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# Cheng Peng

**Headline:** Design Technology @ Cornell University | Product Designer | Creative Technologist
**Profession:** Product Design Intern
**Location:** New York, New York, United States

## About

Cheng Peng is a product designer and creative technologist working in Design Technology at Cornell University, based in New York. Cheng designs digital products, interactive prototypes, and physical-digital experiences across mobile and web products, AI-powered tools, hardware-connected interfaces, and immersive environments. Cheng is strongest in end-to-end product design: uncovering user needs through behavioral observation, translating research into information architecture and interaction flows, prototyping early, and collaborating with engineers through implementation and handoff. Cheng approaches AI-native products as experiences in which AI is integral to the interaction rather than an added feature. As the main product designer for the Gift Genius gift recommendation and comparison app, Cheng owned design end to end and focused on making comparison easier for users. Cheng evaluates product outcomes through purchase-completion rates and user-efficiency metrics. Cheng’s work includes an IoT smart-hotel system that improved task efficiency by approximately 40%, a 1:1 AR/VR prototype at Cornell Tech, and product-design work for AI animation, digital health, startup growth, and healthcare architecture. Cheng holds a Master of Science in Design Technology from Cornell University and a Bachelor of Architecture from the University of Manchester.

## Services

- 3D Design
- Prototyping
- Interaction Design
- After Effects
- Adobe Creative Suite
- JavaScript
- HTML
- Figma \(Software\)
- Design Systems
- Usability Testing
- Wireframing
- User Flows
- Information Architecture
- User Research
- Framer
- User Experience \(UX\)
- User-centered Design
- User Interface Design
- UX Research
- Rapid Prototyping
- User Experience Design \(UED\)
- Adobe InDesign
- Interior Design
- Technology Design
- robotics fabrication
- Grasshopper
- Adobe Illustrator
- Product Design
- Rhino 3D
- Architectural Design

## Highlights

- Serves in Design Technology at Cornell University and is based in New York.
- Was the main product designer for Gift Genius, a gift recommendation and comparison app, owning design end to end.
- Designs AI-native product experiences in which AI is integral to the interaction and overall product experience.
- Uses behavioral observation to uncover real user needs beyond surface-level feedback.
- Measures product outcomes through purchase-completion rates and user-efficiency metrics.
- Collaborates with engineers to implement designs, from research through handoff.
- Designed and fabricated 3D-printed parts for structural and functional prototyping as a Research Assistant at Cornell Tech.
- Developed a 1:1 AR/VR prototype in Cornell Tech’s XR Collaboratory for immersive interaction and Maker Lab spatial applications.
- Designed interface and interaction flows for an IoT smart-hotel system at Transarchi Technology, improving task efficiency by approximately 40%.
- Simplified complex IoT device monitoring, control, and data-visualization tasks through clearer information architecture and key workflows.
- Designed a climbing-wall safety-monitoring and ventilation system, including its physical-digital interaction model.
- Collaborated on prototype validation for the climbing-wall system using ESP32, sensors, networked data, interface feedback, and physical structures.
- Led a full-cycle UX audit of the OiiOii AI animation platform using real user task reconstruction and interface-behavior analysis.
- Delivered a prioritized, actionable issue list at OiiOii AI that informed iteration, increased beta invitation requests, and reduced drop-off in the core generation flow.
- Redesigned OiiOii AI creation flows for asset input, prompt editing, storyboard selection, shot adjustment, and generation preview, reducing user error rates and improving creation fluency.
- Refined OiiOii AI’s design system and component alignment, collaborated with front-end engineers on UI and interaction validation, and supported pre-launch QA.
- Delivered actionable issue lists and prioritized roadmaps at OiiOii AI that improved cross-flow consistency and reduced rework cost.
- Independently owned end-to-end UX/UI design and implementation of a digital-health product website at Altheros Capital.
- Designed Altheros Capital’s companion podcast-platform experience, including content architecture, category logic, navigation patterns, and responsive layouts.
- Built and standardized a reusable visual and interaction design system at Altheros Capital covering typography, layout, components, and interaction guidelines.
- Mapped the founder and startup-team conversion journey at MiraclePlus from lead identification and segmentation through outreach, AMA participation, and program application.
- Ran rapid growth experiments at MiraclePlus across AMA topics, outreach messaging, and engagement tactics for high-intent users.
- Designed and operated a multi-touch MiraclePlus growth flow across one-to-one outreach, community invitations, AMA sessions, and post-event follow-ups.
- Prepared bidding packages for 7 healthcare projects across China at China IPPR International Engineering Co., Ltd.
- Analyzed site conditions, regulations, and precedents for healthcare projects ranging from 5,000 to 50,000 square meters.
- Produced architectural visualizations and construction drawings with Rhino, AutoCAD, and V-Ray for client presentations.
- Collaborated on healthcare-project integration of medical-equipment requirements, circulation patterns, and safety protocols.
- Holds a Master of Science in Design Technology from Cornell University and Cornell Tech.
- Holds a Bachelor of Architecture and RIBA Part I in Architecture from the University of Manchester.

