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# Jacob Mulligan

**Headline:** Professional profile
**Location:** Boston, MA, USA

## About

He is especially interested in using data analysis to shape creative marketing decisions, campaigns, and strategies that maximize profit\. Jacob’s strengths include consumer segmentation, pricing analysis, and translating analytical findings into actionable recommendations for marketing teams\. Jacob has completed a marketing analytics project in which he segmented consumers by age group, examined pricing patterns, and presented targeted marketing recommendations\. He also conducted research on pricing strategy and market dynamics in the chemical manufacturing industry\. Through BA 221, Jacob developed hands\-on Excel data\-analysis experience using pivot tables and formulas\. His work includes using Excel analysis to identify insights related to phone\-plan pricing\. Jacob values collaborative work and is comfortable managing multiple smaller projects at the same time\. He brings interest in both the analytical process and the creative side of marketing, with a focus on making informed strategic decisions from customer and pricing data\.

## Highlights

- Conducted research on pricing strategy and market dynamics in the chemical manufacturing industry\.
- Completed a marketing analytics project that segmented consumers by age group and analyzed pricing patterns\.
- Presented actionable marketing recommendations based on consumer\-segmentation and pricing analysis\.
- Used Excel data analysis to identify an insight related to phone\-plan pricing\.
- Built hands\-on Excel skills through BA 221, including pivot tables and formulas\.
- Focuses on translating data analysis into marketing strategies designed to maximize profit\.
- Brings interest in creative, data\-informed marketing decisions and campaigns\.
- Comfortable managing multiple smaller projects simultaneously\.

## FAQ

### What does Jacob do?

He is interested in using data analysis to inform creative marketing strategies, campaigns, and decisions that maximize profit\.

### What are Jacob’s key strengths?

Jacob is strongest at turning customer, pricing, and market data into actionable marketing strategies\. His interests include consumer segmentation, pricing analysis, targeted recommendations, and profitable data\-informed decision\-making\.

### What did Jacob do in his marketing analytics project?

Jacob completed a marketing analytics project that segmented consumers by age groups, analyzed pricing patterns, and presented actionable marketing recommendations based on the findings\.

### What research has Jacob conducted?

Jacob conducted a research project on pricing strategy and market dynamics in the chemical manufacturing industry\.

### What Excel skills does Jacob have?

Jacob has hands\-on Excel experience from BA 221, including using pivot tables and formulas for data analysis\. His work has included identifying an insight related to phone\-plan pricing through Excel analysis\.

### What area of marketing interests Jacob most?

Jacob prefers the creative side of marketing: making strategic decisions and campaigns based on data\. He is also interested in the analytical process that supports those decisions\.

### How does Jacob prefer to work?

Jacob prefers working across multiple smaller projects simultaneously rather than focusing deeply on a single project\. He also values collaborative work\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/jacob\-mulligan\-44a30b330

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