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# Jon Peckman

**Headline:** Executive Sales Leader
**Profession:** Director of Sales - Access Networks
**Location:** United States

## About

Jon Peckman is an Executive Sales Leader and Director of Sales – Access Networks at ADI Global Distribution, where he drives growth for advanced, enterprise-grade networking solutions for automated smart homes while supporting the CEDIA channel. Jon leads Business Development Managers, Sales Engineers, and Client Services teams builds demand through CEDIA professional groups including HTA, Cinergy, and The Guild collaborates with Azione, ProSource, and HTSA and creates training and education programs that build awareness and revenue. He is strongest in go-to-market strategy, channel development, pricing, key-account leadership, product launches, forecasting, and using market data and competitive insights to influence engineering and product teams. Previously, Jon led Garmin’s largest business unit, valued at $1.6 billion in FY 2009, increased market share from 63% in Q3 2011 to 78% in Q3 2013, and delivered a personal-best 124% year-over-year automotive-segment revenue increase to $999 million in Q4 2007. At Wilson Connectivity, he helped scale weBoost revenue from $80 million to $130 million and delivered a 2.8x MOIC for private-equity backers. He also opened a new trucking market exceeding $2 million through product development and channel strategy.

## Services

- Director level
- Salesmanship
- Problem Solving
- Negotiation
- Customer Service
- Market Share
- Public Speaking
- Training and Development \(HR\)
- Account Planning
- Product Presentation
- Market Development
- Analytical Skills
- Strategic Partnerships
- Sales Management
- Consumer Electronics
- Product Marketing
- Product Management
- Marketing Strategy
- Market Planning
- Competitive Analysis
- Key Account Management
- Sales Operations
- Cross-functional Team Leadership
- P&L Management
- Product Launch
- Multi-channel Marketing
- Mobile Devices
- Channel Partners
- B2B
- Sales

## Highlights

- Leads Access Networks growth within ADI Global Distribution for advanced, enterprise-grade networking solutions serving automated smart homes.
- Creates incremental demand while supporting the CEDIA channel through engagement with HTA, Cinergy, The Guild, Azione, ProSource, and HTSA.
- Directs Business Development Managers, Sales Engineers, and Client Services teams at ADI.
- Creates training and education programs to build awareness and revenue for Access Networks.
- Led Garmin’s largest business unit, valued at $1.6 billion in FY 2009.
- Increased Garmin Portable Navigation Device market share by 1,500 basis points, from 63% in Q3 2011 to 78% in Q3 2013.
- Delivered a personal-best 124% year-over-year automotive-segment revenue increase to $999 million in Q4 2007 at Garmin.
- Reported directly to Garmin’s Vice President of Worldwide Sales while leading North American Portable Navigation Device go-to-market strategy.
- Implemented Minimum Retail Pricing at Garmin to stabilize average selling prices and increase category profitability.
- Served on Garmin’s Portable Navigation Devices product decision board in 2008, contributing to strategy and P&L decisions.
- Managed a 12-month rolling forecast for more than 30 Garmin products.
- Led Garmin product introductions, including oversight of packaging, literature, and marketing announcements.
- Oversaw 14 direct reports, 20 indirect reports, and two manufacturer representatives at Garmin.
- Managed an eight-person Garmin key-accounts team serving retailers including Best Buy, Circuit City, Costco, Wal-Mart, Sam’s Club, Target, Amazon, Staples, Office Depot, and Sears.
- Directly managed Best Buy and Target at Garmin.
- Implemented Minimum Advertised Price policies and planned new-product roadmaps and pricing at Garmin.
- Recruited to champion and scale Wilson Connectivity’s newly launched weBoost brand.
- Grew weBoost revenue from $80 million to $130 million and delivered a 2.8x MOIC for private-equity backers.
- Implemented a direct-distributor model at Wilson Connectivity focused on key master distributors to regain control of MAP pricing.
- Authored weBoost distributor programs and agreements and created an Authorized Reseller Program to recertify retailers and establish policies.
- Opened new multimillion-dollar opportunities in RV, overlanding, trucking, and other incremental markets, including a trucking market exceeding $2 million.
- Developed go-to-market strategy for Springbok and Majestic brands at Allied Materials & Equipment.
- Overhauled Allied’s manufacturer-representative base and programs and built retailer and international distributor relationships across the United States, China, Australia, the United Kingdom, and Germany.
- Helped elevate the iLuv brand and gain traction with national retail as Director Channel Sales at iLuv Creative Technology.
- Uses market data and competitive insights to influence engineering and product teams.