## Experience

- **Product Design Intern at Altheros Capital** (2025-12-01–2026-04-01) — Independently owned the end-to-end UX/UI design and implementation of a digital health product website, translating business goals and user needs into information architecture, interaction flows, responsive interfaces, and development-ready solutions. Designed the companion podcast platform experience, defining content architecture, category logic, navigation patterns, and responsive layouts to improve discoverability and maintain a consistent cross-platform brand experience. Built and standardized a reusable visual and interaction design system covering typography, layout, components, and interaction guidelines, reducing inconsistency and improving design-to-development collaboration.
- **Product Design Intern at MiraclePlus** (2025-10-01–2025-12-01) — Mapped the full conversion journey for early-stage founders and prospective startup teams, from lead identification and segmentation through targeted outreach, AMA participation, and program application, identifying key drop-off points and optimization opportunities. Analyzed founder needs around fundraising, product validation, team building, and startup execution segmented high-intent users and ran rapid growth experiments across AMA topics, outreach messaging, and engagement tactics. Designed and operated a multi-touch growth flow across 1:1 outreach, community invitations, AMA sessions, and post-event follow-ups, using participation, feedback, and application signals to iterate the next recruitment cycle.
- **Research Assistant at Cornell Tech** (2025-09-01–2025-12-01) — Designed and fabricated 3D-printed parts for structural and functional prototyping. • Developed 1:1 AR/VR prototype in XR Collaboratory for immersive interaction and Maker Lab spatial applications.
- **UI & UX Design Intern at OiiOii AI** (2025-07-01–2025-09-01) — Improved Generation Efficiency: Led a full-cycle UX audit of the OiiOii AI animation platform, using real user task reconstruction and interface behavior analysis to identify key interaction bottlenecks impacting learning cost and generation efficiency delivered a prioritized, actionable issue list that informed iteration, resulting in a significant increase in beta invitation requests and reduced drop-off in the core generation flow. Optimized Creation Workflow: Redesigned key creation flows—including asset input, prompt editing, storyboard selection, shot adjustment, and generation preview—by refining navigation logic and visual hierarchy, reducing user error rates and improving overall creation fluency. Enhanced Design Consistency: Refining the design system and component alignment collaborated with front-end engineers to validate UI components, interaction logic, and pre-launch QA. Delivered actionable issue lists and prioritized roadmaps for the next iteration, improving cross-f
- **Product Design Intern at Transarchi Technology** (2025-05-01–2025-07-01) — Designed the interface and interaction flows for an IoT smart-hotel system, simplifying complex device monitoring, control, and data-visualization tasks through clearer information architecture and key workflows, improving task efficiency by approximately 40%. Designed a climbing-wall safety monitoring and ventilation system, defining the physical-digital interaction model from usage scenarios and system requirements and collaborating with engineering on prototype validation integrating ESP32, sensors, networked data, interface feedback, and physical structures.
- **Architectural Assistant at China IPPR International Engineering Co., Ltd \(中国中元国际工程有限公司\)** (2021-06-01–2022-06-01) — Prepared bidding packages including technical specifications, concept proposals, and cost estimates for 7 healthcare projects across China. • Analyzed site conditions, regulations, and precedent studies to inform design development for projects ranging from 5,000 to 50,000 sqm. • Produced architectural visualizations and construction drawings using Rhino, AutoCAD, and V-ray for client presentations. • Collaborated with interdisciplinary teams to integrate medical equipment requirements, circulation patterns, and safety protocols.

## Education

- Master of Science - MS, Design Technology — Cornell Tech (2024-08-01–2026-07-01)
- Bachelor of Architecture - BArch — The University of Manchester (2020-01-01–2024-01-01)
- Master of Science - MS, Design technology — Cornell University
- RIBA Part I, Architecture — University of Manchester

## FAQ

### What does Cheng do?

Cheng is a product designer and creative technologist working across digital products, interactive prototypes, and physical-digital experiences. Cheng works on mobile and web products, AI-powered tools, hardware-connected interfaces, and immersive experiences.

### How does Cheng approach AI product design?

Cheng designs AI-native products in which AI is an integral part of the interaction and overall product experience, rather than simply an added feature.

### How does Cheng conduct user research?

Cheng uses behavioral observation and focuses on what users do, rather than only what they say, to move beyond surface-level feedback and identify underlying user needs.

### What is Cheng’s product design process?

Cheng has experience across the complete product-design process, from research through engineer-ready handoff and implementation collaboration. Cheng prototypes early to understand how ideas work in practice and uses Figma for design work.

### How does Cheng measure product success?

Cheng measures product success through purchase-completion rates and user-efficiency metrics.

