth
- Revenue Generation
- Teamcenter
- Customer Retention
- Digital Transformation
- Computer-Aided Manufacturing \(CAM\)
- Computer-Aided Design \(CAD\)
- PLM Software
- Technical Demonstrations
- Online Marketing
- Email Marketing
- Go-to-Market Strategy
- Partner Relationship Management
- Territory Account Management
- Portuguese
- Social Media Marketing
- Engineering
- Planning Budgeting & Forecasting
- Project Management
- Strategy
- Communication
- Training
- Lead Generation
- Microsoft Office
- Software as a Service \(SaaS\)
- Sales & Marketing
- Business-to-Business \(B2B\)

## Highlights

- Leads DFW territory expansion for Konica Minolta cloud-managed print services, workflow automation software, and production hardware.
- Uses IT and operational audits to build outcome-based ROI models that accelerate C-suite sign-offs at Konica Minolta.
- Delivers technical demonstrations of full-stack workflow automation and digital-transformation capabilities.
- Maintained a 100% renewal run rate for two consecutive years at Siemens PLM Software APEX DMS.
- Captured the highest percentage of Teamcenter software sales companywide at Siemens PLM Software APEX DMS.
- Established Wisconsin and Indiana territories that generated $250K in revenue for Siemens PLM Software APEX DMS.
- Exceeded quota by 200% in Siemens PLM software sales.
- Negotiated CAD, CAM, Teamcenter, and Valu Mill software agreements across manufacturing, aerospace, defense, automotive, and marine sectors.
- Generated $250K in net-new ARR within months by opening previously uncaptured Wisconsin and Indiana territories.
- Closed record-breaking PLM software agreements across defense, aerospace, and automotive accounts.
- Executes sales strategies for advanced IP communication platforms across enterprise and hospitality markets at AEi Communications.
- Builds direct C-level channels and converts complex technical proposals into multi-year account wins at AEi Communications.
- Conducts technical needs assessments and customizes AEi Communications solutions to virtually eliminate client churn.
- Implemented strategic roadmaps at AEi Communications that exceeded revenue targets and expanded market presence.
- Created solution presentations at AEi Communications that increased contract win rates and established strategic partnerships.
- Created a strategic sales-training program at Consolidated Communications to strengthen sales-team performance.
- Established client partnerships and targeted account plans at Consolidated Communications that expanded territories and exceeded revenue targets.
- Led RFQ responses and live technical demonstrations to secure global enterprise accounts at Consolidated Communications.
- Built a performance-focused sales-training framework at Consolidated Communications to accelerate regional pipeline conversion.
- Increased VinaKom sales coverage from 38 to 70 accounts per representative.
- Doubled division revenue per sales associate at VinaKom.
- Developed B2B advertising programs across Chicago markets and installed 700 miles of fiber in one year at VinaKom.
- Earned the #1 national sales ranking at Cadsourcing while achieving 25% year-over-year revenue growth.
- Led and mentored 14 account executives at Cadsourcing, supporting team quota overachievement and pricing optimization.
- Surpassed Midwest Division new-account acquisition targets at Cadsourcing.
- Took a UPS Stores deal through close while overcoming pricing, political, and internal objections.

