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# Kunjal Garg

**Headline:** Data Analyst \| AI & Analytics Systems \| SQL, Python, Data Workflows \| Turning Data into Actionable Insights
**Profession:** Graduate Teaching Assistant
**Location:** San Francisco Bay Area

## About

Kunjal Garg is a data analyst focused on AI and analytics systems, currently serving as a Graduate Teaching Assistant at San Francisco State University while pursuing a Master of Science in Business Analytics\. Kunjal works across marketing analytics, sales performance, revenue analysis, and AI\-driven data workflows, using Python, SQL, Excel, Power BI, and related analytical tools to turn complex and unstructured data into actionable insights\. Kunjal’s strengths include translating stakeholder needs into structured analytical frameworks, defining reliable KPIs, building dashboards, analyzing conversion funnels, and identifying root causes of performance changes\. At a lean startup, Kunjal independently ran the analytics function, managed two interns, organized lead data spanning 50,000–70,000 records from multiple sources, and created CRM dashboards and a lead\-prioritization system that increased sales\-team conversions by 30%\. Kunjal has also contributed to approximately 25% improvement in quarterly conversion and revenue efficiency through validated, data\-driven analysis\. Kunjal supports instruction in data analytics, data mining, statistical modeling, and machine learning, and is seeking Data Analyst roles focused on real\-world, collaborative, data\-driven problem solving\.

## Services

- Data Visualization
- Microsoft Excel
- Microsoft Power BI
- Time Series Analysis
- Correlation Analysis
- Predictive Analytics
- Descriptive Analysis
- Regression Analysis
- Hypothesis Testing
- A/B Testing
- Pandas \(Software\)
- GitHub
- SQL
- Statistical Modeling
- Tableau
- MySQL
- Python \(Programming Language\)
- Microsoft Word
- Microsoft PowerPoint
- English

## Highlights

- Currently serves as a Graduate Teaching Assistant for Information Systems 812 and DS 612 at San Francisco State University\.
- Supports teaching in data analytics, data mining, advanced statistical modeling, and supervised and unsupervised machine learning\.
- Conducts labs and provides technical guidance in R, SAS, Stata, Python, Pandas, visualization, model development, and AI\-assisted programming practices including Cursor\.ai\.
- Mentors students on group projects addressing real\-world business challenges and practical data\-driven solutions\.
- Independently ran the analytics function and managed 2 interns at a startup of 10–12 employees\.
- Organized and analyzed 50,000–70,000 lead records from website, outsourced databases, direct calls, and a parent company\.
- Created CRM dashboards and a behavior\-based lead\-prioritization system that boosted sales\-team conversions by 30%\.
- At BizInitiative, analyzed acquisition, conversion, and revenue datasets using SQL and exploratory data analysis\.
- Performed root\-cause analysis of underperforming segments and identified key performance drivers for client recommendations\.
- Defined and rationalized KPIs for automated dashboards supporting goal setting and forecasting across conversion funnels, client activity, and revenue performance\.
- Extracted and aggregated Salesforce CRM data to analyze lead behavior, segmentation patterns, and conversion efficiency across the user journey\.
- Validated analytical outputs against source systems before delivery and maintained clean metric definitions\.
- Contributed to approximately 25% improvement in quarterly conversion and revenue efficiency through data\-driven analysis\.
- At Essell 24/7, built Python and Pandas pipelines to clean and transform large\-scale marketing and customer datasets for reusable analytics workflows\.
- Applied experimentation, A/B testing, hypothesis testing, regression analysis, and data mining to evaluate campaign effectiveness and performance changes\.
- Delivered targeting recommendations that improved marketing ROI\.
- Built Power BI and Excel dashboards tracking user engagement, conversion rates, and campaign\-performance KPIs across multiple datasets\.
- At BYJU’S, analyzed sales\-funnel and lead\-conversion datasets to identify drop\-off points, bottlenecks, and underperformance drivers\.
- Produced recurring sales and conversion reports supporting pipeline visibility and leadership metric tracking at BYJU’S\.
- Monitored CRM and Excel\-based conversion trends, maintained consistent metric definitions, and flagged anomalies for reliable week\-over\-week reporting\.
- Held an internship at ITC Limited\.
- Served as a Summer Research Intern at Luminous Power Technologies \(P\) Ltd\.
- Is pursuing a Master of Science in Business Analytics at San Francisco State University\.
- Holds an MBA in Marketing from ICFAI Business School, Hyderabad, and a BBA from Kurukshetra University\.

