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# Michele C\.

**Headline:** The New & The Next \| Corporate Affairs ✧ Strategic Communications ✧ Growth \| AI Strategist ✧ Change Architect ✧ Issue & Crisis Preventer
**Profession:** Principal \| Advisory ✧ Strategy ✧ Execution
**Location:** United States

## About

Michele C\. is Principal at marketing\+communications llc, advising companies, organizations, boards, and individuals on corporate affairs, strategic communications, growth, AI adoption, and exceptional outcomes\. Michele focuses on defining moments: launches, reputation crises, executive transitions, M&A and restructuring, Series C/D raises, IPOs, regulatory risk, turnarounds, and market\-entry or leadership\-positioning challenges\. Michele’s strengths span strategic planning, competitive analysis, resource alignment, issue and crisis management, transaction communications, partner ecosystems, coalitions, and high\-end stakeholder, media, and influencer engagement\. Michele has worked across AI and deep technology—including semiconductors, robotics, SaaS, cybersecurity, privacy, and autonomous\-edge technologies—as well as healthcare, financial services, media, automotive, business services, public affairs, and technology policy\. Michele has served as an interim C\-level executive for the past 15 years, often in turnaround situations, and brings governance experience in crisis and risk oversight, transaction readiness, reputation risk, regulatory friction, and litigation communications\. Michele’s work has been the subject of two Harvard Business School case studies\. Concrete results include increasing Microchip Technology’s digital\-channel lead generation by more than 125 times, helping lead Rambus through the top technology IPO of 1997, and exceeding 12\-month goals in seven months while turning around WE Communications’ New York office and global Corporate practice\.

## Services

- Growth Marketing
- Intellectual Property
- Nonprofit Marketing
- Economic Policy
- Press Conferences
- Nonprofit Organizations
- Communications Strategy
- Campaign Strategies
- Earned Media
- Technology Trends
- Storytelling
- Return on Investment
- Business Technology
- Op\-eds
- Community Management
- Resource Allocation
- Marketing Effectiveness
- FinTech
- Brand Partnerships
- Data\-driven Decision Making

## Highlights

- Principal at marketing\+communications llc, advising on corporate affairs, strategic communications, growth, AI adoption, crisis management, positioning, ecosystems, and transaction communications\.
- Michele’s work has been the subject of two Harvard Business School case studies\.
- Has served as an interim C\-level executive for the past 15 years, frequently in turnaround situations\.
- Increased Microchip Technology’s digital\-channel lead generation by more than 125 times\.
- Led Microchip Technology’s integrated go\-to\-market transformation the initial six\-month contract was extended for additional objectives\.
- At RISC\-V International, restored and enhanced reputation with members, achieved record performance on target projects, modernized the marketing organization, and managed recovery around geopolitical semiconductor\-technology tensions\.
- Helped lead Rambus through the top technology IPO of 1997\.
- At Rambus, led corporate and integrated marketing and communications for a semiconductor IP pioneer with a stated $1\.2 billion market capitalization on $11,475 in revenues\.
- Exceeded WE Communications’ 12\-month goals in the first seven months\.
- Turned around WE Communications’ New York office and global Corporate practice\.
- Built Brainerd Communicators’ largest revenue\-generating book of business and created its Corporate Marketing practice\.
- Co\-founded KVO Advertising & Public Relations’ Silicon Valley office\.
- Supported Netscape during its 1995 IPO while at KVO Advertising & Public Relations\.
- Led corporate development and a turnaround of OLSON’s New York office the agency was sold to a strategic buyer for a larger multiple than expected\.
- Served twice as Interim Vice President of Public Relations at MSCI Inc\., covering maternity leaves for the lead communications executive\.
- Serves on the Advisory Board of Media Advisory Partners, advising on M&A, restructuring, capital structure, capital raising, corporate finance, and strategic matters\.
- Served as Senior Technology Editor at Electronic Engineering Times, described as the number\-one publication in the design\-engineering sector\.
- Held senior editorial roles across Electronic Engineering Times, Digital News & Review, Client/Server Today, EDN News Edition, Computer Graphics Review, The S\. Klein Newsletter on Computer Graphics, IEEE MTT\-S Microwave Journal, and Journal of Electronic Defense\.
- Brings board\-service experience in crisis and risk oversight, transaction readiness, reputation risk, regulatory friction, litigation communications, and preparing assets for sale to private equity or through IPOs\.