## Experience

- **Enterprise Account Executive at Konica Minolta – Commercial Print Enterprise \(CPS\)** (2025-12-01–present) — Driving Enterprise Adoption: Spearhead DFW territory expansion for cloud-managed print services, workflow automation software, and production hardware. Shortening Deal Cycles: Conduct rigorous IT and operational audits to engineer outcome-based ROI models that accelerate C-suite sign-offs. Solution Architecture: Deliver high-impact technical demonstrations showcasing full-stack workflow automation and digital transformation capabilities.
- **Regional Sales Director at AEi Communications** (2023-06-01–present) — Revenue Expansion: Engineered and executed high-penetration sales strategies for advanced IP communication platforms across enterprise and hospitality sectors. Executive Engagement: Built direct channels to C-level decision-makers, converting complex technical proposals into multi-year account wins. Account Retention: Spearheaded deep technical needs assessments, tailoring custom solutions that virtually eliminated client churn.
- **Enterprise Account Executive at ABC** (2026-09-01–2026-09-01)
- **Reginal Director of Sales at AEi Communications** (2023-06-01–2025-02-01) — I'm currently driving strategic growth initiatives and managing key executive relationships for a leading hospitality communications provider. • My focus is on developing and executing territory strategies while using a consultative approach to design customized solutions across our diverse market segments. • Key Achievements: • Successfully implemented strategic roadmaps that consistently exceeded revenue targets and expanded market presence. • Created and delivered compelling solution presentations that significantly increased our contract win rate. • Established new strategic partnerships that strengthened our market leadership position.
- **Senior Account Executive at Consolidated Communications** (2020-12-01–2023-06-01) — Enterprise Deal Leadership: Orchestrated end-to-end sales strategies for enterprise cloud networking and telecom tech stacks. Competitive RFQ Wins: Led high-stakes RFQ responses and live tech demonstrations, locking in global enterprise accounts. Sales Enablement: Architected a performance-focused sales training framework that accelerated pipeline conversion across the regional team.
- **Major Account Specialist at Consolidated Communications** (2020-12-01–2023-06-01) — Executed territory-wide account management strategies to direct enterprise sales initiatives delivering global communications solutions. • Led prospect profiling and opportunity identification. • Developed comprehensive client engagement plans ensuring balanced growth. • Monitored revenue cycle from acquisition through implementation. • Prepared detailed RFQ responses and solution demonstrations. • Created strategic training program enhancing sales team development, elevating overall team performance standards. • Established new client partnerships driving territory expansion, securing long-term revenue streams. • Developed targeted account plans exceeding revenue targets, maximizing territory potential. • Implemented customer insight strategies strengthening technology solution alignment, improving client satisfaction.
- **National Account Manager at Siemens PLM Software APEX DMS** (2018-11-01–2020-10-01) — Negotiated agreements for Siemens PLM software portfolio including CAD, CAM, Teamcenter, and Valu Mill applications across manufacturing, aerospace, defense, auto, and marine sectors. • Directed enterprise software sales initiatives nationwide. • Prepared account-specific renewal strategies incorporating product options and service enhancements. • Provided operational insights across sales, marketing, production, engineering, and customer support. • Maintained 100% renewal run rate for two consecutive years, ensuring stable revenue foundation. • Captured highest percentage of Teamcenter software sales companywide, establishing benchmark performance standards. • Established new territories in Wisconsin and Indiana generating $250K in revenue, creating new market opportunities. • Exceeded quota by 200%, setting new company performance records.
- **National Account Executive at Siemens Apex DMS** (2018-11-01–2020-10-01) — Greenfield Monetization: Generated $250K in net-new ARR within months by opening uncaptured territories in Wisconsin and Indiana. Quota Domination: Exceeded annual revenue targets by 200%, closing record-breaking PLM software agreements \(CAD/CAM/Teamcenter\) across defense, aerospace, and automotive giants. 100% Retention: Secured 100% renewal compliance over two consecutive years through high-touch executive account management.
- **Regional Account Manager at Cadsourcing, LLC** (2016-02-01–2018-10-01) — Led team of 14 account executives for CAD drafting services provider. • Directed performance assessment against key indicators ensuring customer relationship management and profitability growth. • Provided strategic guidance optimizing sales techniques and processes. • Fostered cross-organizational collaboration maximizing diverse team perspectives. • Developed solutions aligned with market demand and pricing structures. • Achieved consistent #1 sales ranking with 25% YOY improvement, leading company growth initiatives. • Led 14-person account executive team to exceed sales objectives, enhancing organizational efficiency. • Advanced company interests through trade show representation, expanding market presence. • Surpassed Midwest Division new account acquisition targets, establishing new revenue channels.
- **National Sales Executive at Cadsourcing, LLC** (2016-02-01–2018-09-01) — \#1 Market Rank: Earned the top national sales position, achieving 25% year-over-year revenue expansion in enterprise CAD tech services. Leadership Impact: Mentored 14 account executives, driving team-wide quota overachievement and optimizing pricing models for maximum margin.
- **Major Account Manager at VinaKom** (2014-12-01–2016-02-01) — Developed strategic initiatives expanding current accounts through up-selling and cross-selling in a competitive marketplace. • Directed sales operations across a broad product portfolio. • Led market share expansion through innovative product applications. • Implemented comprehensive territory development strategies ensuring sustained growth. • Increased sales coverage from 38 to 70 accounts per representative, optimizing territory management. • Doubled division revenue per sales associate, establishing new performance benchmarks. • Developed successful B2B advertising programs across Chicago markets, strengthening brand presence. • Installed 700 miles of fiber within one-year period, expanding network coverage.
- **Account Manager at TDS Telecommunications Corp.** (2012-02-01–2014-11-01) — Sale of hosted services
- **Senior Account Executive at Cbeyond - now a Birch Company** (2008-03-01–2012-02-01) — Hosted Voice and data solutions
- **Major Accounts at Mcleod USA** (2003-02-01–2008-03-01) — Sale our suite of mpls based products. Voice, Data, CoLo