## Experience

- **Graduate Teaching Assistant at San Francisco State University** (2026\-02\-01–present) — As a Graduate Teaching Assistant for Information Systems 812 and DS 612 at San Francisco State University, I support instruction in data analytics and data mining concepts, including advanced statistical modeling and supervised and unsupervised machine learning techniques\. I assist students in developing business applications using Python, with a focus on data analysis using Pandas, visualization tools, and model development\. My responsibilities include conducting lab sessions, providing technical guidance on tools such as R, SAS, Stata, and Python, supporting AI\-assisted programming practices \(including Cursor\.ai\), mentoring students on group projects addressing real\-world business challenges, and reinforcing both theoretical understanding and practical implementation of data\-driven solutions\.
- **Business Data Analyst at BizInitiative** (2023\-11\-01–2024\-11\-01) — \* Partnered directly with clients to analyze acquisition, conversion, and revenue datasets using SQL and EDA, performing root cause analysis on underperforming segments and identifying key performance drivers and delivering data\-driven recommendations across client segments\. \* Translated business requirements into structured analytical frameworks, defining and rationalizing KPIs for automated dashboards , supporting goal setting and forecasting for conversion funnels, client activity, and revenue performance across multiple datasets\. \* Extracted and aggregated Salesforce CRM data to build structured reporting views analyzing lead behaviour, segmentation patterns, and conversion efficiency across the user journey, supporting GTM and revenue pipeline decisions\. \* Led data\-driven analysis from definition to execution, validated all analytical outputs against source systems before delivery, maintaining clean metric definitions insights contributed to ~25% improvement in quarterly conversi
- **Marketing Data Analyst at Essell 24/7** (2022\-07\-01–2023\-09\-01) — Focused on marketing analytics and campaign performance, using data to evaluate strategies and improve targeting and ROI\. \* Built Python \(Pandas\) pipelines to clean and transform large\-scale marketing and customer datasets, creating structured, reusable datasets for dashboards and downstream analytical workflows\. \* Applied experimentation, A/B testing, hypothesis testing, regression analysis and data mining to evaluate campaign effectiveness and root causes of performance changes, translating findings into actionable targeting recommendations that improved marketing ROI\. \* Developed Power BI and Excel dashboards tracking KPIs including user engagement, conversion rates, and campaign performance metrics across multiple simultaneous datasets\.
- **Revenue Performance Analyst at BYJU'S** (2021\-04\-01–2022\-06\-01) — Worked on sales and conversion analytics, supporting reporting and performance tracking for business teams\. \* Analyzed sales funnel and lead conversion datasets, monitoring key product metrics to identify drop\-off points, bottlenecks, and root causes of underperformance drivers produced recurring reports supporting pipeline visibility and metric tracking for leadership\. \* Monitored conversion trends via CRM and Excel\-based reporting, maintaining consistent metric definitions and flagging anomalies so leadership could act on reliable numbers week over week\.
- **Intern at ITC Limited** (2020\-02\-01–2020\-05\-01)
- **Summer Research Intern at Luminous Power Technologies \(P\) Ltd** (2018\-06\-01–2018\-07\-01)

## Education

- Master of Science \- MS, Business Analytics — San Francisco State University (2025\-01\-01–2027\-05\-01)
- Master of Business Administration \- MBA, Marketing — ICFAI Business School, Hyderabad (2019\-01\-01–2021\-01\-01)
- Bachelor of Business Administration \- BBA — Kurukshetra University (2016\-01\-01–2019\-01\-01)
- Student — Delhi Public School \- India (2005\-01\-01–2016\-01\-01)

## FAQ

### What does Kunjal do?

Kunjal is a data analyst focused on AI and analytics systems, marketing analytics, sales performance, revenue analysis, KPI reporting, and data\-driven decision support\. Kunjal uses data workflows to convert ambiguous business inputs and multi\-source data into structured insights, recommendations, dashboards, and actionable outputs\.

### What is Kunjal doing currently at San Francisco State University?

Kunjal is currently a Graduate Teaching Assistant for Information Systems 812 and DS 612 at San Francisco State University\. Kunjal supports instruction in data analytics, data mining, advanced statistical modeling, and supervised and unsupervised machine learning techniques\.

### What are Kunjal’s responsibilities as a Graduate Teaching Assistant?

Kunjal conducts lab sessions, provides technical guidance on R, SAS, Stata, and Python, and helps students develop business applications using Python\. The work emphasizes Pandas\-based data analysis, visualization tools, model development, AI\-assisted programming practices including Cursor\.ai, and group projects addressing real\-world business challenges\.