## Experience

- **Principal \| Advisory ✧ Strategy ✧ Execution at marketing\+communications llc** (2010\-08\-01–present)
- **Principal \| Advisory ✧ Strategy ✧ Exceptional Outcomes at marketing\+communications llc** (2010\-08\-01–present) — FOR OUTSTANDING COMPANIES, ORGANIZATIONS, BOARDS & INDIVIDUALS ✧  Corporate affairs & business development \- Startups, turnarounds, renewals\. ✧  Strategic planning & counsel \- Competitive analysis, strategic planning, resource alignment, AI adoption\. ✧  Issue & crisis management \- Avoiding them, mitigating risk, managing through, recovery\. ✧  Competitive positioning \- Creating categories, entering markets, moving from early\-stage to high\-growth, from high\-growth to brand & market leader, defending leadership position\. ✧  High\-end networking through flawless execution \- Substantive influence, the strategic network \+ focus that guarantees results\. Exceptional industry, media & influencer relationships\. Exceptional content development\. ✧  Partner marketing & loyalty programs \- Motivation, message consistency, joint marketing\. ✧  Ecosystems & coalitions \- Recruitment, program development, growth, retention\. ✧  Transaction communications \- Launches, IPOs, capital raises, mergers, acquisit
- **Lead, Integrated Marketing at Microchip Technology** (2022\-11\-01–2023\-12\-01) — Initial six\-month GTM transformation contract extended to include additional objectives due to huge success\. Select Outcomes: Increasing lead generation in digital channel more than 125X\. Established integrated GTM\. Introduced new programs\. Upgraded existing initiatives\.
- **Lead, Global Marketing & Communications at RISC\-V International** (2022\-04\-01–2022\-09\-01) — Six\-month turnaround project for the revolutionary open\-hardware technology project housed at The Linux Foundation\. Select Outcomes: Restored and enhanced organization reputation with members\. Achieved record performance on target projects\. Restructured and modernized marketing organization\. Led extensive issues management and recovery around geopolitical semiconductor technology tensions\.
- **Interim Vice President Public Relations \(twice\) at MSCI Inc\.** (2014\-06\-01–2016\-12\-01) — Filled in for lead communications executive twice \(maternity leaves\)\.
- **Vice President at OLSON** (2013\-04\-01–2015\-03\-01) — Long\-term project for leading midwest advertising & PR firm\. Select Outcomes: Successful corporate development and turnaround of New York office for this advertising and communications agency\. Sold to strategic buyer for larger multiple than expected\. Clients: Crain's Ad Age Group, Cross MediaWorks, MSCI, NationSwell, Screenvision, Skift, Time Warner Cable, TiVo, Upworthy, \#waywire\.
- **Advisory Board at Media Advisory Partners** (2011\-01\-01–2020\-12\-01) — A financial advisory and transaction firm serving media and education organizations involved with disruptive innovation\. Advice on mergers and acquisitions, strategic matters, restructuring and capital structure, capital raising and corporate finance\.
- **Senior Vice President \| Global Corporate Practice Lead, NYC Office GM at We\. Communications** (2010\-09\-01–2011\-09\-01) — Long\-term project for west coast technology and healthcare communications firm\. Select Outcomes: Exceeded 12\-month goals in first seven months\. Turned around New York office and global Corporate practice\. Clients: ADP, BMC, Honeywell Aerospace, HTC, Microsoft, Novo Nordisk, AbbVie, Verizon, and more\.
- **Managing Director at Brainerd Communicators** (2002\-04\-01–2010\-08\-01) — Select Outcomes: Built largest revenue\-generating book of business in the firm\. Created Corporate Marketing practice\. Business expansion for renowned investor relations leader\. Clients: \(media & entertainment\) Advance Publications \(ACBJ\) Classic Media Clear Channel Comcast Cox Communications Discovery Communications Google HD Digital Radio Alliance Lionsgate Live Nation Martha Stewart Living Omnimedia Meredith Newspaper Association of America Nielsen Open Mobile Video Coalition \(mobile dtv\) Pixar Playboy Time Warner Wild Brain \.\.\. \(financial services\) Liebau Asset Management PricewaterhouseCoopers, Warburg Pincus \.\.\. \(technology\) Awareness Technologies Caminus Intel NCR OpenTV Perimeter E\-Security Sarnoff Secure Computing UGS \(now Siemens PLM\) \.\.\. \(business services\) Harris Interactive Intelsat Iron Mountain Medialink/Teletrax NeuStar TMNG Global WNS Global \.\.\. \(education\) Princeton Review St\. Paul's School \.\.\. \(healthcare\) Bacchus Vascular KV Pharm
