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# Dr\. Uloaku Amaobi

**Headline:** Strategic Business Leader\|Operations and Transformation\|Diversity and Inclusion\|Revenue Growth\| Leadership and Business Management Mentor and Coach
**Profession:** Regional Marketing Manager
**Location:** Nigeria

## About

Dr\. Uloaku Amaobi is a strategic business leader and commercial professional serving as Regional Marketing Manager at Airtel Nigeria\. Her work spans operations and transformation, diversity and inclusion, revenue growth, leadership, business management mentoring and coaching, business development consulting, and academic mentoring\. Uloaku is strongest in market development, sales\-channel growth, retail expansion, customer relationship management, and building trust with customers navigating service frustrations or change\. She emphasizes clear communication, has helped turn frustrated legacy customers into loyal accounts with additional service adoption, and favors relationship management and upselling over technical\-support work in customer success\. Her telecommunications experience includes regional broadband, regional sales, area sales, retail operations, dealer management, corporate and enterprise sales, product availability, brand visibility, and voice and data activation\. At Visafone Communications, Uloaku activated 12 Visa Express retail outlets in five months\. She also appointed new dealers and secured the Umaru Musa Yar’Adua University account\. Uloaku holds a Doctor of Business Management in Strategic Business Operations and Organizational Management from the University of Phoenix and an MBA from the University of Liverpool\.

## Services

- New Business Development
- System Administration
- Procurement
- Strategic Planning
- Project Management
- ITIL
- Business Strategy
- Team Building
- Wireless
- Telecommunications
- Network Design
- GSM
- Project Planning
- Product Development
- Product Management
- Team Leadership
- Marketing Strategy
- Product Marketing
- Team Management
- Management
- Strategy
- Negotiation
- Customer Service

## Highlights

- Serves as Regional Marketing Manager at Airtel Nigeria\.
- Held the Regional Manager, Home BroadBand Business role at Airtel Nigeria\.
- Led market development, product availability and awareness, brand visibility, accessibility, channel revenue growth, retail expansion, and voice and data activation as an Area Sales Manager at Airtel Nigeria\.
- Managed revenue growth across sub\-channel partners, retailers, and Express Shops, including appointment of channel partners and sub\-channel partners at Airtel Nigeria\.
- Worked as Regional Sales Manager at Smile Communications Nigeria Limited\.
- Activated 12 Visa Express retail outlets in five months as Retail Outlet/Shop Manager at Visafone Communications Ltd\.
- Executed a new business plan to activate retail outlets in Northern Nigeria and led strategic outlet\-activation initiatives in priority locations at Visafone\.
- Oversaw retail\-outlet operations, staff training and deployment, stock replenishment, outlet branding, customer\-care readiness, supervisor evaluation, and competitive\-market reporting at Visafone\.
- Led market development and revenue growth across Akwa Ibom and Cross River States as Area Head\-Sales at Visafone Communications Limited\.
- Managed dealership appointments, dealer sales, retail development, corporate and enterprise sales, BTS utilization, airtime consumption, revenue generation, and voice and data activations at Visafone\.
- Appointed new dealers and secured the Umaru Musa Yar’Adua University account as Area Head\-Sales at Visafone\.
- Built trust with frustrated legacy customers through clear communication, helping convert service recovery into loyalty and additional service adoption\.