## Education

- Bachelor of Business Administration - BBA, Business Administration and Management, General — Texas Southern University (2000-08-01–2002-08-01)
- BS, Accounting — University of North Texas (1997-08-01–1999-01-01)
- Bachelor of Business Administration, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES — University of North Texas

## FAQ

### What does Tracy do now?

Tracy is an Enterprise Account Executive at Konica Minolta Commercial Print Enterprise and a Regional Sales Director at AEi Communications. Tracy drives enterprise growth through territory expansion, retention, executive relationships, and consultative solution selling.

### What does Tracy do at Konica Minolta?

Tracy leads DFW territory expansion for cloud-managed print services, workflow automation software, and production hardware. Tracy conducts IT and operational audits, develops outcome-based ROI models to accelerate C-suite sign-offs, and delivers technical demonstrations of full-stack workflow automation and digital-transformation capabilities.

### What are Tracy’s core professional strengths?

Tracy’s strengths include enterprise sales, complex sales-cycle management, growth strategy, account growth, customer retention, solution architecture, technical demonstrations, territory management, and consultative selling. Tracy also works across SaaS, cloud computing, telecommunications, PLM software, CAD, CAM, digital transformation, managed services, and workflow automation.

### What did Tracy do at Siemens PLM Software APEX DMS?

At Siemens PLM Software APEX DMS, Tracy negotiated agreements for CAD, CAM, Teamcenter, and Valu Mill applications across manufacturing, aerospace, defense, automotive, and marine sectors. Tracy directed nationwide enterprise software sales, developed account-specific renewal strategies with product and service options, and provided operational insights spanning sales, marketing, production, engineering, and customer support.

### What did Tracy accomplish at Siemens APEX DMS?

Tracy maintained a 100% renewal run rate for two consecutive years, generated $250K in revenue by establishing Wisconsin and Indiana territories, exceeded quota by 200%, and captured the highest percentage of Teamcenter software sales companywide. Tracy closed PLM software agreements involving CAD, CAM, and Teamcenter across defense, aerospace, and automotive customers.

### What does Tracy do at AEi Communications?

As Regional Sales Director at AEi Communications, Tracy executes high-penetration sales strategies for advanced IP communication platforms serving enterprise and hospitality markets. Tracy builds direct channels to C-level decision-makers, converts technical proposals into multi-year account wins, conducts deep technical needs assessments, and tailors solutions intended to virtually eliminate client churn.