- **Senior Managing Director \| US Technology Practice Deputy Lead \+ NY Tech Practice Lead at WPP** (1999\-07\-01–2002\-03\-01) — Clients at H&K: Compaq, Motorola, Microsoft, Citibank, Marconi, Afilias/\.info, UPromise, British Telecom, McKinsey Broadband, others \.\.\. At Burson: Qualcomm, Sun Microsystems, Computer Associates, Citibank, eOriginal, Annotate\.net, others\.
- **Senior Vice President \| US Technology Practice Lead \(Creamer Dickson Basford\) at EURO RSCG** (1998\-08\-01–1999\-07\-01) — Clients: Cahners Business Information, Comcast Online, Seiko Consumer Products Division, major US telecommunications company, Global TeleSystems, OutReach Technologies, PartMiner Inc\.
- **Lead, Global Strategic Communications at Rambus** (1997\-01\-01–1998\-01\-01) — Top technology IPO of 1997\. Created, directed and executed corporate and integrated marketing and communications strategy and related plans/programs for Silicon Valley's first unicorn \-\- a semiconductor intellectual property pioneer with $1\.2 billion market cap on $11,475 in revenues\. Determined and managed budget, drove positioning/messaging, market definition, corporate identity/positioning, crisis communications, public relations \(announcements, media/analyst relations, speakers bureau, contributed articles, etc\.\), advertising/direct mail, industry events, partner and loyalty programs \(motivation, message consistency, joint marketing\), and consumer branding\. Assisted CFO with financial analyst relations\. Managed relevant consultant/agency relationships\. \(Led agency\-side PR team prior to joining the company\.\)
- **Group Director at Wilson McHenry Company** (1996\-01\-01–1997\-01\-01) — Clients: Cadence Design Systems Inc\., Rambus Inc\., AMP Electronic Commerce, Silicon Graphics Inc\., Viewlogic Systems Inc\., Quickturn Design Systems, and High Level Design Systems\.
- **Vice President at KVO Advertising & Public Relations** (1995\-01\-01–1996\-01\-01) — Clients: Netscape \(1995 IPO\) Mentor Graphics Corp\. Sun Microsystems \(Sun Microelectronics and SMCC's Internet Commerce Group\)\. Co\-founded Silicon Valley office of this technology advertising and communications firm\.
- **Journalism and Editorial Management at Various Media Outlets** (1983\-01\-01–1995\-06\-01) — Editorial management in the deep tech and business\-to\-business media, with publications including Electronic Engineering Times, Digital News & Review, Client/Server Today, EDN News Edition, Computer Graphics Review, The S\. Klein Newsletter on Computer Graphics, the Journal of Electronic Defense, and the Microwave Journal \(official IEEE MTT\-S journal\)\. Electronic Engineering Times \(EE Times\) Senior Technology Editor \| 3/1994 \- 6/1995 \| CMP Media \| Manhasset NY \#1 publication in design engineering sector\. Digital News & Review, Client/Server Today, and EDN News Edition Executive Editor, Managing Editor \| 12/1987 \- 3/1994 \| Cahners Publishing \| Newton MA Computer Graphics Review and S\. Klein Newsletter on Computer Graphics Managing Editor \| 10/1986 \- 12/1987 \| Technology & Business Communications \| Sudbury MA IEEE MTT\-S Microwave Journal and Journal of Electronic Defense Assistant Managing Editor \| 1/1983 \- 10/1986 \| Horizon House \- Microwave Inc\. \| Canton MA
- **Lead, Integrated Marketing at Microchip Technology Inc\.** (2022–2023) — Initial six\-month GTM transformation contract extended to include additional objectives due to huge success\. Select Outcomes: Increasing lead generation in digital channel more than 125X\. Established integrated GTM\. Introduced new programs\. Upgraded existing initiatives\.
- **Senior Vice President \| Global Corporate Practice Lead, NYC Office GM at Waggener Edstrom** (2010–2011) — Long\-term project for west coast technology and healthcare communications firm\. Select Outcomes: Exceeded 12\-month goals in first seven months\. Turned around New York office and global Corporate practice\. Clients: ADP, BMC, Honeywell Aerospace, HTC, Microsoft, Novo Nordisk, AbbVie, Verizon, and more\.
- **Senior Managing Director \| US Technology Practice Deputy Lead \+ NY Tech Practice Lead at WPP \(Burson Marsteller and then Hill & Knowlton\)** (1999–2002) — Clients at H&K: Compaq, Motorola, Microsoft, Citibank, Marconi, Afilias/\.info, UPromise, British Telecom, McKinsey Broadband, others \.\.\. At Burson: Qualcomm, Sun Microsystems, Computer Associates, Citibank, eOriginal, Annotate\.net, others\.