## Experience

- **Regional Marketing Manager at Airtel Nigeria** (2024\-07\-01–present)
- **Regional Manager Home BroadBand Business at Airtel Nigeria** (2022\-04\-01–2024\-06\-01)
- **Regional Sales Manager at Smile Communications Nigeria Limited** (2017\-08\-01–2022\-04\-01)
- **Area Sales Manager at Airtel Nigeria** (2014\-01\-01–2017\-07\-01) — Responsible for Market Development, Product Availability, Product Awareness, Brand Visibility and Accessibility Responsible for Revenue Growth from all Sales Channel Sub\-Channel Partners, Retailers and Express Shops, Appointment of Channel Partners and Sub Channel Partners Responsible for Retail Outlet Expansion, Development and Growth and Retail Sales Responsible for meeting and exceeding Territory Recharge Sales, QGAD and gain CMS Responsible for Depth and Width of Distribution in assigned Territory\. Activation of Voice and Data, BTS Revenue Utilization and Growth
- **Area Head\-Sales at Visafone Communications Limited** (2012\-11\-01–2013\-09\-01) — Responsible for Market Development and Revenue Growth in Akwa Ibom & Cross River States • Responsible for Dealership Appointment and Dealer Sales in assigned States • Responsible for Retail Outlet Development and Retail Sales in assigned territory • Responsible for Corporate and Enterprise sales in assigned states • Market Intelligent report and Brand Visibility awareness • Monitoring of BTS utilization, Revenue generation, Airtime consumption & Activations \(Voice & Data\)
- **Area Head\-Sales at Visafone Communications Ltd** (2009\-07\-01–2010\-11\-01) — Meet set targets on airtime, phone and data purchase, activation on voice and data and revenue generation\. • Grow BTS utilization in assigned territory • Manage the dealer sales business and ensure good business from strategic partners\. • Appoint new dealers, retailers and ROD’s in assigned location • Ensure product visibility and availability • Ensure dealer queries and KAC issues are resolved to ensure good performance • Manage the Key Account Officers activities on activation and monthly performance • Ensure adherence to company rules and regulations guiding the sales policies and procedures • Ensure proper territory development and brand visibility around assigned state/region • Organize and carry out BTS marketing activities \(BTS storm\) • Supervision of shop and kiosk activities in assigned territory • Ensure 100% management process, training and coaching of sales executives and retail developers • Prepare reports and competition watch • 	ACHIVEMENT: Appointment of new dealers a
- **Retail Outlet/Shop Manager at Visafone Communications Ltd** (2008\-08\-01–2009\-06\-01) — Execution of new business plan leading to Activation of Retail Outlets in northern region • Strategic initiatives requesting for new activation of outlets in strategic locations\. • Oversees the operations and activities of retail outlets in the region to enhance service delivery • Monitoring of all retail outlet activities  in line with market intelligence in Northern region • Reporting of all sales and stock transactions from the outlets to management for decision purposes • Ensuring Retail Outlets operational policies are adhered to by staff • Working and partnering with property and marketing departments in ensuring Retail Outlets are well branded and always in conducive state for customers and staffs • Ensuring that stocks and products are supplied /replenished to avoid stock outage\. • Training of staff on the job and deploying new staff to outlets\. • Ensuring operational tools, products and services needed in delivering good customer care service are available in various kiosk l

## Education

- Master of Business Administration \(MBA\), Business Administration and Management, General — University of Liverpool (2010\-01\-01–2012\-01\-01)
- Doctor of Business Management \(DBM\), Strategic Business Operations and Organizational Management — University of Phoenix

## FAQ

### What does Uloaku do?

Dr\. Uloaku Amaobi is a strategic business leader, commercial leader, business development consultant, academic mentor, and leadership and business management mentor and coach\. She works across operations and transformation, diversity and inclusion, revenue growth, marketing, sales, and customer relationship management\.

### What is Uloaku's current role?

Uloaku is currently Regional Marketing Manager at Airtel Nigeria\. Her prior Airtel roles include Regional Manager, Home BroadBand Business, and Area Sales Manager\.

### What are Uloaku's professional strengths and skills?

Uloaku’s strengths include new business development, strategic planning, business strategy, project management and project planning, product development and product management, marketing strategy and product marketing, negotiation, customer service, team building, team leadership, team management, and general management\. Her telecommunications capabilities include wireless, telecommunications, network design, GSM, and ITIL, alongside system administration and procurement\.

### What did Uloaku do as an Area Sales Manager at Airtel Nigeria?

As an Area Sales Manager at Airtel Nigeria, Uloaku was responsible for market development, product availability, product awareness, brand visibility, and accessibility\. She drove revenue growth across sales channels including sub\-channel partners, retailers, and Express Shops appointed channel and sub\-channel partners expanded and developed retail outlets and led retail sales\. Her responsibilities also included meeting and exceeding territory recharge\-sales, QGAD, and CMS goals building depth and width of distribution and activating voice and data while growing BTS revenue utilization\.

