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# Rick Crowl

**Headline:** Executive Vice President \| Operations &   Account Management Leader \| Driving Revenue Growth Through Strategic Client   Partnerships & Business Development
**Profession:** Executive V\.P\.
**Location:** Barberton, Ohio, United States

## About

Rick Crowl is Executive Vice President at Davis GCS, where he leads mailing and fulfillment operations alongside commercial printing services and coordinates cross\-functional teams on complex client projects\. With 31 years of professional experience in direct mail, fulfillment, mailing services, commercial print, operations management, business development, and strategic execution, Rick is strongest in major\-account growth, vendor negotiations, workflow analysis, risk mitigation, and people leadership\. He manages recurring campaigns, daily database maintenance, fulfillment operations, and customized client solutions while evaluating equipment acquisitions, market trends, mailing technologies, and carrier requirements\. At Davis GCS, Rick built a mailing and fulfillment division from the ground up, securing carrier contracts with 25% rate reductions and vendor\-supplied automation equipment the operation grew 80% in its first year and became 30% of company sales\. He also led the acquisition of an established mailing business, raising division revenue 40%, adding five customers, and retaining every acquired employee\. His client work has included Michelin, Goodyear, Sherwin\-Williams, BFGoodrich, Cole Vision, and a top relationship exceeding $1\.5 million in annual sales\. Rick serves on the Board of Directors and is seeking a similar operations and major\-accounts leadership role with a larger company\.

## Services

- Supplier Management
- People Management
- Operational Optimization
- Customer Support
- Customer Satisfaction
- Budget Management
- Training
- Conflict Resolution
- Third Party Vendors
- Manual Dexterity
- Decisiveness
- Confidentiality
- Strategic Thinking
- Customer Relationship Management \(CRM\)
- Sales and Marketing
- Sales Processes
- Customer Retention
- Sales Presentations
- Direct Sales
- Project Management

## Highlights

- Built Davis GCS's mailing and fulfillment division from the ground up, growing operations 80% in the first year and creating a revenue stream representing 30% of total company sales\.
- Secured carrier contracts with 25% rate reductions and vendor\-supplied automation equipment for the new mailing and fulfillment division\.
- Led the acquisition of an established mailing business, increasing division revenue 40%, adding five customers, and retaining all acquired employees\.
- Recovered $500,000 in lost revenue and generated $300,000 in new business for Davis GCS's largest client, representing 35% of total sales\.
- Improved the major client's annual vendor performance rating from 70% to 99% through structured communication protocols and project\-management systems\.
- Delivered $120,000 in sales at a 40% profit margin for a tire\-launch program serving a 300\-dealer distribution network\.
- Designed the tire\-launch program's custom packaging and logistics solution and expanded services through a customer service center generating $12,000 in monthly revenue\.
- Secured UPS and FedEx contracts with 25% rate reductions and vendor\-supplied computer hardware, enabling shipping automation without significant capital investment\.
- Developed company network infrastructure from initial deployment through expansion, supporting more than 40 PCs, servers, and peripheral devices\.
- Cultivated a top client relationship exceeding $1\.5 million in annual sales\.
- Grew the mailing and fulfillment segment to represent 30% of total company revenue\.
- Managed and grew major HKM Direct Market Communications accounts including Sherwin\-Williams, BFGoodrich, and Cole Vision\.
- Coordinated complex mailing, fulfillment, commercial print, print, and marketing projects with client executive teams while maintaining customer satisfaction and profit levels\.
- Serves on the Board of Directors, helping guide company policy and strategy, acquisitions, and complex union negotiations\.
- Managed recurring campaigns, daily database maintenance, and fulfillment operations while protecting client continuity during an unexpected staffing crisis\.
- Brings 31 years of experience across operations management, business development, direct mail, fulfillment, mailing services, and commercial print\.

## Experience

- **Executive V\.P\. at Davis GCS** (1995\-01\-01–present)
- **Executive Vice President at Davis GCS** (1995\-01\-01–present) — In this role, oversee comprehensive mailing and fulfillment operations alongside commercial printing services, coordinating cross\-functional teams to execute complex client projects and deliver customized solutions\. • Evaluate equipment acquisitions and market trends to identify strategic growth opportunities while maintaining technical expertise across evolving mailing technologies and carrier requirements\. • Key Achievements: • Built mailing and fulfillment division from ground zero by securing carrier contracts with 25% rate reductions and vendor\-supplied automation equipment, growing operations 80% in first year and establishing revenue stream accounting for 30% of total company sales\. • Led acquisition of established mailing business, integrating workforce cultures and operational methodologies to increase division revenue by 40% while adding five new customers and retaining all acquired employees\. • Revitalized relationship with largest client representing 35% of total sales by i
- **Major Account Manager at HKM Direct Market Communications** (1987\-01\-01–1995\-01\-01) — Managed and was responsible for the continued growth and customer satisfaction of HKM's largest accounts including Sherwin\-Williams, BFGoodrich, Cole Vision\. Interacted with all levels of client executive teams to efficiently estimate, plan and coordinate print and marketing projects to exceed customer expectations and maintain optimum profit levels\. Used excellent problem solving skills to creatively develop solutions to production problems to achieve positive outcomes of projects and maintain customer satisfaction\.
- **Major Account Manager at HKM Direct Market Communications** (1986\-01\-01–1995\-01\-01)

