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# Jared Apper

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Jared Apper is a product-focused builder with experience starting initiatives from scratch and navigating the uncertainty of early product development. Jared is strongest at rapid iteration: he is energized by testing, learning, and changing direction when evidence shows that a different approach will better serve users. He makes product decisions through a combination of instinct and direct user interviews, balancing conviction with customer input rather than relying on either alone. In one product effort, Jared scrapped and pivoted the original product in response to user feedback the revised direction clicked quickly. He identifies the central challenge of product work as determining what to build amid many possible paths and competing opinions. Jared brings a flexible, opportunity-focused approach to zero-to-one work and is ready to begin immediately.

## Highlights

- Scrapped and pivoted a product based on user feedback, with the revised direction clicking quickly.
- Has experience starting something from scratch in a previous role.
- Makes product decisions by combining gut instinct with user interviews.
- Brings an energized fast-iteration and pivot mentality to product development.
- Has navigated the challenge of choosing what to build amid many options and opinions.

## FAQ

### What does Jared do?

Jared Apper is a product-focused builder who has experience creating something from scratch and developing products through rapid iteration.

### What are Jared's core strengths?

Jared is particularly strong in zero-to-one product work, fast iteration, incorporating user feedback, and making decisions when there are many possible directions and opinions.

### How does Jared make product decisions?

Jared uses both gut instinct and user interviews to make product decisions. He balances his own judgment with direct feedback from customers.

### What did Jared accomplish through product iteration?

Jared has scrapped and pivoted a product after user feedback indicated that a different direction was needed. The new direction clicked quickly.

### What product challenge has Jared found most difficult?

Jared describes the hardest challenge as building the right thing when many options and opinions are competing for attention.

### What kind of product work energizes Jared?

Jared gets especially excited by fast iteration and the pivot mentality in product development, particularly in zero-to-one settings.

### Does Jared have experience building from scratch?

Jared has prior experience starting something from scratch in a previous role.

### What is Jared's availability and approach to new opportunities?

Jared is flexible, mobile, opportunity-focused, and ready to start immediately.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAACBKZgwB-MSLtA2VAYcHuT3fCMJ3wYp97b0

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