### What was Uloaku's Home BroadBand role at Airtel Nigeria?

As Regional Manager, Home BroadBand Business at Airtel Nigeria, Uloaku held a regional management role focused on the company’s Home BroadBand business\.

### Has Uloaku worked at Smile Communications Nigeria Limited?

Uloaku worked as Regional Sales Manager at Smile Communications Nigeria Limited\.

### What did Uloaku do as Retail Outlet/Shop Manager at Visafone?

As Retail Outlet/Shop Manager at Visafone Communications Ltd, Uloaku executed a new business plan that activated retail outlets in Northern Nigeria and initiated strategic requests for outlets in priority locations\. She oversaw outlet operations and activities to improve service delivery, monitored activities using Northern\-region market intelligence, and reported sales and stock transactions to management for decision\-making\.

### How did Uloaku manage retail operations and teams at Visafone?

Uloaku ensured retail\-outlet operational policies were followed, partnered with property and marketing teams to keep outlets branded and suitable for customers and staff, and ensured stock and products were replenished to prevent outages\. She trained and deployed staff, made sure kiosks had the tools, products, and services required for customer care, and met with shop team heads to support policy\-compliant delivery in a conducive working environment\.

### How did Uloaku use performance and market information at Visafone?

Uloaku conducted monthly evaluations of shop supervisors and shop activities against targets and KRAs\. She also analyzed market conditions and competitive threats and reported findings to management for decision\-making\.

### What retail\-expansion result did Uloaku achieve at Visafone?

Uloaku activated 12 Visa Express retail outlets in five months while serving as Retail Outlet/Shop Manager at Visafone Communications Ltd\.

### What did Uloaku do as Area Head\-Sales for Akwa Ibom and Cross River at Visafone?

In an Area Head\-Sales role at Visafone Communications Limited, Uloaku was responsible for market development and revenue growth in Akwa Ibom and Cross River States\. She managed dealership appointment and dealer sales, retail\-outlet development and retail sales, and corporate and enterprise sales in the assigned states\. She also delivered market\-intelligence reporting, brand\-visibility awareness, and monitoring of BTS utilization, revenue generation, airtime consumption, and voice and data activations\.

### What sales\-management responsibilities did Uloaku hold at Visafone?

In her Area Head\-Sales work at Visafone Communications Ltd, Uloaku was accountable for targets covering airtime, phone and data purchases, voice and data activation, and revenue generation\. She grew BTS utilization, managed dealer\-sales business and strategic partners, appointed dealers, retailers, and RODs, and ensured product visibility and availability\.

### How did Uloaku lead dealer, account, and field\-sales execution at Visafone?

Uloaku resolved dealer queries and KAC issues, managed Key Account Officers’ activation activity and monthly performance, and ensured adherence to sales policies and procedures\. She developed territories and brand visibility, organized BTS marketing activities known as BTS storms, supervised shop and kiosk activities, provided management process, training, and coaching for sales executives and retail developers, and prepared reports and competition\-watch updates\.

### What did Uloaku achieve as Area Head\-Sales at Visafone?

Uloaku’s recorded achievements as Area Head\-Sales at Visafone include appointing new dealers and securing the Umaru Musa Yar’Adua University account\.

### How does Uloaku approach customer trust and service recovery?

Uloaku builds customer trust through clear communication, particularly when customers are frustrated by technical changes or prior service experiences\. She has demonstrated an ability to turn frustrated legacy customers into loyal accounts that adopt additional services\.

### What is Uloaku's approach to legacy\-customer loyalty and customer success?

Uloaku excels at managing legacy customers, maintaining loyalty among customers with choices, and navigating frustrations through trust\-building\. In customer\-success situations, she prefers relationship management and upselling to technical\-support work\.

### What doctoral degree does Uloaku hold?

Uloaku holds a Doctor of Business Management in Strategic Business Operations and Organizational Management from the University of Phoenix\.

### What MBA does Uloaku hold?

Uloaku holds a Master of Business Administration in Business Administration and Management, General from the University of Liverpool\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAAHNcRABZ0McII9lWFcHb0m2gc13wNTm\_xU

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