### What did Tracy accomplish in the earlier AEi Communications sales leadership role?

In a Regional Director of Sales role at AEi Communications, Tracy managed executive relationships and strategic growth initiatives for a hospitality communications provider. Tracy developed territory strategies, designed customized solutions across market segments, implemented revenue-focused roadmaps, delivered solution presentations that increased contract win rates, and established strategic partnerships that strengthened market position.

### What did Tracy do at Consolidated Communications?

At Consolidated Communications, Tracy led enterprise sales initiatives for global communications solutions, including territory-wide account management, prospect profiling, opportunity identification, client engagement planning, revenue-cycle oversight from acquisition through implementation, RFQ responses, and solution demonstrations. Tracy also led end-to-end enterprise sales strategies for cloud networking and telecom technology stacks.

### What did Tracy accomplish at Consolidated Communications?

Tracy created a strategic sales-training program, established client partnerships that expanded territory reach and long-term revenue, developed account plans that exceeded revenue targets, and implemented customer-insight strategies that improved technology-solution alignment and client satisfaction. As a Senior Account Executive, Tracy also led competitive RFQ responses and live technical demonstrations to secure global enterprise accounts and built a sales-training framework designed to accelerate regional pipeline conversion.

### What did Tracy accomplish at VinaKom?

At VinaKom, Tracy expanded current accounts through upselling and cross-selling, directed sales across a broad product portfolio, pursued market-share growth through product applications, and implemented territory-development strategies. Tracy increased sales coverage from 38 to 70 accounts per representative, doubled division revenue per sales associate, developed B2B advertising programs in Chicago, and oversaw installation of 700 miles of fiber in one year.

### What did Tracy accomplish at Cadsourcing?

At Cadsourcing, Tracy earned the #1 national sales position and delivered 25% year-over-year revenue growth in enterprise CAD technology services. Tracy led and mentored 14 account executives, helped the team exceed objectives, optimized pricing models for margin, represented the company at trade shows, and surpassed Midwest Division new-account acquisition targets.

### What telecommunications solutions has Tracy sold?

At McLeod USA, Tracy sold MPLS-based voice, data, and colocation solutions. At TDS Telecommunications Corp., Tracy sold hosted services. At Cbeyond, now a Birch Company, Tracy sold hosted voice and data solutions.

### Where else has Tracy worked?

Tracy held an Enterprise Account Executive role at ABC.

### What kinds of complex sales situations has Tracy handled?

Tracy has taken a UPS Stores opportunity through close and has experience overcoming pricing, political, and internal objections during the sales process. Tracy is motivated by new-business development and has focused on SaaS and telecommunications technology.

### What is Tracy’s education?

Tracy holds a BS in Accounting from the University of North Texas, a Bachelor of Business Administration in Business, Management, Marketing, and Related Support Services from the University of North Texas, and a Bachelor of Business Administration in Business Administration and Management, General from Texas Southern University.

### What business-development and account-management skills does Tracy have?

Tracy’s listed capabilities include market opportunities and analysis, data analysis, account growth, revenue generation, customer retention, go-to-market strategy, territory account management, partner relationship management, planning, budgeting and forecasting, project management, strategy, communication, training, lead generation, and consulting.

### What technology, software, and sales-platform skills does Tracy have?

Tracy’s listed technology and sales skills include Teamcenter, PLM software, CAD, CAM, engineering, digital transformation, SaaS, cloud computing, managed services, networking, network administration, Ethernet, broadband, MPLS, unified communications, VoIP, telecommunications, Salesforce.com, CRM, sales operations, solution selling, direct sales, channel partners, professional services, and technical demonstrations.

### What additional sales, marketing, and language skills does Tracy list?

Tracy’s listed marketing and sales-management skills include sales and marketing, sales management, business-to-business sales, business development, cold calling, online marketing, email marketing, digital marketing, social media marketing, Microsoft Office, and Portuguese.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAAWXLq8BJbv2W9rzKuxbv_aV4XseK6EHjcs

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