## Experience

- **Director of Sales - Access Networks at ADI Global Distribution** (2022-04-01–present) — Advanced, enterprise-grade, networking solutions for todays automated smart home. • Creating incremental demand while fully supporting the CEDIA channel • Executive team sales leader responsible for driving Access Networks growth inside of ADI • Direct the activities of the Business Development Managers, Sales Engineers and Client Services teams • Interaction with CEDIA professional groups HTA, Cinergy and The Guild to drive awareness • Collaborate with Azione, ProSource and HTSA buying groups to nurture relationships & create demand • Create training and education programs to drive awareness and revenue
- **Vice President of Sales at Wilson Connectivity** (2015-02-01–2022-02-01) — Improving wireless connections through cellular amplification technology • Recruited to champion and scale the newly launched weBoost brand, driving total revenue growth from $80M to $130M and delivering a 2.8x MOIC for private equity backers. • Managed sales team responsible for supporting weBoost Authorized Resellers • Implemented a new direct distributor business model focusing on key master distributors to regain control of MAP pricing • Authored distributor programs and agreements to re-establish business objectives for weBoost • Created an Authorized Reseller Program to recertify current retailers and establish policies for weBoost • Developed new $MM business opportunities in RV, Overlanding, Trucking and other incremental markets
- **Vice President of Sales at Allied Materials & Equipment Co., Inc.** (2014-06-01–2015-02-01) — Manufacturer of Allied Flags, Springbok & Majestic Puzzles • Tasked with taking Allied Products boutique brands to the mass market • Develop GTM strategy for Springbok & Majestic Brands • Overhaul manufacture rep base and programs to ensure successfully sales and promotions • Develop relationships with key US retailers in all channels of trade • Recruit distributor partners to gain access to China, Australia, UK and Germany • Manage sales force setting targets for territories and prioritizing onboarding of new accounts
- **Director Channel Sales at iLuv Creative Technology** (2013-11-01–2014-05-01) — Part of a small management team recruited to elevate the iLuv brand and gain traction with national retail presence.
- **Senior Sales & Marketing Manager, Key Accounts at Garmin International** (2004-11-01–2006-11-01) — Managed an 8-person team strategically focused on key consumer electronics retailers including Best Buy, Circuit City, Costco, Wal-Mart, Sam's Club, Target, Amazon, Staples, Office Depot and Sears. • Responsible for positioning the emerging Portable Navigation Device market as GPS became a mainstream CE category. • Implementation of Minimum Advertised Price \(MAP\) policies. • Planning of new product roadmaps and prices. • Directly managed Best Buy and Target.
- **Director of Sales at Garmin** (1999-04-01–2013-10-01) — Worldwide leader in global navigation devices • In a flat organization reported directly to the Vice President of Worldwide Sales managing all aspects of Portable Navigation Devices GTM strategies for North America. • Experience range from explosive triple digit growth to the backside of double-digit declines in a highly volatile category competing with Smartphone's. • Hands on experience working directly with dealer and distributor network while overseeing more than 30 colleagues. • Accountable for Garmin's largest business unit \($1.6B FY 2009\) • Increased market share 1500 basis points \(63% Q3 2011 to 78% Q3 2013\) • Implemented Minimum Retail Pricing \(MRP\) to stabilize ASP's and increase category profitability • Assigned to product decision board for strategy and P&L of Portable Navigation Devices 2008 • Personal Best - YOY automotive segment revenue increase of 124% to $999 million in Q4 07 • Development of sales programs and promotions • Responsible for 12-month rolling forecast
- **National Sales Manager at Garmin International** (1999-01-01–2004-01-01)
- **Sales Manager at Phizer Pharmaceuticals Inc** (1997-08-01–1999-08-01)

## Education

- Senior Leadership Development Program — University of Missouri-Kansas City
- Bachelor of Science — Emporia State University
- Senior Leadership Development Program — University of Missouri-Kansas City

## FAQ

### What does Jon do at ADI Global Distribution?

Jon is Director of Sales – Access Networks at ADI Global Distribution. He is responsible for driving Access Networks growth within ADI for enterprise-grade networking solutions serving automated smart homes, while creating incremental demand and supporting the CEDIA channel.

### How does Jon build demand for Access Networks?

Jon directs Business Development Managers, Sales Engineers, and Client Services teams. He works with HTA, Cinergy, and The Guild CEDIA professional groups to build awareness, collaborates with Azione, ProSource, and HTSA buying groups to nurture relationships and create demand, and develops training and education programs to increase awareness and revenue.

### What are Jon’s core professional strengths?

Jon’s strengths include sales leadership, sales management, salesmanship, negotiation, customer service, problem solving, analytical skills, public speaking, training and development, account planning, key-account management, account management, market development, market share growth, strategic partnerships, business development, new-business development, and channel-partner leadership.