## Education

- Suffolk University
- Northeastern University

## FAQ

### What does Michele do?

Michele is Principal at marketing\+communications llc, providing advisory, strategy, and execution support for corporate affairs, business development, strategic planning, AI adoption, growth, competitive positioning, crisis management, partner programs, coalitions, and transaction communications\. Michele works with startups, turnaround situations, renewals, established companies, organizations, boards, and individuals\.

### What are Michele’s core strengths?

Michele’s work centers on urgent opportunities and defining moments, including crucial launches, reputation crises, sensitive executive transitions, complex mergers and acquisitions or restructurings, Series C/D raises, IPOs, and regulatory peril\. Michele also helps organizations create categories, enter markets, move from early stage to high growth, become brand and market leaders, and defend leadership positions\.

### Which industries and technology areas does Michele know?

Michele has expertise in deep technology across core, network, edge, and SaaS applications artificial intelligence, including GenAI, agents, models, MCP, intelligent edge, and autonomous edge cybersecurity and privacy healthcare automotive technology, media and telecom financial services business services public affairs and technology policy and advertising and public relations\.

### What services does Michele provide through marketing\+communications llc?

At marketing\+communications llc, Michele advises on corporate affairs and business development competitive analysis, strategic planning, resource alignment, and AI adoption issue and crisis prevention, mitigation, management, and recovery competitive positioning partner marketing and loyalty programs ecosystem and coalition development and transaction communications for launches, IPOs, capital raises, mergers, acquisitions, joint ventures, spinoffs, divestitures, and restructurings\.

