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# Michael J\. Alonzo

**Headline:** Pioneering Judgment\-Centric AI \| Scaling HITL Multi\-Agent Swarms for the U\.S\. Enterprise @ Intellect
**Profession:** Business Development Manager
**Location:** Brooklyn, New York, United States

## About

Michael J\. Alonzo is a Business Development Manager at Intellect Design Arena Ltd, a Polaris Group company, where he co\-leads the U\.S\. launch of Purple Fabric, an Agentic AI platform built around multi\-agent swarms for enterprise financial\-services use cases\. He focuses on helping organizations move AI initiatives from pilots into governed production deployments for GRC, underwriting, trading, and wealth\-management workflows\. Michael’s strengths include consultative selling, high\-volume outbound prospecting, closed\-lost reactivation, value\-based handling of budget objections, and tailoring messages to buyer context and account\-team notes\. He has eight years of sales experience, including five years selling SaaS and AI products, across CPG, retail, commercial real estate, civic departments, financial services, and other buyer groups\. At Placer\.ai, Michael generated more than $3 million in ARR, sourced more than 100 deals for account executives, helped drive $2\.8 million\-plus in closed\-won ARR across 95\-plus deals, and booked nearly 1,400 meetings\. His record also includes top\-performing sales recognition at Beeks Financial Cloud and TraceAir Technologies, along with experience in client service, sponsorship sourcing, fundraising, marketing, and sales\-team enablement\.

## Services

- Judgment\-Centric AI
- AI Policy
- Governance
- and Regulation
- Risk Management
- and Compliance \(GRC\)
- Human\-in\-the\-Loop Machine Learning
- Multi\-Agent SWARMs
- Agentic AI
- Fixer
- Artificial Intelligence \(AI\)
- Apollo\.io
- Dependable Team Player
- Communication Skills
- Closing
- Persuasive Speaker
- Software Development
- Client Relations
- Real Estate
- Data Analysis
- Business Strategy
- Customer Satisfaction
- Business Development
- Visual Studio
- Creative Strategy
- Due Diligence
- Customer Relationship Management \(CRM\)
- Marketing
- Speech Writing
- Creative Writing

## Highlights

- Co\-leads the U\.S\. launch of Purple Fabric at Intellect Design Arena Ltd, positioning multi\-agent AI swarms for governed enterprise financial\-services workflows\.
- Supports Agentic AI use cases for GRC, underwriting, trading, and wealth\-management workbenches, with an emphasis on deterministic, auditable AI and ISO/IEC 42001\-certified governance\.
- Represents Intellect’s 2026 U\.S\. “Enterprise AI on Tap” pilot, priced at $1,200 per month and designed to demonstrate ROI in weeks\.
- Generated more than $3 million in ARR at Placer\.ai and sourced more than 100 deals for account executives\.
- Drove $2\.8 million\-plus in closed\-won ARR across 95\-plus account\-executive deals as a Placer\.ai Senior SDR and Team Lead\.
- Generated major Placer\.ai retail, CPG, and advertising logo deals including GAP, Tempur Sealy, Kimberly\-Clark, Mars Wrigley, Stater Brothers, and Captivate\.
- Recorded 3,000 cold outbound calls or touches per month at Placer\.ai in 2021\.
- Booked 115 meetings in August 2021, setting a new Placer\.ai SDR record\.
- Booked nearly 1,400 meetings and generated more than 900 qualified opportunities at Placer\.ai\.
- Exceeded a Placer\.ai quota of 25 by 400% in multiple months\.
- Won Placer\.ai’s 2021/22 SDR Booth Event Competition against 20–50\-plus SDRs\.
- Set a two\-year world record for cold calls and emails and booked 18 meetings in a 10\-hour cold\-calling day\.
- Trained, mentored, and stewarded new SDR teammates at Placer\.ai and canvassed events across the U\.S\. with iPad demonstrations\.
- Booked 25 qualified meetings per month at Beeks Financial Cloud, contributing to a sales\-development turnaround\.
- Closed two deals in Spanish\-speaking territory at Beeks Financial Cloud and generated more than 90% of pipeline through outbound prospecting\.
- Received Beeks Financial Cloud’s Top Gun Award as top\-performing AE with 110% quota attainment\.
- Earned TraceAir Technologies’ 2024 Aviators Club Award for setting 150 demos at 119% of quota year over year\.
- Set a first\-month Canada SDR record of 45 meetings at TraceAir Technologies\.
- Built sales campaigns for TraceAir’s co\-founder, supported AI adoption in business development, improved sales\-team communications, and recreated sales\-development and enablement directives with a dynamic business plan\.
- Answered more than 50 inbound sales calls daily and advised client CRM transactions at Oticon USA\.
- Sourced strategic sponsorship leads and made more than 60 outbound calls daily to retail logos at Leverage Agency\.
- Procured more than $5,000 in goods and services for Royalty Management Group clients and secured a sponsorship party for NFL wide receiver Curtis Samuel\.
- Secured alumni major\-gift donations of up to $50,000 at Rutgers University Telefund and was asked to develop team sales scripts\.
- Made more than 70 outbound calls per shift at Rutgers University Telefund\.
- Helped direct Rutgers game\-day and halftime talent acts and developed jumbotron fan\-engagement concepts\.
- Brings eight years of sales experience, including five years selling SaaS and AI products, with a strongest vertical focus in CPG\.