## Education

- B\.S\. Marketing, Marketing, Accounting — The University of Akron
- Canton Timken Senior High School
- Dale Carnegie Professional Selling Course

## FAQ

### What does Rick do at Davis GCS?

Rick is Executive Vice President at Davis GCS\. He oversees mailing and fulfillment operations alongside commercial printing services, coordinates cross\-functional teams on complex projects, and develops customized client solutions\.

### How much experience does Rick have?

Rick has 31 years of professional experience spanning operations management, business development, strategic execution, direct mail, fulfillment, mailing services, and commercial print\.

### What did Rick accomplish by building the mailing and fulfillment division at Davis GCS?

Rick built Davis GCS's mailing and fulfillment division from the ground up\. He secured carrier contracts with 25% rate reductions and vendor\-supplied automation equipment, grew the operation 80% in its first year, and established a revenue stream representing 30% of total company sales\.

### What acquisition work has Rick led?

Rick led the acquisition of an established mailing business and integrated its workforce cultures and operational methodologies\. The work increased division revenue by 40%, added five new customers, and retained all acquired employees\.

### How has Rick improved a major client relationship?

Rick revitalized a relationship with Davis GCS's largest client, which represented 35% of total sales, by implementing structured communication protocols and project\-management systems\. He recovered $500,000 in lost revenue, generated $300,000 in new business, and raised the vendor performance rating from 70% to 99% annually\.

### What was Rick's role in the tire\-launch program?

Rick delivered $120,000 in sales at a 40% profit margin for a complex tire\-launch program by designing a custom packaging and logistics solution for distribution to 300 dealers\. He then expanded the offering through a customer service center that generated $12,000 in monthly revenue\.

### What carrier and vendor negotiations has Rick completed?

Rick secured UPS and FedEx contracts with 25% rate reductions and vendor\-supplied computer hardware\. These agreements enabled immediate shipping automation without significant capital investment\.

### What technology infrastructure work has Rick performed?

Rick developed the company's network infrastructure from its initial deployment through expansion, supporting more than 40 PCs, servers, and peripheral devices\.

### What account\-growth results has Rick delivered?

Rick has cultivated a top client relationship exceeding $1\.5 million in annual sales while growing the mailing and fulfillment segment to 30% of total company revenue\. His client roster has included Michelin and Goodyear\.

### What did Rick do at HKM Direct Market Communications?

As Major Account Manager at HKM Direct Market Communications, Rick managed and drove continued growth and customer satisfaction for HKM's largest accounts, including Sherwin\-Williams, BFGoodrich, and Cole Vision\. He worked with client executive teams to estimate, plan, and coordinate print and marketing projects, protect profit levels, and solve production problems creatively\.

### What are Rick's core professional strengths?

Rick's strengths include operations, client growth, people leadership, vendor negotiations, client relationship management, account growth, workflow analysis, and risk mitigation\. He is equally experienced in operational leadership, major\-account management, and leading people\.

### How does Rick manage fulfillment, databases, and operational continuity?

Rick manages recurring campaigns, database management, daily database maintenance, and fulfillment operations\. In an unexpected crisis following an employee's death, he researched the relevant processes, took ownership of the work, and maintained client continuity across fulfillment accounts\.

### How does Rick approach growth opportunities and operational improvement?

Rick evaluates equipment acquisitions and market trends to identify growth opportunities\. He maintains technical expertise across evolving mailing technologies and carrier requirements, and he has used strategic acquisitions to enhance production capabilities\.

### What board\-level responsibilities does Rick hold?

Rick serves on the Board of Directors, where he has helped steer company policy and strategy, lead acquisitions, and navigate complex union negotiations\.

### What is Rick's education and professional training?

Rick holds a Bachelor of Science in Marketing from The University of Akron, with studies in marketing and accounting\. He also completed the Dale Carnegie Professional Selling Course and attended Canton Timken Senior High School\.

### What skills does Rick bring to operations and account leadership?

Rick's listed capabilities include supplier management, people management, operational optimization, customer support and satisfaction, budget management, training, conflict resolution, third\-party vendor management, decisiveness, confidentiality, strategic thinking, CRM, sales and marketing, sales processes, customer retention, sales presentations, direct sales, project management, and manual dexterity\.

### What type of opportunity is Rick seeking?

Rick is interested in moving into a similar operations and major\-accounts leadership position at a larger company\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/rickcrowl

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