### Which clients has Michele served through marketing\+communications llc?

Michele’s marketing\+communications llc clients include technology organizations ARRIS International, BlueSpec, Comcast, CommScope, Consumer Electronics Association, FiscalNote, Microchip FPGA, Minim \(Zoom Telephonics\), RISC\-V International, Ruckus Networks, Siemens PLM Software, SoftBank Robotics, TechKnowledge Strategies, Technology Patents & Licensing, United Technologies, and Verizon\. Healthcare clients include athenahealth, eMED Population Health, Exponential AI, Geisinger, Helix, IBM Watson Health, LivOnGo, Medical Informatics Corp, Pager, ReviveHealth, and ZyterHealth\. Other clients include media organizations Backflip Studios, Crain’s, CTAM, Harris Poll, OZY Media, Skift, Techonomy Media, The Juggernaut, ThePostGame \(Sports Media Ventures\), Time Warner Cable, and \#waywire education clients Maven and Oxford Summer College retail clients Angi \(IAC\), Nosh, and Qurate Retail \(QVC and others\) financial\-services clients Marcus Ventures, MSCI, and TRADE IT \(Trading Ticket\) and real\-estate/utilities clients Essential Utilities \(Aqua America\) and Reonomy \(Altus\)\.

### What did Michele accomplish at Microchip Technology?

Michele led Integrated Marketing at Microchip Technology on an initial six\-month go\-to\-market transformation contract that was extended for additional objectives because of the reported success\. Michele increased digital\-channel lead generation by more than 125 times, established integrated GTM, introduced new programs, and upgraded existing initiatives\.

### What did Michele accomplish at RISC\-V International?

Michele led Global Marketing & Communications at RISC\-V International in a six\-month turnaround project for the open\-hardware technology project housed at The Linux Foundation\. Michele restored and enhanced the organization’s reputation with members, achieved record performance on target projects, restructured and modernized the marketing organization, and led issues management and recovery related to geopolitical semiconductor\-technology tensions\.

### What did Michele do at Rambus?

At Rambus, Michele created, directed, and executed corporate and integrated marketing and communications strategy for a semiconductor intellectual\-property pioneer described in the record as Silicon Valley’s first unicorn\. Michele supported Rambus’s top technology IPO of 1997 and worked with the company at a stated $1\.2 billion market capitalization on $11,475 in revenues\. Responsibilities included budget management positioning and messaging market definition corporate identity crisis communications public relations media and analyst relations speaker programs contributed articles advertising and direct mail industry events partner and loyalty programs consumer branding consultant and agency management and assistance to the CFO on financial\-analyst relations\. Michele had previously led the agency\-side PR team for Rambus\.

### What was Michele’s role at MSCI?

Michele served twice as Interim Vice President of Public Relations at MSCI Inc\., filling in for the lead communications executive during maternity leaves\.

### What did Michele accomplish at WE Communications?

As Senior Vice President, Global Corporate Practice Lead, and New York City Office General Manager at WE Communications, also listed as Waggener Edstrom, Michele worked on a long\-term project for a west\-coast technology and healthcare communications firm\. Michele exceeded 12\-month goals in the first seven months and turned around both the New York office and the global Corporate practice\. Clients included ADP, BMC, Honeywell Aerospace, HTC, Microsoft, Novo Nordisk, AbbVie, Verizon, and others\.

### What was Michele’s work at EURO RSCG?

Michele was Senior Vice President and U\.S\. Technology Practice Lead at Creamer Dickson Basford within EURO RSCG\. Clients included Cahners Business Information, Comcast Online, Seiko Consumer Products Division, a major U\.S\. telecommunications company, Global TeleSystems, OutReach Technologies, and PartMiner Inc\.

### What did Michele do at KVO Advertising & Public Relations?

As Vice President at KVO Advertising & Public Relations, Michele co\-founded the Silicon Valley office of the technology advertising and communications firm\. Michele’s clients included Netscape during its 1995 IPO, Mentor Graphics Corp\., and Sun Microsystems, including Sun Microelectronics and SMCC’s Internet Commerce Group\.

### What was Michele’s work at WPP, Burson Marsteller, and Hill & Knowlton?

Michele served as Senior Managing Director, U\.S\. Technology Practice Deputy Lead, and New York Technology Practice Lead at WPP, working at Burson Marsteller and then Hill & Knowlton\. Hill & Knowlton clients included Compaq, Motorola, Microsoft, Citibank, Marconi, Afilias/\.info, UPromise, British Telecom, and McKinsey Broadband\. Burson clients included Qualcomm, Sun Microsystems, Computer Associates, Citibank, eOriginal, and Annotate\.net\.