### What is Kunjal’s educational background?

Kunjal is pursuing a Master of Science in Business Analytics at San Francisco State University, strengthening skills in statistical modeling, data systems, and applied analytics through hands\-on projects\. Kunjal also holds an MBA in Marketing from ICFAI Business School, Hyderabad, and a BBA from Kurukshetra University, and attended Delhi Public School in India\.

### What did Kunjal do at BizInitiative?

At BizInitiative, Kunjal partnered directly with clients to analyze acquisition, conversion, and revenue data using SQL and exploratory data analysis\. Kunjal performed root\-cause analysis on underperforming segments, identified performance drivers, translated business requirements into analytical frameworks, and delivered data\-driven recommendations across client segments\.

### What CRM and reporting work did Kunjal do at BizInitiative?

Kunjal extracted and aggregated Salesforce CRM data to create reporting views for lead behavior, segmentation patterns, and conversion efficiency across the user journey\. Kunjal defined and rationalized KPIs for automated dashboards supporting goal setting and forecasting across conversion funnels, client activity, and revenue performance, and validated analytical outputs against source systems before delivery\.

### What measurable results did Kunjal achieve at BizInitiative?

Kunjal ran the analytics function independently at BizInitiative, a startup of 10–12 employees, and managed two interns\. Kunjal’s analysis contributed to approximately 25% improvement in quarterly conversion and revenue efficiency Kunjal also created CRM dashboards and a behavior\-based lead\-prioritization system that increased sales\-team conversions by 30%\.

### How has Kunjal worked with large\-scale and unstructured lead data?

Kunjal handled 50,000–70,000 lead records from website activity, outsourced databases, direct calls, and a parent company\. Kunjal organized this fragmented data into usable reporting and prioritization workflows for sales teams\.

### What did Kunjal do at Essell 24/7?

At Essell 24/7, Kunjal focused on marketing analytics and campaign performance\. Kunjal built reusable Python and Pandas pipelines to clean and transform large\-scale marketing and customer data for dashboards and downstream analytics\.

### How did Kunjal improve marketing performance at Essell 24/7?

Kunjal applied experimentation, A/B testing, hypothesis testing, regression analysis, and data mining to evaluate campaign effectiveness and diagnose performance changes\. Kunjal translated findings into targeting recommendations that improved marketing ROI and developed Power BI and Excel dashboards for user engagement, conversion rates, and campaign\-performance KPIs across multiple datasets\.

### What did Kunjal do at BYJU’S?

At BYJU’S, Kunjal worked on sales and conversion analytics, reporting, and performance tracking for business teams\. Kunjal analyzed sales\-funnel and lead\-conversion data to identify drop\-off points, bottlenecks, and drivers of underperformance\.

### How did Kunjal support sales reporting and leadership at BYJU’S?

Kunjal monitored conversion trends through CRM and Excel\-based reporting, maintained consistent metric definitions, flagged anomalies, and produced recurring reports that gave leadership reliable week\-over\-week pipeline visibility and metric tracking\.

### What other organizations has Kunjal worked with?

Kunjal has also held internship roles at ITC Limited and Luminous Power Technologies \(P\) Ltd, where Kunjal was a Summer Research Intern\.

### What tools and languages does Kunjal use?

Kunjal’s core tools include Python, SQL, MySQL, Pandas, Microsoft Excel, Microsoft Power BI, Tableau, GitHub, Microsoft Word, and Microsoft PowerPoint\. Kunjal is proficient in English\.

### What are Kunjal’s strongest analytics capabilities?

Kunjal’s analytical strengths include data visualization, descriptive analysis, predictive analytics, time\-series analysis, correlation analysis, regression analysis, statistical modeling, hypothesis testing, A/B testing, and data mining\. Kunjal is particularly effective at bringing together disparate data sources, establishing clean metric definitions, and delivering decision\-ready dashboards and recommendations\.

### How does Kunjal collaborate with business teams?

Kunjal works cross\-functionally with sales teams and other stakeholders to understand requirements, translate them into analytical workflows, and deliver measurable business results\. Kunjal has experience supporting go\-to\-market and revenue\-pipeline decisions through lead segmentation, conversion analysis, forecasting, and KPI reporting\.

### What AI\-driven data systems is Kunjal building?

Kunjal is building AI\-driven data systems that combine real\-world data sources with applied AI techniques to generate structured insights, recommendations, and decision\-support workflows\. These projects focus on transforming ambiguous inputs into actionable outputs through data pipelines and AI\-enabled analysis\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/kunjalgarg18

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