## Experience

- **Business Development Manager at Intellect Design Arena Ltd \| A Polaris Group Company** (2026\-02\-01–present) — Most U\.S\. financial institutions are stuck in 'AI Pilot Purgatory\.' You’ve experimented with LLMs, but Governance and Compliance teams won't let them near live production because they are 'black boxes' that lack deterministic logic\. I am co\-leading the U\.S\. launch of Purple Fabric, the platform moving the industry from simple chatbots to Multi\-Agent Swarms\. Instead of a single AI 'guessing' an answer, we deploy a digital workforce of specialized agents that debate, cross\-check, and audit each other’s work in real\-time\. We call this Agentic AI\. Why Tier\-1 Banks & Wealth Managers are Partnering with Us: Intellect is already trusted by 6 of the Top 10 North American banks, including JPMorgan Chase, Citibank, BNY Mellon, and Northern Trust\. We aren't just generating text we are automating the high\-stakes judgment required for GRC, Underwriting, and Trading\. For Wealth Managers: We enhance advisor productivity through intelligent workbenches that move the needle on AUM\. For Trading De
- **Sales Development Representative, Account Executive, Americas at Beeks Financial Cloud** (2024\-11\-01–2026\-02\-01) — Booked 25 qualified meetings per month resulting in sales dev turnaround\. • Responsible for 2 deals that closed in Spanish speaking territory\. • Awarded Top Gun Award as top\-performing AE with 110% quota attainment • Generated 90%\+ of pipeline through outbound prospecting\.
- **Business Development Representative at TraceAir Technologies** (2023\-05\-01–2024\-05\-01) — ● Achieved 2024 Aviators Club Award for 150 Demos set at 119% quota YoY\. ● Responsible for setting new SDR record first month with 45 meetings for Canada\. ● Promote usage/adoption of ai for business development ● Increase sales team efficiency and overall communications for company ● Build sales campaigns for Co\-Founder ● Create an engaging remote environment for team of 4 ● Recreated Sales development/enablement directives with dynamic business plan
- **Senior Sales Development Representative \- Team Lead at Placer\.ai** (2021\-09\-01–2023\-05\-01) — ● Responsible for earning $2\.8mm\+ in Closed Won ARR with 95\+ deals closed by AE’s, highest in company history\. ● Generated and rainmade major retail/CPG & Advertising logo deals\- GAP, Tempur Sealy, Kimberly\-Clarke, Mars Wrigley, Stater Brothers and Captivate with cold outbound calling and consultative gap solution selling\. ● Responsible for training, mentoring and stewarding new SDR teammates\. ● Canvas at events around the US with iPad demos\. ● Consistent top performer exceeding a quota of 25 by 400% multiple months\. ● Winner of 2021/22 SDR “Booth Event Competition – Competed against 20\-50\+ SDR’s\. ● Achieved world record of cold calls and emails in two years\. ● Booked 18 meetings in 10 hour workday via cold calling\.
- **Sales Development Representative at Placer\.ai** (2021\-01\-01–2021\-09\-01) — ● Achieved Record Cold outbound numbers: 3K calls/touches per month in 2021\. ● Booked 115 meetings in month of August 2021 for new SDR record\. ● Booked nearly 1400\+ meetings to date in seat\. ● Generated 900\+ Qualified Opps to date\.
- **Inside Sales, Client Service Associate at Oticon USA** (2020\-09\-01–2021\-01\-01) — ● Answered 50\+ inbound sales calls daily and advised client transactions on CRM ● Resolved customer complaints and escalated to appropriate departments ● Learned the Oticon product line of hearing aids and developed interpersonal skills
- **Business Development Management Intern at Leverage Agency** (2018\-06\-01–2018\-08\-01) — ● Sourced strategic leads for VP of Media Sales for sponsorship opportunities ● Made 60\+ outbound calls daily to retail logos ● Learned how to research prospects via LinkedIn and MediaRadar prior to cold calls ● Collaborated with VP of Media Sales on virtual meetings
- **Marketing And Promotions Intern at Rutgers University** (2018\-02\-01–2018\-06\-01) — ● Helped to direct game day and half\-time talent acts with on court leadership ● Developed concepts to delight fans on the jumbotron with leadership team
- **Alumni Fundraiser at Rutgers University Telefund** (2017\-01\-01–2018\-01\-01) — ● Dialed 70\+ outbound calls per shift ● Secured major gift donations from alumni upwards of $50K ● Asked to develop sales scripts for the team due to connection success ● Learned about rapport building and to cold call
- **Sports Agent Assistant at Royalty Management Group** (2016\-01\-01–2017\-01\-01) — ● Procured $5K\+ of goods and services for clients through cold calling ● Secured sponsorship party for NFL WR Curtis Samuel via cold calling a Stop N’ Shop in Brooklyn NY\. ● Served as a reliable troubleshooter for managers