### What did Michele accomplish at Brainerd Communicators?

As Managing Director at Brainerd Communicators, Michele built the firm’s largest revenue\-generating book of business and created its Corporate Marketing practice, supporting business expansion for a renowned investor\-relations leader\. Clients included media and entertainment organizations Advance Publications \(ACBJ\), Classic Media, Clear Channel, Comcast, Cox Communications, Discovery Communications, Google, HD Digital Radio Alliance, Lionsgate, Live Nation, Martha Stewart Living Omnimedia, Meredith, Newspaper Association of America, Nielsen, Open Mobile Video Coalition, Pixar, Playboy, Time Warner, and Wild Brain financial\-services organizations Liebau Asset Management, PricewaterhouseCoopers, and Warburg Pincus technology organizations Awareness Technologies, Caminus, Intel, NCR, OpenTV, Perimeter E\-Security, Sarnoff, Secure Computing, and UGS, now Siemens PLM business\-services organizations Harris Interactive, Intelsat, Iron Mountain, Medialink/Teletrax, NeuStar, TMNG Global, and WNS Global education organizations Princeton Review and St\. Paul’s School healthcare organizations Bacchus Vascular and KV Pharmaceutical and consumer organizations Hollywood Media, Movietickets\.com, Oneida Ltd\., and Phoenix Footwear\.

### What did Michele accomplish at OLSON?

As Vice President at OLSON, Michele completed a long\-term project for a Midwest advertising and PR firm\. Michele led successful corporate development and a turnaround of the New York office the agency was sold to a strategic buyer for a larger multiple than expected\. Clients included Crain’s Ad Age Group, Cross MediaWorks, MSCI, NationSwell, Screenvision, Skift, Time Warner Cable, TiVo, Upworthy, and \#waywire\.

### What is Michele’s role at Media Advisory Partners?

Michele serves on the Advisory Board of Media Advisory Partners, a financial advisory and transaction firm serving media and education organizations involved with disruptive innovation\. Michele advises on mergers and acquisitions, strategic matters, restructuring and capital structure, capital raising, and corporate finance\.

### Which clients did Michele serve at Wilson McHenry Company?

Michele was Group Director at Wilson McHenry Company, serving Cadence Design Systems Inc\., Rambus Inc\., AMP Electronic Commerce, Silicon Graphics Inc\., Viewlogic Systems Inc\., Quickturn Design Systems, and High Level Design Systems\.

### What was Michele’s journalism and editorial\-management background?

Michele held editorial\-management roles in deep\-technology and business\-to\-business media\. Michele was Senior Technology Editor at Electronic Engineering Times, CMP Media, in Manhasset, New York, from March 1994 to June 1995 EE Times was described as the number\-one publication in the design\-engineering sector\. Michele was Executive Editor and Managing Editor at Digital News & Review, Client/Server Today, and EDN News Edition at Cahners Publishing in Newton, Massachusetts, from December 1987 to March 1994\. Michele was Managing Editor of Computer Graphics Review and The S\. Klein Newsletter on Computer Graphics at Technology & Business Communications in Sudbury, Massachusetts, from October 1986 to December 1987\. Michele was Assistant Managing Editor of IEEE MTT\-S Microwave Journal and Journal of Electronic Defense at Horizon House–Microwave Inc\. in Canton, Massachusetts, from January 1983 to October 1986\.

### Where did Michele study?

Michele attended Northeastern University and Suffolk University\.

### What skills does Michele list?

Michele’s listed skills include growth marketing, intellectual property, nonprofit marketing, economic policy, press conferences, nonprofit organizations, communications strategy, campaign strategies, earned media, technology trends, storytelling, return on investment, business technology, op\-eds, community management, resource allocation, marketing effectiveness, FinTech, brand partnerships, and data\-driven decision making\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/michelegclarke

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