### What sales, marketing, and product capabilities does Jon bring?

Jon’s experience also includes consumer electronics, mobile devices, B2B and direct sales, e-commerce, retail, international sales and international business, solution selling, sales process, Salesforce.com, sales operations, forecasting, pricing, P&L management, competitive analysis, product marketing, product management, product development, product presentation, product launch, brand management, marketing strategy, marketing management, market planning, multi-channel marketing, go-to-market strategy, trade shows, leadership, management, strategy, and cross-functional team leadership.

### What did Jon do at Garmin?

At Garmin, Jon served as Director of Sales, National Sales Manager, and Senior Sales & Marketing Manager for Key Accounts. As Director of Sales, he reported directly to the Vice President of Worldwide Sales in a flat organization and managed North American go-to-market strategy for Portable Navigation Devices, navigating both triple-digit growth and double-digit declines in a category competing with smartphones.

### What were Jon’s biggest results at Garmin?

Jon was accountable for Garmin’s largest business unit, valued at $1.6 billion in FY 2009. He increased market share by 1,500 basis points, from 63% in Q3 2011 to 78% in Q3 2013, and achieved a personal-best 124% year-over-year automotive-segment revenue increase to $999 million in Q4 2007.

### What pricing, product, and planning work did Jon lead at Garmin?

Jon implemented Minimum Retail Pricing to stabilize average selling prices and improve category profitability. He was assigned to the Portable Navigation Devices product decision board in 2008 for strategy and P&L, developed sales programs and promotions, maintained a 12-month rolling forecast covering more than 30 products, and led introductions of new products, including packaging, literature, and marketing announcements.

### What sales organization did Jon oversee at Garmin?

Jon directly managed 14 reports, 20 indirect reports, and two manufacturer representatives. He worked hands-on with dealer and distributor networks, partnered with retailers, distributors, OEMs, and rep groups, and maintained the sales force through recruitment and training.

### What did Jon accomplish in Garmin key accounts?

As Senior Sales & Marketing Manager for Key Accounts, Jon managed an eight-person team focused on consumer-electronics retailers including Best Buy, Circuit City, Costco, Wal-Mart, Sam’s Club, Target, Amazon, Staples, Office Depot, and Sears. He directly managed Best Buy and Target, helped position portable navigation devices as GPS became a mainstream consumer-electronics category, implemented Minimum Advertised Price policies, and planned new-product roadmaps and pricing.

### What did Jon accomplish at Wilson Connectivity?

Jon was recruited to Wilson Connectivity to champion and scale the newly launched weBoost brand. He drove total revenue from $80 million to $130 million and delivered a 2.8x MOIC for private-equity backers.

### How did Jon expand channels and markets at Wilson Connectivity?

At Wilson Connectivity, Jon managed the team supporting weBoost Authorized Resellers, implemented a direct-distributor model centered on key master distributors to regain control of MAP pricing, authored distributor programs and agreements, and created an Authorized Reseller Program to recertify retailers and establish weBoost policies. He also developed new multimillion-dollar opportunities in RV, overlanding, trucking, and other incremental markets, including a new trucking market exceeding $2 million through product development and channel strategy.

### What did Jon do at Allied Materials & Equipment?

As Vice President of Sales at Allied Materials & Equipment Co., Inc., manufacturer of Allied Flags, Springbok, and Majestic Puzzles, Jon was tasked with taking boutique brands to the mass market. He developed go-to-market strategy for Springbok and Majestic, overhauled the manufacturer-representative base and programs, developed relationships with key U.S. retailers across channels, recruited distributor partners for China, Australia, the United Kingdom, and Germany, and managed sales-force targets, territories, and new-account onboarding priorities.

### What was Jon’s role at iLuv Creative Technology?

Jon joined a small management team at iLuv Creative Technology that was recruited to elevate the iLuv brand and build traction with a national retail presence. He served as Director Channel Sales.

### What was Jon’s experience at Phizer Pharmaceuticals Inc.?

Jon previously served as Sales Manager at Phizer Pharmaceuticals Inc.

### What is Jon’s education and leadership development background?

Jon holds a Bachelor of Science from Emporia State University and completed the Senior Leadership Development Program at the University of Missouri–Kansas City.

### How does Jon work with engineering and product teams?

Jon uses market data and competitive insights to influence engineering and product teams. His experience connects product vision, product development, pricing, and channel strategy to market demand and sales execution.

## Links

- LinkedIn: https://www.linkedin.com/in/jon-peckman-25987027

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