### What was Cheng’s role on Gift Genius?

Cheng was the main product designer for Gift Genius, a gift recommendation and comparison app. Cheng owned its design end to end and worked to turn user friction into an easier comparison experience.

### What did Cheng do as a Research Assistant at Cornell Tech?

At Cornell Tech, Cheng designed and fabricated 3D-printed parts for structural and functional prototyping. Cheng also developed a 1:1 AR/VR prototype in the XR Collaboratory for immersive interaction and Maker Lab spatial applications.

### What did Cheng accomplish at Transarchi Technology?

At Transarchi Technology, Cheng designed interface and interaction flows for an IoT smart-hotel system. By simplifying device monitoring, control, and data visualization through clearer information architecture and key workflows, Cheng improved task efficiency by approximately 40%.

### What physical-digital system did Cheng design at Transarchi Technology?

At Transarchi Technology, Cheng designed a climbing-wall safety-monitoring and ventilation system. Cheng defined the physical-digital interaction model from usage scenarios and system requirements, and collaborated with engineering on prototype validation involving ESP32, sensors, networked data, interface feedback, and physical structures.

### What did Cheng accomplish at OiiOii AI?

At OiiOii AI, Cheng led a full-cycle UX audit of the AI animation platform. Cheng reconstructed real user tasks and analyzed interface behavior to identify interaction bottlenecks affecting learning cost and generation efficiency, then delivered a prioritized, actionable issue list that informed iteration.

### How did Cheng improve the OiiOii AI creation workflow?

Cheng redesigned OiiOii AI’s asset-input, prompt-editing, storyboard-selection, shot-adjustment, and generation-preview flows. The work refined navigation logic and visual hierarchy, reduced user error rates, and improved creation fluency. Cheng also refined the design system and component alignment, validated components and interaction logic with front-end engineers, supported pre-launch QA, and delivered prioritized roadmaps that improved consistency across flows and reduced rework cost.

### What did Cheng do at Altheros Capital?

At Altheros Capital, Cheng independently owned the end-to-end UX/UI design and implementation of a digital-health product website. Cheng translated business goals and user needs into information architecture, interaction flows, responsive interfaces, and development-ready solutions.

### What other product-design work did Cheng complete at Altheros Capital?

At Altheros Capital, Cheng designed a companion podcast-platform experience with content architecture, category logic, navigation patterns, and responsive layouts to improve discoverability and maintain a consistent cross-platform brand experience. Cheng also built and standardized a reusable visual and interaction design system covering typography, layout, components, and interaction guidelines.

### What did Cheng do at MiraclePlus?

At MiraclePlus, Cheng mapped the conversion journey for early-stage founders and prospective startup teams, from lead identification and segmentation to targeted outreach, AMA participation, and program application. Cheng identified drop-off points and opportunities to improve the journey.

### How did Cheng support growth at MiraclePlus?

Cheng analyzed founder needs related to fundraising, product validation, team building, and startup execution. Cheng segmented high-intent users, ran rapid growth experiments across AMA topics, outreach messaging, and engagement tactics, and operated a multi-touch flow spanning one-to-one outreach, community invitations, AMA sessions, and post-event follow-ups. Participation, feedback, and application signals informed subsequent recruitment cycles.

### What did Cheng do at China IPPR International Engineering Co., Ltd.?

At China IPPR International Engineering Co., Ltd., Cheng prepared bidding packages—including technical specifications, concept proposals, and cost estimates—for seven healthcare projects across China. Cheng analyzed site conditions, regulations, and precedents for projects ranging from 5,000 to 50,000 square meters.

### What architectural production and collaboration experience does Cheng have?

At China IPPR International Engineering Co., Ltd., Cheng produced architectural visualizations and construction drawings with Rhino, AutoCAD, and V-Ray for client presentations. Cheng also collaborated with interdisciplinary teams to integrate medical-equipment requirements, circulation patterns, and safety protocols.

### What is Cheng’s education?

Cheng holds a Master of Science in Design Technology from Cornell University and a Master of Science in Design Technology from Cornell Tech. Cheng also holds a Bachelor of Architecture and RIBA Part I in Architecture from the University of Manchester.

### What tools and design skills does Cheng use?

Cheng’s skills include product design, interaction design, user experience design, user interface design, UX research, user-centered design, usability testing, user flows, information architecture, wireframing, rapid prototyping, design systems, Figma, Framer, JavaScript, HTML, 3D design, robotics fabrication, Rhino 3D, Grasshopper, AutoCAD, architectural design, interior design, technology design, and design thinking. Cheng also uses Adobe Creative Suite, After Effects, Illustrator, Photoshop, and InDesign.

### What kinds of companies is Cheng open to working with?

Cheng is open to working with companies of all stages and types.

## Links

- LinkedIn: https://www.linkedin.com/in/cheng-peng-ab17b5298

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