## Education

- Certificate, NY Real Estate — The CE Shop (2020\-01\-01–2020\-01\-01)
- Bachelor's Degree, Journalism & Media Studies/ Psychology — Rutgers University (2018\-01\-01–2018\-01\-01)
- High School Diploma — RFHRHS (2012\-01\-01–2012\-01\-01)

## FAQ

### What does Michael do at Intellect Design Arena?

Michael is a Business Development Manager at Intellect Design Arena Ltd, a Polaris Group company\. He co\-leads the U\.S\. launch of Purple Fabric, a platform that uses specialized AI agents to debate, cross\-check, and audit work in real time rather than relying on a single AI response\. His work centers on governed, auditable Agentic AI for U\.S\. enterprise financial\-services use cases\.

### What financial\-services problems does Michael address at Intellect?

Michael helps position Purple Fabric for organizations seeking to move beyond AI pilots where governance and compliance requirements limit production use\. The platform is presented for high\-stakes judgment workflows in GRC, underwriting, and trading, as well as intelligent workbenches intended to improve wealth\-advisor productivity and support AUM\-related outcomes\. Intellect states that it is trusted by six of the top 10 North American banks, including JPMorgan Chase, Citibank, BNY Mellon, and Northern Trust\.

### What is Michael’s approach to governed AI deployments?

Michael’s current focus includes ISO/IEC 42001\-certified AI governance, with an emphasis on private, secure, and auditable knowledge environments\. Intellect launched a 2026 U\.S\. “Enterprise AI on Tap” pilot priced at $1,200 per month and designed to demonstrate ROI in weeks\. The offering is described for tasks ranging from automating a manual audit workflow in 10 minutes to deploying a three\-agent underwriting swarm\.

### How much sales experience does Michael have?

Michael has eight years of total sales experience and five years of experience selling SaaS and AI products\. His strongest sales expertise is in the Consumer Packaged Goods vertical, and he has also sold across retail, commercial real estate, civic departments, financial services, and other buyer personas\.

### What did Michael accomplish at Placer\.ai?

Michael generated more than $3 million in ARR at Placer\.ai and sourced more than 100 deals for account executives\. His prospecting mix was 80% new\-logo outreach and 20% warm\-lead reactivation\. He is particularly effective at researching closed\-lost accounts and using tailored messaging to reopen conversations\.

### What were Michael’s responsibilities and results as a Placer\.ai team lead?

As a Senior Sales Development Representative and Team Lead at Placer\.ai, Michael was responsible for $2\.8 million\-plus in closed\-won ARR across 95\-plus deals closed by account executives, described as the highest in company history\. He generated major retail, CPG, and advertising logo deals including GAP, Tempur Sealy, Kimberly\-Clark, Mars Wrigley, Stater Brothers, and Captivate through cold outbound calling and consultative gap\-solution selling\. He also trained, mentored, and stewarded new SDR teammates canvassed events around the U\.S\. with iPad demos exceeded a quota of 25 by 400% in multiple months won the 2021/22 SDR Booth Event Competition against 20–50\-plus SDRs set a two\-year world record for cold calls and emails and booked 18 meetings in a 10\-hour cold\-calling workday\.

### What were Michael’s outbound\-sales results at Placer\.ai?

As an SDR at Placer\.ai, Michael recorded 3,000 cold calls or touches per month in 2021, booked 115 meetings in August 2021 for a new SDR record, booked nearly 1,400 meetings while in seat, and generated more than 900 qualified opportunities\.

### What did Michael accomplish at Beeks Financial Cloud?

Michael was a Sales Development Representative and Account Executive for the Americas at Beeks Financial Cloud\. He booked 25 qualified meetings per month, contributing to a sales\-development turnaround was responsible for two closed deals in Spanish\-speaking territory generated more than 90% of pipeline through outbound prospecting and received the Top Gun Award as the top\-performing AE with 110% quota attainment\.

### What did Michael accomplish at TraceAir Technologies?

As a Business Development Representative at TraceAir Technologies, Michael received the 2024 Aviators Club Award after setting 150 demos at 119% of quota year over year\. He set a new first\-month Canada SDR record with 45 meetings, promoted AI adoption for business development, worked to increase sales\-team efficiency and communication, built sales campaigns for the co\-founder, created an engaging remote environment for a team of four, and recreated sales\-development and enablement directives through a dynamic business plan\.

### What did Michael do at Oticon USA?

At Oticon USA, Michael worked in inside sales and client service\. He answered more than 50 inbound sales calls daily, advised client transactions through CRM, resolved customer complaints and escalated them to appropriate departments, and learned Oticon’s hearing\-aid product line while developing interpersonal skills\.

### What did Michael do at Leverage Agency?

As a Business Development Management Intern at Leverage Agency, Michael sourced strategic sponsorship leads for the VP of Media Sales, made more than 60 daily outbound calls to retail logos, researched prospects through LinkedIn and MediaRadar before calls, and collaborated with the VP of Media Sales in virtual meetings\.

### What did Michael do at Royalty Management Group?

As a Sports Agent Assistant at Royalty Management Group, Michael procured more than $5,000 in goods and services for clients through cold calling\. He also secured a sponsorship party for NFL wide receiver Curtis Samuel by cold calling a Stop N’ Shop in Brooklyn, New York, and served as a troubleshooter for managers\.

### What did Michael accomplish at Rutgers University Telefund?

At Rutgers University Telefund, Michael made more than 70 outbound calls per shift and secured alumni major\-gift donations of up to $50,000\. Because of his success connecting with alumni, he was asked to develop sales scripts for the team\. The role also developed his rapport\-building and cold\-calling skills\.

### What did Michael do as a Rutgers marketing and promotions intern?

As a Marketing and Promotions Intern at Rutgers University, Michael helped direct game\-day and halftime talent acts with on\-court leadership and developed jumbotron concepts with the leadership team to delight fans\.

### What are Michael’s core sales strengths?

Michael prefers consultative selling because it lets him understand buyers and tailor the conversation, while also being capable of high\-volume outbound\. He consultatively sells to CPG buyers on using analytics for distribution decisions, handles budget objections by discussing value and flexible pricing structures, and uses research, tailored messaging, and account\-executive notes to make each pitch relevant\.

### What is Michael’s education?

Michael holds a bachelor’s degree in Journalism & Media Studies and Psychology from Rutgers University\. He also earned a Certificate in NY Real Estate from The CE Shop and holds a high school diploma from RFHRHS\.

### What skills does Michael bring to sales and AI business development?

Michael’s skills include Judgment\-Centric AI, AI policy, governance and regulation, GRC, risk management and compliance, human\-in\-the\-loop machine learning, multi\-agent swarms, Agentic AI, artificial intelligence, software development, data analysis, business intelligence, business strategy, due diligence, risk minimization, real estate, location intelligence, creative strategy, marketing, marketing communications, speech writing, creative writing, visual strategy, and AI\-oriented business development\. His sales and client skills include Apollo\.io, Salesforce, SalesLoft, Microsoft Excel, CRM, lead generation, client acquisition, solution selling, sales engineering, closing, negotiation, client relations, client development, client representation, client counseling, customer service, customer satisfaction, communication, public speaking, persuasive speaking, social networking, and customer relationship management\. He also lists leadership, coaching, team building, teamwork, organizational effectiveness, diplomacy, emotional intelligence, conflict resolution, conflict analysis, time management, adaptability, dependability, a tenacious work ethic, high\-pressure execution, motivation, and idea generation\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/michaeljalonzo

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